mba 3rd sem curriculum planner

57
1 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES (Affiliated to G.G.S. Indraprastha University, Delhi) Madhuban Chowk, Rohini, Delhi – 110 085 Curriculum Planner (Aug – Dec 2010) Classes: Monday to Saturday MBA 3rd Semester Batch: 2009 – 2011 Class Coordinators: Ms. Sonika Bhoj (Sec – A) Ms. Arpital Kaul (Sec – B)

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Page 1: MBA 3rd Sem Curriculum Planner

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES (Affiliated to G.G.S. Indraprastha University, Delhi)

Madhuban Chowk, Rohini, Delhi – 110 085

Curriculum Planner (Aug – Dec 2010)

Classes: Monday to Saturday

MBA 3rd Semester

Batch: 2009 – 2011

Class Coordinators: Ms. Sonika Bhoj (Sec – A) Ms. Arpital Kaul (Sec – B)

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Subject : Management of International Business Paper Code : MS - 203 Class : MBA, Semester – III Faculty : Prof. (Dr.) Ashish Chandra Course Description This is a beginner's course in International Business and shall cover the basics. Participants are expected to follow up on this course depending on their areas of interest in the electives that may be offered at a later stage. International Business has some unique characteristics, which makes it different from others subject in one way or another. Each International Business activity has a specific business implication. The course aims to systematically study the International Business concepts, their implications and finally its scope and role in business. The aim is to develop International Business skill sets to tackle business & marketing applications under different International business situations in different circumstances. Learning Objectives The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. The various objectives are:

• To explore and understand the different challenges existing in International Business

• To gain an understanding of the theories and concepts of International Business • To understand, how to apply International Business concepts in the real world • To Analyze the Internaitonal Business Environment • To understand various International Business Strategies

Methodology It will include selected readings and consumer behaviour cases. The pedagogy would be a combination of lecture sessions and case discussions. The course participants are expected to read all the background readings before coming to class so that they can effectively participate in classroom discussion. It is expected that all participants must sufficiently be knowledgeable enough to discuss meaningfully in class to internalize the various nuances in the consumer behaviour concepts. Before starting up with a new unit/topic, an introduction session will be taken to make the students aware about the importance of studying a particular unit/topic. During the initial brainstorming session of few minutes, I will try to collect as many ideas and views as the students have (regardless of the fact that they are right or wrong) regarding

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the nature and importance or any other related aspect of the topic. This is basically an attempt to open the two-way sharing channel with the class and a sincere effort to thread everyone together and make them a part of the discussion as an interactive audience. Besides, an idea will be given regarding the weight age of the whole unit in the university examinations. This encourages student interest in a particular topic and they realize the relative importance of the unit. Session/Lecture Plan

Units Sessions

/ Hours Topics To Be Covered

Readings/ Books

Chapters

UNIT I

Nature and scope of

International

Management

12

Hours

Nature and scope of International Management 1. Introduction to International Business.

1.1 Introduction 1.2 Evolution and

Development of International Business

1.3 Factors leading to growth in International Business

1.4 Modes of International Business

1.5 Why companies engage in International Business

1.6 Significance of International Business

2. Concept and Definition of International Management

2.1 Introduction of International Management

2.2 Applying Thinking behind International Management

2.3 Globalization 2.4 Competitive Management

in International Management

3. Reasons for Going International 3.1 Internationalisation 3.2 To expand Sales 3.3 Explore source of

production

B1 B2 B3 B4 B5 B6 B2

Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 2

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3.4 Expanding market and finding new market

4. International Entry Modes; Their Advantages and Disadvantages

4.1 Determinant of Entry Mode 4.2 Trade Mode 4.3 Contractual Entry Mode

and FDI. 5. Strategy in the Internationalization of Business

5.1 Internationalization Strategies

5.2 Planning and organizational structure

5.3 Process of Control 6. Global Challenges; Entry Barriers 6.1 Global Technology

Management 6.2 Instruments of Trade

Control 6.3 Non Tariff Barriers 6.4 Tariff Barriers 7. India’s Attractiveness for International Business

7.1 Trade policies of International Business

7.2 Free Trade Vs. Protection 7.3 Economic Indicators 7.4 Forms of Economic system 8. Issues and Trends in International Business

8.1 Prevailing Economic Scenario

8.2 Social Structure 8.3 Ethical & Religious systems 8.4 Cultural Change &

Education

B3 B6 B1 B5

Chapter 3 Chapter 9 Chapter 8 Chapter 6

12 Environment Facing Business

B4

Chapter 2

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UNIT- II

Environment Facing Business

Hours 9. Cultural Environment facing Business 9.1 Difference in cultural Environment 9.2 Managing cultural diversity 10. Managing Diversity

within and Across Culture 10.1 Ethics & social

Responsibility 10.2 Competitive environment

and Diverse culture 11. Hofstede Study and

Edward T. Hall Study 12. Cultural Adaptation

through Sensitivity Training

12.1 Cultural Awareness 12.2 Identification and

Dynamics of cultutre 12.3 Behavioral practices

affecting business 12.4 Social stratification system 12.5 work motivation and

sensitivity training 12.6 Information and Task

processing communication

12.7 Cultural Imperialism and strategies for Instituting Change

13. Political, Legal, Economic,

Ecological and Technological Facing Business and their Management

13.1 Political Environment 13.2 Legal Environment 13.3 Legal Issues in

International Business 13.4 Intellectual Property

Rights

B2 B1 B6 B3 B4 B6 B2

Chapter 6 Chapter 6 Chapter 4 Chapter 10 Chapter 8 Chapter 9

Chapter 11

Formulating Strategy for International Management

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UNIT-III

Formulating Strategy for International Management

11

Hours

14. Strategy as a Concept 14.1 Strategy of International

Business 14.2 Firm as a value chain 14.3 Global Integration versus

Local Responsiveness 14.4 Strategy Types:

• International strategy • Multidomestic Strategy • Global strategy • Transnational Startegy

15. Implementing Global Strategy 15.1 Pressures of Global

Integration 15.2 Labor cost and Location

Decision 15.3 Value Chains and Change 16. Emerging Models of

Strategic Management in International Context

16.1 Strategy and the Firm 16.2 Profiting from Global

Expansion 16.3 Pressures for Cost

Responsiveness 16.4 Pressures for local

Responsiveness

17. Achieving and Sustaining International Competitive Advantage

17.1 International Competitiveness

17.2 Market Identification and demand estimation

17.3 Product competitiveness

17.4 Process

B1

B3

Chapter 8 & Chapter 11

Chapter 10

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Competitiveness

18. International Strategic Alliances, Global Mergers and Acquisition

18.1 Global and cross border alliances

18.2 Guidelines for successful Alliances

18.3 Strategic Implementation

18.4 Government and Cultural Influences on Strategic Implementation

18.5 Hostile Takeover

UNIT-IV

Organizing and Controlling for International

Competitiveness

10

Hours

Organizing and Controlling for International Competitiveness 19. International Human

Resource Management-concept and Dimensions

19.1 Complexities of International firms

19.2 Staffing Policy 19.3 The process of

Recruitment and Training

19.4 Management of Industrial Relations

19.5 Strategic Function of International Human Resource Management

20. Human Resource Issues in

Developing and Maintaining an Effective Work Force

20.1 Ethnocentric Approach 20.2 Polycentric Approach 20.3 Geocentric Approach 20.4 Technical Competence

B6 B5 B5

Chapter 13 & 14 Chapter 10 Chapter 17

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20.6 Cultural Sensitivity 21. Leadership Issues; Motivation. 21.1 Managing Repatriation 21.2 Relationship Between

MNEs and labor 22. Basic Models for

Organization Design in Context of Global Dimensions

23. Future of International

Management in the East, Global Operations Management.

23.1 Location for production 23.2 Management of

Inventory 23.3 Sourcing of Inputs 23.4 International Services

B1 B2

Chapter 21 & 22 Chapter 17

Revision 2 hrs. Revision, if required as there would be continuous revision and feedback from the students on previous topic(s) before

starting up next topic(s).

