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1 www.pureology-uk.com GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK REDKEN & PUREOLOGY NEW FROM MAY 2013 the complete age-defying service WELCOME TO THE TRIBE! LISA SHEPHERD

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Page 1: May Promo Preview

1www.pureology-uk.com

GET INSPIRED. BE PART OF IT.

WWW.REDKEN.CO.UK

REDKEN&PUREOLOGY

NEWFROM

MAY 2013

the complete age-defying service

WELCOME TO THE TRIBE!

LISA SHEPHERD

Page 2: May Promo Preview

2

SPECIAL FEATUREAge-defying hair

WHAT’S HAPPENING ONLINEFollow the Tribe on Facebook and Twitter

RETAIL OFFERSMinis

04.

10.

06.

EVENTS & EDUCATIONDates to remember

ORDER STOCK Check you have everything you need

RETAIL TIPS Boost your retail sales

REDKEN & PUREOLOGY IN THE NEWSThe Beauty Editors’ must-haves

09.

14.

23.

12.

CONTENTS MAY 2013

Dear Redken Tribe,

Firstly, we’re delighted to announce that award-winning hairdresser Lisa Shepherd is the new Redken UKI Color Consultant. With her dynamic energy, Redken is the perfect partner to suit Lisa and her salons’ needs. She joins a host of award-winning artists choosing to partner with the brand and we’d like to welcome her to the Tribe!

Not only that but we have got lots of new launches and initiatives to help drive more clients into your salon this month.

How many of your clients say thatthey look and feel older because oftheir hair? Now you can offer theman age-defying service with NewRedken Shades EQ Cover Plus andIntra Force.

Let your clients who don’t normallybuy retail discover the power ofRedken with our Limited Editionminis packs. They are the perfectoffering for customers to pop in theirsuitcase! See page 6.

Father’s Day is on June 16th. Remember to save the date! Offeryour clients the perfect gift with aFREE L’Oréal Men Expert Moisturiser,with any 2 Redken For Men Products. Don’t miss out!

Redken recognises that success canbe achieved through education. Iinvite you to experience the best ofRedken education with An Audiencewith Andrew Barton on page 9. Bringthe whole salon for an inspiring teamnight out!

Get inspired. Be part of it!

Sarah PowerGeneral Manager, Redken and Pureology,UK and Ireland

NEW REDKEN EDUCATION BOOKING NUMBER 0161 8349 594

Page 3: May Promo Preview

3

SkILL AnD PERfECTIOn UnLEASHED WITH DESIgn EDUCATIOn PROgRAMSLEARn BETTER. EARn BETTER. LIVE BETTER

28.05.13 - 29.05.13Principles of Design. 2 day course with Toby Meyer

London

28.05.13 - 29.05.13Principles of Design. 2 day course with Keith Owen

Manchester

To control a haircut you have to truly understand haircutting. From beginners to advanced stylist, Principle Based Design takes away the fear and anxiety of new styles and shapes by allowing you to control the outcome, everytime. Become more confident in carrying out any haircut and create consistent high quality haircutting work. Principles helps you master the art of haircutting.

PRInCIPLES Of DESIgn

*COURSES ARE SUBJECT TO CHAngE

Toby Meyer

COURSE FOCUS

MEET THE ARTIST

BOOk PRInCIPLES Of DESIgn TODAYDate Course Location

WHY DID YOU CHOOSE TO TRAIN WITH REDKEN?16 years ago when I opened my salon, I sat in awe of people like Peter Lunn, Chris Moody and other Redken Artists delivering this very approachable and informing education that seemed very unique and special. After 13 Years as a Redken Artist, I still believe Redken Education and products are the best in our industry.

TELL US AbOUT YOUR INVOLVEMENT WITH REDKEN EDUCATION?From Fashion shows to now being part of the International Team, going all over the world with the highlights being part of US Symposium 2013, I have had the fortune to work alongside some great hairdressers. I love any opportunity to share my skills and continue to grow them from the amazing experiences Redken gives me.

WHAT TRENDS ARE SET TO bE HOT THIS SUMMER?This Summer we are seeing a huge 90’s influence in hair and fashion on the Catwalks but today’s hair is sharper and shorter with an edgier look. Love it!!

WHAT TOP TIPS DO YOU HAVE FOR AGEING HAIR?Keep it conditioned. Redken has so many good products and deep conditioning treatment to look after ageing hair. New Shades EQ Cover Plus lets you achieve up to 75% gray coverage with a subtle brightening effect, for rich results with amazing radiance! Also, keep locks fuller and thicker with Intra Force. See results in 30 days!

WHAT IS YOUR FAVOURITE REDKEN PRODUCT?Velvet Gelatine 07 to blow dry with as the feel and hold is beautiful; Quick Dry 18 Hairspray, I have never used such a versatile spray; and Shine Flash 02 – a ‘Lip Gloss’ for Hair to give an amazing finishing shine.

NEW REDKEN EDUCATION BOOKING NUMBER 0161 8349 594

Page 4: May Promo Preview

4

TURN bACK THE CLOCKWITH REDKEN THIS MONTH

Also changes in color, volume, density, and body are common concerns that women are seeking solutions for.

Celebrities are ageing more and more gracefully, but still remaining glamorous and fashionable

The #1 reason women color their hair is to cover gray

Women aged 55+, are most concerned with gray, thinning hair and loss of volume*

The biggest group/profile of females who visit the salon to have their hair colored are the over 55’s**

Over 50’s account for 80% of UKI financial wealth and on average, have higher disposable income than under 50’s†

DID YOU KNOW?

LUXURIOUS COVERAGE, RICH COLOR

*Source: L’Oreal Aging Hair Innovation Vision Study, November 2012**Kantar World Panel Dec 2012 † ONS 2010 through SAGA magazine, Jan 2013

NEW SHADES EQ COVER PLUS| SUBTLE COVERAGE OF GREY HAIR

| INTENSE, RICH LUMINOUS COLOR

| HAIR CONDITIONING

| THE PERFECT EXPANSION OF SHADES EQ

With up to 75% coverage

With subtle brightening properties

With pomegranate oil and rice protein

1:1 Mixing ratio no ammonia, no odor

14 NEW INCREDIbLE

SHADES!

INTRODUCING

Page 5: May Promo Preview

5

TURN bACK THE CLOCKWITH REDKEN THIS MONTH

NEW SHADES EQ COVER PLUS

INCLUDES

PROTECT COLOR & GIVE FULLER HAIR AT HOME

SHADES EQ COVER PLUS SHADES

NATURAL

6NToasted Almond

8NAlmond Cream

2NDouble

Espresso

4NChocolate Mousse

CLEAR

CoppER CoppER

6CCFirelight

GoLd

5GMaple Syrup

3GGolden Mocha

7GHoneycomb

REd REd

4RRCrimson

6RRLipstick Red

WARM MoCHA

6WMRich Coffee

8WMCaramel Latte

4WMDark Mocha

Shade contains Rubilane® copper dye

Shade contains R5 red dye

SEQ

for all types of thinning hairINTRA FORCE

steP 1SHAMPOO

Gently cleanses, reducing excess sebum to promote hair density and a healthy

scalp environment.

steP 2TONER

Lightweight and nourishing, instantly detangles and

moisturizes, leaving hair reinforced with natural shine

steP 3TREATMENT

Fast-absorbing and clinically proven to help reduce hair loss, increasing

the number of hairs in the growth phase for hair that looks denser,

fuller and thicker. Daily use.

oXIdATIVES dYES

poMEGRANATE oIL

RICE pRoTEIN

For rich, deep, long-lasting color results

For beautifully moisturized hair

For stronger, conditioned hair

SPECIAL AGE-DEFYING OFFERS THIS MONTH! ASK YOUR STYLIST FOR DETAILS

bRIGHTENING CONDITIONING COLOR CREAM

THE COLOR THAT THINKS IT’S A CONDITIONER

Page 6: May Promo Preview

6

149 MILLION

bOOST YOUR RETAIL.

