mba 2 sem research methodology (bangalore university) (6)
TRANSCRIPT
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Report writing
Module-7
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Research Reports
Meaning :
A research report is a formal statement of the research process and its results. It narrates the problem studied methods, used for studying it and the findings and conclusion of the study.
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purpose :-
The purpose of a research report is to
communicate to interested persons the
methodology and the results of the study in
such a manner as to enable them to
understand the research process and to
determine the validity of the conclusions.
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Aim:-
The aim of the is not to convince the
reader of the value of the result, but to
convey to him what was done, why it
was done, what was its outcome.
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Characteristics of a Report
A research report is a narrative but authoritative
document on the outcome of a research effort
It presents a highly specific information for a
clearly designated audience.
It is non persuasive as a form of communication.
It is simple, readable and accurate form of
communication.
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Functions of a report
It serves as a means for presenting the
problem studied, methods and techniques
used for collecting and analyzing data, the
findings, conclusions & suggestions in an
organized manner.
It serves as a basic reference material for
future use in developing research proposals
in the same or related areas.
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Contd:-
A report serves as a means for judging the
quality of the completed research projects.
It is a means for the evaluating the researcher’s
ability and competence to do research.
It provides factual base for formulating policies
and strategies relating to the subject matter
studied.
It provides systematic knowledge on problems
and issues analyzed
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Types of reports
Technical Report :-
this is a comprehensive full report of the
research process and its outcome.
It is primarily meant for academic
community,
It is a formal long report covering all the
aspects of the research process:-
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Contd :-
Introduction, Statement of the problem, Review of
the literature, Scope of the study, Objective of the
study, Conceptual model, Hypotheses, Operational
definition concept.
It is so comprehensive and complete that the study
can be replicated by others.
It follows a specified pattern and consists of several
prefatory sections with appropriate headings and
paragraphs.
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Popular report :-
This type of report is designed for an audience
of executive / administrators and other non-
technical users.
The reader is less concerned with
methodological details, but more interested in
studying quickly the major finding and
conclusion.
He is interested in applying the findings to the
decisions.
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Contd:-
Complicated statistical techniques and tables
need not be used.
Instead pictorial devices may be extensively
used.
The format of this report is different from
that of a technical report :-
After a brief Introduction, Statement of the
problem, Objective of the study,
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Contd:-
An abstract of the findings, conclusion and
recommendations is presented. The methodological details, data analysis
and their discussion are presented in the second part.
More headlines, underlining, pictures and graphs may be used.
Sentences & paragraphs should be short.
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Interim Report :-
When there is a long time between data
collection and the presentation of the result
in the case of the sponsored project, the
study may lose its significance and usefulness
& the sponsor may also lose interest in it.
One of the most effective ways to avoid such
eventualities is to present an interim report
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Contd:-
This short report may contain either the
first results of the analysis or the final
outcome of the analysis of some aspects
completely analyzed.
It facilitates the sponsoring agency to take
action without waiting for the full report.
It helps to keep alive the agency’s interest in
the study and prevent misunderstanding
about delay.
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Summary Report
Is generally prepared for the consumption of
the lay audience i….e the general public.
It is written in non-technical, simple
language with a liberal use of pictorial
charts.
It just contains a brief reference to the
objective of the study, its major findings and
their implications.
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Contd:-
It is a short report of two or three
pages. Its size is so limited as to be
suitable for publication in daily
newspapers.
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Steps in planning report writing
1) The target audience :-
The first step in planning report writing is
to determine the target audience.
The forms and style of reporting and other
aspects depends upon the type of the
reader, for whom the report is intended.
The target audience can be classified as
academics, sponsors of research, the
general public.
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Contd:-
2) The communication characteristics of the
audience:-
The second step in planning report writing is
to consider the selected audience’s
communication characteristics.
What is their level of knowledge and
understanding.
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Contd:-
What is the gap in knowledge on the
subject between the readers and the
writer.
The greater the knowledge gap, the
more difficult it is to convey the full
findings meaningfully and concisely.
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contd:-
3) The intended purpose of the report
It is used as a reference material by
researcher. It is meant for evaluation by
experts for the award of a degree or
diploma.
4) The type of report
With reference to the intended use, the type
of report to be prepared should be
determined.
