mazda potence, mesrop megrabyan
DESCRIPTION
One of three project books, from the portfolio of Transportation design major, Mesrop MegrabyanTRANSCRIPT
MESROPMEGRABYANMESROP MEGRABYAN / PORTFOLIO 2012
A Sponsored Project
POTENCE
/S2 THE PROJECT
A Sponsored Project
POTENCE
/S2 THE CONCEPT
Soul of Motion KODO
MAZDA’S NEw DESigN lANguAgE
Potential ENERgY
MAZDA’S NEw DESigN lANguAgE POTENTiAl
POTENCY
+
/S2 TENSiON
Handmade TENSiON SCulPTuRE
TTENSiON
TangibleVisual
/S2 iNSPiRATiON
bORN NAuM NEEMiA PEvSNER wAS A PROMiNENT RuSSiAN SCulPTOR iN THE CONSTRuCTiviSM MOvEMENT AND A PiONEER Of KiNETiC ART.
NaumgAbO
/S2 iDEA PAD
COMPOuND CuRvES ADD CONTROvERSiAl STYliNg ElEMENTS TO THE fEATuRED DESigNS
Fluid TENSiON
/S2 SKETCH PAD
Mechanical SiMPliCiTY
luxury and aesthetics became a demand and also an effective marketing tool.
/S2 ARTiSAN
AS A THiRD gENERATiON wElDER, i DECiDED TO ExPERiMENT wiTH THE
iDEA Of viSuAl/TANgiblE TENSiON uSiNg METAl. THE METAl RODS wERE bENT
AND wElDED AS THEY wERE iN TENSiON. if ONE wElD
bREAKS, THE wHOlE STRuCTuREwill
fAll APART.
Rods & wElDiNg wiRE
CONNECTED
CONTiNuOuS
SMOOTHlY CONTiNuOuS: “THE FlOwiNg CuRVES OF THE gREENHOuSE”
CONNECTED
CONTiNuOuS&
/S2 CAD iDEATiON
After the success of experimenting by
hand using metal and wires, i decided to use digital 3D Methods to further dive into the
form study.
/S2 flOw
FflOw
TO MOvE OR RuN SMOOTHlY wiTH uNbROKEN CONTiNuiTY, AS iN THE
MANNER CHARACTERiSTiC Of A fluiD.
/S2 STuDiES
fASCiA
PACKAgiNg
/S2 COlOR & TRiM
MATERiAlSCOMPliMENT
THE APPEARANCE
“
“
/S2 PATiNA
AlExANDER MCQuEEN
AlExANDER MCQuEEN
ON METAl, PATiNA iS A COATiNg Of vARiOuS CHEMiCAl COMPOuNDS SuCH AS OxiDES OR CARbONATES fORMED ON THE SuRfACE DuRiNg ExPOSuRE TO THE ElEMENTS.
Copper PATiNAS
/S2 POTENCE
POTENCESuPREME
AuTHORiTY Of THE ROAD
AHEAD
´
POTENCE
/S2 HANDMADE
“i bENT wiRES AND PuNCTuRED THE fOAM CORE bASE. THE wiRES NOT ONlY
CREATED A SCulPTED SilHOuETTE, buT HElD THEM SElvES TOgETHER iN viSuAl
TENSiON”
Mock uPs
THE POTENT STANCE
THE POTENT STANCE
/01 CONTENTS
THE ‘TOugHNESS’ Of THE vEHiClE iS CONTRASTED bY
iTS COMfORTiNg, SMOOTH AND SCulPTuRAl ExTERiOR.
SCulPTuRE
SCulPTuRE
/S2 bRONZE
/01 CONTENTS
Ready ToPOuNCE
/01 CONTENTS
/S2 END
SCulPTuRE iS THE ART OF
iNTElligENCE.
“
”PAblO PiCASSO
Thank You