AVAILAbLE FOR MEN TOO!

FREE WITH ANY 2 REDKEN FOR MEN PRODUCTS

2013JUNE 16

FATH

ER’S

DAY remember

to buy dad

something nice!

*KWP Usage – 12m/e December 2011 – % users by brand segment- women, total haircare**Source www.boots.com 16th April 2013

†Available while stocks latst

HAIRCARE PURCHASES TAKE PLACE A WEEK IN THE UKI?*

HOW MAnY Of THESE OCCUR In YOUR SALOn?

WELCOME NEW RETAIL CLIENTS WITH REDKEN

MOISTURIZER

DID YOU KNOW

UNLEASH YOUR CREATIVITY FREE STYLIST STOCK THIS MONTH†

RRP £12.99/ €18.28**

Page 7: May Promo Preview

7

DISCOVER LUXURIOUS TREATMENTS FOR A SPA LIKE EXPERIENCE

COLOUR CARE INDULGENCE PACKS

DISCOVER PRECIOUS OIL

• FORMULATED wITh EXCLUSIVE OLEO ANTIFADE COMPLEX©

• ENhANCES COLOUR VIbRANCy

• 100% bIODEGRADAbLE

• FREE OF PARAbENS AND SILICONES

RRP: £11.85/€14.85

*Subject to availability. While stocks last

UP TO 50% OFFPUREOLOGy MASQUES

PRECIOUS OIL 30ML TRAVEL SIZES AVAILAbLE ThIS MONTh ONLy

Page 8: May Promo Preview

8

REDKEN EUROPEANSYMPOSIUM

SAVE THE DATE 2ND - 4TH FEbRUARY 2014

CONTACT YOUR SALES REP FOR FURTHER DETAILS AbOUT NEXT YEAR’S bIGGEST EVENT!

20 4LEAR

N.EA

RN.L

IVE.

A RED

KEN

ObSE

SSIO

N

Page 9: May Promo Preview

9

bOOK YOUR COURSE TODAY!

01.05.13 Color ER. 2 day course Manchester01.05.13 Pure knowledge London02.05.13 RCH Recharge London05.05.13 Style Trend Setter London13.05.13 Audience with Andrew Barton London13.05.13 Runway Edit Manchester13.05.13 Mens Street Style Leeds13.05.13 (Journey 2) RCH DAY 4 London14.05.13 (Journey 2) RCH DAY 5 London14.05.13 Coaching Your Team London14.05.13 Pure Business Manchester15.05.13 Color ER. 2 day course London20.05.13 Vintage Hair Up London20.05.13 Principles of Highlighting Leeds21.05.13 Coloring out of your mind London21.05.13 Design Cutting Dublin22.05.13 Dress it Up London23.05.13 group Training London27.05.13 Make that Change London27.05.13 Coaching Your Team Dublin28.05.13 Principles of Design. 2 day course London28.05.13 Principles of Design DAY 1 Manchester29.05.13 Principles of Design. 2 day course Manchester

04.06.13 (Journey 2) RCH DAY 6 London05.06.13 (Journey 2) RCH DAY 7 London10.06.13 Principles of Highlighting London11.06.13 Welcome to the Tribe London11.06.13 (Journey 1) RCH DAY 4 Dublin12.06.13 (Journey 1) RCH DAY 5 Dublin12.06.13 Principles of Color. 2 day course London17.06.13 (Journey 3) RCH DAY 1 London18.06.13 (Journey 3) RCH DAY 2 London19.06.13 (Journey 3) RCH DAY 3 London17.06.13 Principles of Color. 2 day course Manchester19.06.13 foundation finish London19.06.13 Make that Change Manchester20.06.13 Behind the Lens London24.06.13 Runway Edit London24.06.13 future Vintage Manchester25.06.13 Principles of Color Dublin26.06.13 Principles of Color Dublin25.06.13 Design Cutting London25.06.13 Design Cutting Manchester26.06.13 Coaching your Team Manchester27.06.13 Express Color ER London

Date Course Location Date Course LocationMAY

JUNE

*Courses are subject to change

AN AUDIENCE WITH...ANDREW bARTONRedken present these exclusive sessions where Andrew Barton and an Artist from his Creative Team share their vision in hair. Sit back and enjoy two hours of action packed hairdressing with live models to stimulate your creative senses. Great ideas, minimum time investment, maximum impact and the latest news in hair in just one night! Brilliant!

Business BonusBring the whole salon for an inspiring team night out.

ALL SALON PROFESSIONALS

DATES TO REMEMbER

REDKEN EDUCATION bOOKINGS UPDATENEW REDKEN EDUCATION bOOKING NUMbER: 0161 8349 594

SELECT OPT.2

Duration Evening Event

Investment £50/ €58.41/ 5000 points

Dates London: 13th May, 19th NovemberManchester: 21st August

Page 10: May Promo Preview

10

TWEETS OF THE MONTH

READY TO GO OMbRE?

Will you go for a soft brunette base and luminous blonde lengths or a deep brunette ba se with rich caramel-toned mid-lengths and ends?! Make sure you visit our Facebook page to discover our top 5 reasons for you to go Ombre!

WE LOVE HEARING FROM YOU!

HEAD TO clotHes-mAKe-tHe-mAn.com FOR A GREAT BLOG ABOUT CLEAN BREW

“ “The extra cleansing shampoo has a premium blend of ingredients found in the traditional brew to help remove all grit out of a man’s hair!

REDKEN RETAIL IS FLYING OFF THE SHELVES!

YOU’RE GETTING READY FOR SUMMER COLOR!OUR REDKEN TALENT TRIBE ARE INSPIRED!

10 years today the salons been open, long may our partnership with Redken continue. #itsbeenawhile @redken_uk #redken

@Owenhairdesign Happy 10th anniversary! Best wishes from all of the Redken Team!Expand

Owen hair Design @Owenhairdesign

Redken_UK @Redken_UK

ReplyCollapse Retweet Favorite More

CONGRATULATIONS TO OWEN HAIR DESIGN!

REDKEN FEATURED ON...

YOU LOVE OUR EDUCATION!

GET IN CONTACT WITH US!

FACEBOOK.COM/REDKENUK REDKEN.CO.UK@REDKEN_UK

Page 11: May Promo Preview

11

MEET REDKEN’S GLObAL FASHION AMbASSADOR

@ChiaraFerragni

@chiaraferragni

Are you #RedkenReady?

Don’t miss a moment of the hottest hair trends with Chiara Ferragni!

