mayankho @measurecamp - integrate customer feedback data with webanalytics data
TRANSCRIPT
Mayankho.com | @Mayankho | [email protected]
Integrating customer feedback data with web analytics data
1.UNDERSTANDING VISITOR INTENT
The road to building our own feedback solution
This is where we used to workWe sold cars in the Netherlands.
Visitors came to Volkswagen.nl for many reasons,and we had to figure out which reason it was….
▷ Buy a new car▷ Buy an occasion car▷ Find a nearby dealership▷ Get new windscreen whipers▷ Learn about navigation systems▷ Just because they love cars▷ etc...
...and we also had to figure out if they were successful during their visit
“We have to figure out visitor intent (why), analyze behaviour based on
intent and understand when a website visitor is happy with their
experience.
Getting a full customer view
What?
Who?
Why?
Webanalytics data
CRM Data
Customer feedback data
Here’s what we concluded
▷ Behavioral data wasn’t enough to get all of our answers
▷ We need to integrate attitudinal and intent data with our current behavioral data
▷ We need to do this on a shoestring budget▷ We need to consider brand design▷ We need a flexible way to change the
questions and answers▷ ...and we would like to use the technologies
we already have implemented.
2.HERE’S WHAT WE CAME
UP WITHThe road to building our own feedback solution
Tuncay starts doing his programming magic
Building an extension in Tealium (our TMS) to integrate the code with our GA implementation and build us a simple feedback form
This was the form that fired when you exit the website
(Tuncay built smart loadrules too!)
▷ Don’t get the form after you have used it before
▷ Only fire it on a certain % of visitors
▷ only fire on certain pages▷ etc.
We integrate the data with our GA implementation
Based on events we could gather attitudinal data in GA and analyze behaviour based on specific intent too!
Why stop there?
It is now easy to use this solution for other purposes too!
▷ Use it on other websites▷ Ask different questions▷ Retarget visitors based on specific answers (TMS
variable delight)▷ Don’t ask questions, but use the popin logic to popup
an iFrame with a form or other page based on pretty complex logic
▷ etc.
3.BUILDING A SOLUTION
FOR OTHERS TO USE TOOThe road to building our own feedback solution
Mayankho was born...
Check out Mayankho.com to get early access
How does Mayankho work?A few simple steps in a wizard
1. Select the type of content in the popup you would like
a. Survey
b. HTML content
c. Iframe
2. Give the popin a title
3. Select the way you want to collect the data and implement the code
4. Create the loadrules to determine when the popin should fire
5. If you have a survey, setup the questions
6. Give the popin a design (or use our nice built in template)
7. Grab the code snippet and paste it into your TMS or in your source
code
8. Done!
Check out Mayankho.com to get early access
The Mayankho setup wizard
Main features
Exit Survey Popin
Gain insights in the attitude of your website users. Why are they on your website and are they successful?
Proactive popin
Use pro-active popins to bring valuable offers or information to the attention of your users.
Simple or complex loadrules
Leverage our advanced popin logic for your loadrules to run the right popin, for the right users, at the perfect moment.
An easy to use wizard
There are just a few simple steps you have to go through to setup the popin
Data integration
You can use the data through your tag management system to get it in your web analytics solution, or paste code into your source code to send data to your tools
Flexibility in design
Use our built-in template or customize the template t find your brand.
Check out Mayankho.com to get early access
Current integrations
Our subscription model
Simple Cool Awesome
Yearly fee for setting up forms ? ? ?
Domain restricted 1 1 unlimited
Number of forms you can create 5 unlimited unlimited
Unlimited time to run forms (even after subscription is passed)
We would love your feedback
Score of total 100 points
Great design flexibility in popin
More ways to show the popin
More data integrations / other tools
Optimizing the code for best performance
Complexity of loadrules
Build the perfect setup wizard
Can we get in touch with you to ask you a few additional questions?
Name: Email/ Twitter:
Would you be interested in getting early access? YES NO