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Contd:-
5) The scope of the report
The next step is to determine the scope of the
contents with reference to the type of the
report and its intended purpose.
e.g. a research thesis or dissertation to be
submitted for the award of a degree or
diploma should narrate the t
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Contd:-
6) The style of reporting :-
What should be the style of reporting?
Should be clear, simple or elegant
Should it be technical or journalistic
Richness of word usage
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Contd:-
A page should not be fully filled in form top
to bottom
Wider margin should be provided both sides
Margin headings & paragraph headings may
be used to indicate subject shift.
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Contd:-
7) The format of report :- the next step is to
plan the format of the report, which varies
according to the type of report.
8) outline/Table of contents :- the final step in
planning report writing is to prepare a
detailed outline for each of the proposed
chapters of the report.
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Research report format
Report outline :-
A. Prefactory items:
1. Title page
2. Researcher’s declaration
3. The certificate of the research supervisor
4. Acknowledgement
5. Table of contents
6. List of tables, graphs and charts
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Title page
A PROJECT REPORT ON
“A STUDY ON IMPACT OF REBRANDING OF AXIS BANK ON CONSUMERS”
A dissertation submitted in partial fulfilment of the requirements for the award of degree
in
“MASTER OF BUSINESS ADMINISTRATION”
BANGALORE UNIVERSITY
2007 – 2009 SUBMITTED BY
VASUDEVA.M
REG No. - 07KUCM6051
Under the Guidance
of
Dr. RAJASULOCHANA A L
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Researcher declaration DECLARATION
I hereby declare that the research report entitled “A study
on Impact of Rebranding of Axis bank on consumers” has
been done by me under the direct supervision and guidance
of
Dr. Rajasulochana A L, Head of the Department & faculty of
MSRCASC, Bangalore. This project report has been
submitted to Bangalore University as a part of partial
fulfilment for the award of the degree of Master of Business
Administration.
I also hereby declare that this project report has not been
submitted at any time to any other university or institute for
the award of any degree.
Place: Bangalore
Date: VASUDEVA.M
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CERTIFICATE OF RESEARCH SUPERVISOR
This is to certify that the project entitled
“A study on Impact of Rebranding of Axis bank on consumers”
done by VASUDEVA.M, Reg No. 07KUCM6051 has been
conducted under my direct supervision and guidance.
This study is in partial fulfilment for the award of “Master of
Business Administration” from Bangalore University.
Further it is certified that this project has not been previously
submitted to any other university for the requirement of Master of
Business Administration.
Place: BANGALORE
Date: (Dr RAJASULOCHANA A L)
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ACKNOWLEDGEMENTIts human bound duty to acknowledge those personalities who
contribute immensely in ambitious endeavour.
I am grateful to Dr SHAKUNTALA SAMUELSON,
Principal of MSRCASC for her indispensable help, without
which this project would not have been made possible.
I wish to express my heartfelt gratitude to Dr. RAJA
SULOCHANA A L, Head of the Management Department
and also Project Guide for her kind help and assistance for
the completion of the project successfully.
Place: Bangalore
Date:
VASUDEVA.M
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Table of contents1) INTRODUCTION 1 – 34
2) RESEARCH METHODOLOGY 35 – 37
2.1 Statement of the Problem
2.2 Objectives
2.3 Research Design
2.4 Sampling Technique
2.5 Data Collection Process
2.6 Limitations
3) PROFILE OF THE ORGANIZATION 38 – 58
3.1 Industry Profile
3.2 Profile of Axis Bank
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Contd:-
4) ANALYSIS AND INTERPRETATION 59 – 78
5) FINDINGS 79 - 81
RECOMMENDATIONS
CONCLUSION
BIBLIOGRAPHY
ANNEXURE
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List of tables, graphs and charts
List of Tables page
no
Table 1: Percentage of account holders 59
Table 2: Percentage of specific type of account holders 60
Table 3: Percentage of Customers’ visit to the Bank 61
Table 4: Percentage of duration of account holders 62
Table 5: Percentage of awareness of bank 63
Table 6: Percentage of influential factors 64
Table 7: Rating of Products provided by the Bank 65
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B. Body of the report :-
1. Introduction2. The research design :- title of the study statement of the problem review of the literature the scope of the study objective of the study hypothesis
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Contd:-
methodology sources of data sampling plan
3. Industry profile
4. Data analysis & interpretation
5. Finding conclusion and suggestion
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Example:-
1. Introduction
Re branding is often necessary after an M&A or if
the brand has outgrown its identity/marketplace.
