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    K.G.JOSHI BEDEKAR COLLEGE OF ARTS AND

    COMMERCE

    Name : Mayur Ashok Gajare.

    Class : T.Y.B.Com (Banking & Insurance)

    Roll No: 29

    Div : A

    Semester: v

    Project on: 100 marks project (comparative study product &

    services offered by SBI & ICICI bank)

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    CONTENTS

    Introduction Product Services Offered By Bank Introduction Statement Problem Objectives Of Study Scope Of Study Method Of Collection Of Data Analysis Method Overview Of Banking Industries Past History Company Profile Of Sbi History Timeline Associate Bank Foreign & Corporate Offices Foreign & Non Banking Subsidaries Performances

    Financial Results Offered Provided & Services By Customer Award Recognition Company Profile Of ICICI History Offered Provided & Services By Customer Chart, Graph, Diagram, Table Wise Highlight The Services Comparison Between ICICI &SBI Bank Fining, Conclusion & Suggestion Bibliography Annexure Questionnaires

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    OBJECTIVE OF STUDY:-

    To Understand & Compare the services offered by SBI &ICICI bank To understand about the customer perception toward ICICI & SBI bank.

    To Customer Willingness to take Market Risk. To know the brand & advertisement influences on customer about ICICI &

    SBI Bank

    SCOPE OF THE STUDY:-

    The study basically tries to identify the customers are satisfied with their services

    among ICICI bank and SBI bank and know about the Customer preferences amongICICI and SBI bank. The study was done to individual customer restricted to thecity of thane.

    SAMPLING METHOD:-

    For the study on customer service provided by public sector banks and private

    sector banks with reference to SBI and ICICI bank, random sampling method hasbeen adopted.

    Limitation of study:

    The study is limited to a particular branch of SBI and ICICI bank. Since the time is less the researcher has taken a sample of 100 people and it

    Will be not the whole population of a country.

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    PROFILE OF ICICI

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    INTORDUCTION OF ICICI BANK

    ICICI Bank is India's largest private sector bank with total assets of Rs. 5,367.95

    billion (US$ 99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion

    (US$ 1,533 million) for the year ended March 31, 2013. The Bank has a networkof 3,382 branches and 10,943 ATMs in India, and has a presence in 19 countries,

    including India.

    ICICI Bank offers a wide range of banking products and financial services to

    corporate and retail customers through a variety of delivery channels and through

    its specialized subsidiaries in the areas of investment banking, life and non-life

    insurance, venture capital and asset management.

    The Bank currently has subsidiaries in the United Kingdom, Russia and Canada,

    branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and

    Dubai International Finance Centre and representative offices in United Arab

    Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our

    UK subsidiary has established branches in Belgium and Germany.

    ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the

    National Stock Exchange of India Limited and its American Depositary Receipts

    (ADRs) are listed on the New York Stock Exchange (NYSE).

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    HISTRY OF ICICI BANK

    ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indianfinancial institution, and was its wholly-owned subsidiary. ICICI's shareholding inICICI Bank was reduced to 46% through a public offering of shares in India infiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stockamalgamation in fiscal 2001, and secondary market sales by ICICI to institutionalinvestors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiativeof the World Bank, the Government of India and representatives of Indianindustry. The principal objective was to create a development financial institutionfor providing medium-term and long-term project financing to Indian businesses.

    In the 1990s, ICICI transformed its business from a development financialinstitution offering only project finance to a diversified financial services groupoffering a wide variety of products and services, both directly and through anumber of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become thefirst Indian company and the first bank or financial institution from non-Japan Asiato be listed on the NYSE.