Case Discussions The following cases would be discussed in class: From Book: Deresky (2003). International Management: Managing across boarders and culture. Pearson Education. 1) FedEx versus UPS: Competing with contrasting Strategies in China. (Page No.325) 2) Pepsi’s Entry into India: A lesson in Globalisation (Page No.334) 3) Management of Human Assets at Infosys (Setting: India) (Page No.453) 4) A first time Expariate’s Experience in a joint venture in China (Page No.476)

From Book: Daniels, Radebaugh, Sullivan (2007). International Business. Environments and Operations. Pearson Education. 5) Disney Theme Park (Page No.27) 6) The Java Lounge : Adjusting to Saudi Arabian Culture. (Page No.43) 7) McDonald’s and Russia’s Economic Transition (Page No.113) 8) Zara: Value Creation in the Global Apparel Industry (Page No.345) Cases would be given one week before it is taken up in class. Participants are advised to thoroughly analyze the case prior to coming to class. Case will be discussed in detailed

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in the class and finally any participant may be invited to present the case summery to the whole class.

Suggested Readings B 1 Sharan Vyuptakesh, (2008), International Business, Pearson Education. B 2 Daniels, John D. and Radebaugh Lee H, (2005), International Business, Wiley India. B3 Hill, Charles W.L., (2005), International Business, Tata McGraw Hill. B4 Thakur M., Burton & Gene E, (2002), International Management, Tata McGraw Hill. B5 Lasserre Philippe, (2005), Global Strategic Management, Palgrave McMillan. B6 Hodgetts R. and Luthens F, (2003), International Management, McGraw Hill Inc.

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES 2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI, DELHI-85

Paper Code: MS-205 Paper Title: Information System Management Faculty: Ms. Shivani Raheja Courser Objective: Objective of the course is to teach management students about the importance of Information Systems. Students should know how information systems are designed and implemented in the various companies. This course also aims to let the management students learn about new technologies in the IT industry and how data is collected and processed.

DETAILED TEACHING PLAN

UNIT NO.

TOPIC No. of Hours required

Reference Books Chapter/Pages

UNIT-1 1. Meaning and Role of Information Systems.

2. Types of Information Systems: a. Operations Support

Systems, b. Management Support

Systems. c. Expert Systems, and d. Knowledge Management

Systems. 3. Information Systems for

Strategic Management: a. Competitive Strategy

Concepts, b. Strategic Role of

Information Systems. 4. Integrating Information Systems

with Business Strategy 5. Value Chain Analysis 6. Strategic Information Systems

Framework.

1 3 3 2 1 1

B -1 B -2 B - 3 B -4

Chapter 1,2 Chapter 1,2 Chapter 1,2 Chapter 1,2

UNIT-2 7. Planning for Information Systems:

2 2

B -1

Chapter 11,12,14,15

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UNIT NO.

TOPIC No. of Hours required

Reference Books Chapter/Pages

a. Identification of Applications,

b. Business Planning Systems and

c. Critical Success Factors, 8. Method of Identifying

Applications, 9. Risks in Information Systems. 10. Resource Requirements for

Information Systems: a. Hardware and Capacity

Planning, b. Software Needs,

11. Procurement Options – Make or Buy decisions,

12. Outsourcing as an Option.

2 5 2 2

B -2 B -3

Chapter 9, 10,11 Chapter 5,7,10

UNIT-3 13. Emerging Concepts and Issues in Information Systems:

14. Supply Chain Management, 15. Customer Relationship

Management, 16. ERP. 17. Introduction to Data

Warehousing: a. The Compelling Need for

data warehousing b. Escalating Need for

strategic information, c. Failures of Past decision-

support systems, operational versus decision-support systems,

d. Data warehousing – the only viable solution, data warehouse defined

e. Data warehouse – i. The building

Blocks ii. Defining

Features, iii. Data warehouses

and iv. Data marts,

2 2 2 2 6 6 6

B – 1 ” B – 1

Chapter 6

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UNIT NO.

TOPIC No. of Hours required

Reference Books Chapter/Pages

v. Overview of the components, metadata in the data warehouse

18. Data Mining and its Applications,

a. What is Data Mining, b. Data Mining Defined, c. The knowledge discovery

process, d. OLAP versus data

mining, e. data mining and the data

warehouse, 19. Emerging Concepts in

Information System Design and Application.

a. Introduction to Agile Technology used in IT Industry

UNIT-4 20. Research Project: Examination of Current Issues Exploration of the Actual or Expected Impact on Employees, Industry or Government, Presentation of available Alternatives if Applicable,

10

REFERENCE BOOKS: B -1 Kenneth, Laudon and Jane Laudon (2005). MIS: Managing the Digital Firm. B -2 James, A. O’Brien (2005). Introductio n to Information Systems B – 3 Jawadekar, W. S. (2004). Management Information Systems B -4 Turban, E., McLean, E. and Wetherbe, J. (2001). Information Technology for Management: Making Connections for Strategic Advantage TERM PAPER – Each student will have to prepare a term paper. Groups of five will be formed in the first week. The topics chosen will have to be submitted 17 August 2010. Upon approval of the topic the term paper preparation will commence and fortnightly progress report will be taken. The first draft of the term paper will have to be submitted by September 15, 2010, second draft after improvement by 20th October 2010 and the final paper by 15th November 2010. Each stage will have marks on a continuous comprehensive evaluation basis.

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name: Entrepreneurship & Small Business Development Course Code: MS 207 Students Targeted: MBA 3rd Semester Name of Faculty: Ms. Shivani Raheja Course Objective: This course aims at encouraging and developing the entrepreneurial skills of the students. The Course Aims at Instituting Entrepreneurship Skills in the Students by giving an overview of who the entrepreneurs are and what competences are needed to become an Entrepreneur or Entrepreneur. The Course aims at giving insights into the Management of Small Family Business, based on 3S Model: Stimulate Sustain and Support so that a spirit of Entrepreneurship can be inculcated among the student participants. Course Outcome: At the conclusion of the course, students should:

1. Have a clear understanding of the environment in which small firms operate and how it impacts on them;

2. Have a clear understanding of how small firms develop, grow and, in particular, how the role of the entrepreneur changes;

3. Have a clear understanding of the nature of entrepreneurship; 4. Have a sound knowledge of the functional areas of management that are necessary to

start-up and grow a business; 5. Have a sound knowledge of the sources of information and advice that are available to

help in the startup and growth of a business; 6. Have a sound knowledge of the sources of finance that are available for start-ups and

growth businesses; 7. Have a clear understanding of the growth strategies available to small firms and their pros

and cons; 8. Have developed a range of applied management skills in a holistic way.

S.No. Unit

No. Topic No. of

Hours Reference Book/s Chapter/s

Pages 1. I Entrepreneurship

1. Entrepreneur: Concept & Definitions

2. Entrepreneurship & Economic Development

3. Classification & Types of Entrepreneur

4. Entrepreneurial Competencies 5. Factor Affecting Entrepreneurial

Growth : Economic, Non-

14 Hours

B1 Ch – 2 Ch - 4 Ch - 3

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Economic Factors 6. EDP Programmes 7. Entrepreneurial Training 8. Traits/Qualities of an

Entrepreneur 9. Manager Vs. Entrepreneur

Apart from the syllabus, topics to be covered:

1. Growth of Entrepreneurs 2. Nature & Importance of

Entrepreneurs 3. Entrepreneurship: Concept &

Definition 4. Institutions in Aid of

Entrepreneurship Development 5. Problems of Entrepreneurship

Ch – 13 Ch – 14 Ch – 3 Ch – 5 Ch – 7 Ch – 8 Ch – 10 Ch – 15 Ch - 49

2. II Opportunity Identification & Project Selection:

1. Entrepreneurial Opportunity Search And Identification

2. Criteria to Select a Project 3. Conducting Feasibility Studies 4. Project Finalization 5. Sources of Information

(Finance)

Apart from the syllabus, topics to be covered:

1. Barriers to Entrepreneurship

14 Hours

B1 B2

Ch – 17, 18 Ch – 5

3. III Small Enterprise & Enterprise Launching Formalities:

1. Definition of Small Scale 2. Rationale 3. Objective 4. Scope 5. Role of SSI in Economic

Development of India 6. SSI Registration 7. NOC from Pollution Board 8. Machinery & Equipment