GUIDO PALAU, CREATIVE CONSULTANT FOR REDKEN, HAS CRAFTED EXCLUSIVE HAIRSTYLES FOR CHIARA, INTERNATIONAL FASHION ICON AND BLOGGER OF THE BLONDE SALAD. CHIARA’S SIGNATURE BLONDE LOCKS WERE TRANSFORMED USING REDKEN PRODUCTS AT FASHION WEEK. VISIT OUR FACEBOOK PAGE TO SEE MORE OF HER STUNNING STYLES!

STYLE ICON, CHIARA FERRANGI OF WORLD RENOWNED BLOG: THE BLONDE SALAD

Page 12: May Promo Preview

Two Smooth 03smoothing & strengthening serum duo

Curvaceousfull swirl

“light and non-greasy, making it ideal

for fine hair”

“The serums fuse together to repair split ends and tame frizz”

NEWS..

Page 13: May Promo Preview

Pureology Hydrate Shampoo & Hydra Whip Mask

“ The spray’s light texture gives a speedy root boost with the added bonus of a zingy eucalyptus scent”

“ Masks for happy hair”

Pure VolumeInstant Levitation Mist

HydrateHydra Whip

IN THE NEWs..

Page 14: May Promo Preview

14

CHROMATICS

COLOR

CodE pRodUCT UK(£) IRE(€)

BEYoNd CoVER

P069920 CHROMATICS BEYOND COVER 9NW (9.03) £7.90 €10.30

P069950 CHROMATICS BEYOND COVER 7NW (7.03) £7.90 €10.30

P069980 CHROMATICS BEYOND COVER 5NW (5.03) £7.90 €10.30

P070010 CHROMATICS BEYOND COVER 10Ago (10.13) £7.90 €10.30

P070040 CHROMATICS BEYOND COVER 10Gi (10.32) £7.90 €10.30

P070070 CHROMATICS BEYOND COVER 8Gi (8.32) £7.90 €10.30

P070100 CHROMATICS BEYOND COVER 6Gi (6.32) £7.90 €10.30

P070130 CHROMATICS BEYOND COVER 6Br (6.56) £7.90 €10.30

P070160 CHROMATICS BEYOND COVER 4Br (4.56) £7.90 €10.30

P070190 CHROMATICS BEYOND COVER 9Gb (9.31) £7.90 €10.30

P070220 CHROMATICS BEYOND COVER 7Gb (7.31) £7.90 €10.30

P070250 CHROMATICS BEYOND COVER 5Gb (5.31) £7.90 €10.30

P070280 CHROMATICS BEYOND COVER 5Bc (5.54) £7.90 €10.30

P070310 CHROMATICS BEYOND COVER 7Cr (7.46) £7.90 €10.30

P070340 CHROMATICS BEYOND COVER 5Cr (5.46) £7.90 €10.30

CodE pRodUCT UK(£) IRE(€)

GoLd/red

P0752500 CHROMATICS 10Gr (10.36) GOLD red £7.90 €10.30

VIoLET/brown

P0753100 CHROMATICS 3Vb (3.25) VIOLET brown £7.90 €10.30

P0752800 CHROMATICS 5Vb (5.25) VIOLET brown £7.90 €10.30

IRIdESCENT/gold

P0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold £7.90 €10.30

P0753400 CHROMATICS 8lg (5.23) IRIDESCENT gold £7.90 €10.30

P0751600 CHROMATICS 10lg (10.23) IRIDESCENT gold £7.90 €10.30

BRoWN/red

P0754000 CHROMATICS 3Br (3.56) BROWN red £7.90 €10.30

ASH/green

P0751300 CHROMATICS 8Ag (8.17) ASH green £7.90 €10.30

ASH/blue

P0751000 CHROMATICS 9Ab (9.10) ASH blue £7.90 €10.30

CoppER

P0751900 CHROMATICS 9C (9.40) COPPER £7.90 €10.30

GoLd

P0752200 CHROMATICS 9G (9.30) GOLD £7.90 €10.30

NIGHT LIGHT SHAdESNEW

CodE pRodUCT UK(£) IRE(€)

NATURAL

P025460 CHROMATICS 2N (2) NATURAL £7.75 €9.80

P025430 CHROMATICS 3N (3) NATURAL £7.75 €9.80

P025400 CHROMATICS 4N (4) NATURAL £7.75 €9.80

P025370 CHROMATICS 5N (5) NATURAL £7.75 €9.80

P025340 CHROMATICS 6N (6) NATURAL £7.75 €9.80

P025310 CHROMATICS 7N (7) NATURAL £7.75 €9.80

P025280 CHROMATICS 8N (8) NATURAL £7.75 €9.80

P025250 CHROMATICS 9N (9) NATURAL £7.75 €9.80

P025220 CHROMATICS 10N (10) NATURAL £7.75 €9.80

ASH/ash

P062340 CHROMATICS 6Aa (6.11) ASH £7.75 €9.80

P062320 CHROMATICS 8Aa (8.11) ASH £7.75 €9.80

ASH/blue

P025670 CHROMATICS 1Ab (1.1) ASH blue £7.75 €9.80

P025640 CHROMATICS 5Ab (5.1) ASH blue £7.75 €9.80

P025610 CHROMATICS 7Ab (7.1) ASH blue £7.75 €9.80

ASH/violet

P025730 CHROMATICS 8Av (8.12) ASH violet £7.75 €9.80

P025700 CHROMATICS 10Av (10.12) ASH violet £7.75 €9.80

ASH/green

P025520 CHROMATICS 4Ag (4.17) ASH green £7.75 €9.80

P025490 CHROMATICS 6Ag (6.17) ASH green £7.75 €9.80

IRIdESCENT/gold

P025550 CHROMATICS 6Ig (6.23) IRIDESCENT gold £7.75 €9.80

ASH/gold

P062300 CHROMATICS 5Ago (5.13) £7.75 €9.80

P062280 CHROMATICS 7Ago (7.13) £7.75 €9.80

P062260 CHROMATICS 9Ago (9.13) £7.75 €9.80

BRoWN/red

P025580 CHROMATICS 5Br (5.56) BROWN red £7.75 €9.80

VIoLET/red

P024770 CHROMATICS 4Vr (4.26) VIOLET red £7.75 €9.80

P025880 CHROMATICS 6Vr (6.26) VIOLET red £7.75 €9.80

REd/violet

P062090 CHROMATICS 5Rv (5.62) £7.75 €9.80

REd/red

P025830 CHROMATICS 4Rr (4.66) £7.75 €9.80

P024720 CHROMATICS 6Rr (6.66) £7.75 €9.80

REd

P024740 CHROMATICS 4R (4.6) RED £7.75 €9.80

P024710 CHROMATICS 6R (6.6) RED £7.75 €9.80

LIST pRICE

LIST pRICE

LIST pRICE

STRONGER AND SMOOTHER

FEELING HAIR*

No AMMoNIA, No odoR Up To 100% GRAY CoVERAGE pRE-BLENdEd SHAdES FoR HAIR WITH 75% oR MoRE GRAY WITH ARGAN oIL

NEW CHROMATICS bEYOND COVER age-defyingpermanentcolor

* Fortifies the cuticle for 2X less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.