    After consideration of various corporate structuring alternatives in the contextof the emerging competitive scenario in the Indian banking industry, and the movetowards universal banking, the managements of ICICI and ICICI Bank formed theview that the merger of ICICI with ICICI Bank would be the optimal strategicalternative for both entities, and would create the optimal legal structure for theICICI group's universal banking strategy. The merger would enhance value forICICI shareholders through the merged entity's access to low-cost deposits, greateropportunities for earning fee-based income and the ability to participate in the

    payments system and provide transaction-banking services. The merger wouldenhance value for ICICI Bank shareholders through a large capital base and scaleof operations, seamless access to ICICI's strong corporate relationships built upover five decades, entry into new business segments, higher market share in

    various business segments, particularly fee-based services, and access to the vasttalent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directorsof ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited andICICI Capital Services Limited, with ICICI Bank. The merger was approved byshareholders of ICICI and ICICI Bank in January 2002, by the High Court ofGujarat at Ahmadabad in March 2002, and by the High Court of Judicature at

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    Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger,the ICICI group's financing and banking operations, both wholesale and retail,have been integrated in a single entity. ICICI bank has formulated a Code ofBusiness Conduct and Ethics for its directors and employees.ICICI Bank has formulated a Code of Business Conduct and Ethics for its directorsand employees.

    AWARDS & RECOGNITIONS

    Adjudged, Bank of The Year 2009, India by The Banker b Magazine for thesecond year in succession.

    Awarded Best Bank- Large, and Most Socially Responsible BankfromBusiness World Best Bank Awards 2009.

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    The Bank bagged the BEST BANK 2009 Award by Business India. Adjudged the Most Trusted Brand 2009 - Economic Times, Brand Equity. Bagged the awards for Most Preferred Bank, Most Preferred Credit Card

    andMost Preferred Home Loan Brand from CNBC AWAAZ ConsumerAwards, Sept 09.

    Awarded Visionaries of Financial InclusionYear 2009 by FinancialInformation Network & Operations Ltd.

    Awarded Technology Bank of the Year in recognition of outstandingachievements in banking technologyIBA Banking Technology Awards2009.

    Selected as the winner of Golden Peacock National Training Award for theyear 2009 by the Golden Peacock Awards Jury.

    Awarded the Strongest Banks in Asia Award 2010 for the Asia- Pacificregion under The Asian Banker Excellence in Retail Financial ServicesAwards 2010.

    Awarded the Best Microfinance Award for 2009 under The AsianBanker Excellence in Retail Financial Services Awards 2010.

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    HISTORY OF SBI

    The origins of State Bank of India date back to 1806 when the

    Bank of Calcutta (later called the Bank of Bengal) was established. In

    1921, the Bank of Bengal and two other Presidency banks (Bank of Madras

    and Bank of Bombay) were amalgamated to form the Imperial Bank of India. In

    1955, the controlling interest in the Imperial Bank of India was acqui red b y the

    Reserve Bank o f Ind ia and the S ta t e Bank o f Ind ia (SBI ) came

    int oe x i s t e n c e b y a n a c t o f P a r l i a m e n t a s s u c c e s s o r t o

    t h e I m p e r i a l B a n k o f I n d i a .

    Today , S ta t e Bank o f Ind ia (SBI ) has sp read i t s a rmsaround the world and has a network of branches spanning all time zones.

    SBI's International Banking Group delivers the fu l l range o f c ross -border

    f inance so lu t ions th rough i t s four wings - the Domes t i c

    d iv i s ion , the Fore ign Of f i ces d iv i s ion , the Fore ign Depar tment

    and the International Services division .State Bank of India (SBI) is

    the largest bank in India. If one measures by the number of branch

    offices and employees.

    SBI is the largest bank in the world. Established in 1806 as Bank ofCalcutta, i t i s the o ldes t commerc ia l bank in the Indian

    subcontinent. SBI provides various domestic, international and NRI

    products and services, through it s vast ne twork i n India and

    over seas . Wi th an asse t base o f $126 b i l l ion and i t s r each , i t i s

    a reg iona l bank ing behemoth . The government na t iona l i zed the b

    ank in1955,wi th the Reserve Bank o f Ind ia tak ing a 60%

    own ers hip st ak e. In re cen t yea rs the ba nk ha s focused on three

    priorities, 1), reducing its huge staff through Golden schemes known as theVoluntary Retirement Scheme, which saw many of its best and brightest

    defect to the private sector, 2), computerizing its operations and

    3), changing the attitude of its employees (through an ambitious programme

    aptly named ' Parivartan ' means change) as a large number of employees are

    very rude to customers.

