Scheme of Examination

&

Syllabus

Of

MASTER OF BUSINESS ADMINISTRATION(INDUSTRY INTEGRATED)

For

Academic Session 2009 – 2011

MAHARISHI MARKANDESHWAR UNIVERSITYMULLANA, AMBALA (INDIA).

www.mmumullana.org

Course Name: - MBA (Industry Integrated) Regular

The MBA Regular program is divided into 6 trimesters. The course is designed to enhance the students and develop analytical, organizational and interpersonal skills and reflecting the management reality.

The world has become increasingly information sensitive with a need for all managers to be able to incorporate vast amount of information into their decision making. The programme also envisages this corporate reality. The course is designed also to offer a balanced perspective that leads to an understanding of the interrelationships of all the management functions.

In addition to the academic schedule, the students will be exposed to co-curricular and extra curricular activities like Seminars, Group Discussions, Debates, Quiz, Role Play, Case Study and interaction with the corporate community.

Eligibility

Candidates for admission to the first year of M.B.A. (Industry Integrated) course shall be required to

have passed any under-graduate degree from a recognized university / institute or any other

examination accepted as equivalent thereto by the Syndicate of MAHARISHI MARKANDESHWAR

UNIVERSITY, MULLANA..

Duration of the Course

The course shall extend over a period of two years (trimester pattern) Examinations shall be conducted at end of every trimester.

Course of Study

The course of study for the MBA (Industry Integrated) shall consist of core as well as elective subjects.

Medium of Instruction

The medium of instruction and examination for all the subjects shall be in English only.

Passing Requirement

a) A candidate shall be declared to have passed the examination in a subject if he/ she secured more than 40% in the university examination.

b) A candidate who successfully completes the course and passes the examinations prescribed in all the subjects of study shall be declared to have qualified for MBA (Industry Integrated).

C) If a candidate does not complete the course successfully within a period of 4 years from the date of his/her joining he/she will not be eligible to receive the MBA (Industry Integrated) Degree.

Classification of Successful Candidates

a) All candidates securing 60% or more of the aggregate marks shall be declared to have passed in FIRST CLASS.

b) Other successful candidates shall be declared to have passed the examination in SECOND CLASS.

List of Specializations All Candidates need to choose the specialization in the fourth trimester. Following are the specializations:-

a. Marketing Managementb. Human Resource Managementc. Financial Managementd. Production & Operations Managemente. Retail Managementf. Information Technology

In 4, 5 & 6 trimester two elective subjects will be taken with the core subjects.

Teaching Methodology

As this is an Industry Integrated Course hence tutorials are supplemented with the case studies, role plays, group discussions, simulation exercises as well as corporate interaction.

Scheme of Examination

The Theory examination duration will be 3 hrs. For practical & viva –voce it will be as per the stipulated time given by the MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA.. All the exams will be for 100 marks in which 40 will be the internal marks & 60 external.

On The Job Training (OJT)

All candidates who enrolled in MBA (Industry Integrated) are required to join OJT from the 4 th

trimester. In 4th, 5th & 6th trimester they need to spend at least 3- 4 days per week in the Industry to get the real hands-on experience. Along with this they need to spend 2-3 days per week in the institute to build the theoretical foundation.

MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA.MASTERS OF BUSINESS ADMINISTRATION

COURSE CURRICULUM

TRIMESTER - I

TRIMESTER - VCODE SUBJECT ` CREDIT   SUBJECT ` CREDIT

 SUBJECT `CREDITCODEMBA-101SUBJECT `CREDIT Perspective Management. 3 MBL-101 Communicative English 2MBA-102 Leadership & Organizational Behaviour 3      MBA-103 Quantitative Methods 3      MBA-104 Financial Accounting 3      MBA-105 Managerial Economics 3      MBA-106 Communicative English 3      MBA-107 Entrepreneurship-I 3        Total 23      TRIMESTE

R - II  SUBJECT `CREDITCODE

MBA-201SUBJECT `  Marketing Management-I 3 MBL-201 Managerial Computing Lab 2MBA-202 Human Resource Management 3 MBL-202 Business Communication Lab 2MBA-203 Operations Management 3      MBA-204 Managerial Accounting 3      MBA-205 Entrepreneurship-II 3      MBA-206 Managerial Computing 2      MBA-207 Business Communication 2        Total 23      TRIMESTE

R - III SUBJECT `CREDITCODE

MBA-301SUBJECT `CREDIT Marketing Management-II 3 MBL-301 Mgt. Information System Lab 2MBA-302 Business Environment 3 MBL-302 Personality Growth Lab 3MBA-303 Legal Regulatory Framework 3      MBA-304 Financial Management 3      MBA-305 Management Information System 3      MBA-306 Business Research 3        Total 23      TRIMESTE

R - IV SUBJECT `CREDITCODE

MBA-401: SUBJECT `CREDIT E - Commerce 3 MBL-401 Training Report 3MBA-402: Operations Research 3 MBL-402 Dissertation 3  Optional –I 3        Optional –II 3        Total 18      

MBA-501: Business Ethics & Corporate Governance 3 MBL-501 Training Report 3

MBA-502: Enterprise Resource Planning 3 MBL-502 Dissertation 3  Optional –I 3        Optional –II 3        Total 18      

TRIMESTER - VICODE SUBJECT ` CREDIT   SUBJECT ` CREDITMBA-601: Strategic Management 3 MBL-601 Training Report 3  Optional –I 3 MBL-602 Dissertation 3  Optional –II 3        Total 15        Grand Total 120      

OPTIONAL PAPERS TRIMESTER -IV CODE Option -I CODE Option -II

MBA-411 Consumer Behavior MBA-412 Advertisement Management MBA-421 Security Analysis and Portfolio MBA-422 Financial Services MBA-431 Strategic HRM MBA-432 Compensation Management MBA-441 Materials Management MBA-442 Supply Chain ManagementMBA-451 Retail Marketing MBA-452 Supply Chain ManagementMBA-461 RDBMS MBA-462 E-Commerce

OPTIONAL PAPERS TRIMESTER -V CODE Option -I CODE Option -II

MBA-511 Sale & Distribution Mgt. MBA-512 Services MarketingMBA-521 Financial Derivatives MBA-522 Project Appraisals

MBA-531Human Resource Development MBA-532 Organisation change & intervention Strategy

MBA-541Service operations Management MBA-542 Quality Management

MBA-551 Merchandise Management MBA-552 Retail Store ManagementMBA-561 Web development MBA-562 Software Engineering

OPTIONAL PAPERS TRIMESTER - VI CODE Option -I CODE Option –II

MBA-611Product and Brand Management MBA-612 International Marketing

MBA-621Strategic Financial Management MBA-622 Foreign Exchange Management

MBA-631 Human Relations Legislations MBA-632 Performance ManagementMBA-641 Project Planning and Control MBA-642 Logistics ManagementMBA-651 Customer Service & CRM MBA-652 Retail Strategy and Planning

MBA-661Information Security & Cyber Law MBA-662 System Analysis & Design

FIRST TRIMESTER

MBA 101 – PERSPECTIVE MANAGEMENT

MODULE -I DEVELOPMENT OF MANAGEMENT THOUGHTS

Introduction, Contributions from Classical, Behavioral, Quantitative, Contingency & Systems Approach. Neo- classical theory, Modern Management theories. Managerial roles & skills, Management as a science, Art or Profession.

MODULE -II FORMS OF ORGANIZATION AND STRUCTURE Nature of Organization-Proprietorship, Partnership, Cooperatives and Statutory Corporations, Features of International Organizations and MNC’s .Formal & Informal Organization, Functional, Divisional, Matrix, Network, Virtual & Learning Organization.

MODULE -III ORGANIZATIONAL PROCESS

Management Process –Fundamental of Planning, Organizing, Staffing, Directing, Coordination, Controlling.

MODULE -IV CHALLENGES FOR AN ORGANIZATION

Management of change, Conflict Management and Job stress, managing in Global environment, Creative and Lateral thinking Management.

Reference Books1. Samuel C. Certo - Modern Management, Tenth Edition , Pearson 2. Koontz and Weihrich – Essentials of Management, TMH3. Hellriegel, Jackson & Slochm - Management – A competency based approach, Thomson 4. Sharma and Gupta,Organisation Structure and System, Kalyani Publishers5. Ricky W. Griffin – Management, Biztantra, New Delhi6. VSP Rao – Management Text & Cases, Excel Books, New Delhi7. Robbins- Fundamentals of Management, 5th Edition, Pearson Education, Delhi.8. Mary Jo Hatch – Organisation Theory – Oxford9. Jones – Organisational Theory, Design and change- Pearson Education10. Hall, Richard – Organizations: Structure, Processes and Outcomes, 8th Edn, PHI.

11. Giuseppe Bonazzi- How to study an Organization, S. Chand.12. R. Daft, Understanding the Theory & Design of Organization, Cengage Learning/Thomson

MBA 102 – LEADERSHIP AND ORGANIZATIONAL BEHAVIOUR

MODULE -I UNDERSTANDING AND MANAGING INDIVIDUAL BEHAVIOUR Organizational Behaviour Concept, Nature and Scope, S-O-B-C Model. Attitude: Formation, Components, Characteristics & Measurement .Perception Meaning & Process, Learning Process. Personality: Determinants & Theories. MODULE -II INTERPERSONAL, GROUP BEHAVIOUR & MOTIVATION

Formation of Groups, Theory and stages of group development, Type of groups, Group cohesiveness, group effectiveness, Team Building. Motivation Concept & Process, Needs & Theories.

MODULE -III ORGANIZATIONAL CLIMATE AND CULTURE Organizational culture, concept, Types of Culture, Organizational Climate Vs. Organizational Culture, creating & sustaining culture.

MODULE -IV LEADERSHIP

Meaning, Leadership Pattern, Leadership Styles, Leadership effectiveness, Theories-Trait theory, Managerial Grid theory, contingency theories. Contemporary leadership roles, challenges to the leadership construct .How to create effective Leadership.

References 1. Robins & Sanghii – Organisational Behaviour, Pearson Education, New Delhi.2. Aswathapa.K, Organisational Behavior, Himalaya. Publishing house.3. Mcshane and Sharma, Organisational Behavior, TMH4. Udai Pareek – Understanding Organisational Behaviour, Oxford5. Gupta and Joshi,OrganisationalBbehaviour, Kalyani Publishers 6. Rao & Narayan – Organisational Theory & Behaviour – Konark7. P.G. Aquinas, Organisation Behaviour, Excel Books.8. Kinicki & Kreither – Organisational Behaviour, TMH.9. Hellriegel – Organisational Behaviour – Thomson Learning 10. Lawrence – Applied Management Science - John Wiley11. Luthans - Organisational Behaviour – TMH12. Heresy & Blanchard – Management of Organization Behaviour, PHI

13. Uma Sekharan – Organisational Behaviour – TMH14. Fincham & Rhodes – Principles of Organisational Behaviour- Oxford15. Greenberg – Behaviour in Organisations– Pearson Education 16. R. S. Dwivedy – Human Relations and Organizational Behaviour – Macmillan17. Slocum, Fundamentals of Organizational Behaviour, Cengage/Thomson18. M.Gregory, Managing People & Organization, Biztantra

MBA 103 – QUANTITATIVE METHODS

MODULE -I DIFFERENT DATA TYPES & COLLECTION PROCESS

Source of data, Distinguish between alternative measurement Scales (Nominal, Ordinal, Interval and Ratio scales) Sampling and its methods, Sampling, errors and bias, Questionnaire design.

