Mayo Clinic Case Study

Excerpt by Deb Nystrom, OD Summit,

Detroit, MI 2011

Social Media

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Mayo Clinic in Rochester Minnesota

Using microsharing tools (Twitter)to foster a community of innovation that simply wouldn’t be possible otherwise.

Questions :

Can you help me?What are you learning?How can I excel here?How does this work?How am I doing?Which people should I know?

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Mayo Case StudyIn 2009, Mayo Clinic held “Transform”

A conference run by its center for innovation. 400 participants Included the inventor of Swiffer at Procter & Gamble People from IDEO, GE, IBM, MIT, Media Lab, Massachusetts General Hospital, and the Darden School of Business

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Mayo Case StudyGathered: Large enterprise innovatorsDesigned to spark interaction among leading-edge thinkers andPromote conversation about innovation at Mayo itself.50 percent increase in the number of people sharing online.

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The Mayo StoryMayo staffers not at the event

were watching it unfold online introduced new thoughts, shared ideas, and chronicled highlights as if they were at the conference.

Virtual participants across the microsharing stream

appointed themselves as connectors and advocates,spreading ideas out, several nodes to all corners of the organization.

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The Mayo StoryPeople wouldn’t have had that special feeling of “I got to participate in something amazing” if it weren’t for microsharing. It extended creative thinking to the whole organization

without the cost and logistical headaches of a 50,000-person seminar.

~ The New Social Learning, Tony Bingham and Marcia Conner, 2010

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Managing Tasks in the Unstructured, Social World

[a] main benefit to social technology — and the Web ...rests in its lack of structure. ...our ability to surrender structure as a concept we held dear for ages.

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More about MicrosharingMany of these tools are self-initiated and self-administrated. With Twitter, we can pick what #hashtags to followIt is simpler to use. You make a smaller commitment before getting engaged.

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Training or Learning?In most organizations, the role of training and development is to give people solutions to problems already solved.

The collaboration enabled by social media allows teams to work together to address challenges that nobody has overcome before.