Selection 9. Project Report Preparation 10. Specimen of Project Report 11. Project Planning & Scheduling

using Networking Techniques of PERT/CPM

12. Methods of Project Appraisal

Apart from syllabus mentioned: 1. Sickness in Small Scale

Industries – Reasons & Remedies

14 Hours

Notes B1 B1

Ch - 23 Ch – 21 Ch – 20 Ch – 22 Ch – 50

4. IV Role of Support Institutions & Management of Small Business:

1. Director of Industries

14 Hours

Notes

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2. DIC

3. SIDO(Small Industrial Development Organization)

4. IFCI 5. NABARD 6. SIDBI 7. LIC 8. State Industrial Development

Corporation (SIDC) 9. SISI (Small Industries Service

Institute) 10. NSIC 11. NIESBUD 12. State Financial Corporation 13. SIC (Standard Industrial

Classification) 14. Marketing Management 15. Production Management 16. Finance Management 17. Human Resource Management 18. Export Marketing

B2 B1 B1 B2 B1

Pg 365-370 Pg 494-497 Pg 497-500 Pg 500-505 Pg 505-506 Pg 509-510 Pg 507-509 Pg 214-215 Pg 510-514 Ch - 11 Ch – 12 Ch – 13 Ch - 15 Ch – 44

5. CASE STUDIES 1. Satyam and GE 2. Darshan Enterprises 3. Air Asia 4. Mithailite

5. Project Planning – A Case

Study 6. Case Study of a Small Scale

Unit

Notes:

1. B1 - Desai, Vasant (2009), The Dynamics of Entrepreneurial Development & Management, Himalaya Publishing House B2 - Taneja, Satish & Gupta S.L. (2005) Entrepreneur Development New Venture Creation, Galgotia Publishing Co Notes - Notes will be provided from other sources like internet, magazines, etc.

2. Class Tests will be held after every Unit is complete. In case a unit has 2 Parts, then the class test will be held as per the importance of the topics covered.

3. Presentations & Assignments will be given every second and fourth week, so that the students have time to prepare during the Weekend.

4. The above teaching plan is a tentative schedule. It is likely to change with effect from class schedule and other extra activities.

5. It is recommended to study from latest editions of the books mentioned, if available.

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Subject : Consumer Behaviour Paper Code : MS - 209 Class : MBA, Semester – III Specialization : Marketing Faculty : Prof. (Dr.) Ashish Chandra Course Description The course introduces a wide range of behavioral concepts, and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making. Learning Objectives This course aims at enabling students to understand the process of consumer behavior, the various external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy. The various objectives are: • To gain an understanding of the theories and concepts of buyer behavior • To apply buyer behavior concepts to what customers do in "the real world" • To improve skills in the research and analysis of customer segments, demand, and

market potential • To utilize knowledge of buyer behavior to enhance strategic decision making

Methodology It will include selected readings and consumer behaviour cases. The pedagogy would be a combination of lecture sessions and case discussions. The course participants are expected to read all the background readings before coming to class so that they can effectively participate in classroom discussion. It is expected that all participants must sufficiently be knowledgeable enough to discuss meaningfully in class to internalize the various nuances in the consumer behaviour concepts. Before starting up with a new unit/topic, an introduction session will be taken to make the students aware about the importance of studying a particular unit/topic. During the initial brainstorming session of few minutes, I will try to collect as many ideas and views as the students have (regardless of the fact that they are right or wrong) regarding the nature and importance or any other related aspect of the topic. This is basically an attempt to open the two-way sharing channel with the class and a sincere effort to thread everyone together and make them a part of the discussion as an interactive audience. Besides, an idea is given regarding the weight age of the whole unit/ each topic in the university examinations.

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Session/Lecture Plan

Units Sessions/

Hours Topics to be Covered

Readings/ Books

Chapters

UNIT I

Introduction to Consumer Behavior

12

Hours

1. Introduction to Consumer Behavior Perspectives toward the study of CB Scope and Relevance of Consumer Behavior Studies; 1.1 Perspectives on acquisition behavior

• Decision-making

• Experiential: • Behavioral

1.2 Exchange

• Resources of exchange • Two models of exchange

• Homans' basic exchange equation

• Equity theory 1.3 Consumer Information Processing

• THE EXPOSURE STAGE • Selective exposure • Sensation • Absolute threshold • Subliminal perception

• Weber's Law

• Consumer Adaptation

• THE ATTENTION STAGE • Types of Attention • THE COMPREHENSION STAGE

1.4 Social influence - compliance techniques 1.5 Consumer Involvement and Influences on consumer behavior 1.6 Buying Decision Process; 1.7 Basic Model of Consumer Behavior;

• An Early Model of Consumer Behavior

• EKB Model of Consumer Behavior

• Howard-Sheth Model of Consumer Behavior

• Bettman’s Model of Information Processing

• HCB Model of Consumer Behavior 1.8 Problem Recognition – Methods of

Problem Solving; 1.9 Information Search,

B 1 B 2 B 3 B1 B 2 B3 B4

Chapter 1 Chapter 1 Chapter 1 & Chapter 2 Chapter 2 Chapter 3 Chapter 9 Chapter – 15

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• Alternative Evaluation and Selection, • Outlet Selection and Purchase, • Post Purchase Behavior and Customer Satisfaction,

• Role of Involvement.

UNIT- II

Individual Determinant

s of Consumer Behaviour

10

Hours

2. Individual Determinants of Consumer Behaviour:

2.1 Role of Motivation;

• Multiple motives

• Maslow's hierarchy of needs

• Mcclelland's three needs theory

2.2 Personality and Self Concept;

• Consumer demographic profile

• consumer psychological profile

• Problems with social and psychological measures

2.3 Attention and Perception;

Consumer Learning; Behavioral Learning, Two schools of thought- Cognitive & Behavioural

2.4 Consumer Attitudes – Formation and Change;

2.5 Consumer Values and Lifestyles.

B 2 B3 B2 B 3 B2 B4 B1 B2

Chapter 3 Chapter 6 Chapter 6 Chapter 4 Chapter 7 Chapter 03 Chapter 8 Chapter 8

UNIT-III 08

Hours

3. External Determinants of Consumer Behavior: 3.1 Influence of Culture and Subculture; Sub cultural influences 3.2 Social Class;

• Social class system

• Problems in the use of social class 3.3 Status crystallization 3.4 Reference Groups and Family Influences

• Group influence • aspiration group • Dissociative group • Conformity

• Social comparison

• Word of mouth (WOM) communications

• Opinion leaders

B2 B3 B1 B2

Chapter 4 Chapter 11 Chapter 8 Chapter 11

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3.5 Diffusion of Innovations

• Continuous innovation • Dynamic continuous innovation

• Discontinuous innovation • Categories of product adopters

UNIT-IV

5

Hours

4. Models of Consumer Behavior;

4.1 Researching Consumer Behavior;

4.2 Online Customer Behavior.

Case Studies

B 2 B1 B2 B1 B 3

Chapter12 Chapter 10 Chapter 15 & 16 Chapter 13 & 14 Chapter 10

Revision 2 hrs. Revision, if required as there would be continuous revision and feedback from the students on previous topic(s) before starting up next topic(s).

V. Suggested Readings

B 1 : Schiffman L.G. and Kanuk L.L., Consumer Behaviour, 9th Edition, Prentice Hall of India, New Delhi. B2 :Assel Henry, (2005), Consumer Behaviour: A Strategic Approach, Biztantra, New Delhi. B3: Paco Underhill, Simon & Schuster, (2000), Why We Buy: The Science of Shopping. B4 : J. Paul Peter and Jerry C. Olson, Irwin, (1999), Consumer Behavior and Marketing Strategy, McGraw-Hill.

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Subject: Sales & Distribution Management Paper Code: MS – 211 Class: MBA, Semester – III Specialization: Marketing Faculty : Dr. Vikash Dahiya Course Description Effective Sales & Distribution Management is critical to the success of any firm in the highly competitive market environment present globally and emerging in India. Sales do not simply happen. Marketing Professionals need to devote much effort to ensure that sales do happen and in appropriately satisfactory numbers and value terms. Often what is not available and has no distribution reach – does not get sold. Marketing Professionals are cognizant of the close relationship between Sales and Distribution management. Both are critical to each other, and to the company success in relevant target market. Both need to be managed well (often together) and are both relevant to the making of an efficient and effective marketing efforts. Strongly recommended for all, would be business professionals. The course attempts to empower Marketers in crucial areas of Sales & Distribution Management. The course equips the Marketing Professional to tackle strategic decision making as well as routine tasks in Sales & Distribution Network. Learning Objectives: The course aims to impart skills and knowledge needed to manage sales force and distribution function so as to gain competitive advantage. As a successful marketer, the sales and distribution function needs to be properly managed, this incorporates understanding of various concepts, which the course aims to provide to the student participants. 1. To provide a basic understanding of the critical importance of Sales & Distribution

Management – Role, Concepts, Theory, and Applications in current day business efforts.