MODULE -II BASIC STATISTICAL METHODS Measures of Central tendency and Dispersion.

MODULE -III STATISTICAL TOOL & TECHNIQUES

Correlation & Regression Analysis, Forecasting – Subjective and Quantitative – Time Series Analysis.

MODULE -IV PROBABILITY

Probability-Definition & its rules, marginal conditional and joint Probability, Baye’s Theorem. Probability Distribution-Binomial, Poisson & Nominal.

Reference Books.1. Gupta C.B. & Gupta, Vijay-Business Statistics2. Sancheti D.C. and Kapoor V.K.,Business Mathematics Sultan Chand & Sons.3. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi4. Hooda.R.P., Statistics for Business & Economics, McMillan India Ltd.5. Sc Gupta, Vk Kapoor Statistical Methods, Vol 1.6. Statistical Inference CR Rao7. Statistical Inference Gupta Das Gupta8. Probability Theory Pl Mayer9. Probability Theory Hogg And Kraig10. Quantitative Methods NP Bali11. Sharma J.K., Business Statistics, Pearson12. Srivastav and Rego, Statistics for Management, TMH13. Kothari,C.R, Operations Research, Vikas

14. P.N. Arora, Comprehensive Statistical Methods, S. Chand15. Levin & Rubin, Statics for Business, Prentice Hall of India, N.Delhi16. Anderson, Quantitative Methods in Business, Thomson Learning, Bombay.17. Monga, G S., Maths for Management & Economics, Vikas Publishing House, New Delhi.18. Chandan, J.S. An Introduction to Statistical Methods, Vikas Publishing House, New Delhi

MBA 104-FINANCIAL ACCOUNTING

MODULE -I BASICS OF ACCOUNTING Meaning & Nature of Accounting, Its objectives and functions, Advantages & Limitations, Accounting cycle, Accounting events & transactions, classification Of Transactions and their effects on Accounting Equation Statements, showing The effect of transactions on assets, liabilities and capital. Accounting concepts As applicable to Balance Sheet and Income statements. The Rules of Debit and Credit. MODULE -II RECORDING TRANSACTIONS

The Journal, Ledger Posting, Subsidiary Books of Accounts capital & Revenue Transactions, fixed Assets & Depreciation Policy.

MODULE -III PREPARATION OF FINANCIAL STATEMENTS

Trial Balance, Trading Account, Manufacturing Account, Profit & Loss Account and Balance sheet. MODULE -IV COMPANY ACCOUNTS

Authorized share capital, Types of share capital – subscribed, Issued & paid up Share capital .Format of Income statement and Balance sheet, Issue of share Capital, Preference share capital and Debentures also journal entries for the Same.

Reference Books1. Financial Accounting: By P. C. Tulsian (Tata McGraw-Hill Publishing Co.Ltd. New Delhi)2. Financial Accounting: By A.Mukharji & M.Hanif (Tata McGraw-Hill Publishing Co.Ltd. New Delhi)3. Financial Accounting: By S.N. Maheshwari & S.K. Maheshwari (Vikas PublishingHouse Pvt. Ltd)4. Advanced Accounts: By M.C.Shukla & S.P. Grewal (S.Chand & Co. Ltd. New Delhi)5. Advanced Accountancy: By S.P. Jain & K.N. Narang ( Kalyani Publishers, New Delhi)6. Advanced Accountancy: By R.L.Gupta & M. Radhaswamy (Sultan Chand & Sons, New Delhi) 7. The Chartered Accountant: Journal of the Institute of Chartered Accountants of India.8. The Accounting World : ICFAI Hyderabad

MBA 105 MANAGERIAL ECONOMICS

MODULE -I FUNDAMENTALS OF MANAGERIAL ECONOMICS

Nature of Managerial economics, its significance in decision making. Role & Responsibilities of managerial economist. New Economic Policy – LPG and Stabilization.

MODULE -II DEMAND AND SUPPLY ANALYSIS

Demand Analysis- Meaning, determinants, Law of Demand, Law of supply, Elasticity of demand, demand Forecasting. Production Analysis & Law of Return to scale. MODULE -III COST AND PRICE ANALYSIS

Cost and Managerial Decision Making, Types of costs, short run and long Run cost functions Price and output decision under Perfect. Monopoly Monopolistic & Oligopoly markets.

MODULE -IV BUSINESS CYCLE

Causes of Inflation and Deflation, Business cycle, consequences and Measures to solve the problems of Business cycle, Role of Government in Market economy. Economic Basis of International Trade. WTO and its Agreements .Basics of Foreign Exchange.

References

1. P.L.Mehta - Managerial Economics, Sultan Chand2. H.L. Ahuja, Managerial Economics, S. Chand3. Keat, P.G., P K Young and S.Banerjee,- Managerial Economics, Pearson4. Goyal, Ghosh, Ray Chowdhary, Managerial Economics, TMH5. Salvatore, Managerial Economics – Worldwide Applications, Oxford6. D.N. Dwivedi, Managerial Economics, Vikas Publishing House4. Maheswari, Y. – Managerial Economics, PHI.5. Samuelson- Economics, Tata-McGraw Hill.6. Shappiro - Macro Economics, Tata McGraw Hill.7. Suma Damodaran - Managerial Economics, Oxford Publication.8. Dominic Salvatore, Managerial Economics, Oxford

9. Mithani.D.M – Managerial Economics: Theory and Application, Himalaya10. Varshney and Maheswari - Managerial Economics, Sultan Chand11. Sumitra Pal - Managerial Economics – Macmillan.12. Atmanand ,Managerial Economics, Excel Books13. William Boyes, The New Managerial Economics, Biztantra. 14. Hirschey, Economics for Managers, Cengage/Thomson

15. Thomas and Maurice, Managerial Economics, TMH

MBA 106 COMMUNICATIVE ENGLISH

MODULE -I THE ELEMENTS OF COMMUNICATION

The fundamentals of English, The importance of communication, Factors That influence communication: sender, receiver, channel, code, topic, message, Context, feedback. The importance of audience and purpose, the information gap Principle: given and new information, information overload, Barriers to Communication, dealing with communication barriers, Types of communication – Verbal and Non verbal (characteristics, components of different types of Communication), Space language, Time language, Paralanguage. MODULE -II THE ENGLISH PHONETICS

The International Phonetic Alphabet (IPA), phonemic transaction, Generation Tree and language pyramid, ten tips of accent reduction, Types of Phonetic Sounds, Difference between Consonant Sounds and Vowel sounds, Anatomy of Vowel sounds, Anatomy of consonant.

MODULE -III PRONUNCIATION, STRESS AND INTONATION

Introduction to syllables, different types of syllables, Syllable stress within a Word and in a sentence, commonly mispronounced words, Received Pronunciation. Speech Rate Control: Rate of speech model for conversational speech Recognition, ROS measure with in words and sentences, Reading for effect Using stress techniques, Muscle relaxing techniques fir clarity of speech Voice Contours: Introduction to voice, Introduction to Voice contours, three Pre-requisites of voice modulation, Intonation, importance of intonation Techniques of intonation in linguistics

MODULE -IV REVIEW OF ENGLISH GRAMMER

Stative and dynamic, the auxiliary system, finite and non-finite, tense and time, Subject verb agreement and rules of the game, voice, Prepositions and commonly Used conjunctions in oral comm., interrogation and phrases, Articles, Vernacular and Colloquial English

Reference Books1. Effective English Communication by Mohan, TMH

2. Effective Technical Communication by M.Ashraf Rizvi (Tata McGraw Hill)3. Business Communication Today by Bovee et al ( Pearson)4. “Ship or Sheep” by Ann Baker (Cambridge)5. “Tree or Three” by Ann Baker (Cambridge)6. A University Grammar of English by Quirk et al (Pearson)7. Business Communication by Meenakshi Raman and Prakash Singh (Oxford)

MBA 107 - ENTREPRENEURSHIP -I

MODULE -I INTRODUCTION TO ENTREPRENEURSHIP

Concepts of Entrepreneurship Development, Evolution of the concept of EntrepreneurEntrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur vs. Manager. Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian economy and developing economies with reference to Self-Employment DevelopmentEntrepreneurial Culture.

MODULE -II CREATING & STARTING THE ENTREPRENEURIAL VENTURE

Business Planning Process, Environmental Analysis - Search and Scanning, Identifying problems and opportunities, Defining Business Idea - Sources of new ideas, methods of generating ideas, creating problem solving, product planning and development process.

MODULE - III FINANCING AND MANAGING THE NEW VENTURE

Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls. Marketing and sales controls. E-commerce and entrepreneurship, Internet advertising.

MODULE- IV ENTREPRENEURSHIP CASES

Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and Turnaround Ventures. Women Entrepreneurs: - Reasons for Low / No Women entrepreneurs.

Reference Books:-

1. Robert Hisrich, & Michael Peters: Entrepreneurship, TMH, 5thEdition.2. Dollinger: Entrepreneurship,4/e,Pearson.3. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House4.Harvard Business Review on Entrepreneurship, HBR Paper Back,.5.Robert J.Calvin: Entrepreneurial Management, TMH.6.Gurmeet Naroola: The entrepreneurial Connection.7. Bolton & Thompson: Entrepreneurs —Talent, Temperament, Technique, Butterworth Heinemann, 2001.

8. Agarwal: Indian Economy, Wishwa Prakashan 2005.9. Dutt & Sundaram: Indian Economy, S.Chand, 200510. Srivastava: Industrial Relations & Labour Laws, Vikas, 2005.11. Aruna Kaulgud: Entrepreneurship Management by, Vikas publishing house, 2003.12.Essential of entrepreneurship and small business management by Thomas W.Zimmerer & Norman M.Searborough, PHI-200513.ND Kapoor: Industrial Law, Sultan Chand& Sons, 2005.

MBL-101-COMMUNICATIVE ENGLISH LAB

Lab sessions will be used to provide communication practice, particularly in Listening

and Speaking. Practice should be conducted in groups of 6-8 students.

The emphasis will be on developing correctness in speech as well as writing.

Communication practice will mainly focus on the common grammatical errors made by

students, which can conveniently be identified through the writing which they produce

for the Lab sessions. Points of grammar should be explained by highlighting these errors,

instead of presenting grammar in isolation.

In speech practice, there will be an additional focus on correct pronunciation. Training

students to speak English with a neutral accent is an important objective.

a. Phonemic transcription using IPA symbols

The objective in introducing phonemic transcription is to enable students to find out the

correct pronunciation of words with the help of a dictionary, which will help them to

monitor and correct their own pronunciation.

i transcription of words and short sentences in normal English orthography (writing) into their IPA equivalents ; ii transcription of words presented orally ;iii conversion of words presented through IPA symbols into normal orthographyiv syllable division and stress marking (in words presented in IPA form)

b. Listening i listening with a focus on pronunciation (ear-training) : segmental sounds, stress, weak forms, intonationii listening for meaning (oral comprehension) : listening to talks, lectures, conversations, discussions, jokes, riddles etc.Students should be exposed to several varieties of English during listening practice – e.g.Standard Indian, British and American.

c. Speaking

i pronunciation practice (for accent neutralization), particularly of problem sounds, in isolated words as well as sentences ii practising word stress, rhythm in sentences, weak forms, intonationiii reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in pronunciation iv practice in the production of scripted as well as unscripted conversation ; speaking briefly (for 2-3 minutes) on topics of interest ; taking part in debates and group discussions

SECOND TRIMESTER

MBA 201 MARKETING MANAGEMENT –I

MODULE -I UNDERSTANDING MARKETING AND ITS PROCESS

Marketing Management-Meaning, scope and importance .Concepts of Marketing, Marketing Process, Marketing environment, Extending Marketing- creating Competitive advantages, marketing in the digital age, Global Market Place, Marketing Mix

MODULE -II MARKETING PLANNING AND CONTROL

Marketing Planning –Meaning and its process. Marketing strategy and the Marketing Mix, Managing the Marketing efforts, Marketing control.

