May 2010

Alameda County Deferred

Compensation Plan

INST-20081201-A023892 RS.PP.080Edition 6/2007 Updated 12/2008

Enrollment: Alameda County Deferred Compensation Plan

How Prudential Can Help

Ranked #84in the Fortune 500 List of America’s Largest Corporations

#84

$668 billion in assets under management as of December 31, 2009668

Helping people achieve financial security for over 135 years135 Yrs.

Serving over 3.6 million participantsand annuitants3.6 Mil.

Why Prudential

All data as of December 31, 2009

Stability

Income

Growth

High Risk/High Potential Return

Low Risk/

Low Potential Return

Stable Value

Fixed- Income

Large-Cap

Stock

Mid-CapStock

Small-Cap

Stock

Global/ International

Stock

Balanced

R E

T U

R N

R I S K

Investment Categories

This example is for illustrative purposes only and is not intended to represent the performance of any specific investment. For information about the funds offered in your plan, please refer to the Fund Fact Sheets. Indexes are unmanaged; invesments cannot be made directly to an index.

Market risk Market risk Market Risk

Stable Value

• Stable Value Fund

Fixed Income

• Prudential MoneyMart Assets

• Delaware Diversified Income Fund

• Oppenheimer Strategic Income Fund

• Medley Diversified Bond Account (VCA-24)

• Medley Government Income Account (VCA-24)

Balanced

• American Funds American Balanced R3

Investments

Large-Cap

• Allianz NFJ Dividend Value A

• American Funds Fundamental Invs R3

• Davis NY Venture Fund A

• Prudential Stock Index Fund I

• American Funds Growth Fund of America R3

• Franklin Flex Cap Growth Fund

• Prudential Jennison Growth Fund Z

• Medley Capital Growth Account (VCA-10)

• Medley Equity Account (VC-24)

Investments

Mid-Cap

• Goldman Sachs Mid Cap Value Fund A

• Lord Abbett Mid Cap Value Fund

• Ariel Appreciation Fund

• Prudential Jennison Mid Cap Growth Fund Z

Small-Cap

• Delaware Small Cap Value Fund A

• Prudential Jennison Small Company Fund

Investments

Global / International

• Templeton World Fund

• AllianceBernstein Global Thematic Growth A

• American Funds EuroPacific Growth Fund R3

• Mutual European Fund

• Templeton Developing Markets Trust

Other

• BlackRock Health Sciences Portfolio

Investments

Fund Fact Sheet User’s Guide

Optional asset allocation program adopted by your employer

Helps target the investment options best suited to your retirement goal

Uses investment options offered by your retirement program

12 diversified portfolios, based on various risk tolerances and time horizons

Application of asset allocation and diversification concepts does not ensure safety of principal andinterest. It is possible to lose money by investing in securities.

What is GoalMaker?

GoalMaker Investor Type

The asset allocation models are provided as samples and not as investment recommendations. The model portfolios are based on generally accepted investment practices and take into account the principles of modern portfolio theory, in which allocations are adjusted in an effort to achieve maximum returns for a given level of risk. You may want to consider other assets, income, and investments you may have before applying these models to your individual situation. Consult the prospectus for information about how the portfolio manager invests the assets of any particular investment option. Proposed allocations assume a retirement withdrawal period of 15 years. Past performance of investments or asset classes does not guarantee future results.

Your Asset Allocation

Application of asset allocation and diversification concepts does not ensure safety of principal and interest. It is possible to lose money by investing in securities. The GoalMaker portfolios are subject to change including, for example, the replacement of investment options and allocations within the portfolios. You will be notified in writing in advance of such changes.

GoalMaker Portfolios

C01 C02 C03 C04 M01 M02 M03 M04 R01 R02 R03 R04

GoalMaker asset classes0-5

Yrs6-10

Yrs11-15

Yrs16+

Yrs0-5

Yrs6-10

Yrs11-15

Yrs16+

Yrs0-5

Yrs6-10

Yrs11-15

Yrs16+

Yrs

Stable Value Stable Value Fund 50% 37% 28% 17% 34% 28% 20% 9% 26% 20% 11% 0%

Fixed Income Medley Gov ernment Income Account (VCA-

24)25% 28% 22% 13% 26% 22% 15% 6% 19% 15% 9% 0%

Large Cap Stock - Growth Prudential Jennison Grow th Fund Z 7% 9% 14% 19% 11% 14% 18% 24% 15% 18% 22% 28%

Large Cap Stock - Value American Funds Fundamental Inv s R3 7% 9% 14% 20% 11% 14% 18% 24% 16% 18% 23% 28%

Small/Mid Cap Stock - Growth Franklin Flex Cap Grow th Fund 0% 5% 6% 8% 5% 6% 8% 10% 6% 8% 9% 12%

Small/Mid Cap Stock - Value Goldman Sachs Mid Cap Value Fund A 6% 5% 6% 9% 5% 6% 8% 10% 7% 8% 10% 12%

International Stock Templeton World Fund 5% 7% 10% 14% 8% 10% 13% 17% 11% 13% 16% 20%

Moderate Conservative Aggressive

Application of asset allocation and diversification concepts does not ensure safety of principal and interest. It is possible to lose money by investing in securities.