2. To develop among students the specialized knowledge of the various components of Sales & Distribution Management.

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3. To Integrate Theory & Applications concerning discharge of managerial responsibilities viz-a-viz Sales & Distribution Management – Concepts & Practices current in India Business Environment.

4. To get students to think as Business & Marketing Professionals involved in the effort of modern day business organization where Sales & Distribution understanding plays a crucial role.

5. To understand the process of strategic planning in sales including selection of markets and retail formats

6. To learn the various roles and responsibilities associated with Managing Sales Operations.

Methodology The pedagogy would be a combination of lecture sessions and case discussions. The course participants are expected to read all the background readings before coming to class so that they can effectively participate in classroom discussions. It is expected that all participants must sufficiently be knowledgeable enough to discuss meaningfully in class to internalize the various nuance in the Sales & Distribution Management concepts. Before starting up with a new unit/topic, an introduction session will be taken to aware the students about the importance of studying a particular unit/topic. During the initial brainstorming session of few minutes, the instructor/ faculty will try to collect as many ideas and views as the students have (regardless of the fact that they are right or wrong) regarding the nature and importance or any other related aspect of the topic. This is basically an attempt to open the two-way sharing channel with the class and a sincere effort to thread everyone together and make them a part of the discussion as an interactive audience. Session/Lecture Plan

Unit Topics To Be Covered No. of Hours Books Chapters & Pages

UNIT I

Introduction to Sales

Management

• The Sales Management Function – Scope and Importance;

• Personal Selling Process and Approaches

• Value Proposition – Customer Value Creation

• Types of selling – Alternative Sales Structures:

• Network Marketing

• Mail order selling

• Elements of direct marketing

9 hrs.

B 1

B 2

Chapter 1

Chapter 1

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• Telemarketing

• System selling

• The selling process – Strategies and Styles

• The Evolving Face of Personal Selling,

• Sales Organization Structure

• Formulating sales objectives

• Sales forecasting

• Estimating market and Sales Potential

• Role of Salesperson: Responsibility Cross

• Functional Linkages – Lifetime Customer Concept.

• Diversity of Personal Selling Situation

Theories of Selling Prospecting

• Sales Forecasting; • Sales Territory Design • Management of Accounts Receivables.

• Sales Resistance • Coordination of Selling with Other Departments.

Closing Sales

B 4

B 3

B 2 B 1

B 1

Ch 1& Ch 2

Chapter3

Chapter2

Chapter 2

Chapter - 15

UNIT- II Sales Force Management:

• Sales Force Job Analysis and Description;

• Recruiting and Selecting Sales Personnel

• Size of the sales force,

• Sales organization based on customer, geography, product and combinations

• Planning and Conduct of Sales Training Programs

• Current trends- sales training programs and motivating the sales force.

• Training Sales Personnel;

• Motivating the Sales Force

• Sales force compensation,

• Sales incentives and sales force evaluation

• Controlling the sales effort

• Ethical and Legal Issues in Sales Management;

• Evaluating Sales

8 Hours

B 2

B 4

B 3

B 1

B 2

B 4

Chapter 2

Chapter 6

Chapter 4

Chapter 7

Chapter 03

Chapter 8

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Performance

• Estimation of Sales Force – Workload, Breakdown and Incremental Analysis

• sales quotas, sales territories, sales audit

UNIT-III.

Distribution Planning and Control:

• Role and Function of Intermediaries;

• Selection and Motivation of Intermediaries

• Physical distribution and logistic management

• Logistic system analysis

• Organisation control

• Transportation

• Routing – Operation plans

• Participants in the physical distribution function,

• The environment of physical Distribution

• Channel Design strategies and structures,

• Selecting channel members,

• Setting distribution objectives and tasks

• Target markets and channel design strategies.

• Distribution Analysis;

• Control and Management;

• Channel Dynamics – Vertical Marketing Systems;

• Horizontal Marketing Systems;

• Multichannel Marketing Systems;

• Channel Conflict and Management.

8 Hours

B 3

B 4

B 1

B 2 B 4

B 2

Chapter 4

Chapter 6

Chapter 11

Chapter 8

Chapter 11

Chapter 5

UNIT-IV

Distribution System and Logistics;

• Physical Distribution System – Decision Areas;

• Different Modes of Transport in India; Their Characteristics;

• Distribution Costs;

• Control and Customer Service;

• Logistics Introduction – Functional Areas of Logistics;

8 Hours

B 2

B 1

B 4

B 2

Chapter12

Chapter 10

Chapter 15, 16

Chapter 13, 14

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25

• Logistics Integration for Customer Satisfaction;

• Supply Chain Management (SCM);

• Integration of Sales and Distribution Strategy; Case Studies.

B1 B 2

Chapter 10 Chapter 8,9

Suggested Text Book: B1. Still, R. R. & Cundiff, E. W., Govoni, N. A. P. (2003). Sales Management. Prentice Hall of India, Delhi. B2. Coughlan A.T., Anderson E., Stern L.W and Ansary A.E. (2001), Marketing Channels, Pearson Education. B3. Stanton, William J. etc. (2001). Management of Sales Force. Irwin, Chicago. B4. Spiro, R. (2004), Management of a Sales Force, 11th Edition, Pearson Education. B5. Sales and Distribution Management By Krishna K. Havaldar

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26

Detailed Teaching Plan

Course Name: Services Marketing Course Code: MS 215 Students Targeted: MBA 3rd Semester Name of Faculty: Dr. Vikas Dahiya Objectives of the course: This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value.

Aim of the course: The objective of this course is to emphasize how service organizations are different in many respects from manufacturing businesses. It requires a distinctive approach to planning and implementing marketing strategy.

TEACHING PLAN

S.No. Unit No.

Topic No. of Hours

Reference Book/s

Chapter/s Pages

1. I Introduction to Services Marketing

1. Distinctive Aspects of Sales & service Marketing

2. Developing Framework for analyzing services

3. Importance of Services Sector

4. Classification of Services 5. Services Marketing

Process 6. Tangibility Service

Spectrum 7. Characteristics of Service 8. Case Study

9 Hours

B1 PPT & Chapter 1

2. II Customers buying Considerations and Behavior:

1. Search, Experience & Credence

10 Hours

B1

PPT & Chapter 2, 3 & 5

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27

2. Defining and Measuring Service Quality

3. GAPs Model 4. Defining and Measuring

Customer Satisfaction 5. Service Recovery 6. Targeting Customers and

Building Relationship 7. Positioning a Service in

the Market Place 8. Customer perception 9. Service Encounters

3. III Services Marketing Mix: 1. P’s of Marketing 2. Services Design and

Development 3. Service Blueprinting 4. Physical Evidence and

Servicescape 5. Developing Pricing

Strategies 6. Communicating and

Promoting Services 7. Developing and Managing

the Customer-Service function

8. Employee and Customer Role in Service Delivery

9. Organizing and Implementing the Marketing Effort

9 Hours

B1 PPT & Chapter 8-13

4. IV Marketing Applications in Select Service Industries:

1. Hospitality Services 2. Tourism Services 3. Banking Services 4. Health and Insurance

Services 5. Challenges, Issue &

Trends in above industries 6. Current Affairs 7. Case Studies

6 Hours

PPT

B1:- Service Marketing, Zeithmal, Valarie A, Mitner, Mary Jo, Gremler, Dwayne D, Pandit Ajay, Tata McGraw-Hill, 4th Edition

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name: International Financial Management Course Code: MS 217 Students Targeted: MBA 3rd Semester Name of Faculty: Mrs.Upasana Diwan Aim of the course:

The aim of this course is to provide students with a deep understanding of financial management issues in a global setting. The course aims to help students develop analytical tools that incorporate key international considerations into fundamental financial decisions. It provides opportunities to build the skills needed to create and capture value across borders.