MODULE -III PARTNER TO BUILD CUSTOMER RELATIONSHIP

Consumer Behaviour: Nature and Scope. Factors of influencing consumer Behavior, consumer decision making process. Managing Marketing Information, conducting Marketing Research and demand forecasting. .

MODULE -IV CUSTOMER DRIVEN MARKETING STRATEGY Building the Right Relationship with the Right customers: Market Segmentation Targeting and Positioning, Branding and its strategies.

Reference Books1. Kotler Philip and Armstrong, Gary: Marketing : An Introduction,Pearson Education,New Delhi,2001.2. Kotler Philip, Marketing Management: The Millennium Edition, Prentice Hall of India Pvt. Ltd,New Delhi.,2000

3. Saxena, Rajan, Marketing Management,Tata McGraw Hill Publishing Co. Ltd. New Delhi.4. Stanton, William J .et al. Fundamentals of Marketing,McGraw Hill Publishing Co.Ltd., New Delhi.5. Varshney R.L. & Gupta S.L,Marketing Management: An Indian Perspective,2nd Ed., Sultan Chand & Sons,New Delhi, 2000.6. Neelamegham S., Marketing in India, Vikas Publishing House, N.Delhi7. Czinkota & Kotabe, Marketing Management, Vikas Publishing House, N.Delhi8. Perreault, William & McCarthy, E.Jerome, Basic Marketing : A global Managerial Approach, TMH, N.Delhi.9. Kotler, Philip, A Framework for Marketing Management,,Pearson Education, N. Delhi. 10. Ramaswamy, V.S. & Namakumari. S., Marketing Management-Planning, Implementation & Control in the Indian Context, McMillam India Ltd. N. Delhi.11. Zikmund, Marketing, Thomson Learning, Bombay.12. Srinivas, Case Studies inMarketing, Prentice Hall of India, N.Delhi.

MBA 202 HUMAN RESOURCE MANAGEMENT

MODULE -I INTRODUCTION TO HRM AND EMERGING TRENDS

Meaning, Nature and scope of Human Resource Management, Strategic Human Resource Management, Integrating HR Strategy with Business Strategy, Growth and Development of HRM in India.

MODULE -II ACQUIRING HUMAN RESOURCES

Human Resource Planning, Job analysis & Job design, Recruitment and selection. Selection procedure- Tests, Orientation, Promotion, Transfer, Separation, Outplacements Career Management.

MODULE -III DEVELOPING HUMAN RESOURCES

Training –Meaning, Importance, Process (Five steps Training & Development), Learning Principle –On the Job, Off the Job, In basket Training, Transactional analysis, sensitivity Training, Grid Training, Apprenticeship training .Evaluation of training, HR Scorecard.

MODULE -IV MANAGING PERFORMANCE AND COMPENSATION

Performance Management –Performance Appraisal-Objectives, uses, methods, BARS, MBO, Compensation-Meaning, components and objectives, Incentives compensation.

Reference Books1. Garry Dessler – Human Resource Management, Pearson / PHI2. Rao, P.S.-Essentials of Human Resource Management and IR, HPH3. Aswathapa, - Human Resource & Personnel Management, TMH4. Gupta & Jhoshi, Human Resource Management, Kalyani Publishers5. C.S. Venket Ratnam & B.K.Srivastav – Personnel Management, TMH.6. Bohlander, Human Resource Management, Cengage/Thomso

7. Mamoria ,Gankar – Personnel Management, Himalaya .8. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson9. VSP Rao, Human Resource Management,Excel10. Bhatacharya, Human Resource Management, Excel 11. W.F.Cascio – Managing Human Resources, TMH12. Jyothi Venkatesh. – Human Resource Management – Oxford13. Mathies and Jackson – Human Resource Management, Thomson14. A.M. Sheikh, Human Resource Development & Management, S. Chand.15. Fisher & Shaw, Human Resource Management, Biztantra.

MBA 203 OPERATIONS MANAGEMENT

MODULE -I FUNDAMENTALS OF OPERATIONS MANAGEMENT

Meaning, Nature and scope, Relationship with other functional areas, Types Of Production system, recent trends in operation Management, JIT and Lean System.

MODULE -II PRODUCT DESIGNING AND CONVERSATION SYSTEM-I

Product Design Process, value analysis, Facility location Planning, Layout Concept, developing the process layout. Advantages and disadvantages, Job Design and work measurement.

MODULE -III PRODUCT DESIGNING AND CONVERSATION SYSTEM-II

Forecasting: Meaning, Methods, Production Planning and its Strategies, capacity Planning, MRP, scheduling, Purchase Management, Inventory Management and Supply chain Management.

MODULE -IV QUALITY MANAGEMENT

Quality: Concept, Design, conformance and performance. Cost of Quality, Kaizen, ISO (9000& 14000 series), Process control (X, R&P chart), Acceptance Sampling, TQM and ERP.

Reference Books1. Chase, Jacobs, Aquilano, Agarwal, - “Operations Management”, TMH2. Mahadevan, B.,Operations Management- Theory and Practice, Pearson 3. Aswathappa & Sridhar Bhat, - “Production and Operations Management”, HPH4. Finch, Operations Now, TMH5. Buffa & Sarin, - “Modern Production / Operations Management”, J.Wiley & Sons6. Schroeder, - “Operations Management”, McGraw Hill.7. Chunawalla & Patel,- Production & Operations Management, Himalaya8. Paneerselvam, - Production Operations Research , PHI9. Kanti Swarup- Operations Research- Sultan Chand

MBA 204 MANAGERIAL ACCOUNTING

MODULE -I COST ACCOUNTING Introduction to cost accounting, Cost Accounting Vs Financial Accounting, Methods and types of costing, classification of costs.

MODULE -II COSTING PRACTICES Formulation of cost sheet, Process costing, Calculation of Break even point.

MODULE -III MANAGEMENT ACCOUNTING AND ITS APPLICATION

Introduction to Management Accounting, Management Accounting V/s other Accounting fields, Marginal costing and practical application. (Key factor Analysis, Optimizing product mix, makes or buys Decision).

MODULE -IV BUDGETARY CONTROL AND STANDARD COSTING

Standard costing and variance Analysis (Material and Labour).Budgetary Control And preparation of different types of Budget.

Reference Books

1. M Y Khan-Management Accounting- The MC Grew –Hill companies2. Dr. H.J Gosh Roy & Dr. A.K. Singhal – Accounting for Managers – JBC Publishers.3. Shashi K.Gupta & R.K. Sharma –Management Accounting by Kalyani Publishres4. Anthony & Ruce –Manaement Accounting Principle5. I.M. Pandey – Manangemnet Accounting-Vikas Publishing House Pvt. Ltd.

MBA 205 - ENTREPRENEURSHIP -II

MODULE –I NEW VENTURE EXPANSION STRATEGIES AND ISSUES

Features and evaluation of Joint ventures, acquisitions, mergers, franchising. Public issues, rights issues, bonus issues and stock splits.

MODULE -II PROJECT MANAGEMENT

Technical, Financial, Marketing, Personnel and Management Feasibility. Estimating and Financing funds requirement - Schemes offered by various commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs, Venture Capital Funding.

MODULE - III INSTITUTIONAL SUPPORT TO ENREPRENEURS

Role of Central & State Government. Directorate of Industries, District Industries Centers (DICs), Industrial Development Corporation (IDC), State Financial Corporation (SFCs), Small Scale Industries Development Corporations (SSIDCs), Khadi and Village Industries Commission (KVIC), Technical Consultancy Organisation (TCO), Small Industries Service Institute (SISI), National Small Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI)

MODULE- IV ENTREPRENEURSHIP PROJECT

Preparing a Business Plan:- a business plan will consists of seven key components: Executive

summary, Business description, Market strategies, Competitive analysis, Design and development plan, Operations and management plan, financial fact.

Reference Books

1. Entrepreneurship: New Venture Creation - David H. Holt2. Entrepreneurship - Hisrich Peters3. The Culture of Entrepreneurship - Brigitte Berger4. Project Management - K. Nagarajan5. Dynamics of Entrepreneurship Development - Vasant Desai6. Entrepreneurship Development - Dr. P.C.Shejwalkar7. Thought Leaders - Shrinivas Pandit8. Entrepreneurship, 3rd Ed. - Steven Brandt9. Business Gurus Speak - S.N.Chary10 The Entrepreneurial Connection – by Gurmit Narula

MBA 206 MANAGERIAL COMPUTING

MODULE -I FUNDAMENTALS OF COMPUTERS

Basics concepts, Evolution components, classification of computers its applications & limitations. Operating systems: Functions, Types, Multi Programming, Multicasting, Multithreading, Real time OS. Role of computers In corporate and in various functions areas.

MODULE -II COMPUTER SOFTWARE

Application and system software, Programming language and their classification, Assemblers, compliers and Interpreters. DBMS: Concepts, Data Models, ER Modeling, constraints.

MODULE -III NETWORKS & INTERNET

Introduction to Networks: LAN, WAN, Data communication, Transmission Media & Network devices. Communication Protocol: TCP/IP, OSI MODEL. Internet- Evolution, Email, Telnet, FTP, WWW.

MODULE -IV FUNCTIONAL AND ENTERPRISE SYSTEMS

MIS, Transaction Processing Information systems, Accounting & Finance Systems, Marketing & Sale Systems, Production & Operation Management Systems, Human Resources Management Systems.

Reference Books1. Introduction to Computers, Peter Norton, TMH Publication.2. Introduction to Computer Science. ITL Education Solutions Ltd, Pearson Education.3. D. Morley, Understanding Computing, Cengage/Thomson4. Basundhara B. S., Computers Today, Galgotia Publication.5. Fundamentals of Computers, V. Rajaraman, PHI Publication. 6. Introduction to Information Technology, ITL Education solutions Ltd., Pearson Education7. D.P. Nagpal, Computer Fundamentals, S. Chand.8. White, Data Communications & Computer Network, Thomson Learning, Bombay.9. Shelly, Business Data Communication, Thomson Learning, Bombay.10. B.Ram, Computer Fundamentals, New Age Int.11. Miller, Understanding Data Communication & Networks, Vikas Publishing House, New Delhi.12. Leon & Leon, Introduction to Computers, Vikas Publishing House, New Delhi.13. Shay, Understanding Communication and Networks, Vikas Publishing House, New Delhi.14. Leon and Leon, Computers for Everyone, Vikas Publishing House, New Delhi.15. Douglas E Comer, Computer Networks & Internet, Pearson Education16. A.S.Tannenbaum , Computer Networks, PHI, N.Delhi.17. Forouzan , Data Communications & Networking , TMH, N.Delhi.

MBA 207 BUSINESS COMMUNICATIONS

MODULE -I INTERPERSONAL AND INTER-CULTURAL ELEMENTS OF COMMUNICATION

Pattern of communication in the business world: upward, downward, horizontal, Grapevine etc, Cross –cultural communication, Formal and informal language Use, Building positive Relationships, Dealing with Criticism, Conflict Management, Negotiations and Conducting Negotiation, Working in a team.