Page 15: May Promo Preview

CHROMATICSCodE pRodUCT UK(£) IRE(€)

CoppER

P024830 CHROMATICS 5C (5.4) COPPER £7.75 €9.80

P024800 CHROMATICS 7C (7.4) COPPER £7.75 €9.80

CoppER/red

P071780 CHROMATICS 5Cr (5.46) COPPER red £7.75 €9.80

P071750 CHROMATICS 7Cr (7.46) COPPER red £7.75 €9.80

CoppER/gold

P072490 CHROMATICS 6Cr (6.43) COPPER gold £7.75 €9.80

P072460 CHROMATICS 8Cr (8.43) COPPER gold £7.75 €9.80

GoLd

P024950 CHROMATICS 4G (4.3) GOLD £7.75 €9.80

P024920 CHROMATICS 6G (6.3) GOLD £7.75 €9.80

P024890 CHROMATICS 8G (8.3) GOLD £7.75 €9.80

P024860 CHROMATICS 10G (10.3) GOLD £7.75 €9.80

GoLd/copper

P071840 CHROMATICS 7Gc (7.34) COPPER gold £7.75 €9.80

P071810 CHROMATICS 9Gc (9.34) COPPER gold £7.75 €9.80

GoLd/red

P025010 CHROMATICS 6Gr (6.36) GOLD red £7.75 €9.80

P024980 CHROMATICS 8Gr (8.36) GOLD red £7.75 €9.80

GoLd/beige

P025130 CHROMATICS 4Gb (4.31) GOLD beige £7.75 €9.80

P025100 CHROMATICS 6Gb (6.31) GOLD beige £7.75 €9.80

P025070 CHROMATICS 8Gb (8.31) GOLD beige £7.75 €9.80

P025040 CHROMATICS 10Gb (10.31) GOLD beige £7.75 €9.80

GoLd/mocha

P062240 CHROMATICS 4Gm (4.35) GOLD/mocha £7.75 €9.80

P062220 CHROMATICS 6Gm (6.35) GOLD/mocha £7.75 €9.80

BRoWN/copper

P025190 CHROMATICS 4Bc (4.54) BROWN copper £7.75 €9.80

P025160 CHROMATICS 6Bc (6.54) BROWN copper £7.75 €9.80

NATURAL WARM

P053540 CHROMATICS 2NW (2.03) NATURAL WARM £7.75 €9.80

P053510 CHROMATICS 3NW (3.03) NATURAL WARM £7.75 €9.80

P053480 CHROMATICS 4NW (4.03) NATURAL WARM £7.75 €9.80

P053450 CHROMATICS 5NW (5.03) NATURAL WARM £7.75 €9.80

P053420 CHROMATICS 6NW (6.03) NATURAL WARM £7.75 €9.80

P053390 CHROMATICS 7NW (7.03) NATURAL WARM £7.75 €9.80

P053360 CHROMATICS 8NW (8.03) NATURAL WARM £7.75 €9.80

P053330 CHROMATICS 9NW (9.03) NATURAL WARM £7.75 €9.80

P025850 CHROMATICS 10NW (10.03) NATURAL WARM £7.75 €9.80

CLEAR

P025760 CHROMATICS CLEAR £7.75 €9.80

LIST pRICE

READY TO GO OMbRE?GET NYC’S MoST ALLURING HAIRCoLoR WITH REdKEN’S NEW NIGHT LIGHTS SERVICE

15

Page 16: May Promo Preview

16

SHADES EQ CREAMCodE pRodUCT UK(£) IRE(€)

NATURAL ASHP023710 03NA DARK CHOCOLATE £6.70 €8.00

P023680 06NA COOL COCOA £6.70 €8.00

P023650 09NA SLATE BLONDE £6.70 €8.00

VIoLETP066370 04V RICH IRIS £6.70 €8.00

P066340 06V FRESH LAVENDER £6.70 €8.00

P066310 09V SOFT LILAC £6.70 €8.00

WARM NATURALP023800 05WN SANDY SABLE £6.70 €8.00

P023770 07WN CHAI TEA £6.70 €8.00

P023740 09WN SUMMER WHEAT £6.70 €8.00

WARM BEIGEP023860 05WB GOLDEN HAZEL £6.70 €8.00

P023830 09WB GOLDEN VANILLA £6.70 €8.00

GoLd IRIdESCENTP029360 06GI ANTIQUED GOLD £6.70 €8.00

P029340 08GI ICED GOLD £6.70 €8.00

GoLd CoppERP023920 07GC BURNISHED COPPER £6.70 €8.00

P023890 09GC GOLDEN SIENNA £6.70 €8.00

BRoWN CoppERP023950 06BC RICH AMBER £6.70 €8.00

BRoWN REdP025940 03BR BURGUNDY WINE £6.70 €8.00

P025910 05BR GARNET SAND £6.70 €8.00

REd REdP041860 03RR CHOCOLATE CHERRY £6.70 €8.00

P041880 05RR POLISHED RUBY £6.70 €8.00

P041900 07RR STRAWBERRY LEMONADE £6.70 €8.00

NEW

NEW

NEW

NEW

NEW

NEW

LIST pRICE CodE pRodUCT UK(£) IRE(€)

CoppERP041820 06C SHINY PENNY £6.70 €8.00

P041840 08C PERSIMMON £6.70 €8.00

P025970 CLEAR £6.70 €8.00

CoppER REdP071860 08CR CANDLE FLAME £6.70 €8.00

P071890 06CR FIRECRACKER £6.70 €8.00

CodE pRodUCT UK(£) IRE(€)

NATURALP052380 SEQ COVER PLUS 2NN 60ML £6.70 €8.00

P052440 SEQ COVER PLUS 4NN 60ML £6.70 €8.00

P052170 SEQ COVER PLUS 6NN 60ML £6.70 €8.00

P052140 SEQ COVER PLUS 8NN 60ML £6.70 €8.00

GoLdP052350 SEQ COVER PLUS 3G 60ML £6.70 €8.00

P052320 SEQ COVER PLUS 5G 60ML £6.70 €8.00

P052410 SEQ COVER PLUS 7G 60ML £6.70 €8.00

CoppERP052260 SEQ COVER PLUS 6C 60ML £6.70 €8.00

REdP052200 SEQ COVER PLUS 4R 60ML £6.70 €8.00

P052290 SEQ COVER PLUS 6R 60ML £6.70 €8.00

MoCHAP055570 SEQ COVER PLUS 4M 60ML £6.70 €8.00

P055540 SEQ COVER PLUS 6M 60ML £6.70 €8.00

P055510 SEQ COVER PLUS 8M 60ML £6.70 €8.00

CLEARP052230 SEQ COVER PLUS CLEAR 60ML £6.70 €8.00

NEW SEQ COVER PLUS

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

COVER FUSION

COLORCOLOR

CodE pRodUCT UK(£) IRE(€)

NATURAL ASH

P011970 2NA COVER FUSION £7.90 €10.30

P011910 4NA COVER FUSION £7.90 €10.30

P012330 6NA COVER FUSION £7.90 €10.30

P012360 8NA COVER FUSION £7.90 €10.30

NATURAL NATURALP012120 3NN COVER FUSION £7.90 €10.30

P012150 4NN COVER FUSION £7.90 €10.30

P012180 5NN COVER FUSION £7.90 €10.30

P012210 6NN COVER FUSION £7.90 €10.30

P012240 7NN COVER FUSION £7.90 €10.30

P012270 8NN COVER FUSION £7.90 €10.30

P012300 9NN COVER FUSION £7.90 €10.30

NATURAL GoLd BeigeP012450 5NGb COVER FUSION £7.90 €10.30

P012420 7NGb COVER FUSION £7.90 €10.30

CodE pRodUCT UK(£) IRE(€)