    http://www.bookrags.com/Bankhttp://www.bookrags.com/Indiahttp://www.bookrags.com/1806http://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/Indian_subcontinenthttp://www.bookrags.com/Indian_subcontinenthttp://www.bookrags.com/Non-Resident_Indianhttp://www.bookrags.com/1955http://www.bookrags.com/Reserve_Bank_of_Indiahttp://www.bookrags.com/Reserve_Bank_of_Indiahttp://www.bookrags.com/1955http://www.bookrags.com/1955http://www.bookrags.com/Non-Resident_Indianhttp://www.bookrags.com/Indian_subcontinenthttp://www.bookrags.com/Indian_subcontinenthttp://www.bookrags.com/Indian_subcontinenthttp://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/1806http://www.bookrags.com/Indiahttp://www.bookrags.com/Indiahttp://www.bookrags.com/Bank
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    Timeline

    June 2,1806: The Bank of Calcutta established.

    January 2, 1809: This became the Bank of Bengal. April 15, 1840:Bank of Bombayestablished.

    July 1,1843:Bank of Madrasestablished. 1861: Paper Currency Act passed. January 27, 1921: all three banks amalgamated to form Imperial Bank of

    India.

    http://www.bookrags.com/June_2http://www.bookrags.com/1806http://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/January_2http://www.bookrags.com/1809http://www.bookrags.com/Bank_of_Bengalhttp://www.bookrags.com/Bank_of_Bengalhttp://www.bookrags.com/April_15http://www.bookrags.com/1840http://www.bookrags.com/Bank_of_Bombayhttp://www.bookrags.com/Bank_of_Bombayhttp://www.bookrags.com/July_1http://www.bookrags.com/1843http://www.bookrags.com/Bank_of_Madrashttp://www.bookrags.com/Bank_of_Madrashttp://www.bookrags.com/1861http://www.bookrags.com/January_27http://www.bookrags.com/1921http://www.bookrags.com/1921http://www.bookrags.com/January_27http://www.bookrags.com/January_27http://www.bookrags.com/1861http://www.bookrags.com/Bank_of_Madrashttp://www.bookrags.com/1843http://www.bookrags.com/July_1http://www.bookrags.com/Bank_of_Bombayhttp://www.bookrags.com/1840http://www.bookrags.com/1840http://www.bookrags.com/April_15http://www.bookrags.com/Bank_of_Bengalhttp://www.bookrags.com/1809http://www.bookrags.com/January_2http://www.bookrags.com/January_2http://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/Bank_of_Calcuttahttp://www.bookrags.com/1806http://www.bookrags.com/June_2
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    AWARDS & RECOGNITIONS

    Best Executive Award to the Chairman by Asia Money.

    State Bank of India also improved its ranking in Fortune 500Global List,

    Forbes list o f 2000 largest companies in the world, Banker list of top

    1000 world banks, Brand FinanceGlobal 500 Financial Brandre cognition,

    to name a few.

    Most Admired Infrastructure Financier Award by KPMG, Top Public Sector Bank under SME Financing by Dun and

    Bradstreet

    The Bank was voted, for the third year in a row, as the Most PreferredHousing Loan and Most Preferred Bank in the CNBC AWAAZ

    Consumer

    Awards in a survey conducted by CNBC TV18 in associ ation with AGNielsen &

    Company.

    The Bank was also awarded the Best Home Loan Provider as well as The Best Bank by Outlook Money Awards, 2008. SBI has been ra ted as the Best Public Sector Bank for Rural Reach by

    Dun & Brad Street

    The Bank has won awards for topping SHG-Bank Credit linkage inOrissa ,

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    Jharkhand, Maharashtra Uttarakhand, Tamil Nadu and Uttar Pradesh.