What is a brand?
Developing a Brand
'Seven Steps to Brand-Led Marketing'
Corporate rebranding
Product rebranding
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The research design :-
title of the study : “A study on Impact of Re branding of Axis bank on consumers”
statement of the problem : Re-branding is a critical
element in the process of implementing newer
business strategies, hence the study has been
undertaken to evaluate the impact of the re-
branding exercise on the business.
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CONTD:-
review of the literature : According to V. Basil Hans re branding have come to
realize the importance of quality changes and value addition in banking industry. Risk and uncertainty being inevitable parameters of modern business, serving customers has become the need of the hour.
the scope of the study : To implement the findings of the study in axis bank.
Improves the companies with re branding
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CONTD:-
objective of the study : To study the major constraints perceived by
companies in re branding. To study the profile of the companies after re
branding. To offer suggestions for the improvement of the
companies with re branding.
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CONTD:-
Methodology :
TYPES OF RESEARCH
The type of research method used for this project is
Quantitative research technique. In this
methodology, people have been chosen randomly
and data have been collected from responds
through questionnaires.
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CONTD:-sources of data :
Primary Data :Primary data regarding the service will be collected with the help of questionnaires, direct interview with the members and non-members of the portal and also interviewing the employees of the portal in Bangalore.
Secondary Data :Secondary data is the information that already exist somewhere, which has been collected for another purpose. In this study, secondary data has been collected from Company Website, Various Search Engines, Journals and Business Magazines.
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Contd:- sampling plan
Sampling Technique:- The sampling technique
used for this research is Stratified random
sampling.
Sample Size:- The chosen sample size is 100. The
sample is derived from the respondents within
Bangalore city.
Sample Description :- The subjects for the
sampling would be provided by the company
which covers a spectrum of Customer Satisfaction,
Customer Perception, etc.
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3. Industry profile
INDIAN BANKING INDUSTRY
Current Scenario
Aggregate Performance of the Banking Industry
Interest Rate Scene
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Data analysis & interpretation
Do you have an account with Axis Bank?
Table 1: Percentage of account holders
Yes No
65 35
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Graph 1: Percentage of account holders
Do you have an account
yes
no
65%
35%
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CONTD:-Analysis: It can be observed that 65% of the respondents hold an account in Axis bank and 35% of the respondents don’t have an account in Axis bank.
Interpretation: It can be inferred that almost two- third of the respondents are members of Axis Bank. The bank have concentrated on a specific target area and not focused on the entire geographical area of India even though they are set up to provide the benefits to the entire population of India.
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Finding conclusion and suggestion
Findings:
From the survey which was made through the questionnaire method and by interviewing respondents about the Axis bank, the research has given all the findings individually.
The bank have concentrated on a specific target area and not focused on the entire geographical area of India even though they are set up to provide the benefits to the entire population of India.
The bank is providing various range of products which is suited according to the needs and demands of the customers.
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Recommendations:
The study points that the brand recall value of Axis bank is less hence this issue needs to be addressed through effective promotional strategies.
The bank should call for effective marketing communication of the brand’s USP to the consumer.
The bank should concentrate more on providing innovative and better products which should conform to the needs of the Customers.
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Conclusion:
The future looks brighter than ever before….
India’s consumer markets are witnessing a lot of churn. New product categories have cropped up. The consumer is not behaving like earlier. In an age of media fragmentation, companies have to rethink how to reach out to their consumers. Trust the Axis bank to come out with a trump because of which they are successful in-reinventing themselves as one of the leaders in banking industry.
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C. Terminal items
Bibliography
MARKETING RESEARCH by Harper W Boyd & Jr.Ralph Westfall, 4th edition, Prentice Hall of India Pvt Ltd
Philip Kotler, 2000, Millennium Edition, “Marketing Management”.
http://marketing.about.com
http://www.buildingbrands.com
www.nasscom.org
http://www.brandmanagement.com/
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Contd:-
Appendix/annexure
1. Copies of data collection instrument
2. Technical details on sampling plan
3. Glossary of new terms used in the report