LashesAway:CelebratingMaybelline’sGreat Lash

Mascara’s 40thAnniversary

In celebration of the 40thAnniversary of Great Lash,the number one best-sellingmascara ever in the UnitedStates, Maybelline NewYork introduced a speciallimited edition collection in-spired by and created withdesigners Max Azria, TracyReese and Vivienne Tam.Each designer took inspira-tion from their own collec-tion to create their inspired,fresh takes on the iconicpink and green tube.Great Lash's history isdeeply rooted in fashion. In

1971, Lilly Pulitzer, a then up-and-coming designerknown for her bright andcheery fabrics, inspiredGreat Lash's legendary pinkand green tube and thatunique color palette hasbecome instantly recogniz-able and the symbol of anAmerican beauty icon herein America and around theworld. After 40 years, GreatLash remains America's fa-vorite mascara for womenand the go-to mascara formakeup artists.

LashesAway:CelebratingMaybelline’sGreat LashMascara’s 40thAnniversary

By Phillip D. Johnson

"Great Lash has always beena favorite among leadingmakeup artists and industry in-siders, whether they are work-ing on a celebrity client orbackstage at Fashion Week,"said David Greenberg, presi-dent of Maybelline New York-Garnier-Essie. "For theproduct's 40th anniversary,we're celebrating MaybellineNew York's fashion heritage bypartnering with sought-afterdesigners to bring a new lookto America's most iconicbeauty product. The designsof Max Azria, Tracy Reese andVivienne Tam represent thespirit of the Maybelline NewYork woman – modern, confi-dent and chic.""Maybelline has been back-

stage for BCBGMAXAZRIA'srunway shows for the past sev-eral seasons and I'm thrilled tobe once again partneringwith them on the 40th an-niversary for their Great LashMascara. To bring the BCBG-MAXAZRIA design aesthetic tosuch an iconic product is atrue honor," says Max Azria,Founder, Designer and Chair-man of BCBGMAXAZRIA-GROUP"Great Lash Mascara is a time-less product; every womanknows the iconic green andpink packaging. I was excitedto design limited-editionpackaging in celebration ofthe 40th anniversary andchose a graphic floral printthat exudes fun and femininity

and complements the signa-ture colors of the brand,” saysTracy Reese

Vivienne Tam continues thelove by adding, "I've workedwith Maybelline New York forthe past several seasons ofMercedes-Benz New YorkFashion Week. I'm delightedto work with them again tocelebrate the 40th anniver-sary of Great Lash Mascara.My Great Lash design isadorned with the Chinesesymbol for 'Lash,' creating theperfect fusion of the VivienneTam andMaybelline esthetics.It's the must-have beauty ac-cessory for fashionistas thisfall."Great Lash Mascara, with itsiconic pink and green tubecontinues to be America's #1selling mascara, with over 20million pieces sold each year.Every 1.7 seconds, a tube ofGreat Lash is sold in the UnitedStates.Maybelline New York has part-nered exclusively with Targetto distribute the Great LashLimited Edition collection for alimited time only. The collec-tion was launched on Tar-get.com on August 14 and isavailable in-store at a sug-gested retail price of $6.99.

P.D. Johnson

Every 1.7 seconds, a tube ofGreat Lash is sold in the United States.