    The Bank was awarded Readers Digst Pegasus Corporate SocialResponsibility Award 2007 in re cognition of its contribution

    towards Rural

    Community Development.

    The Bank was conferred the following National awards by theGovernment o f

    India (GOI), Ministry o f Micro Small and Medium Enterprise s for the FY2007-

    2008:

    (i) First under "National Awards for excellence in lending toMicro Enterprises".

    (ii) Second under "National Awards for Excellence in MSE Lending".(iii) The Bank was also presented an award for outstanding

    Performance in the area o f finance to SMEs by Dun & Bradstreet.

    State Bank of India Voted THE BEST BANK in Cash ManagementServices

    in local currency by Asia Money.

    Bank of India wins 2 awards for Best Rural Banking Initiative and BestIT Architecture.

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    ICICI & SBI PROVIDED SERVICES TO CUSTOMER

    1) Personal bankingDeposits:- current a/c ,saving a/cLoans :- home ,car loanCards :- debit card ,credit card, ATM cardInvestments :Insurance :- term plan ,child planDemat servicesWealth managementMobile bankingInternet banking

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    Comparison between ICICI and SBI banks

    ICICI BankIs The Largest Private Sector Bank In India And The

    Second Largest Commercial Bank In India. I t Has Branches All

    Over In d ia An d Even In Smal l e r Tow ns In So u th In d ia a ft er The

    Takeover Of Bank Of Madurai. The Bank Also Has Foreign

    Subsidiaries Like ICICI Canadian Canada, Britain And Russia, Representative

    Offices In USA, China, UAE, Bangladesh, South Africa And Branches In Bahrain,

    Singapore .

    I t o f f e r s a p l a t f o r m f o r o n l i n e s h a r e t r a d i n g t h r o u gh I C I C I D i r e c t a n d i n s ur an c e s e rv ic e s- I CI CI P ru de n ti al .

    NRI s e r v i ce s i n c l u d e mo n e y t r a n s f e r t h r o u g h

    Mo n ey 2 I n d i a , wh i ch o f f e r b e t t e r f o r e i g n ex ch an g e r a t e s

    fo r l o we r amounts compared to other services.

    L i k e m o s t p r i v a t e s e c t o r b a n k s , a l l I C I C I b a nk b r a n c h e s i n I n d i a a r e n e t wo r k ed . Yo u c a n acce s s

    y o u r a cco u n t f r o m an y I CI CI b an k b r an ch i n I n d i a .An y o n e can a l so d ep o s i t c a sh / l o ca l ch eq u e i n y o u r

    a cco u n t a t an y branch of ICICI bank.

    Also they have very convenient bank timings and are open for 12hours from8.00 a.m to 8 p.m from (Monday to Saturday).

    You can deposit cash in your own account at the ATM, fordepositing cash into a third party account, you have to visit the branch Since ICICI bank was established after 1991 it offers online

    banking where you can check the balance in your account any

    http://www.icicibank.com/#_blankhttp://www.icicibank.ca/http://www.icicibank.ca/http://www.icicibank.com/#_blank
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    t ime. The interface for current ac co un ts is muc h be t t er an d

    user f r iendly compared to tha t for the i r saving account .

    I CI CI ch a r g ed f o r o p en i n g a s av i n g acco u n t m i n . am o u n tRs 5 0 0 0 an d f o r cu r r en t a cco u n t m i n . am o u n t Rs 1 0 0 0 0 .

    ICIC I g iv e in t ere s t ra t e for sav in g account 3.25% per annumand for fixed deposit its depending to durat ion of time and amount.

    For savings account, up to 3 cash deposits per quarter (3 months)a t the non base b ranc h ca n b e ma de a t no cos t . For

    a d d i t i o na l c a s h d e p o s i t s , t h e

    b a n k c h a r g e s t h e r e c i p i e n t R s 1 0 0 ( + s e r v i c e t a x ) p e

    r d e p o s i t . F o r o u t s t a t i o n cheq ues, ICICI bank ch ar ges a

    minimum of Rs 30 (+ service tax) for savings accounts.