How will it help MBA students?

IFM is intended for students who will be involved in cross-border investment and financing decisions as multinational firm managers, transaction advisors (investment bankers, commercial bankers, or consultants), or investors (research analysts or money managers). Students seeking to reinforce the foundations of finance with particular attention to issues related to international finance and economics would also benefit from this subject.

TEACHING PLAN

S.No. Unit No.

Topic No. of Hours

Reference Book/s

Chapter/s Pages

1. I Global Financial Environment Overview: 1.International Financial

Management: 2.Overview

-Introduction -Theoretical developments in IFM -International financial markets -Domestic capital markets and their linkages

7

B1

Ch.1-5

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29

-Foreign financial markets -Euro market -Role of international financial manager

1.2 International Monetary System -Gold standard

-Free floating currencies between the wars -Bretton woods -International Monetary Fund and its role

1.3 European Monetary System -Introduction -Organization of the

European System of Central Banks

1.4 International Financial System and Capital Flows

-Introduction -Role of Financial Markets -Impact of Globalization

1.5 Balance of Payments -Introduction -Concept and methods of

BOP -Uses and Trends in BOP -Difference between BOP

Data and Customs Data

2. II Foreign Exchange Market: -Introduction -Markets and Market Participants -Foreign Exchange Transactions -Exchange Rate Quotation and Arbitrage -Spot and Forward

-Foreign Exchange Market in India

9

B1

Ch – 6

3. III Exchange Rate Determination: 3.1Managing Exchange Rates and Forex Reserves - Introduction

10 B1

Ch-7,8,9,10

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-Three Tier structure in India -Exchange Rate System -Foreign Exchange Reserves 3.2 Exchange Rate Theories -Purchasing Power Parity Theory -Interest Rate Parity -International Fisher Effect -Determination of Exchange Rate -Theory of Demand and Supply 3.3 Currency Futures and Options -Introduction -Currency Futures -Currency Option Pricing -Hedging Currency Positions -Implications for Managers 3.4 International Swap Market -Introduction -Basic Swap Structure -Swap Risk and Exposure -How to reduce Swap Risk? 3.5 Problems

Ch - 23 Ch – 21 Ch – 20 Ch – 22 Ch – 50

4. IV Foreign Investment Decision: 4.1Foreign Investment in India - Recent Trends - Foreign Direct Investment - Foreign Portfolio Investment 4.2 Multinational Capital Budgeting -Basic Framework -Issues in Foreign Investment Analysis -Exchange Rate Change and Inflation -Political and Economic Risk Analysis -Project Evaluation Criteria -Methods of Project Evaluation -Problems 4.3Cost of Capital and capital

Structure of the

9 B1

Ch 24-29

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multinational firm -Introduction -Optimal Capital Structure -Cost of capital theory and methods -Illustrative Problems

B1: International Financial Management, By: V.K. Bhalla

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name: Financial Markets & Institutions Course Code: MS 219 Students Targeted: MBA 3rd Semester Name of Faculty: CA. Mr. Amit Kumar Gupta Course Objective: The objective of the course is to prepare students for today’s dynamic financial environment. The scope comprises the diversity of financial instruments and institutions, and the latest developments and issues from the financial arena - domestic as well as international. The purpose of the course material is to apply general finance concepts specifically to the management of financial institutions. We will examine the evolving structure and role of financial markets and financial institutions in providing financial intermediary services to the economy in the dynamic Information Age. Attention will be given to financial markets in the context of intense global competition, increased capital mobility and global harmonization due to the recent domestic and international deregulation of financial intermediaries. Additionally, the various forms of risks faced by financial intermediaries will be covered, with an emphasis on the risk management techniques available to managers of financial institutions like commercial banks. Course Outcome: Upon completion of the course students should be able to:

1. Understand what a financial system is and does, and the distinct functions of each component

2. Understand some important financial instruments 3. Understand the relationship among assets, agents, and institutions 4. Critically evaluate the institutions and instruments of modern financial activity.

S.No. Unit

No. Topic No. of

Hours Reference Book/s Chapter/s

Pages 1. I Financial Markets in India:

10. Indian Money Markets & Recent Reforms

11. Call & Money Market 12. Treasury Bill Market 13. Commercial Bill Market 14. Markets for Commercial Paper

& Certificate of Deposits 15. Recent Development in Capital

Markets in India 16. Role of SEBI 17. Merchant Banking 18. Venture Capital

12 Hours

B2 B1

Ch – 4, 5 Ch – 16 Ch – 17 Ch – 18 Ch – 19 From Internet Ch – 7 Ch – 19 Handouts

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33

2. II Financial & Banking Institutions: 6. Role, Meaning & Importance of

Financial Institutions& Banks in the Emerging New Environment of Privatisation & Globalisation

7. Funds Flow Analysis 8. Interest Rate Analysis 9. Yield Curve 10. Risk & Inflation 11. Management of Commercial

Banks 12. Credit Gaps & Credit Rating 13. Consortium Loaning 14. Maximum Permissible Banking

Finance 15. Loan Pricing 16. Narasimham Committee Report 17. Non Performing Assets 18. Asset Classification 19. Income Recognition

Provisioning & Capital Adequacy Norms

20. Disinvestment

12 Hours

B1 B2. B1 Notes

Ch – 12 From Internet Ch – 20 Notes Notes Ch – 8 Notes Ch – 8 Notes Ch – 10

3. III Investment Trust Companies: 13. Economies of Investment Trust

Companies 14. Mutual Funds 15. A Detailed Critical Appraisal of

UTI in the Indian Financial System

10 Hours

B1

Ch – 18

4. IV NBFC: 19. Activities & Role of NBFC 20. Regulatory Framework of NBFC 21. Recent Development

08 Hours

B1 Ch – 17

Notes:

• B1 - Gupta, Shashi K Financial Institutions & Markets, Kalyani Publishers • B2 - Bhole, L.M. (2005) Financial Institutions & Markets, 4th Edition, Tata McGraw

Hills Publishing Co. Ltd • Notes - Notes will be searched from various other sources of information like internet,

journals • Class Tests will be held after every Unit is complete. In case a unit has 2 Parts, then the

class test will be held as per the importance of the topics covered.

• Presentations & Assignments will be given every second and fourth week, so that the students have time to prepare during the Weekend.

• The above teaching plan is a tentative schedule. It is likely to change with effect from class schedule and other extra activities.

• It is recommended to study from latest editions of the books mentioned, if available.

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34

Detailed Teaching Plan (Aug.- Dec. 2010)

Paper Code: MS 221

Paper Title: Security Analysis And Investment Management

Faculty Name: CA Amit Kumar Gupta

Objectives of the course: The basic objective of the course is to acquaint the students in respect to the investment decisions related to financial assets, the risks and the returns involved, to make aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. Aim of the course: To acquaint student with the knowledge and expertise of handling real life situations related to the subject.

TEACHING PLAN

S.No. Unit No.

Topic No. of Hours

Reference Book/s

Chapter/s Pages

1. I Topic 1 Investment

1) Meaning, 2) Nature and Scope, 3) Decision Process; 4) Environment

Topic 2 Investment Risks

1) Interest Risk, 2) Market Risk, 3) Inflation Risk, 4) Default Risk, etc

Topic 3 Valuation of Securities. Topic 4 Notion of Dominance. Test

3 2 1 1 1

B1 B1 B1

Chapter 1 Chapter 1 Chapter 5

2. II Topic5 Techniques of Risk Measurement

1) Meaning

2

B1

Chapter 1

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35

2) Types 3) Measurement 4) Techniques

Topic 6 Beta Concept

1) Classification of Beta 2) Geared and Ungeared Beta 3) Project Beta 4) Portfolio Beta

Topic 7 Securities Market line Topic 8 Capital Market Line Topic 9 Portfolio Revision Topic 10 Portfolio Reconstruction. Test

2 ¼ hr ¼ hr

1

½ hr

1

B1 B1 B1 B1 B1

+ Chapter 11

Chapter 11

Chapter 11 Chapter 11 Chapter 31 Chapter 16

3. III Topic 11 Security Analysis Fundamental Analysis

1) Meaning 2) Factors 3) Applications

Topic 12 Economy and Industry Analysis

1) Meaning 2) Factors 3) Applications

Topic 13 Company Analysis

1) Meaning 2) Factors 3) Applications

Topic 14 Technical Analysis

1) Meaning 2) Factors 3) Applications

Topic 15 Efficient Market Hypothesis

1) Meaning 2) Factors 3) Applications

Topic 16 Dow Jones Theory

2

2

1

2

2

2

B1 B1 B1 B1 B1 B1

Chapter 17 Chapter 18 Chapter 19 Chapter 21 Chapter 11 Chapter 1

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36

1) Meaning 2) Factors 3) Applications

Topic 17 Measurement of Systematic and Unsystematic Risk

1) Meaning 2) Factors 3) Applications

Test

2

1

B1

+ Chapter 11 Chapter 31

4. IV Topic 18 Portfolio

1) Portfolio Analysis 2) Portfolio Selection

Topic 19 Portfolio Theories

1) Markowitz Model 2) CapitalAssets Pricing Model.