MODULE -II ORAL COMMUNICATION (LISTENING AND SPEAKING)

Importance of listening, Barriers to listening, Approaches to listening, Skills and Techniques to be good listener, Importance of Oral Communication, Characteristics, components of effective speech, Strategies for effective speaking: Establishing rapport, security the audience’s attention and sympathy telephonic Skills, making and receiving calls

MODULE -III WRITTEN COMMUNICATION (READING AND WRITING)

How to be a good reader: developing reading skills and strategies skimming and Scanning, predicting, guessing, inferring, reading critically, making notes for One’s own use etc, how to become a good writer: the characteristics of effective Writing: clear organization and structuring of ideas, clarity of language, stylistic Variation etc, Strategies for effective writing: planning and structuring of Content, anticipating reader response, establishing rapport, using the process of Writing to discover what you want to say, writing reports, and memos.

MODULE -IV SOFT SKILLS DEVELOPMENT

Differentiation between soft skills and hard skills, relation between soft skills and Communication skills, Concept of leadership, skills and qualities of a good leader, Functions of leadership, Concept of Creativity, Characteristics and creative Methods) Evolution, Synthesis, Revolution, Reapplication, and changing Directions.Reference Books

1. Business Communication Today by Bovee et al ( Pearson)2. Young, Foundation of Business Communication, TMH3. Lesiker, Basic Business communication, TMH 4. Business Communication by Meenakshi Raman and Prakash Singh (Oxford)5. Personality: Classic Theories and Modern Research by H.S.Friedman and M.W. Schustack,Pearson 6. Personality Theories by Barbara Engler (Houghton Mifflin Company) 7. Crash Course in Personal Development by Brian Clegg ( Kogan Page)8. Activities for Developing Emotional Intelligence by Adele B.Lynn (HRD Press)9. Lateral Thinking by Edward De Bono (Penguin)10. Technical Communication, Pfeiffer and Padmaja, Pearson11. Technical Writing,Gerson and Gerson, Pearson12. Dutta, Rajeevan & Prakash, A course in Communication Skills, Foundation Books13. Madhukar, RK,Business Communication, Vikas

MBL 201 MANAGERIAL COMPUTING LAB

Operating System Commands MS Office: MS Word-Fundamentals, Mail merge etc, MS Excel, MS Power point. SPSS (Simple frequency Analysis) Email, Telnet, FTP, WWW and Newsgroup.

MBL - 202: BUSINESS COMMUNICATION LAB

a. Lab sessions should be used to provide practice in all the communication skills, and should take the form of role-play activities, simulating communication in different social/work-related situations. These actives can be designed around various ‘speech acts’ or ‘language functions’, a sample list of which is given below. (Students can first be given model dialogues, to be used for role-play, and then asked to prepare and present their own dialogues.) i establishing and maintaining social relationships : greeting an acquaintance/ friend, making a new social contact, introducing oneself, introducing a friend to another or to a group, developing and extending a conversation, breaking off a conversation politely,leave-taking ; extending an invitation and accepting or declining aninvitation.ii.eliciting and providing information ; making and responding to inquiries ; expressing an opinion iii asking for clarification / repetition (e.g. when one is unable to hear or uncertain of theintended meaning)iv expressing different emotions : pleasure, sorrow, regret, anger, surprise, wonder, admiration, disappointment etc.v expressing agreement/ disagreement, contradicting/ refuting an argumentvi narrating or reporting an event (using different principles of organization, e.g. chronological, spatial etc.) ; vii describing people, objects, places, processes etc. viii ordering / directing someone to do something ix making requests ; accepting / refusing a request x expressing gratitude ; responding to expressions of gratitude xi asking for or offering help ; responding to a request for help xii asking for directions (e.g. how to reach a place etc, how to operate a device etc.) and giving directions xiii asking for and granting/ refusing permission xiv prohibiting someone from doing something xv suggesting, advising, persuading, dissuading xvi praising, complimenting, felicitating xvii expressing sympathy (e.g. condolence etc.) xviii complaining, criticizing, reprimanding

b. Reading

Short passages dealing with the problems of cross-cultural communication should be usedto provide practice in reading. Students should be expected to read at least 5 such passages, about 300-600 words in length.

c. Writing

Practice should be provided in functional writing (writing letters, reports, memos, summaries, scientific and technical papers.) The focus should mainly be on the development of paragraphs and sequences of paragraphs. i. paragraph structure : topic sentences ; variations in their placement

ii developing coherent paragraphs from topic sentences ; different patterns oflogical development in paragraphs iii re-arranging the sentences in a paragraph to improve coherence iv. producing sequences of related paragraphs

The principles of ‘Process Writing’ should be used to teach writing skills.

i pre-writing : generating ideas, brain-storming, idea mapping, outliningii writing : generating a first draft ; reviewing, redrafting, editing iii post-writing : making a presentation ; discussion and feedback, preparing the final draft.

THIRD TRIMESTER

MBA 301 MARKETING MANAGEMENT-II

MODULE -I PRODUCT Product – Meaning, classification, Product Life cycle, Product Planning, New Product Development, Product Mix, Branding, Packaging and labeling decision.

MODULE -II PRICE

Price – Meaning, Factors to consider when setting Price, Pricing Approaches, New Pricing strategies

MODULE -III PLACE

Place – Nature and importance of marketing channels, channel Design And management decisions, supply chain Management, Marketing Logistics, Retailing.

MODULE -IV PROMOTION

Marketing communication mix – Advertisement, Sales Promotion, Public Relation, Personal selling and Direct Marketing, Green Marketing and Web Marketing.Reference Books

1. Kotler Philip and Armstrong, Gary: Marketing: An Introduction, Pearson Education, and New Delhi.2. Kotler Philip, Marketing Management: The Millennium Edition, Prentice Hall of India Pvt. Ltd, New

Delhi..3. Saxena, Rajan, Marketing Management, Tata McGraw Hill Publishing Co. Ltd. New Delhi.4. Stanton, William J .et al. Fundamentals of Marketing, McGraw Hill Publishing Co.Ltd. New Delhi.5. Varshney R.L. & Gupta S.L, Marketing Management: An Indian Perspective, 2nd Ed., Sultan Chand

& Sons, New Delhi,6. Neelamegham S., Marketing in India, Vikas Publishing House, N.Delhi7. Czinkota & Kotabe, Marketing Management, Vikas Publishing House, N.Delhi8. Perreault, William & McCarthy, E.Jerome, Basic Marketing: A global Managerial Approach, TMH,

N.Delhi.9. Kotler, Philip, a Framework for Marketing Management, Pearson Education, N. Delhi. 10. Ramaswamy, V.S. & Namakumari. S., Marketing Management-Planning, Implementation &

Control in the Indian Context, McMillam India Ltd. N. Delhi.11. Zikmund, Marketing, Thomson Learning, Bombay.12. Srinivas, Case Studies inMarketing, Prentice Hall of India, N.Delhi.

MBA 302 BUSINESS ENVIRONMENT

MODULE -I INDUSTRIAL AND FISCAL POLICIES

Pre Independence Industrial Policy, Industrial Policy of 1991 and recent Development, Policy on Foreign Direct Investment in Indian Industry.

MODULE -II MONETARY POLICY

Demand for and supply of money, objectives of monetary and credit policy, Recent trends-Role of finance commission. Balance of Payments, causes for Disequilibrium in BOP, Recent Trends.

MODULE –III INDIA’S TRADE POLICY

Magnitude and direction of Indian International Trade, Exam Policy, Role of Exim Bank. WTO-Nature and scope, Organisation structure, role and functions, Dumping and Anti dumping measures, Critical review of WTO functioning.

MODULE –IV MONEY AND CAPITAL MARKET

Features and components of Indian financial System, Objectives, features and Structure of Money market and Capital market, recent developments-Stock Exchanges and Role of SEBI.

Reference Books:1. Dutt and Sundaram , Indian Economy, S. Chand, New Delhi, 2007.2. K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.3. Justin Paul: Business Environment, 1e 2006, Tata MH4. Misra and Puri: Indian Economy,, Himalaya, 2007.5. Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya6. Recent Economic Survey Report of Government of India.7. Suresh Bedi: Business Environment, Excel, 2007.8. Palle Krishna Rao: WTO--Text & Cases, 1/e, PSG Excel Series, 2005.9. Misra & Puri, Indian Economy, Himalaya Publishing House, Delhi, 2003 10. Feransis Cherunilam, Business Environment, Himalaya Publishing House, 11 Feransis Cherunilam, International Business Environment, Himalaya Publishing House,

MBA 303 LEGAL REGULATORY FRAMEWORK

MODULE -I LAW OF CONTRACT-I Law of Contract-Indian contract Act-1872, Definition, essentials of a valid Contract, classes of contract, offer or proposal, Acceptance & Termination of Offer, Contractual Capacity, Lawful object, free consent

MODULE -II LAW OF CONTRACT-II

Performance and Discharge of contract, quasi contract, contact of Guarantee, Bailment, and Agency.

MODULE -III ECONOMIC LAWS

Competition Act 2002: Definition, Prohibition and regulation of combinations, Duties, Powers and functions of competition commission. Penalties, Unfair Trade Practices. Consumer Protection Act: 1986

MODULE -IV COMPANY LAW

Companies Act 1956- Definition, characteristics of company, Types of Companies, Formation for a company, Share capital, Company Management Meetings.

Reference Books

1. P.K. Goel, Business Law for Managers, Biztantra 2. Rohini Aggarawal, Mercantile & Commercial Laws, Taxman3. S.S.Gulshan, Marcantile Law, Excel Books.

4. M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd5 .Bulchandani - Business Law for Management, Himalaya Publishing House6. A. Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd 7. Pillai and Bhagabati- Business Law, S.Chand & Co.

8. ND Kapoor, Business Law, Sultan Chand

MBA 304 FINANCIAL MANAGEMENT

MODULE -I FUNDAMENTALS OF FINANCIAL MANAGEMENT

Introduction, Scope, Financial Process objectives, Profit Maximization Vs Wealth Maximization.

MODULE -II FINANCIAL DECISION

Money Markets, Capital Markets, Shares, Types of share capital, Debentures, Sensex, Nifty.

MODULE -III INVESTMENT DECISION

Time value of money, Present value & future value, concept of Return and Risk, CAPM Model, Concept of value. Investment evaluation criteria- NPV, IRR, Payback ,Discounted Payback. Cost of capital, Equity share capital, Preference Share capital, cost of Retained earnings.

MODULE -IV FINANCING AND DIVIDEND DECISIONS

Leverage-Meaning & Types, working capital- Internal financing, Dividend- Policies, Forms, Factors determine dividend policy. Theories (Traditional, Walters Model, Gordon, M&M Model)

Reference Books1. Van Horne, Bhaduri – Fundamentals of Financial Management- Pearson2. I.M. Pandey, Financial Management, Vikash Publications. 3. Khan & Jain, Financial Management, Tata McGraw Hill

4. E.F. Brigham, Corporate Finance, Cengage/Thomson5 I.M. Pandey, - Cases on Financial Management,6. R.P. Rastogi - Cases on Financial Management.7. Keown - Financial Management: Principles and Applications –Pearson8. P. C. Chandra – Financial Management- Tata McGrawhill.9. Sharan - Fundamentals of Financial Management- Pearson10. Paresh P.Shah, Financial Management, Biztantra.11. Rajesh Kothari & Bobby Dutta, Contemporary Financial Management, MacMillan.12. Gupta & Sharma, Financial Management, Kalyani Publishers.