NATURAL GoLd P012090 7NG COVER FUSION £7.90 €10.30

NATURAL GoLd IRIdESCENTP029170 5NGi COVER FUSION £7.90 €10.30

P029190 9NGi COVER FUSION £7.90 €10.30

NATURAL BRoWN CopperP020490 4NBc COVER FUSION £7.90 €10.30

P020460 6NBc COVER FUSION £7.90 €10.30

NATURAL BRoWN RedP012000 4NBr COVER FUSION £7.90 €10.30

P012030 6NBr COVER FUSION £7.90 €10.30

NATURAL CoppER RedP020550 5NCr COVER FUSION £7.90 €10.30

P020520 7NCr COVER FUSION £7.90 €10.30

NATURAL GoLd CopperP020430 6NGc COVER FUSION £7.90 €10.30

LIST pRICE LIST pRICE

LIST pRICE

LIST pRICE

Page 17: May Promo Preview

17

CodE pRodUCT UK(£) IRE(€)

5043016BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT

£35.00 €46.92

5043006BLONDE GLAM PURE LIGHTENING AMMONIA FREE

£35.00 €46.92

E071660 FLASH LIFT LIGHTENING POWDER £9.99 €14.99

SHADES EQ GLOSS

LIGHTENERS DEVELOPERSCodE pRodUCT UK(£) IRE(€)

P056930CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L

£8.95 €11.52

P056950CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L

£8.95 €11.52

P056970CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L

£8.95 €11.52

5043024 BLONDE GLAM CREAM DEVELOPERS 20 VOL £8.95 €11.52

5043034 BLONDE GLAM CREAM DEVELOPERS 30 VOL £8.95 €11.52

5043044 BLONDE GLAM CREAM DEVELOPERS 40 VOL £8.95 €11.52

P069530 SHADES EQ PROCESSING SOLUTION 1L £8.95 €11.52

P012660 PRO-OXIDE CREAM DEVELOPER 10 VOL £8.95 €11.52

5062315 PRO-OXIDE CREAM DEVELOPER 20 VOL £8.95 €11.52

5062325 PRO-OXIDE CREAM DEVELOPER 30 VOL £8.95 €11.52

5062335 PRO-OXIDE CREAM DEVELOPER 40 VOL £8.95 €11.52

NEW

NEW FLASH LIFT

UP TO 8 LEVELS

OF LIFT

CodE pRodUCT UK(£) IRE(€)

TITANIUM

5060727 06T IRON £20.10 €24.00

P006010 09T CHROME £20.10 €24.00

BLUE

P010670 01B ONYX £20.10 €24.00

P007240 09B STERLING £20.10 €24.00

NATURALP006790 03N ESPRESSO £20.10 €24.00

P005290 05N WALNUT £20.10 €24.00

P007100 06N MOROCCAN SAND £20.10 €24.00

P005730 08N MOJAVE £20.10 €24.00

P005980 09N CAFE AU LAIT £20.10 €24.00

NATURAL BRoWN BLoNdEP010610 03NB MOCHA JAVA £20.10 €24.00

P005310 04NB MAPLE £20.10 €24.00

P007120 06NB BRANDY £20.10 €24.00

P007330 07NB CHESTNUT £20.10 €24.00

P006000 09NB IRISH CREME £20.10 €24.00

GoLd BEIGEP007050 06GB TOFFEE £20.10 €24.00

P007310 07GB BUTTERSCOTCH £20.10 €24.00

P005970 09GB BUTTER CREAM £20.10 €24.00

GoLdP006770 03G CINNAMON £20.10 €24.00

P010520 05G CARAMEL £20.10 €24.00

P006980 06G ST TROPEZ £20.10 €24.00

5066667 07G SAFFRON £20.10 €24.00

P005960 09G VANILLA CREME £20.10 €24.00

WARM GoLdP005320 04WG SUN TEA £20.10 €24.00

P005330 06WG MANGO £20.10 €24.00

P005340 08WG GOLD APRICOT £20.10 €24.00

CodE pRodUCT UK(£) IRE(€)

CoppER

P007070 05C CHILLI £20.10 €24.00

5068637 07C CURRY £20.10 €24.00

5068647 08C CAYENNE £20.10 €24.00

AUBURN ACCENT

P006750 03AA TERRACOTTA £20.10 €24.00

5066627 06AA BONFIRE £20.10 €24.00

P005780 09AA PAPAYA £20.10 €24.00

CoppER BRoWNP006850 05CB BROWNSTONE £20.10 €24.00

5066437 06CB AMBER GLAZE £20.10 €24.00

P007300 07CB SPICE STONE £20.10 €24.00

REd BRoWN5066757 03RB MAHOGANY £20.10 €24.00

5066767 06RB CHERRY COLA £20.10 €24.00

MAHoGANY VIoLET

5049437 07MV BIRCH £20.10 €24.00

5049427 08MV CEDAR £20.10 €24.00

REdP010660 03R ROXY RED £20.10 €24.00

P005350 06R ROCKET FIRE £20.10 €24.00

VIoLET

5066557 03V ORCHID £20.10 €24.00

P005750 08V VIOLET £20.10 €24.00

P006020 09V PLATINUM ICE £20.10 €24.00

CLEAR

5076485 CLEAR £23.45 €27.97

LIST pRICE LIST pRICE

LIST pRICE LIST pRICE

Page 18: May Promo Preview

18

InTRA fORCE

In-Salon Treatment Scalp Stimulate £12.95 / €15.35

At Home Intensive Treatment Hair Advanced pack of 42 £56.00 / €80.00

COLOR EXTEnD

BLOnDE gLAM

EXTREME BODY fULL

SMOOTH LOCk

CURVACEOUS REAL COnTROL

ALL SOfT

CLEAR MOISTURE

InTRA fORCE

HAIR CLEAnSIng

REDkEn fOR MEn

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre £11.40 / €14.90

Shampoo 1 Litre

Shampoo 1 Litre

COLOR EXTEnD

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Rich Recovery 250ml £11.60 / €15.20

Radiant-10 170ml £14.60 / €16.75

Total Recharge 150ml £8.55 / €11.20

COLOR EXTEnD SUn

Shampoo 300ml £7 / €8.95

After-Sun Mask 250ml £11.60 / €12.40

Take Cover SPF25 150g £9.20 / €12.40

REAL COnTROL

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Intense Renewal 250ml £11.60 / €15.60

Slim Supreme 100ml £9.95 / €14.50

ALL SOfT Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Heavy Cream 250ml £11.60 / €15.20

Supple Touch 150ml £9.45 / €12.40

Argan 6 90ml £14.60 / €16.75

BLOnDE gLAM

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Perfect Platinum 250ml£9.45 / €12.60

CLEAR MOISTURE

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

BODY fULL

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Instant Bodifier 150ml£8.80 / €12.85

Volume Amplifier 150ml £8.80 / €11.20

EXTREME Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Strength Builder 250ml£11.60 / €13.50