Topic 20 Portfolio Revision Topic 21 Performance Evaluation of Managed Portfolios.

1) Sharp Ratio 2) Treynor Ratio 3) Jensen’s Alpha.

Test

4

4

1

4

1

Chapter 32

Chapter 31

Chapter 31

Chapter 36

Text Books: B1. Bhalla, V.K. (9th ed., 2003). Investment Management; Security Analysis and Portfolio Management. S. Chand & Co. Ltd. B2. Chandra Prasanna (2002). Investment Analysis and Portfolio Management. Tata McGraw Hill,New Delhi.49

Reference Books: B1. Punithavathy, Pandian (2003). Security Analysis and Portfolio Management. Vikas Publishing House. B2. Avdhani, V.A. (6th ed., 2003). Security Analysis and Portfolio Management. Himalaya Publishing House.

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name : Industrial Relations and Labour Laws. Course Code : MS 227 Course : MBA III Sem. Name of Faculty: Mrs.Sonika Bhoj Objective of the Course : The Management of employees, both individually and collectively, remains a central feature of organizational life. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. Keeping in mind the need of the subject; class notes, case studies and exercises shall be attached in the subject file as the lectures progress.

TEACHING PLAN

S.No. Unit

No. Topic No. of

Hours Reference Book/s Chapter/s

Pages 1. I 1. Introduction to Industrial

Relations: a. Concept of IR-Definition,

importance, characteristics & scope.

2. The dynamic context of IR: 2. The dynamic context of IR: 2. The dynamic context of IR: 2. The dynamic context of IR: a. Globalization and the National

Economy, b. Responses to Competitive c. Pressures. d. Changes in employment e. Practices.

3.3.3.3. The Actors in employee The Actors in employee The Actors in employee The Actors in employee relations relations relations relations :

a. Management, Unions and state Government

4444. Role of trade Union in Industrial Relation Case study of Heavy Industries Ltd.

1hr 2hr 1hr 2hr 1hr

B1 Hand outs J1 Hand outs B1

Chapter 2 Hand outs Page18-21 Hand outs Chapter 5

2. II 5. Interactions & Outcomes in Industrial Relations:

a. Introduction

2hrs

B2.

Chapter 27

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38

b. Workers Participation in management.

c. Concept, Objective & Forms & handling of misconduct.

6. Ethical Codes & IR 7. Discipline & Grievance Management:

a. Forms of misconduct. b. Causes of misconduct. c. Concept & nature of discipline d. Code of discipline e. Concept & nature of emp.

Grievances f. Grievance procedure in Indian

Industry Case study : A worried CEO 8. Collective Bargaining:

a. Concept, Significance b. Functions of collective c. Bargaining d. Procedure of Negotiation e. Trends & Growth of f. Collective Bargaining. in India g. Obstacles to collective h. Bargaining in India.

Case Study of BHEL, Bangalore

1 hr 3 hr. 3 hr 1 hr

B3 B1 B3 B1

Chapter 16 Chapter 14 Chapter 15 Chapter 17

3. III 9. Legal Framework of Industrial Relations: a. Concept of Industrial Dispute b. causes of industrial disputes. c. Impact of I .D. d. Industrial Unrest in India Strike situation –case study on escorts 10. Settlement Machinery :

a. Concept b. ID settlement machinery: c. Conciliation, Arbitration &

Adjudication 11. Legislation:

a. The Trade Unions Act 1926:Concept, Objective , scope of the Act.

b. Registration of TU c. Duties and liabilities of TU d. Rights and privileges of TU e. Dissolutions of TU

3 hr 1 hr 3 hrs 2 hr.

B4 B1 B5 B3 B3 Hand Outs B5

Chapter 7 Chapter 9 Chapter 10 Chapter 11 Chapter 20, 21,22 Chapter 23 Hand outs Chapter 8

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39

f. Name of the few TUs in India 12. Industrial Dispute Act 1947

a. Objective, scope , coverage. b. Industrial Disputes. c. Constituting works committee d. Illigal strikes and Lockouts e. Unfair labour practices. f. Grievance settlement Authority

Case Study 13. The Factory’s Act 1948

a. Definitions , objective ,scope b. Inspection of factory c. Health & safety of workers d. employment for an adult

14. The Maternity Benefits Act 1961

a. Concept , Objective & b. Applicability, definition c. Maternity benefits. d. Leave and nursing breaks.

2 hr. 2 hr 2 hr

B5 Hand Outs B1 Hand Outs B1 Hand Outs

Chapter 9 Hand Outs. Chapter 26 Hand Outs Chapter 30 Hand Outs

4. IV 15. Industrial Relations & the Emerging Scenario:

a. Industrial Relations & Technological Change

b. Concept of technological changes

c. Employee responses to tech. changes:- impact of rationalization and Automation in India

16. International Labor Organization (ILO):

a. Concept & Structure of ILO b. Impact of the ILO on the

Indian Labour scene c. Procedure of membership d. Finance of the ILO

17. Managing Without Unions a. Union less management b. Group Discussion

18. The Future Direction of Industrial Relations. a. Future Challenges b. Difficulties between Unions and

management

2 hr 3 hr 2 hr 2 hr

B4 B3 B3 B4 Hand Outs Hand outs NP 1

Chapter 13 Chapter 32 Chapter 33 Chapter 14 Hand Outs Hand outs Times Ascent first page HR Download

Notes: B1 : Industrial Relations(Concept& Issues) by T.N.Chabbra & R.K.Suri

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40

B2 : IR&LL (S.C.Srivastav) B3 : Dynamics of IR by ( Memoria & Gankar) B4 : I.R. by Arun Monnappa B5 : I R.&C.B. by Nirmal singh &Bhatiah J1 : Personnel Today Journal April-June 2009, vol.xxx+1 NP 1 : Times Ascent first page HR Download. Syllabus will be supplemented by relevant case study, Articles and ppts.

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Detailed Teaching Plan (Aug.- Dec. 2010)

Paper Code: MS 229

Paper Title: Training & Development Systems & Practices

Faculty Name: Ms. Arpita Kaul

Course: MBA

Keeping in mind the need of the subject; class notes, case studies and exercises should be attached in the subject file as the lectures progress. Objectives of the course: This course aims at educating students on importance of training needs and issue of human resource development in organization. The persons involved in up rating management skills pose issues of design and delivery and review of training requirements, which also stands the objective of the given course.

Aim of the course: This course helps students to conduct training need analysis, design, conduct and evaluate training programmes.

DETAILED TEACHING PLAN

S.No. Unit No.

Topic No. of Hours

Reference Book/s

Chapter/s Pages

1. I Introduction 1. The changing organizations 2. HR Functions 3. Training Functions 4. Models of Training 5. The Learning Organization 6. Training as Consultancy 7. Understanding Learning Concepts 8. Training and lifetime education

10 B1

Ch1 Ch2

2. II Training Needs Analysis 1. The Process and Approaches of

TNA 2. Team Work for Conducting 3. Training Needs Analysis 4. TNA and Training Process

Design.