MBA 305- MANAGEMENT INFORMATION SYSTEM

MODULE -I MANAGEMENT INFORMATION SYSTEM

MIS- Meaning, objectives, Role, Impact, Design and Implementation .Approaches to MIS development. Strategic MIS – Success and failure of MIS

MODULE -II DATABASE MANAGEMENT

Meaning of Information, its characteristics and Information resources Management. Information System – TPS, MIS, ISS, OAS. DBMS – Objectives, Models and Relationship with in a data model.

MODULE -III DECISION SUPPORT SYSTEMS.

Decision Making: Meaning, types, .decision support system, characteristics, Types, components, functions and Models.

MODULE -IV SYSTEM ANALYSIS AND DESIGN

System, Types, Need, System Development Life Cycle (SDLC), System Maintenance, Limitations of SDLC.

Reference Books1. Brien, James, Management Information System, Tata McGraw Hill, N.Delhi.2. Stair, Principles of Management System, Thomson Learning, Bombay.3. Mckeown, Information Technology and the Networked Economy, Thomson Learning Bombay.4. Brady, Cases in MIS, Thomson Learning, Bombay.5. Muneesh Kumar, Business Information Systems, Vikas Publishing House,New Delhi.6. Parker, Charles, Management Information System, Tata McGraw Hill, N.Delhi.7. Mudrick & Ross, Management Information System, PHI, N.Delhi.8. Kanter, J., Management Information System, PHI, N.Delhi.9. Basandra,S.K. Computers for Managers, Professional Managers’ Librarey, Global Business Press, N.Delhi.10. Laudon & Laudon, Management Information System, Pearson Education, N.Delhi.

MBA 306 -BUSINESS RESEARCH

MODULE -I INTRODUCTION TO BUSINESS RESEARCH Definition, Nature and Scope, the Research Process, Problem identification and Definition, Determination of Information needs, Hypothesis formulation, Exploratory, Descriptive, Experimental, Observational studies and surveys.

MODULE –II DATA COLLECTION AND ANALYSIS

Research Tools- Questionnaire, checklist, Interview Schedule, Measurement and Scaling-Attitude Measurement, Sampling Methods -Probilistic Sampling Design And Procedure.

MODULE –III DATA ANALYSIS

Data Analysis and Interpretation: Frequency Distribution, cross Tabulation and Hypothesis testing, Descriptive statistics and Multi Dimensional scaling.

MODULE –IV RESEARCH DOCUMENTATION

Purpose and Types of Research Project, Structure of Research Report, Report writing ,Use of Tables and Figures.

References1.C.A.Moser & G.Kalton, Survey Methods in Social Investigation, Heinemann Educational Books Ltd.,2.C.R.Kothari, Research Methodology-Methods and Techniques, Wiley International Ltd.3.Cooper, Business Research Methods, TMH, N.Delhi.4.McBurny, Research Methods, Thomson Learning, Bombay.5.P.L.BhandarKar & T.S.Wilkinson, Methodology and Techniques of Social Research, Himalaya Published House, Delhi6.S.R. Bajpai, Methods of Social Survey and Research, Kitab Ghar, Kanpur.7.Sharma, Shenoy and Srivastava, Quantitative Analysis for Managerial Decision Making, TMH.8.William J.Goode & Paul K.Hatt, Methods in Social Research McGraw Hill, N. Delhi

MBL - 301: MANAGEMENT INFORMATION SYSTEMS LAB

MIS Project: (i) Getting Started with Microsoft Project: Managing your Projects with Microsoft Project, Starting Microsoft Project,Exploring Views, Exploring Reports, Creating a New Project Plan, SettingNetworking Days, Entering Project Properties.

(ii) Getting a Task List:Entering Tasks, Project Management Focus; Defining the Right Tasks for the Right Deliverable, Estimating Durations, Project Management Focus; How do you come up with Accurate Task Durations, Entering a Milestone, Organizing Tasks into Phases, Project Management Focus: Top-Down and Bottom-up Planning, LinkingTasks, Documenting Tasks

(iii) Setting up Resources:Setting Up people Resources, Setting up equipment Resources, Setting up MaterialResources, Entering Resource Pay Rates, Project management Focus: GettingResource Cost Information, Adjustment Working Time for Individual Resources,Documenting Resources.

(iv) . Assigning Resources to Tasks: Assigning Resources to Tasks, Assigning Additional Resources to a Task, Projectmanagement Focus: When should Effort Driven Scheduling Apply, AssigningMaterial Resources to Tasks.

(v) Formatting and Printing Your Plan: Creating a Custom Gantt Chart View, Drawing on a Gantt Chart, Formatting Text ina view, Formatting and Printing Reports.

(vi)Tracking Progress on Tasks:Saving a Project Baseline, Tracking a Project as Scheduled, Entering a Task’sCompletion Percentage, Entering Actual Values for Tasks, Project management Focus: is the Project on Track?

MBL -302: PERSONALITY GROWTH LAB

A. Communication skills: Communication practice activities for all four language skills can be planned around the following situations. 1. Gaining entry into an organization i. Preparing job-applications and CVs ii. Facing an interview iii. Participating in group discussion (as part of the recruitment process)

2 In-house communicationa. superior/ senior subordinate / junior (individual individual / group)

i. welcoming new entrants to the organization, introducing the workplace culture etc. ii. briefing subordinates / juniors : explaining duties and responsibilities etc. iii. motivating subordinates / juniors (‘pep talk’) iv. instructing/ directing subordinates/ juniors v. expressing / recording appreciation, praising / rewarding a subordinate or junior vi reprimanding / correcting / disciplining a subordinate/junior (for a lapse) ; asking for an explanation

b. subordinate / junior superior / senior

responding to instructions / expressions of appreciation / reprimands etc. reporting problems / difficulties / deficiencies offering suggestions

c. peer interaction I brainstorming (in-house peer-group discussion to generate ideas, reviewwork in progress, carry out self-assessment etc.) ii asking a colleague for assistance, advice, suggestions etc. iii making presentations (on-going or new projects, products etc.) iv preparing reports, abstracts, summaries etc. for in-house consumption

d. Business meetings preparing agendas, conducting proceedings (chairing) and preparing minutes 3 External communication

a. interacting with clients / customers producing promotional literature (for the company, a new product etc.), responding to inquiries, determining the client’s requirements etc. making a presentation, making a sale : soliciting an order, negotiating a deal, bargaining responding to a complaint b. interacting with a collaborating / competing organization

B. Soft skills:

Awareness of the importance of soft skills should be created through Lab activities such as self-assessment of attitudes and personality traits, quizzes, case-studies etc.

FORTH TRIMESTER

MBA 401- E-COMMERCE

MODULE -I INTRODUCTION TO E-COMMERCE

Introduction, Traditional commerce, overview, Electronic commerce, Issues associated with electronic commerce, comparison Traditional vs. E-Commerce, Broad view of e-commerce.

MODULE -II NETWORK INFRASTRUCTURE AND SECURITY OF E-COMMERCE

Introduction, Internet hierarchy, Network layers and TCP/IP Protocols. Advantages of Internet and World Wide Web. Security threats to e-commerce and the solutions. How encryption works? Shielding the network using “Firewall”. Role of Virtual Private Network, Network Security.

MODULE -III EPS and EDI

EPS-Introduction, view of Internet Payment Process, Understanding of credit card payment schemes on Internet, cyber cash. Electronic checking. EDI- Introduction, Implementation, working concept, EDI and Internet.

MODULE -IV THE FUTURE DIRECTION

Introduction, the Internet Vs. Private Nets, Security, Infrastructure, Smart Cards, Online Catalogs, Electronic Mail, Software Agents, Final Market Forecast.

Reference Books1. Bhaskar, Electronic Commerce, TMH. 2. David Whitely e-Commerce McGraw Hill.3. Frontiers of Electronic Commerce, Kalakota, Whinston, Pearson Education. 4. E-Commerce Management, S. Krishnamurty, Thomson Publication.5. E-commerce – An Indian Perspective – Joseph, PHI.6. Brahm Canzer, E-Business & Commerce-Strategic Thinking & Practice, Biztantra.7. Schneider, Electronic Commerce, Cengage/Thomson8. E-Commerce K. K. Bajaj, Debjani Nag, TMH.9. Global Electronic Commerce – Theories and Case studies; J. Christopher Westland,10. Theodore HK Clark – University Press

MBA 402 -OPERATIONS RESEARCH

MODULE -I BASIC CONCEPTS AND LINEAR PROGRAMMING

Basic concept and its role in decision making, Linear Programming, Formulation Of Problem and its solution by Graphical and Simplex Methods. Infeasibility, Degeneracy, Duality.

MODULE -II TRANSPORATION PROBLEMS

Transportation Problems including Trans- shipment problems, Special cases in Transportation problems, unbalanced problems, Degeneracy, Maximization objective and Multiple optimal solutions. Assignment Problem.

MODULE -III PERT/CPM

Difference between PERT & CPM, Network Construction, Calculation, EST, EET, LST, LFT, and Floats. Decision Theory, decision making under uncertainty, Baye’s theorem. Decision Trees.

MODULE -IV GAME THEORY

Pure and Mixed strategy games, Principle of dominance, two person zero sum game, Queuing theory, Analysis of Queue system. Simulation: Meaning, Process, advantages, Limitations and Applications.

Reference Books1.Anderson, Quantitative Methods for Business, Thomson Learning, Bombay. India Ltd New Delhi.2.Kalavathy, Operations Research, Vikas Publishing House, New Delhi.3.Kapoor, V.K., Operations Research, Sultan Chand & Sons, New Delhi.4.N. G Nair, Resource Management, Vikas Publishing House, New Delhi.5.Panneer Selvam., Operation Research, Prentice Hall of India Pvt. Ltd., New Delhi.6.Sharma, J.K., Operations Research: Theory and Applications, Macmillan 7.Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi.8.Vohra, N.D.,Quantitative Techniques in Management Tata McGraw Hill Publishing Company Ltd., New Delhi.9.Gupta, P K and Manmohan, Problems in Operation Research , Sultan Chand & Sons, New Delhi.

MBA 411 - CONSUMER BEHAVIOUR

MODULE -I BASICS OF CONSUMER BEHAVIOUR

Consumer Behaviour – Meaning, importance, customer loyalty and retention strategies, consumer decision process Model.

MODULE -II INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR

Demographics, Psychographics, Personality, Motivation, Belief, Feeling and Attitude.

MODULE -III ENVIROMENTAL INLFUENCES ON CONSUMER BEAHVIOUR

Culture, Social class, family, Group and Personal Influences, Shaping consumer opinion and helping consumer to remember.

MODULE -IV CONSUMER RESEARCH

Consumer Research, Diffusion of Innovation, Diffusion Process, Adoption Process, Profile of Consumer Innovator .Consumer Behaviour applications for Profit and Non –Profit Organisation.