GoalMaker Automatic Rebalancing

Original portfolioChanges due to

market fluctuation

His Investor Profile Conservative Investor 16+ Years to Retirement

PaulAge: 25/Just out of school

Application of asset allocation and diversification concepts does not ensure safety of principal and interest. It is possible to lose money by investing in securities.

GoalMaker – Age Adjustment

His Investor Profile Still a Conservative Investor 15 Years to Retirement

PaulAge: 50/Thinking about retirement

Application of asset allocation and diversification concepts does not ensure safety of principal and interest. It is possible to lose money by investing in securities.

GoalMaker – Age Adjustment

Optional Exercise

GoalMaker Investor Type

The biggest misconception about retirement is that it is purely a function of age

Only 18% of the current workforce is very confident about having enough money to live comfortably in retirement*

Inflation will affect your savings

*Source: 1993-2008 Retirement Confidence Survey - Employee Benefit Research Institute

.

Retirement Facts

You pay less in current federal taxes today

Compounding helps your money grow

Your money works harder for you

Saving is easy

Choose from a variety of investments offered by the program

The compounding concept is hypothetical and for illustrative purposes only and is not intended to represent performance of any specific investment, which may fluctuate. No taxes are considered in the calculations; generally withdrawals are taxable at ordinary rates. It is possible to lose money by investing in securities.

Why Save in a Retirement Plan

80% Of your current income

Retirement Income Needs

Susan

Susan’s pre-retirementincome:

$30,000

Applying the 80% rule, she’ll need

$24,000each year of retirement

Assuming she retires at age 65

and lives toage 85, she’ll

need:

$480,000

Example: Susan (in workforce 15 years)

Retirement Income Needs

Source: Data for 2006 are Social Security Administration calculations from the March 2007 Annual Social and Economic Supplement to the Current Population Survey.

37%

28%

15%

17%

3%

OtherSocial SecurityRetirement

Savings

Personal

Savings

Earnings

Sources of Retirement Income

Eligibility

How your money goes in

How your money comes out

Your Program Highlights

The Potential to Pay Less in Federal Income TaxA savings of $270 at tax time

*Based on 2008 Internal Revenue Service Tax Table. It considers, no other income, deductions, exemptions or taxes.

$0

$3,000

$3,500

$4,000

$4,500

Federal Income Tax Paid*

$4,099

$3,829

Example: TerryPay: $30,000

Filing Status: SingleSaves 6%: $1,800 per year

No

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arti

cip

atin

g

Par

tici

pat

ing

Reason to Participate Now

Compounding InterestA difference of $47,266 at age 65

Assumes 7% interest. The compounding concept is hypothetical and for illustrative purposes only and is not intended to represent performance of any specific investment, which may fluctuate. No taxes are considered in the calculations; generally withdrawals are taxable at ordinary rates. It is possible to lose money by investing in securities.

Example: CarlaAge: 25

Saves: $35 per month

$0

$25k

50k

$75k

$100k

At Retirement-Age 65

$89,716

Carla

$42,450

Beth

Example: BethAge: 35

Saves: $35 per month

Reason to Participate Now

Assumes 7% interest over a period of 30 years. The compounding concept is hypothetical and for illustrative purposes only and is not intended to represent performance of any specific investment, which may fluctuate. No taxes are considered in the calculations; generally withdrawals are taxable at ordinary rates. It is possible to lose money by investing in securities.

$1.25 per day

$8.75 per week

$456.25 per year

$46,114

A Little Can Make A Difference

Gross Pay Per Paycheck $300 $500 $700$1500

3% Contribution Amount 9 15 2145

Take-home pay reduced by 7 11 1533

Estimated Tax Advantage* 2 4 612

7% Contribution Amount 21 35 49105

Take-home pay reduced by 15 26 3677

Estimated Tax Advantage* 6 9 1328

9% Contribution Amount 27 45 63135

Take-home pay reduced by 20 33 4699

Estimated Tax Advantage* 7 12 1736

*Based on a 28% Federal tax rate

Prudential Financial is not a legal or tax adviser and encourages you to consult your individual legal or tax adviser with any specific questions.

You can review your own paycheck impact using our paycheck impact calculator on Prudential’s Retirement

Education and Planning Site:

http://www.prudential.com/PREP/tools

How Much is Enough?

Enroll by completing the enrollment forms in the back of the Prudential Retirement Workbook

Learn more about planning for retirement at www.prudential.com/prep

Reevaluate your plan at least once per year

Next Steps

Rollover Contributions

Beneficiary Designation

Your Account Tools

Easy Input

Straight Forward Results

On-Going Maintenance