10 B2 Ch 4

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42

3. III Training Design & Evaluation 1. Understanding and Developing Objectives 2. Facilitation of training with focus on trainee (Motivation of trainee, reinforcement, goal-communication etc.) 3. Training with focus on training design (learning environment, pre-training communication etc.) 4. Facilitation of transfer with focus on organization intervention 5. Training Methods 6. Implementation & Evaluation of Training

12 B2

Ch5 Ch6 Ch7

4. IV Management Development 1. Approaches 2. Sources of Knowledge 3. Types of management

development 4. EDP

10

Note : Students will be asked to prepare presentations on the courseware and ten marks assessment will be based on the presentation, material and skills. Students will also be asked to prepare a training manual on the topic of their choice and ten marks assessment will be based on that. Case studies, role plays & activities will be taken up as and when required. Books B1 : Sloman, Martin (1996). A handbook of training strategy. Mumbai, India, Jaico Publishing House. B2 : Blanchard, P.Nick & Thacker James W. Effective(2004) Training Systems, Strategies, and Practices. Second Edition.New Delhi, India.Prentice Hall of India Private Limited B3 : Indian Journal of Training and Development B4 : Turner David((1995).Role Plays: A sourcebook of activities. First Edition. New Delhi, India. Viva Books Private Limited

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Detailed Teaching Plan (Aug.- Dec. 2010)

Paper Code: MS 229

Paper Title: Performance Appraisal & Management Faculty Name: Ms. Arpita Kaul

Course: MBA

Keeping in mind the need of the subject; class notes, case studies and exercises should be attached in the subject file as the lectures progress. Objectives of the course: This course aims at educating students on importance of training needs and issue of human resource development in organization. The persons involved in up rating management skills pose issues of design and delivery and review of training requirements, which also stands the objective of the given course.

Aim of the course: This course helps students to conduct training need analysis, design, conduct and evaluate training programmes.

TEACHING PLAN S.No. Unit

No. Topic No. of

Hours Reference Book/s Chapter/s

Pages 1. I Introduction to Performance

Management & Performance Appraisal : 1. Foundations of Performance

Appraisal & Performance Management Process

2. Model of PM and its application

3. Philosophy behind PM & its uses

4. Application of PM

12

B1 B2 B3 B4 B3

Ch9 Ch 10 Ch4 Ch 4 Ch 8 Ch12

2. II Various Aspects of Performance Appraisal :

1. Identifying & Measuring Employee Performance

2. Uses of PM 3. Who conducts appraisal 4. 360 degree

10 B3 B1 B2 B3 Journals, magazines and

Ch 15 Ch 11 Ch9

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44

5. E- HR 6. Methods for appraising

performance

net B2

Ch18 Ch 10

3. III Performance Audit : 1. Developing

performance standards 2. Conducting

performance review & pm documentation

3. Potential Appraisal

10 B1 B3

Ch9 Ch 16 Ch19

4. IV Feedback counseling and coaching :

1. Ongoing Mentoring and protégé development

2. Annual Stocktaking 3. Performance related pay 4. Appraising for rewards &

recognition

10 B3 B5 Journals, magazines and net B3 Magazines, journals and net

Ch 20 Ch 13

Note : Students will be asked to prepare presentations on the courseware and ten marks assessment will be based on the presentation, material and skills. Students will also be asked to prepare An assignment on the topic and ten marks assessment will be based on that. Case studies, role plays & activities will be taken up as and when required. Books : B1: Dessler, Gary & Varkkey, Biju(2009).Human Resource Management.Eleventh Edition. Delhi. Prentice Hall B2 : DeCenzo, David A. & Robbins Stephen P.(2006).Fundamentals of Human resource Management. Eight Edition. Delhi. Wiley India B3: Armstrong, Michael & Baron Angelina. Performance Management.Delhi. Jaico Publishing House B4: Dwivedi R.S..(1997). Managing Human Resources. Delhi.Galgotia Publishing Company. B5: Rao,T.V. (2004).Performance management and appraisal systems.delhi.Response Books

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45

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name: International Business Environment Course Code: MS 241 Students Targeted: MBA 3rd Semester Name of Faculty: Ms. Deepti Laroia Objectives: The purpose of the course is to familiarize students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. Aim: Business decisions in general and strategies in particular are influenced by the business environment - those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a thorough understanding of the business environment. With the progressive liberalization and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms.

TEACHING PLAN S.NO.

UNIT NO.

TOPIC No. of Hours

Reference Book/s

Chapter/s Pages

1. 1 International Business and Environment:

1.1 An Interface; World Trade in Goods and Services

1.2 Major Trends and Developments

1.3 Framework for Understanding International Business Environment:

1.4 Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and Technological Environment of a

10hrs B1 B2

Chapter-1

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46

Foreign Country 1.5 Legal Framework of

International Business: 1.6 Nature and

Complexities; Code and Common Laws and their Implications to Business;

1.7 International Business Contract – Legal Provisions;

1.8 International Sales Agreements Rights and Duties of Agents and Distributors.

1.9 Case: McDonald’s and Russia’s Economic Transition

2. 2 Global Trading Environment: 2.1 Liberalization of

World Trade. FDI 2.2 FDI Impact on the

Economy 2.3 Multinationals and their

Economic Impact; 2.4 Political and Legal

Impact of Multinational Corporations;

2.5 Strategies for Dealing with Multinations;

2.6 Technology Transfer –Importance and Types,

2.7 Issues in Transfer of Technology to Developing Countries.

8hrs B1 B2

Chapter-6,7

3. 3 International Financial Environment:

3.1 Foreign Investment – Types and Flows;

3.2 Asian Model, 3.3 Monetary System-

Exchange Rate Mechanism and Arrangements

3.4 Movements in Foreign Exchange Rates

3.5 Impact on Trade and Investment Flows

8hrs

B1

Chapter-10

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47

3.6 Global Capital Markets 3.7 Euro Currency.

4. 4 International Economic Institutions and Regional Economic Groups:

4.1 IMF, World Bank, MIGA, UNCTAD and WTO; ATC, GSP and

4.2 International Commodity Agreements.

4.3 ICA Forms and their Functioning

4.4 Multilateralism Vs. Regionalism; EU, NAFTA, ASEAN, SAFTA

4.5 Regional Economic Groupings

4.6 Case Study: Wal-Mart de Mexico

7hrs B1 B2

Chapter-2,3

Note:

1. Current issues will be discussed relating to International Business Environment 2. Assignments will be given on current issues relating to the subject.

Books: B1: International Business Environment by Dr Francis Cherunilam B2: Daniels, John D. and Radebaugh, Lee H. International Business

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48

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

2A and 2 B, Phase I, MADHUBAN CHOWK, ROHINI DELHI-85

Course Name: International Economics Course Code: MS 247 Students Targeted: MBA 3rd Semester Name of Faculty: Ms. Deepti Laroia Objectives: The basic objective of this course is to acquaint the students with the concepts, techniques and policies in the field of International Economics to understand the dynamics of International Trade.

TEACHING PLAN

S.NO. UNIT

NO. TOPIC No. of

Hours

Reference Book/s

Chapter/s Pages

1. 1 International Trade Theory : 1. Introduction to

International Economics, 2. Law of Comparative

Advantage, 3. Standard Trade Model, 4. Factor Endowments and 5. Heckscher Ohlin Theory 6. Economies of Scale,

Imperfect Competition and International Trade

7. Case Study: Indian Cashew Processing Industry

12hrs B1 B2 B3

Chapter-

1-6

2. 2 International Trade Policy: 1. Tariffs and Non-tariff

Barriers in International Trade

2. Economic Integration – Custom Unions and Free Trade Areas

10hrs

B1

Handouts

Chapter-

8-10

3. 3 Balance of Payments and Exchange Rates:

10hrs

B1

Chapter-13-15

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49

1. Balance of Payments, 2. Foreign Exchange

Markets and 3. Exchange Rates, 4. Determination of

Exchange Rates.

B4 Handouts

Chapter-25

Chapter-24

4. 4 Open-Economy Macroeconomics:

1. The Price Adjustment Mechanisms with Flexible and Fixed Exchange Rates,

2. Income Adjustment Mechanism and Synthesis of Automatic Adjustments,

3. Other Adjustment Policies.

10hrs B1

B4

Chapter-

16-18

Chapter-25

Books: B1 : International Economics by Salvatore Dominicks . International Economics. John Wiley Sons, Inc B2: Mannur, H. G. (2003). International Economics, Second Edition, Vikas Publishing House, New Delhi. B3: Krugman, Paul and Maurice Obstfeld (2004). International Economics. New York, Addison Wesley. B4: International Economics. John Wiley Sons, Inc.Macroeconomics by D.N. Dwivedi

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General Guidelines All the students have to follow these guidelines. Serious action will be taken against

defaulter.