Reference Books1. Loudon, David. J & Della Bitta, Albert J.; Consumer Behaviour; 4th ed; Tata McGraw Hill Publishing

Company Ltd., New Delhi; 20022. Sheth, Customer Behaviour, Thomson Learning, Bombay.3. Roger Blackwell, Consumer Behaviour, Vikas Publishing House, New Delhi.4. Schiffman, Leon G & Kanuk, Laslie Lazar; Consumer Behaviour; 6 th ed; Prentice Hall of India Pvt. Ltd.,

New Delhi;1997.5. Gupta S.L and Sumitra Pal, Consumer Behaviour: An Indian Perspective; Sultan Chand & Sons; New

Delhi.6. Nair, Suja R; Consumer Behaviour in Indian Perspective Ist ed; Himalaya Publishing House; New Delhi;

2001.7. Assael, Henry, Consumer Behaviour, Asian Books Pvt. Ltd., N.Delhi.8. Hawkins, Delbeet, Best, Roger J. & Coney, Kenneth A., Consumer Behaviour : Building Marketing

Strategy, TMH, N.Delhi.

MBA 412 ADVERTISING MANAGEMNT

MODULE -I ADVERTISING & AGENY FUNCTION

Introduction: Definition, objectives, Functions and classification of advertising, Advertising Agency, Function & structure of modern agency, functions of the advertising department and advertising, Client –Agency Relationship (CAR), Selection of agency.

MODULE –II TOOL OF MASS COMMUNICATION

Advertising as Mass Communication: the communication mix, building of advertising program, creative strategy –Copy, message, advertising appeals, AIDA concept Creation and production in advertising, TV commercials , Radio Jingles ,Print ads.

MODULE –III ADVERTISING MEDIA

Advertising media, General and special characteristics of different media, Media planning , scheduling, selection and evaluation, Measuring advertising effectiveness (DAGMAR):The rationale of testing: pretesting, concurrent testing & post testing , recall and recognition.

MODULE -IV ADVERTISING BUDGET

Advertising Budget: Approach and procedures foe determining the size of the budget, Administration and control of budget. Regulation of Advertising: Self Regulation by advertising Media(ASCI), Ethics & Social Responsibility in Advertising , E-advertising.

Reference Books1. Shrimp, Advertising Promotion, Thomson Learning, Bombay.2. Belch, George E & Belch, Michael A, Advertising And Promotion: An Integrated Marketing Communication Perspective., Tata McGraw Hill Publishing Co.Ltd., New Delhi.3. Wells, William D., Burnett, John, And Moriarty Sandra, Advertising: Principles And Practice,

Pearson Education; New Delhi.4. D.A. Aaker, R. Batra And J.G. Myers, Advertising Management, Prentice Hall of India, New Delhi.5. Kazmi S.M.H. & Batra, Satish K., Advertising & Sales Promotion, Excel Books, N.Delhi.6. Samnik, Promotion and Integrated Market Communication, Thomson Learning, Bombay.7. G.E. Belch and M.A. Belch, Introduction to Advertising and Promotion, Irwin, Chicago.8. H.F. Holtze, Theory and Problems of Advertising, McGraw-Hill, NY.9. W. Wells, J. Burnett and S. Moriarty, Advertising: Principles and Practice, Prentice Hall, London

MBA 421 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

MODULE -I FUNDAMENTAL ANALYSIS

Economics analysis, Industry analysis, company analysis, financial and Technical analysis, Dow Theory, Predicting individual and general stock market movement.

MODULE -II INTRODUCTION TO INVESTMENT AND SECURITIES Portfolio Analysis, Analyzing risk and return, Approaches of Portfolio construction, Determination of Objectives, selection of Portfolio, Markowitz and Sharpe Index model. MODULE -III BOND PORTFOLIO MANAGEMENT

Bond Portfolio management, CAPM theory, Arbitrage Pricing theory.

MODULE -IV EFFICIENT MARKET THEORY

Basic concept, The Random Walk Theory, weak form of EMH, Semi strong form, strong form, Portfolio evaluation and revision.

Reference Books1. Alexander, Sharpe & Bailey, Fundamentals of Investment, Pearson 2. P.Chandra, Security Analysis and Portfolio Management, TMH3. S. Kevin, Portfolio Management, PHI 4. Gupta and Joshi, Security Analysis and Portfolio Management, Kalyani Publishers5. V.K. Bhalla, Investment Management, S. Chand.6. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson 7. Jones- Investments: Analysis and Management-John Wiley8. Ranganathan- Investments: Analysis and Portfolio Management-Pearson9. Bodie, Kane, Marcus and Mohanty, Investments, TMH10. Hirschey & John , Investments: Analysis & Behavior, McGraw Hill11. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-Macmillan12. Reilly, Investment Analysis & Portfolio Management, Cengage/Thomson13. Pandian, P; Security Analysis and Investment Management, Vikas

MBA 422 FINANCIAL SERVICES

MODULE –I FINANCIAL MARKETS

Financial system, Financial Markets, Meaning, Classification, Capital Market, Capital Market intermediaries, Primary Market, Secondary Market, Stock Exchange, Constitution, Control, Functions of Stock Exchange, SEBI Guidelines, Investor protection, Grievance, redressal measures, money market Characteristics, Intermediaries.

MODULE –II FINANCIAL INSTRUMENTS

Call Money Market, Commercial Papers, Treasury Bills, Certificate of Deposits, Commercial Bills, Gilt-edged securities, Equity Shares, Preferences Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and future.

MODULE –III MERCHANT BANKING AND LEASE FINANCING

Merchant Banking –Nature, Scope, Regulation of Merchant Banking activity, Structure of Merchant Banking Industry-Primary markets, SEBI Guidelines for public issues. Leasing –Origin, Development of banking in India, Classification Financial lease and operating lease, Advantage and disadvantage of basing Hire Purchase Vs Lease.

MODULE –IV NBFC AND CONSUMER FINANCE

NBFS-Origin, Scope, Functions, Role of NBFCs in rendering financial services, RBI regulations, Categories of NBFC, Venture Capital finance by NBFC-Venture Capital-Origin, Development, Venture Capital Institutions.

Credit rating-Concept, Importance of Credit rating, Credit rating agencies and their activities ,Emerging avenues of rating services.

Reference Books1. Machiraju, H.R., Indian Financial System, Vikas Publishing House, N.Delhi.2. Gordan, E and K.Natrajan Emerging Scenario of Financial Services, Himalaya Publishing House.3. Meidan, Arthur Brennet, M Option Pricing: Theory & Applications. Toronto, Lexington Books.4. Khan M.Y., Financial Services, TMH, N.Delhi.5. Batra, G.S., Financial Services and Markets, Deep & Deep Publications, N.Delhi.

Avadhani, V.A., Marketing of Financial Services, Himalaya Publishing House, N.Delhi.

MBA -431 STRATEGIC HUMAN RESOURCE MANAGEMENT

MODULE -I THE BASIS OF STRATEGIC HUMAN RESOURCE MANAGEMENT

The Concept of Human Resource Management, The Concept of Strategy, The Concept of Strategic HRM, The Process of Strategic HRM..

MODULE -II THE PRACTICE OF STRATEGIC HUMAN RESOURCE MANAGEMENT

Formulating and Implementing HR Strategy, Strategic HRM in Action, The Strategic Contribution of HRM to Organizational Success, The Strategic role of the HR Function

MODULE -III ORGANIZATIONAL STRATEGIES

Strategies for Organizational Development, Strategies for Culture Management, Change Management Strategies, Strategies for Developing the Employment Relationship

MODULE -IV FUNCTIONAL STRATEGIES

Employee Resourcing Strategic, Strategies for Managing Performance, Strategies Human Resource Development, Reward Strategy, Employee Relations Strategy, Conclusions: Getting into Action.

Reference Books1.Strategic HRM – Jeffery Mello, Thompson publication, New Delhi2. Strategic HRM- Charles Greer, Pearson education Asia , New Delhi3. Strategic HRM-Michael Armstrong, Kogan page , London4. Strategic HRM- Agarwal, Oxford University Press, New Delhi5. Human Resource Management Garry Dessler, PHI, New Delhi

MBA 432 COMPENSATION MANAGEMENT

MODULE-I COMPENSATION MANAGEMENT

Conceptual Framework of Compensation Management, Theories of wages, Subsistence theory, Wage Fund Theory, Marginal Productivity theory, Bargaining theory, Criteria of wage fixation.

MODULE –II WAGE DETERMINATION

Principles of wages and salary administration, Job Evaluation: Concept, Scope, Methods, and techniques, Performance based pay systems, Knowledge based pay system & market based pay system.

MODULE –III WAGE ADMINISTRATION IN INDIA

Wage Policy in India, Methods of wage determination in India, Wage Boards: Structure, Scope and functions, Role of Collective bargaining in wage determination, The minimum wages Act, The Pay Commission, and Methods of payment. Payment of Wages Act & Payment of Bonus Act.

MODULE –IV EMPLOYEE BENEFITS

Incentive Payment and types of incentive plans. Compensation practices of multinational and global organizations. Incentive based pay systems, Executive compensation Practices of MNCs.

Reference Books1. Milkovich, George T and Newman J.M., Compensation, Irwin, USA.2. Henderson, R.O., Compensation Management, Englewood Cliffs, Prentice Hall Inc.3. Martocchio, J.J., Strategic Compensation, Englewood Cliffs, Prentice Hall Inc.4. Armstrong, M and Murlis H, Reward Management, Kogan Page, UK.5. Cascio, Costing Human Resource, Thomson Learning, Bombay.6. Sinha P.R.N. – Wage Determination in India

MBA 441 MATERIAL MANAGEMENT

MODULE-I MATERIALS MANAGEMENT

An overview, Objectives, Evolution, Strategies, Functions, Profit Making, Potential, Costs.

MODULE-II INVENTORY MANAGEMENT

Stages: Selective Control, Demand Forecasting, Lead –time, Safety Stock, Fixed Quantity Reorder System, Fixed

MODULE-III PURCHASING

Objectives, Types of Materials, Important Aspects, Procedures, Quality, Quantity, Time, Price and source, Standardization and Codification, Vendor development, Value Analysis, Make or Buy Decisions, Negotiations, Institutional, Government & International Buying, Capital Equipment Purchases, Warehousing and Transportation, Warehouse Location, Transportation, Receiving, Issuing and Store Keeping.

MODULE- IV SPARE PARTS PLANNING AND CONTROL

Material Logistics and Supply Chain Management.

Reference Books1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill. 2. Arnold, Ramakrishnan, Introduction to Materials Management, Pearson.3. Menon K. S., “Purchasing and Inventory Control”, Wheeler4. Sridhar K. Bhat, “Production and Materials Management”, Himalaya PublishingHouse. 5. Lee and Dobler: “Materials and Purchasing Management” Christopher Martin: “Logistics

Management”,6. P Gopalakrishnan, “Handbook of Materials Management”, PHI7. Gupta & Chital – Materials Management; Text & Cases, PHI.

MBA 442 SUPPLY CHAIN MANAGEMENT

MODULE -I SUPPLY CHAIN FOUNDATIONS

Supply Chain as a network of entities: Role and interactions between the entities. Value Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost Profit, Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability. Centralized and Decentralized Supply Chains: their coordination and aligning business activities.

MODULE -II CUSTOMER ORIENTATION

Customer Satisfaction oriented Supply Chain Management Strategy, Customer segmentation, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, Third Party Logistic and Service concepts and applications.Procurement Logistics:Source Identification: Global vs. Domestic Sourcing, Landed Cost Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual component Vs. Module Purchases. Vendor Development and Vendor Relationship Management, Vendor Performance Monitoring.