CAT Treatment 150ml £8.80 / €11.20

Anti-Snap 250ml £9.45 / €12.40

CURVACEOUS Shampoo 300ml £7.15 / €8.50

Conditioner 250ml £7.95 / €9.50

Ringlet 180ml£9.20 / €12.40

Full Swirl 150ml £9.20 / €12.40

Wave Ahead 130g £7.40 / €9.20

SMOOTH LOCk

Shampoo 300ml £7 / €8.95

Conditioner 250ml £7.70 / €9.95

Butter Silk 250ml£11.60 / €15.20

Heat Glide 150ml £9.95 / €13.80

Stay Sleek 150ml £9.45 / €12.40

HAIRCARE

PROFESSIONAL

Conditioner 1 Litre

Shampoo £16.00 / €18.00 Conditioner £17.25 / €21.25

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

SCALP RELIEf

Oil Detox 300ml £7 / €8.50

Soothing Balance 300ml £7 / €8.50

Dandruff Control 300ml£7 / €8.50

Take Home Range Color/Natural Thinning Hair from £22.65 / €26.79

Shampoo Natural Thinning Hair 290ml £8.70 / €10.65

Toner Natural Thinning Hair 245ml £9.40 / €12.05

Treatment Natural Thinning Hair 125ml £6.82 / €8.07

Shampoo Color Thinning Hair 290ml £8.70 / €10.65

Toner Color Thinning Hair 245ml £9.40 / €12.05

Treatment Color Thinning Hair 125ml £7.06 / €8.28

HAIR CLEAnSIng

Hair Cleansing Cream 300ml£7 / €8.50

Page 19: May Promo Preview

19

STYLE COnnECTIOn

Quick Tease 15 Backcombing Lift Spray 250ml £8.60 / €9.90

Powder Refresh 01Professional Dry Shampoo 153ml£8.60 / €9.90

Powder Grip 03 Mattifying Powder 7g £7.60 / €7.70

Matte Sponge 05 Rugged Texturiser 50ml £8.60 / €11.10

Velvet Gelatine 07 Cushioning Blow-Dry Gel £8.60 / €11.10

Wool Shake 08 Gel-Slush Texturiser 145ml£8.60 / €11.10

SMOOTH LOCk

Step 1 Activator 60ml x3 £28.50 / €33.60

Step 2 Sealer 250ml £9.70 / €11.45

MILD HOLD Get GroomedFinishing Cream150ml£5.85 / €7.38

Shine FormDefining Wax75ml£6.95 / €8.53

Mint Shape Forming Paste 100ml £6.95 / €8.53

MEDIUM HOLD

Work HardMoulding Paste100ml£6.95 / €8.53

ManeuverWorking Wax100ml£6.95 / €8.53

MAXIMUM HOLD

Stand Tough Extreme Gel150ml£6.95 / €8.53

OutplayTexture Putty100ml£6.95 / €8.53

DishevelFiber Cream100ml£6.95 / €8.53

Firm GraspTexturising Clay100ml£6.95 / €8.53

REDKEN FOR MEN

MENS STYLING

TEXTURE Shape Control Reducer Resistant 250ml £57/€77.25

Shape Control Reducer Normal 250ml £57/€77.25

Shape Control Reducer Sensitized 250ml £57/€77.25

Smoothing neutralizing cream 1l £16.10/€22.10

Vector Plus £9.20/ €13.29

Creative Curl £9.20/ €13.29

Inner Secret £9.20/ €13.29

CHEMISTRY Extreme Shot Phase 500ml £35 / €45.92

Color Extend Shot Phase 500ml £35 / €45.92

All Soft Shot Phase 500ml £35 / €45.92

Smooth Lock Shot Phase 500ml £35 / €45.92

Real Control Shot Phase 500ml £35 / €45.92

Time Reset Shot Phase 225ml £20.65 / €28.08

Shot Phix 3.5 pHix pHase 250ml £16.55 / €22.16

Shot Phix 5.5 pHix pHase 250ml £16.55 / €22.16

HEATSTYLIng

Duo Shield 07 Colour Protecting Gel-Cream 150ml £8.60 / €11.10

Satinwear 02 Ultimate Blow-Dry Lotion 150ml £8.60 / €11.10

Iron Shape 11 Ultra Straightening Spray 250ml £8.60 / €11.10

STRAIgHT & SMOOTH

Aiign 12 Protective Straightening Lotion 150ml £8.60 / €11.10

Two Smooth 03 Smoothing & Strengthening Serum 30ml £7.60 / €9.10

VOLUME Thickening Lotion 06 Bodybuilder 150ml £7.60 / €9.10

Full Effect 04 All-Over Nourishing Mousse 250ml £7.60 / €9.10

Aerate 08 Cream Mousse 66g £8.60 / €11.10

Rootful 06 Root Lifting Spray 250ml £7.60 / €9.10

Guts 10 Volume Spray Foam 300ml£8.60 / €11.10

SHInE Shine Flash 02 Glistening Mist 150ml £7.60 / €9.10

Glass Look 01 Smoothing Serum 120ml £8.60 / €11.10

Outshine 01 Anti-Frizz Polishing Milk 100ml£8.60 / €11.10

Acrylic Shape 15 Glossing Balm 150ml£8.60 / €11.10

HAIRSPRAY Control Addict 28 High Control Hairspray 400ml £7 / €8.95

Quick Dry 18 Instant Finishing Spray 400ml £7.70 / €9.95

Fashion Work 12 Versatile Working Spray 400ml£7.70 / €9.95

Pure Force 20 Non-Aerosol Fixing Spray 250ml£7.70 / €9.95

TEXTURE Rough Paste 12 Working Material 75ml£8.60/ €11.10

Water Wax 03 Shine Defining Pomade 50ml£6.60 / €7.70

Tousle Whip 04 Cream Wax 100ml£8.60/ €11.10

Rewind 06 Pliable Styling Paste 150ml£7.60/ €9.10

Wax Blast 10 Spray Wax 150ml£7.60/ €9.10

Structure Wax 17 Classic Styling Wax 50ml£6.60/ €7.70

Rough Clay 20 Matte Texturiser 50ml£6.60/ €7.70

STYLING

LAST MONTH

OF ORDER

COLOR CAMO

Dark Ash 3X60ml 1Na £19.65 / €25.00

Light Ash 3X60ml 7Na £19.65 / €25.00

Medium Ash 3X60ml 4Na £19.65 / €25.00

Medium Natural 3X60ml 5N £19.65 / €25.00

Light Natural 3X60ml 8N £19.65 / €25.00

Dark Natural 3X60ml 2N £19.65 / €25.00

Take Home Range Color/Natural Thinning Hair from £22.65 / €26.79

Shampoo Natural Thinning Hair 290ml £8.70 / €10.65

Toner Natural Thinning Hair 245ml £9.40 / €12.05

Treatment Natural Thinning Hair 125ml £6.82 / €8.07

Shampoo Color Thinning Hair 290ml £8.70 / €10.65

Toner Color Thinning Hair 245ml £9.40 / €12.05

Treatment Color Thinning Hair 125ml £7.06 / €8.28

HAIRCARE Invigorating Shampoo 300ml £5.35 / €6.67

Invigorating Conditioner 250ml £7.70 / €9.95

Daily Care Shampoo 300ml £5.35 / €6.67

Fortifying Silver Shampoo 300ml £5.35 / €6.67

2-in-1 Conditioning Shampoo 300ml £5.35 / €6.67

Extra Cleansing Shampoo 250ml £5.85 / €7.10

CHEMISTRY

SEMI PERMANENT SMOOTHING

PERMANENT

Page 20: May Promo Preview

PROFESSIONAL

NEw COLOUR STyLIST

COLOURISTS SOLUTION

PERfECT 4 PLATInUM ESSEnTIAL REPAIR SUPER SMOOTH PRECIOUS OIL PURE VOLUME HYDRATE PURIfY

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Condition 1 Litre