1. Immediately after ringing of the bell, the students should be in their respective classes

as per the time table.

2. The students need to come in formal dress every day. (White shirt and black

trousers). Denim is not allowed.

3. Attendance and formal uniform are compulsory during industrial visits, guest

lecturers and seminars.

4. All the students are advised to follow the norms laid down by the University

regarding attendance/exams and evaluation. The details of the same can be obtained

either from the University website or the Examination-in-Charge.

5. Norms and standards displayed in the library, computer lab and on the notice boards

should be followed.

6. During free time, students can sit either in the library or use common room facilities.

However, they are not allowed to be in the library/common room, if they have their

classes.

7. The students are not permitted to roam about in the corridors, staircases and lawns.

8. Mobile phones must be switched off in class rooms, library and computer labs.

9. The students should not disturb academic and professional environment of the

Institute.

10. Class representatives’ instructions should be followed.

11. The students are not allowed to go to the terrace of the institute building.

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12. Students are not allowed to enter the faculty rooms; in case they want to see any

faculty member they should take prior appointment. All the students every where in

the institute are under watch thru CCTV display and recording.

13. Ragging in any form is a punishable offence. Any student involved in ragging will be

rusticated and FIR will be lodged against such students. In case fresher face any

ragging related problem, they can contact Class Coordinator, Administrative Officer,

any Faculty Member, Dean or Director immediately.

14. The students must carry identity cards with them to be produced on demand by the

authorities of the institute and they should not indulge in unnecessary arguments with

the staff members.

15. Causing damage to the institute property and facilitating entry of outsiders are

publishable acts.

16. The students should throw remnants of eatable and garbage in the dustbins only.

17. For any query/clarification, the concerned course-coordinator or subject faculty can

be contacted.

18. For any grievances suggestions the student should contact the concerned class

coordinator or drop them in the suggestion box.

19. All the students are strictly advised to attend the classes. No student will be permitted

during ongoing classes in Library, Computer Labs, Canteen, Common Room,

Tutorial Room or Corridors etc. Defaulters will be fined Rs.100/- for each default.

For more than 2 defaults, action will be taken as per rules.

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Library Rules

1. The institute library is open to all the students and staff of RDIAS. The Library is

meant to be used for academic and reference study. Students shall have to apply

for the membership on prescribed application form available in the library on

request.

2. Each member will be issued an identity card on which two books can be issued.

Identity card is not transferable. The students himself/herself will be responsible

for misuse of his/her card.

3. Loss of identity/library card must be reported to the librarian immediately. New

Card will be issued against payment of fine of Rs. 100/-. The member shall

continue to be responsible for any misuse/ implication due to loss of his/her card.

4. All users must maintain absolute silence in the library. Members indulging in

conversation, consultation, or creating any disturbance in the library will be

summarily expelled from the library.

5. All users are not allowed to bring their personal books, mobile phone or

belongings in the library otherwise a minimum fine of Rs. 100 shall be charged.

6. Every student has to show his/her identity card at the entrance and signed in the

users register.

7. Before entering the library ensures that your mobile is switched off/silent mode

otherwise a minimum fine of Rs. 100 shall be charged.

8. In case any student keeps his mobile in ringing tone and if it rings in the library it

would be taken as a serious offence and stern action will be taken against him/her.

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9. Misbehavior with the library staff, stealing or damaging books, journals,

magazines etc. shall be considered an offence for which strict disciplinary action

will be taken against the defaulter.

10. The Librarian reserves the right to recall any book issued to the borrower even

prior to the due date, if necessary.

11. Each book shall be issued for a maximum of seven days only at a time. No books

shall be reissued for more than one time consecutively.

12. All library books must be returned on the circulation counter on or before due

date. For late return prescribed fine will be payable at the rate of Rs. 5/- per day.

Habitual/ regular defaulter may be barred from getting books issued.

13. For books lost, marked, disfigured, or damaged will have to be replaced or double

the price of the book/periodical/newspaper as on record will have to be paid by

the borrower.

14. In case of any other property damage the defaulter will have to make the good the

loss.

15. Facility for photocopying is available on cost within the Institute.

16. At the end of the every academic semester/session students will have to return all

the books issued to him/her and obtain a no dues certificate from the librarian. All

the books must be returned by the last working day of the

semester/commencement of the preparatory holidays (Whichever is later), failing

which the user will be charged Rs. 5/- (Rupees five only) per book for each day of

delayed period.

17. While borrowing a book it is his/her responsibility to ensure that the book is in

good condition and any damage to the book should be brought to the notice of the

librarian before the book is issued. In case any damage/disfigurement is noticed at

the time of the receipt of books he/she will have to replace the book or will pay

double the price of the book(s).

18. Students are strictly advised not to keep their valuables like Cash, Jewellery,

Mobile etc. in the library property shelves. In case of lost the institute will not be

responsible for the same.

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18. Dossiers & Handouts issued to faculty members only for one day and should be

returned on the same day

19. Project works are not to be issued to faculty as well as students. These are for

reference in the library only

20. No body is allowed to consume eatables and to take water bottles inside the

library premises (Except Library Staff)

21. Periodicals are not to be issued to any student. Students can borrow periodicals

only for photocopy purpose and should be returned on the same day.

22. Faculty members can issue the old issues of periodicals for a week and new issues

of periodicals will not be issued to any body. Faculty can borrow new issues of

periodicals only for photocopy purpose

23. Maximum number of two CDs will be issued at a time to students and Faculty.

24. Students & Faculty members are allowed to borrow Question papers & Syllabus

for photocopy purpose and should be returned on the same day

25. Specimen copies of book are only for reference. Faculty can borrow one specimen

copy of book at a time.

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Computer Lab Rules 1. The students are advised to inspect their computers at the beginning of the class to see

that they are in proper working condition.

2. The students should use the computer labs only when the facilities are being

supervised.

3. The students should not allow others to use their assigned class computers during the

class and ensure that before leaving the classroom their work area is clean as well as

in order in all respects.

4. The students are not supposed to enter the control panel or BIOS of the computer or

run a window explorer program. They should not examine or alter any computer

operating system, change any control panel settings or BIOS setting.

5. Mobile phones must be switched off in the lab and the defaulter would be imposed

minimum fine of Rs.100/- at least or/ and any disciplinary action deemed fit by the

institute can also be taken.

6. Food or beverages are not allowed in computer labs. Consumables and belongings

should be left in the lab cabins provided for the purpose on their own risk.

7. The behavior in the labs must be conducive to academic pursuits. Use of internet for

non-academic pursuits is not permissible. Playing computer games, rude behavior,

loud music, etc., are not allowed.

8. Damage caused by any student in the computer labs will have to be compensated by

the student(s).

9. The students should not use the floppy/CD/pen-drive without permission of lab In-

charge or instructor.

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10. Students should maintain decorum in the lab. Any misconduct shall be strictly dealt

with.

11. The students are instructed not to delete, erase or alter any files, folders, icons,

shortcuts or computer applications. They should not save, copy or download any file

outside the scope of class assignments onto class computers or onto the computer

network without instructor’s permission.

12. The students are advised not to disconnect, tamper with or move any computer,

computer parts (not even a mouse or mouse pad), or connect cables without

instructor’s prior permission.

13. The students should not use computers other than the assigned one, for the class

work.

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________________________________________________________________________ List of HolidaysList of HolidaysList of HolidaysList of Holidays

S.No. Name of the holiday Date according to Gregorian Calendar

Day of the week

1 Independence Day 15th August Sunday 2 Rakshabandhan 24th August Tuesday 3 Janamashtami 02nd September Thursday 4 Idu’l Fitr 11th September Saturday 5 Mahatama Gandhi’s Birthday 02nd October Saturday 6 Maharishi Valmiki’s Birthday 22nd October Friday 7 Diwali (Deepavali) 05th November Friday 8 Idu’l Zuha (Bakrid) 17th November Wednesday 9 Guru Nanak’s Birthday 21st November Sunday 10 Muharram 17th December Friday 11 Christmas Day 25th December Saturday