MODULE -III MANUFACTURING LOGISTICS MANAGEMENT

Lean and Agile Manufacturing, Virtual Manufacturing, Just –in- time Manufacturing, Lead-time Components and their Compression, Lot Streaming.Distribution Management:Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe Line Inventory and Response Considerations, Hub and Spoke Models, Cross docking, Carrier Selection, Vendor Consolidation, Vehicle Loading and Vehicle Routing Methods.

MODULE -IV IMPORTANT ISSUES IN SCMReverse Logistics, Green Logistics, Global Logistics, Competitive Cooperation, Bull-Whip Effect and its Management.Technology Driven SCM: Information sharing amongst Channel Partners, Point of Sales Information Sharing, Inventory and Production Information Sharing, Technology, Partnership, Global Positioning, Systems and its uses, Managing Inventory in Transit.

Reference Books1. DK Agarwal-Text Book of Logistics and Supply Chain Management-Macmillan2. Simchi - Levi, “Designing & Managing the Supply Chain,TMH3. Ballou,., “Business Logistics/ Supply Chain Management”, Pearson4. Bowersox D, Closs D, and Mixby Copper, M., “Supply Chain Logistics Management”,McGraw Hill, 2002.5. Bozarth-Introduction to operations and Supply Chain Management-Pearson

6. Bowersox, D.J., “Logistical Management”, McGraw Hill, 2000.7. Wisner, Principles of Supply Chain

MBA 451 RETAIL MARKETING

MODULE-I RETAILING

Definition & Importance – Indian Vs Global Scenario – Types of Retailing –store Retailing –Non store Retailing - Types of retail formats-franchising in retailing.

MODULE-II RETAIL MARKETING MIX

Retail consumer buying behaviour-types-factors influencing –buying behaviour- Segmentation-positioning .Retail organization structure-Major functional areas-careers in retailing ,Retail communication mix-Sales promotion-Advertising –public relation- Personal Selling-steps in planning retail communication.

MODULE-III RETAIL LOCATION

Factors affecting retail location decision – site selection – Factors affecting site selection- affecting site selection-steps in selecting site-Location based retail strategies. Store design-interiors & exteriors-store layout-types of layouts-Factors affecting store layout- Retailing image mix –Store Facade.

MODULE-IV RETAIL STRATEGIES

Differentiation strategies-Growth strategies-Expansion strategies-Pricing strategies. Role of IT in retailing –Electronic data exchange-bar coding –RFID-Electronic payment systems.

Reference Books1. Retailing Management – Swapna Pradhan2. Retail Marketing Management – Swapna Pradhan3. Retail Management Gibson Vedamani4. Retail Management – Levy & Weitz5. Channel Management & Retail Management – Meenal Dhotre6. Retail Marketing Management – David Gilbert7. Retail Management – Ron Hasty & James Reardon8. The Art of Retailing – A.J. Lamba9. Retail Management – W. Steward10. Retail Management – Analysis, Planning & Control – David Walters

MBA 452 SUPPLY CHAIN MANAGEMENT

MODULE -I SUPPLY CHAIN FOUNDATIONS

Supply Chain as a network of entities: Role and interactions between the entities. Value Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost Profit, Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability. Centralized and Decentralized Supply Chains: their coordination and aligning business activities.

MODULE -II CUSTOMER ORIENTATION

Customer Satisfaction oriented Supply Chain Management Strategy, Customer segmentation, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, Third Party Logistic and Service concepts and applications.Procurement Logistics:Source Identification: Global vs. Domestic Sourcing, Landed Cost Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual component Vs. Module Purchases. Vendor Development and Vendor Relationship Management, Vendor Performance Monitoring.

MODULE -III MANUFACTURING LOGISTICS MANAGEMENT

Lean and Agile Manufacturing, Virtual Manufacturing, Just –in- time Manufacturing, Lead-time Components and their Compression, Lot Streaming.Distribution Management:Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe Line Inventory and Response Considerations, Hub and Spoke Models, Cross docking, Carrier Selection, Vendor Consolidation, Vehicle Loading and Vehicle Routing Methods.

MODULE -IV IMPORTANCE ISSUES IN SCM

Reverse Logistics, Green Logistics, Global Logistics, Competitive Cooperation, Bull-Whip Effect and its Management.Technology Driven SCM: Information sharing amongst Channel Partners, Point of Sales Information Sharing, Inventory and Production Information Sharing, Technology, Partnership, Global Positioning, Systems and its uses, Managing Inventory in Transit.

Reference Books1. DK Agarwal-Text Book of Logistics and Supply Chain Management-Macmillan2. Simchi - Levi, “Designing & Managing the Supply Chain,TMH3. Ballou,., “Business Logistics/ Supply Chain Management”, Pearson4. Bowersox D, Closs D, and Mixby Copper, M., “Supply Chain Logistics Management”,McGraw Hill,

2002.5. Bozarth-Introduction to operations and Supply Chain Management-Pearson6. Bowersox, D.J., “Logistical Management”, McGraw Hill, 2000.7. Wisner, Principles of Supply Chain

MBA 461 RDBMS

MODULE I Introduction

History: Advantages and limitations of RDBMS; Users of RDBMS, Software Modules in RDBMS; Architecture of RDBMS.

MODULE II . Modeling Techniques

Different Types of Models, ERD, Hierarchical Database , Network Database

MODULE III. Relational Database

Introduction; Codd's Rules; Concept of Domain, Tuple, Cardinality; Comparison between HDB-NDB-RDB SQL commands. Basic Structure, Set Operations, Aggregate Functions, Null Values,Nested Sub queries, Views, Complex Queries, Modification of the Database, Joined Relations, Data-Definition Language, Embedded SQL, Dynamic SQL,

MODULE IV Normalization & Extended Relational Model & Object Oriented Database System

Advantages and disadvantages of Normalization; 1NF-2NF-3NFruleswith examples; Anomalies. Extended Relational Model & Object Oriented Database System, New Data Types, User defined abstract data types, structured types, object identity, containment, class hierarchy, Logic Based data Model, Data log, Nested Relational Model and Expert Database System.

Reference Books:1. Database System Concepts, Silberschatz , Korth, Sudarshan2. SQL by Scott Urman

MBA 462 E- COMMERCE

MODULE –I ELECTRONIC COMMERCE

Electronic Communication PCs and Networking, E-Mail, Internet, Intranet, Extranet.

MODULE –II TYPES OF E-COMMERCE

Introduction to E-Commerce, Types of E-Commerce - B2B, B2C,C2C, G2C,G2E,G2C, E-Business Models & Markets, Techniques and Tools, E-Commerce, Providers and Vendors.

MODULE –III BUILDING BLOCKS OF E-COMMERCE

Building Blocks for E-Commerce: Electronic Data Interchange, Business Processes Reengineering, Management of change, Mobile Electronic Commerce.

MODULE –IV THE FUTURE DIRECTIONS Introduction, The Internet Vs Private Nets, Security , Infrastructure, Digital Cash, Smart cards, online catalogs, final Market forecast.

Reference Books1. Bhaskar, Electronic Commerce, TMH. 2. David Whitely e-Commerce McGraw Hill.3. Frontiers of Electronic Commerce, Kalakota, Whinston, Pearson Education. 4. E-Commerce Management, S. Krishnamurty, Thomson Publication.5. E-commerce – An Indian Perspective – Joseph, PHI.6. Brahm Canzer, E-Business & Commerce-Strategic Thinking & Practice, Biztantra.7. Schneider, Electronic Commerce, Cengage/Thomson8. E-Commerce K. K. Bajaj, Debjani Nag, TMH.9. Global Electronic Commerce – Theories and Case studies; J. Christopher Westland,10. Theodore HK Clark – University Press

FIFTH TRIMESTER

MBA 501 BUSINESS ETHICS AND CORPORATE GOVERNANCE

MODULE -I ETHICS IN BUSINESS

Meaning of Ethics and Business Ethics. Introduction to Business Ethics, Need, Nature, Scope, Objectives of Business Ethics, Factors influencing Business Ethics, Characteristics of Business, Ethical aspects in Marketing, Ethical decision making.

MODULE -II CORPORATE GOVERNANCE

What is Corporate Governance, OECD emphasis, Issues in Corporate Governance, Need and importance for Corporate Governance, and benefits of good governance to companies and to the society. Corporate Governance Mechanism, Anglo-American Model, German Model, Japanese Model and Indian Model. Obligation to society. Investors, employees, customers, managerial Obligations. MODULE -III ROLE PLAYERS

Role of Board of Directors, Auditors, SEBI and Government .Growth of Corporate Governance in India.

MODULE -IV BUSINESS ETHICS & CORPORATE GOVERNANCE

Introduction , Importance and need for Business ethics in Indian Context, roots of unethical behaviour and Issues, Corporate Governance Ethics, How ethics can make corporate governance more meaningful.

Reference Books1. A.C. Fernando, Corporate Governance, Pearson ( Also Refer for Cases)2. C.S.V. Murthy, Business Ethics, Text and Cases, HPH3. Hartman, Perspectives in Business Ethics, TMH4. Crane, Business Ethics, Oxford5. Mallin, Corporate Governance, Oxford.6. Kesho Prasad, Corporate Governance, PHI7. Dr S. Singh –Corporate Governance, Global Concept, Excel Books.8. Swami Parthasarathy, Corporate Governance, Biztantra

MBA 502 ENTERPRISE RESOURCE PLANNING

MODULE -I INTRODUCTION OF ENTERPRISE RESOURCE PLANNING

Evolution of ERP, Benefits of ERP.ERP Vs Traditional Information systems. Business Process Reengineering need & challenges, Management concerns about BPR. BPR to build Business Model for ERP.

MODULE –II ERP SELECTION

ERP and competitive advantage, basic constituents of ERP, selection criteria for ERP Packages .Procurement process of ERP Packages.

MODULE -III ERP PACKAGES

Overview of ERP Packages-people soft, SAP-R/3, BAAN IV, MFG, PRO, ORACLE- financial. Overview of Indian ERP Packages regarding their coverage, performance and cost.

MODULE –IV ERP IMPLEMENTATION

Issues, Role of Consultants, Vendors Users, Need for training, customization, ERP implementation methodology and post implementation issues and options.

Reference Books1. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K Venkatakrishna, PHI2. Enterprise Resource Planning by S Sadagopan – PHI3. Enterprise Resource Planning – Alexis Leon Tata McGrew Hill,

MBA 511 SALES & DISTRIBUTION MANAGEMENT

MODULE -I INTRODUCTION TO SALES MANAGEMENT:

The Sales Management Function – Scope and Importance, Personal Selling Process and Approaches, The Evolving Face of Personal Selling, Sales Organization Structure, Sales Forecasting, Sales Territory Design.

MODULE -II SALES FORCE MANAGEMENT:

Sales Force Job Analysis and Description, Recruiting and Selecting Sales Personnel, Training Sales Personnel, Motivating the Sales Force, Sales Force, Sales Force Compensation, Evaluating Sales Performance, Ethical and Legal Issues in Sales Management,

MODULE -III DISTRIBUTION PLANNING AND CONTROL:

Role and Function of Intermediaries, Selection and Motivation of Intermediaries, Distribution Analysis, Control and Management, Channel Dynamics –Vertical Marketing Systems, Horizontal Marketing Systems, Multi channel Marketing Systems, Channel and Management.

MODULE -IV DISTRIBUTION SYSTEM AND LOGISTICS:

Physical Distribution System – Decision Areas, Different Modes of Transport in India, their Characteristics, Logistics Introduction – Functional Areas of Logistics, Logistics Integration for Customer Satisfaction, Distribution Costs, Control and Customer Service, Supply Chain Management (SCM), Integration of Sales and Distribution Strategy, Cases Studies.