    T h e y h a v e d i s c o n t i n u e d t h e a u t o s w e e p -i n f a c i l i t y , w h e r e t h e a m o u n t

    i n s a v i n g s a c c o u n t s w a s a u t o m a t i c a l l y c o n v e r t e d i n t

    o a f i x e d d e p o s i t , i f i t ex ceed ed Rs 150 00. W ith th e d ecl in e

    in interest rates for loans, providing this facility is no longer

    profitable for the bank.

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    SBI is the largest public sector bank in India

    S B I h a s w i d e n e t w o r k b r a n c h e s a n d A T M s a l l o v e r I n d i a .S B I h a s o n e o f t h e largest networks of ATMs in the Asia Pacific

    region. Many branches of State Bank of India are computerized. S B I t i m i n g s v a r y a c c o r d i n g t o l o c a t i o n , f o r e x a m p l e t h e

    J am na g ar , B an ga lo re b r a n c h o f S t a t e B a n k o f I n d i a i s

    o p e n b e t w e e n 1 0 . 1 5 a m t o 3 p m ( T u e s d a y - Sunday)

    The minimum amount charge to opening a saving account in SBI bank is Rs1000and for current account they charge min. amount 5000. SBI

    give interest rate for saving account 3.25% per annum and for

    fixe d depo sit its depen ding to duratio n of time and amount.

    State Bank of India has Varity of product and services to his/hercu sto mer li ke- loan, Insurance; demat, Mobile banking, Internet banking,

    Core banking, etc.

    In loan segment SBI charge low interest rate compare to ICICI bank. SBI debit cum visa card allows booking of railways tickets, air

    tickets, movies ticket and parching more through internet

    banking and swap the card. In booking railways tickets SBI charge

    10 rupees per transaction. State Bank of India is the largest issuer

    of debit cards (Maestro) in India

    State Bank customers who have to wait a long time to process abank transaction can register their complaint through a touch

    screen device for customer feedback service at the branch. T he

    informati on is recorded and p rocessed in th e centr al server.

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    A l l g o v e r n m e n t t a x e s l i k e i n c o m e t a x , s a l e s t a x , s e r v i c eta x ca n b e pa i d at a ny branch of SBI.

    State Bank of India has 52 foreign offices in 34 countries including Australia,UK, USA, Canada, Bahrain, Nigeria, Bangladesh, Nepal, and Bhutan SriLanka. These are useful for foreign trade transactions like opening of Letterof Credit.

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    QUESTIONAIRE

    Personal details:-

    A) Name:-

    b) Address:-

    c) Gender:- 1) male 2)female

    d) Age group:- 1)18 2) boyond35 3)40

    4) Above 40

    e) Occupations:- a) Government employee

    b) Business man

    c) Professional

    d) Others

    f) Annual income :- 1) below 1 lakh

    2)1-2lakh

    3)3-5lakh

    4) Above 5lakh

    1) Which type of account do you hold in the bank?

    1) Saving a/c 2) current a/c 3) recurring a/c

    4) Fixed deposit a/c 4) NRI a/c

    2) What is the interest rate provided by your bank on deposit?

    1) 3% -5% 2)5% -6% 3)7%-9% 4) above 9%

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    3) Are you satisfied with interest rates provided by bank?

    1) Yes 2) no

    If no what is the reason?

    4) Have you taken any loan from bank?

    1) Yes 2) No

    5) If yes, then what purpose?

    1) Housing loan 2) personal loan

    3) Educations loan 3) vehicles loan

    6) Which services are used by you through an ATM?

    1) Cash withdrawal 2) cash credit

    3) A/c transfer 3) others

    7) Which services are provided through mobile banking your bank?

    1) Bills payment 2) sms

    3) Booking tickets 4) mobile recharge 5) others

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