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MBA Get-Hired Boot Camp (webinar #2 of 10)
The 2-Hour Job Search Part One:
Targeting Employers & Finding Contacts
Presented by Steve Dalton
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
2HJS is an efficient recipe for getting interviews
1. Prioritize employers
2. Contact employees
3. Recruit advocates
2
“At this point, choice no longer liberates, but debilitates.” -Barry Schwartz 3
The job search begins… with a trip to Barnes & Noble
Decision anxiety is the core challenge of the job search
Hiring managers get it too, which is why referrals have become essential
Artificial desperation
Good game theory
No game theory
Avoid fixation & desperation by working vertically
•
•
Achieves economy of scale
Each column is a predictor of job search success (by proxy)
6 Historically, job seekers don’t get past #10
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 3
2 Disney Interactive Y 5 3
3 Sony Y 5 3
4 Tivo N 5 3
5 Match.com N 5 3
6 L'Oreal Y 5 2
7 Mars North America Y 5 2
8 eHarmony N 5 2
9 General Mills N 5 2
10 Pabst Brewing N 5 2
11 Nike Y 5 1
12 ZipCar N 5 1
13 UnderArmour N 5 1
14 DuPont Y 4 3
15 eBay Y 4 3
… … … … …
40 Enspire Learning Y 1 3
• Ten minutes per each of four
methods
1. Dreams
2. Alumni
3. Indeed.com
4. Trends
•
•
Beware cognitive drift
Internationals seeking in the US:
add a column for H-1Bs
# List
1 Leapfrog
2 T ivo
3 Enspire
4 Teach Street
5 Scholastic
6
7
8
9
10
Generate List of 40 employers in 40 minutes
# List Alumni Motivation Posting
1 Leapfrog Y
2 Tivo N
3 Enspire Y
4 Teach Street N
5 Scholastic Y
Identify presence of Alumni at each target (10 min)
• Proxy for likelihood of finding a sympathetic contact
8
#
List
Alumni
Motivation
Posting
1
Leapfrog
Y
4
2
Tivo
N
5
3
Enspire
Y
1
4
5
Teach Street
Scholastic
N
Y
3
4
•
•
Proxy for “pain tolerance” for getting ignored
Arbitrary coherence
Approximate Motivation to approach each target (5 min)
9
Classify Posting activity for each target (15 min)
• Proxy for urgency of making contact (not to apply for jobs)
#
List
Alumni
Motivation
Posting
1
Leapfrog
Y
4
1
2
Tivo
N
5
3
3
Enspire
Y
1
3
4
Teach Street
N
3
2
5
Scholastic
Y
4
2
10
Sort LAMP by Motivat’n 1st, Posting 2nd, Alumni
3rd
11
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 3
2 Disney Interactive Y 5 3
3 Sony Y 5 3
4 Tivo N 5 3
5 Match.com N 5 3
6 L'Oreal Y 5 2
7 Mars North America Y 5 2
8 eHarmony N 5 2
9 General Mills N 5 2
10 Pabst Brewing N 5 2
11 Nike Y 5 1
12 ZipCar N 5 1
13 UnderArmour N 5 1
14 DuPont Y 4 3
15 eBay Y 4 3
16 Hallmark Y 4 3
17 Target N 4 3
18 3M Y 4 2
… … … … …
40 Enspire Learning Y 1 3
Output of Step 1: Prioritize = Top 5 targets
Next time – Finding contacts & their contact info
12 Coming March 19th, 2014
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 5
2 Disney Interactive Y 5 5
3 Sony Y 5 5
4 Tivo N Y 5 5
5 Match.com N Y 5 5
6 L'Oreal Y 5 4
7 Mars North America Y 5 4
8 eHarmony N 5 4
9 General Mills Y 5 3
10 Pabst Brewing Y 5 3
11 Nike Y 5 2
12 ZipCar N 5 2
13 UnderArmour N 5 1
14 DuPont Y 4 5
15 eBay Y 4 5
16 Hallmark Y 4 5
17 Target N 4 5
18 3M Y 4 4
… … … … …
40 Enspire Learning N 1 5
Summary of Prioritization
1. Employers looking for “good enough” candidate quickly,
not a “perfect” candidate slowly
2. Be The Bachelor / Bachelorette
3. Use the 80-20 Rule for data, but finish with intuition
Steve Dalton
Twitter: @Dalton_Steve
Like 2HJS on Facebook
Join the LI Group:
“2-Hour Job Search – Q&A Forum”
MBA Get-Hired Boot Camp (webinar #2 of
10)
T
T
he 2-Hou
argeting
r JoQb Se&arcAh Part One:
Employers & Finding Contacts
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
Beyond B-School:MBA Get-Hired Boot Camp
The 2-Hour Job Search Part One: Presented by Steve Dalton Targeting Employers & Finding Contacts
Q & A Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
Beyond B-School MBA Get-Hired Boot Camp
March 19 The 2-Hour Job Search Part Two: Make Connections To Get Your Foot In The
DProeosernted by Steve Dalton
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business