Condition 1 Litre

Condition 1 Litre

Condition 1 Litre

Condition 1 Litre

Condition 1 Litre

RETAILPERFECT 4 PLATINUM

Shampoo 250ml £7.15 / €8.55

Condition 250ml £9.15 / €10.65

Reconstruct Repair Masque 200ml £12.65 / €15.00

Miracle Filler Treatment 145ml £7.85 / €8.90

hyDRATE Shampoo 250ml £7.15 / €8.55

Condition 250ml £9.15 / €10.65

Hydra Whip 150g £12.65 / €15.00

Shine Max 125ml £7.85 / €8.90

PRECIOUS OIL

Shampoo 250ml £7.99 / €9.90

Condition 250ml £9.99 / €11.90

Softening Hair Masque 150g £14.99 / €18.90

Versatile Caring Oil 125ml £16.99 / €19.90

ESSENTIAL REPAIR

Shampoo 250ml £7.15 / €8.55

Condition 250ml £9.15 / €10.65

Instant Repair 180ml £9.15 / €10.65

Colour Max 250ml £9.15 / €10.65

Split End Correcting Treatment 95ml £9.15 / €10.65

SUPER SMOOTh

Shampoo 250ml £7.15 / €8.55

Condition 250ml £9.15 / €10.65

Relaxing Hair Masque 150g £12.65 / €15.00

Relaxing Serum 150ml £7.85 / €8.90

PURE VOLUME

Shampoo 250ml £7.15 / €8.55

Condition 250ml £9.15 / €10.65

Instant Levitation Mist 250ml £7.85 / €9.80

Blow Dry Amplifier 200ml £9.15 / €10.65

PURIFy Shampoo 250ml £7.15 / €8.55

20

Fiber Integrity Spray 250ml £19.95 / €21.75

Neutralizing Colour Sealer 250ml £19.95 / €21.75

Fortifying Heat Spray Protective Primer 170ml £8.99 / €10.65

Nourishing Nectar Sculpting Gel 180ml £8.99 / €10.65

Strengthening Control Zero Dulling Hairspray 365ml £8.99 / €10.65

Anti Split Blow dry Styling Cream 195ml £10.99 / €12.65

Silk Bodifier Volumizing Mousse 250ml £8.99 / €10.65

Cuticle polisher Shine Serum 100ml £7.99 / €9.65

Shampoo £18.05 / €19.15 Conditioner £19.45 / €23.80

Page 21: May Promo Preview

SHELF 1

Precious Oil Shamp’OilPrecious Oil Softening ConditionPrecious Oil OilPrecious Oil Masque

Colour Stylist Strengthening Control HairsprayColour Stylist Cuticle Polisher

SHELF 2

Perfect 4 Platinum ShampooPerfect 4 Platinum ConditionPerfect 4 Platinum Miracle Filler TreatmentPerfect 4 Platinum Masque

Colour Stylist Nourishing NectarColour Stylist

SHELF 3

Hydrate ShampooHydrate ConditionHydrate MasqueHydrate Hydra Whip

Colour Stylist Anti Split Blowdry

SHELF 4

Pure Volume ShampooPure Volume ConditionPure Volume Pure Volume Instant Levitation Mist

Colour Stylist Fortifying Heat Spray

SHELF 5

Super Smooth ShampooSuper Smooth ConditionSuper Smooth Relaxing SerumSuper Smooth MasquePurify Shampoo

SHELF 6

Essential Repair ShampooEssential Repair ConditionEssential Repair Split EndEssential Repair MasqueEssential Repair Instant Repair

21

Page 22: May Promo Preview

SHELF 1NEW Powder Refresh 01 Professional Dry ShampooSTYLIST’S MUST HAVE Quick Tease 15 Backcombing Lift SprayNEW Powder Grip 03 Mattifying PowderMatte Sponge 05 Rugged TexturizerVelvet Gelatine 07 Cushioning Blow-dry GelWool Shake 08 Gel-slush TexturizerExtreme Shampoo Extreme ConditionerExtreme Anti-SnapExtreme CatExtreme Strength BuilderReal Control Shampoo Real Control Conditioner Real Control Slim SupremeReal Control Intense Renewal

SHELF 2Rewind 06 Pliable Styling PasteSTYLIST’S MUST HAVE Rough Paste 12 Working MaterialWax Blast 10 High Impact Spray WaxNEW Tousle Whip 04 Cream Wax Structure Wax 17 Classic Styling Wax Rough Clay 20 Matt TexturizerWater Wax 03 Shine Defining PomadeNEW Smooth Lock ShampooNEW Smooth Lock ConditionerNEW Smooth Lock Stay SleekNEW Smooth Lock Heat GlideNEW Smooth Lock Butter SilkBody Full Shampoo Body Full Conditioner Body Full Instant-Bodifier Body Full Volume Amplifier

SHELF 3Full Effect 04 All-Over Nourishing MousseSTYLIST’S MUST HAVE Thickening Lotion 06 Body Builder Rootful 06 Root Lifting SprayAerate 08 Bodyifying Cream-Mousse Guts 10 Volume Spray FoamColor Extend Shampoo Color Extend Conditioner Color Extend Total RechargeNEW Color Extend Radiant 10Color Extend Rich RecoveryAll Soft ShampooAll Soft ConditionerAll Soft Supple TouchAll Soft Argan 6 OilAll Soft Heavy Cream SHELF 4Iron Shape 11 Ultra Straightening SprayNEW Satinwear 02 Blow-dry Lotion NEW Duo Shield 07 Color Protecting Gel-CreamNEW Curvaceous ShampooNEW Curvaceous ConditionerNEW Curvaceous Full TwistNEW Curvaceous Wave AheadNEW Curvaceous RingletBlonde Glam Shampoo Blonde Glam Conditioner Blonde Glam Perfect Platinum

SHELF 5Glass Look 01 Smoothing Serum Outshine 01 Anti-frizz Polishing MilkSTYLIST’S MUST HAVE Shine Flash 02 Glistening MistNEW Acrylic Shape 15Sheer Straight 06 Straightening Balm STYLIST’S MUST HAVE Align 12 Ultra-Straight Balm NEW Two Smooth 03Color Extend Sun ShampooNEW Color Extend Sun Take Cover SPF25Color Extend Sun After Sun MaskClear Moisture ShampooClear Moisture ConditionerScalp Relief Soothing Balance Shampoo Scalp Relief Dandruff Control Shampoo Scalp Relief Oil Detox ShampooHair Cleansing Cream Shampoo

SHELF 6Fashion Work 12 Aerosol SpraySTYLIST’S MUST HAVE Quick Dry 18 Aerosol SprayPure Force 20 Non-aerosol SprayIntra Force Hair AdvanceIntra Force Shampoo for Colored Thinning HairIntra Force Shampoo for Natural Thinning HairIntra Force Toner for Colored Thinning HairIntra Force Toner for Natural Thinning HairIntra Force Colored Thinning Hair KitHair Cleansing Cream Shampoo

Page 23: May Promo Preview

START AT THE bACKbARLet clients know which haircare product you’re using on them at the backbar. This makes a direct connection between the amazing style you’ve given them and the products you used to achieve it.

CONTINUE EDUCATING CLIENTS AT THE STATIONExplain the “why” behind every product you use. By explaining how the product is enhancing the client’s hairstyle, it becomes part of her experience.

WELCOME NEW CLIENTS WITH SAMPLESCreate new client “welcome packs” that include samples and special offer cards. new clients will appreciate the personal attention, and they’ll have an incentive to make a return visit to your salon.

HIGHLIGHT SPECIAL PROMOTIONSRedken’s monthly promotions offer great value you can share with your clients. Use our existing collateral pieces to highlight the offer to clients or customize and print your own signs or postcards at myredkenmarketing.com

DISPLAY AND EXPLAIN PRODUCTS IN A CLIENT FRIENDLY WAY Place signs or shelf talkers in the retail area that explain the benefits of each Redken line so that you don’t have to depend on clients asking questions.

1

2

3

4

5

23

RETAIL TIPSbOOST YOUR RETAIL SALES

Page 24: May Promo Preview

24

REDKEN’S EASIEST WAY TO INCREASE YOUR PROFITS

24

sMAll pRICE lIsT

GET INSPIRED. SEE YOUR STYLIST.WWW.REDKEN.CO.UKTO ORDER, CaLL OR EmaIL:

01259 728020 | [email protected]

Appointmentsdate time stylist

GET INSPIRED.SEE YOUR STYLISTREDKEN.CO.UK

PRICE LISTSALON NAME/LOGO

123 ANY ROAD, ANYTOWNANY CITY, NE1 0TG, UKTEL : 01234 567890www.salonname.com

PROFESSIONAL SERVICESSALON NAME Anytown prides itself on its technical expertise.Please find below a menu of the services we offer:

Technician Senior Technician

Highlights/Lowlights £XX.XX £XX.XX

Half Head £XX.XX £XX.XX

Full Head Color £XX.XX £XX.XX

Fashion Colors from £XX.XX from £XX.XX

Color Correction by quotation by quotation

Permanent Ammonia Free Color £XX.XX £XX.XX

Demi-Permanent Color £XX.XX £XX.XX

Texture £XX.XX £XX.XX

Vertical £XX.XX £XX.XX

Chemistry Treatments £XX.XX £XX.XX

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STYLINGSALON NAME Anytown’s stylists are categorised according to their level ofseniority. This is achieved via a regular programme of training and testing andis reflected in our pricing structure.

Prices from

Style Director cut and blow dry £XX.XX blow dry £XX.XX men’s cut and blow dry £XX.XX

Senior Stylist cut and blow dry £XX.XX blow dry £XX.XX men’s cut and blow dry £XX.XX

Stylist cut and blow dry £XX.XX blow dry £XX.XX men’s cut and blow dry £XX.XX

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3 GREAT REAsONs TO usE ThEM

- Promote all of your services- Sell more treatments, upgrade services, retain your clients

- Appointment card on the back page

CaRD DImENSIONS: 85mm x 55mm (folded)

pRICINGPRICES INC VaT EX VaT EURO

250 £121.71 £101.43 €146.05

500 £149.06 £124.21 €178.87

1000 £204.01 £170.01 €244.82

2000 £244.98 £204.15 €293.97

20% OFF whEN yOu ORDER ONlINE

GIFT VOuChER

GET INSPIRED. SEE YOUR STYLIST.WWW.REDKEN.CO.UKTO ORDER, CaLL OR EmaIL:

01259 728020 | [email protected]

£10 GIFT VOUCHER123 ANY ROAD, ANYTOWNANY CITY, NE1 0TG, UKTEL : 01234 567890www.salonname.com

SALON NAME/LOGO

GET INSPIRED.SEE YOUR STYLISTREDKEN.CO.UK

SALON NAME/LOGO

TERMS & CONDITIONS :

: This voucher can only be redeemed at:Salon NameSalon Address

: This voucher cannot be exchanged for cash or be used in conjunction with any other offer.

: Please confirm use of voucher when youmake your appointment.

: The managers decision is final.

GET INSPIRED.SEE YOUR STYLISTREDKEN.CO.UK

£10 GIFT VOUCHER

TO:

FROM:Redemption date : :

3 GREAT REAsONs TO usE ThEM

- Great for holidays, Christmas, birthdays and special events- Promote year-round to boost cash flow- A great way to introduce new clients to your salon

CaRD DImENSIONS: 130mm x 70mm

pRICINGPRICES INC VaT EX VaT EURO

250 £117.96 £98.30 €141.55

500 £145.68 £121.40 €174.81

1000 £194.63 £162.19 €233.56

2000 £235.65 £196.37 €282.78

20% OFF whEN yOu ORDER ONlINE

20% OFF whEN yOu ORDER ONlINE

AppOINTMENT CARD

GET INSPIRED. SEE YOUR STYLIST.WWW.REDKEN.CO.UKTO ORDER, CaLL OR EmaIL:

01259 728020 | [email protected]

GET INSPIRED. SEE YOUR STYLISTREDKEN.CO.UK

APPOINTMENT CARDSALON NAME/LOGO

123 ANY ROAD, ANYTOWNANY CITY, NE1 0TG, UKTEL : 01234 567890www.salonname.com

Appointmentsdate time stylist

3 GREAT REAsONs TO usE ThEM

- Space for several appointments- Cut out missed appointments from forgetful clients- Save time making reminder phone calls to clients

CaRD DImENSIONS: 85mm x 55mm

pRICINGPRICES INC VaT EX VaT EURO

250 £46.86 £39.05 €56.23

500 £71.53 £59.60 €85.83

1000 £90.64 £75.54 €108.77

2000 £120.85 £100.71 €145.02

20% OFF whEN yOu ORDER ONlINE

REwARD CARD

GET INSPIRED. SEE YOUR STYLIST.WWW.REDKEN.CO.UKTO ORDER, CaLL OR EmaIL:

01259 728020 | [email protected]

3 GREAT REAsONs TO usE ThEM

- Thank your clients for their repeat business- Introduce clients to new services and products- Keep clients loyal, regular visitors

CaRD DImENSIONS: 55mm x 85mm (folded)

pRICINGPRICES INC VaT EX VaT EURO

250 £108.00 £90.00 €129.60

500 £116.96 £97.47 €140.35

1000 £145.68 £121.40 €174.81

2000 £185.86 £154.88 €223.03

REWARD CARDSALON NAME/LOGO

SALON ADDRESSADDRESS LINE 2POST CODETEL: 01234 567890www.salon.com

GET INSPIRED. SEE YOUR STYLISTREDKEN.CO.UK

GET INSPIRED. SEE YOUR STYLISTREDKEN.CO.UK

NEXT APPOINTMENT:

Redemption date : :

Collect 3 stamps from

SALON NAME for any cut or

color service and receive...

A TREATMENTABSOLUTELY FREE!

YOUR DETAILS...

NAME :

ADDRESS :

POSTCODE :

TEL :

EMAIL :

20% OFF whEN yOu ORDER ONlINE

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