Reference Books1. Coughlan A.T., Anderson E., Stern L.W and Ansary A.E. (2001), Marketing Channels, Pearson Education2. Anderson, Rolph E, Professional sales Management, TMH Publishing Co. Ltd. 3. Futsell, Sales Management, Thomson Learning, Bombay.4. Gupta, S. L, Sales and Distribution Management, Excel Books, NewDelhi.5. Rosenbollen, Bert, Marketing Channels: A Management View, The Dryden Press, Thomson Learning, Bombay6. Stern, Louis W, El-Ansary Adel J and Coughlan Anne, Marketing Channels, PHI, New Delhi7. Still Richard, Cundiff Edward and Govon Norman, Sales Management; Decisions, Strategies and Cases, PHI Pvt. Ltd. New Delhi.

MBA 512 SERVICES MARKETING

MODULE -I INTRODUCTION TO SERVICES MARKETING:

Growing Importance of Services Sector, Meaning and Nature of Services, Classification of Services and Marketing Implications, Services Marketing Process.

MODULE -II UNDERSTANDING CUSTOMERS BUYING CONSIDERATIONS AND BEHAVIOR

Customer Expectations and Perceptions, Defining and Measuring Services Quality (Servequal and Servepref), GAPs Model, Defining and Measuring Customer Satisfaction, Service Recovery. MODULE -III SERVICES MARKETING MIX

Services Design and Development, Service Blueprinting, Service Process, Physical Evidence and Services cape, Pricing of services, Services Distribution Management, Managing the Integral Services Communication Mix, Managing Service Personnel, Employee and Customer Role in Service Delivery.

MODULE -IV MARKETING APPLICATIONS IN SELECT SERVICE INDUSTRIES

Hospitality Services, Tourism Services, Banking Services, Health and Insurance Services.

Reference Books1. K Ram Mohan Rao, Services Marketing, Pearson Education2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill, 3. Nimit & Monika Chowdhary, Text book of Marketing of Services: The Indian Experience MacMillan India Limited.4. Payne, The Essence of Service Marketing, Prentice Hall of India, N.Delhi.5. Christopher Lovelock, Service Marketing: People, Technology, Strategy, Pearson Education, N.Delhi.6. Hoffman & Bateson, Essentials of Service Marketing, Thomson Learning, Bombay.7. Valarie A. Zeithaml and Mary Jo Bitner, Service Marketing: Integrating Customer Focus Across the Firm, Tata McGraw Hill, N.Delhi.8. Rampal, M.K. and Gupta, S.L., Service Marketing, Galgotia Publishing Co, N.Delhi.9. Ravi Shanker, Services Marketing : The Indian Perspective, Excel Books, N.Delhi.10. Jha, S.M., Services Marketing, Himalaya Publishing House, N.Delhi.

MBA 521 FINANCIAL DERIVATIVES

MODULE -I INTRODUCTION

Introduction: Meaning and Purpose of derivatives, Forward contracts, future contracts, options swaps and other derivatives, types of traders, Trading future contracts, Specification of the future contracts, Operation of margins, Settlement and regulations, Sources of Financial Risk, Credit vs. Market, default risk, Foreign exchange risk, interest rate risk, Purchasing power risk etc, Systematic and non- Systematic risk.

MODULE -II OPTIONS

Options: Types of options, option trading, Margins, Valuation of options, Binomial option Pricing Model, Black- Scholes model for call options, Valuation of put options, Index option markets-exchange traded options, over the counter options, quotes, trading, margins, clearing, regulation and taxation, Warrants and convertibles.

MODULE -III FUTURES

Futures, Hedgers And Speculator, Future contracts, Future markets – Cleaning house, margins, trading, future positions and taxation, Future prices and spot prices, Forward prices vs. future prices, Future vs. options.

MODULE -IV MANAGING MARKET RISK

Managing Market Risk, Hedging Schemes- delta hedging, theta, gamma Relationship in delta, theta and gamma, Vega, Portfolio insurance. Derivatives Market in India: Present Position in India- Regulation working and trading activity.

Reference Books1. Chance, Don M: An Introduction to Derivatives, Dryden Press, International Edition.2. Chew, Lillian: Managing Derivative Risk, John Wiley, New Jersey.3. Das, Satyajit: Swap & Derivative financing, Probus.4. Hull, J.: Options: Futures and other Derivatives, Prentice Hall, New Delhi.5. Kolb, Robert W: Understanding Futures Markets, Prentice Hall Inc., New Delhi.

MBA 522 PROJECT APPRAISALS

MODULE I Planning & Analysis Overview

Phases of capital budgeting, Levels of decision making, objective. Resource Allocation Framework: Key criteria for allocation of resource elementary investment strategies , portfolio planning tools , strategic position and action evaluation , aspects relating to conglomerate diversification , interface between strategic planning and capital budgeting.

MODULE II Generation and screening of project ideas

Generation of ideas , monitoring the environment , regulatory framework for projects , corporate appraisal preliminary screening , project rating index , sources of positive NPV –qualities of a successful entrepreneur , the porter model for estimation of profit potential of industries. Situational analysis and specification of objectives, collection of secondary information, conduct of market survey, characterization of the market, demand forecasting, and market lanning. Technical analysis: Study of material inputs and utilities, manufacturing process and technology , product mixes, plant capacity, location and site –machinery and equipment, structures and civil works, project charts and layouts, work schedule

MODULE III Financial Analysis

Estimation of cost of project and means of financing –estimates of sales and production , cost of production , working capital requirement and its financing , estimates of working results , breakeven points , projected cash flow statement , projected balance sheet. Project cash flows: Basic principles of measurement of cash flows –components of the cash flow streams , viewing a project from different points of view , definition of cash flows by financial institutions and planning commission , biases in cash flow estimation. Appraisal criteria: Net Present Value, benefit cost ratio , internal rate of returns urgency , payback period , accounting rate of returns , investment appraisal in practice.

MODULE IV Analysis of Risk .&Project Management

Types and measure of risk , simple estimation of risk , sensitivity analysis –scenario analysis , Monte Carlo simulation , decision tree analysis , selection of project , risk analysis in practice.Special decision situations: Choice between mutually exclusive projects of unequal life , optimal timing decision , determination of economic life –inter-relationships between investment and financing aspects , inflation and capital budgeting. Analysis of firm and market risk: Portfolio theory and capital budgeting –capital asset pricing model , estimation of key factors – Forms of project organization , project planning –project control , human aspects of project management , prerequisites for successful project implementation. Network techniques for project management , development of project network , time estimation , determination of critical path , scheduling when resources are limit , PERT and CPM models , Network cost system (Only problems on resources allocation and resources leveling)Project review and administrative aspects: Initial review , performance evaluation , abandonment analysis, administrative aspects of capital budgeting , evaluating the capital budgeting system of an organization.

Reference Books:1. Nicholas , Project Management for Business and Technology :Principles and Practice , Pearson / PHI2. Gray & Larson , Project Management: The Managerial Process –TMH, 3/e , 20053. Vasant Desai , Project Management , HPH

MBA 531 HUMAN RESOURCE DEVELOPMENT

MODULE -I EVOLUTION & CONCEPTS OF HRD

System concept, Role of HRD Professionals, HRD climate & its elements, HRD Matrix, HRD Process, Role of line Managers & supervisors in HRD.

MODULE -II ASSESSING HRD NEEDS

Task analysis, Persons Analysis, Organizational Analysis, and Assessing HRD needs, implementing HRD Programme.

MODULE -III IMPLEMENTING HRD PROGRAMMES

On the job, IT, Job designing ,job rotation ,job enrichment, job enlargement, coaching, mentoring & empowerment, Creating HRD environment Evaluation frame work, collecting data for evaluation, research design, issues concerning evaluation, assessing impact of HRD.

MODULE -IV ORGANIZATIONAL CULTURE & HRD.

Work force diversity & HRD, Labour Market changes, adapting demographic changes & gender issues, HRD practices in manufacturing and services sector.

Reference Books1. Desimone & Harries – Human Resource Development – Thomson Learning2. T.V. Rao Human Resource Development Oxford IBH Publication3. Pareek & TV Rao – Designing & Managing HR System – Oxford IBH4. Rao, Verma, Khandelwal and Abraham (ed)- Alternative Approaches and Strategies of human Resource Development, Rawat Publication.5. Kohli and Goutam (ed)- HRD and Planning Process in India, Vikash Publishing.6. Pareek. U- Training Instruments in HRD and OD, TMH.7. Biswanath Ghosh , HRD & Mgt, Vikash .8. Srinivas R. Kandula – Strategic Human Resource Development, PHI .9. Mangaraj, S.-Human Resource Development Practices, Himalaya Publishing.10. Sheikh – Human Resource Development and management , S.Chand11. Werner, Human Resource Development, Cengage/Thomson

MBA 532 ORGNIZATIONAL CHANGE & INTERVENTION STRATEGY

MODULE –I ORGANIZATION DEVELOPMENT

Introduction, History of OD, values, Assumptions & Beliefs in OD, Theory and Management of OD, Managing the OD process, Action research & OD.

MODULE –II ORGANIZATIONAL CHANGE AND DEVELOPMENT

Challenges of change, Process of change, Transformational change, Managing Organisational Transformation. Overview of Organisation Development Interventions, Resistance to Organisational change.

MODULE –III ORGANIZATION – CULTURE & CHANGE

Culture & change process, Power & politics and Organisation Development, Cultural change strategies ,Corporate reorganization & sub culture management, .Behavioral implications of change, The manifest, latent & paradoxical consequences of change, Resigned behavioral compliance, Reaction to Downsizing. Managing uncertainty & ambiguity

MODULE –IV INTERVENTION STRATEGIES

Structural, Technological & Process factors in intervention, Advantages & limitations of change technologies, Associated leadership & change process, Leadership & emotional knowledge strategies, Achieving congruence of personal , structure & culture.

Reference Books1. Zawackic, Organisation Development & Transformation, TMH, 2. Wendell.L.French and Cecil.H.Bell,Jr”, Organisation Development, Prentice Hall

of India, 3. Dr.Bhupen and Srivastava, Organisation Design and Development, Biztantra,

2007.4. Edward.D.Hess, The Road to Organic Growth”, TMH,.5. Dr.B.Rathan Reddy, Team Development & Leadership, Jaico Book, 6. Nimit Chowdhary and Bhagwati.P.Sarawat, Organisation Culture & Human

Talent, Macmillan, 7. V,S,Muralidharan, Intelligent Manager, anew books , 8. Kavita Singh, Organisation change & Development, Excel books, 9. Richard.Daft, Organisation Theory & Design, Thomson, 10. Gareth.R.Janes, Organisational Theory, Design & Change, Pearson Education,

MBA 541 SERVICE OPERATIONS MANAGEMENT

MODULE-I SERVICE OPERATIONS CONCEPTS

Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customer satisfaction.

Service Operation Strategy: Service objectives and goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancing customer satisfaction, Service Operations as Profit Centre.

MODULE-II FIELD SERVICE MANAGEMENT:

Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management.

MODULE-III SERVICE MANPOWER PLANNING AND SCHEDULING:

Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level Considerations and Cost Considerations in Manning, Linear Programming and other models of planning and scheduling.

MODULE-IV CUSTOMER RELATIONSHIP MANAGEMENT:

Customer requirement assessment, Customer satisfaction parameters and indices, Manpower recruitment and training, Customer feedback collection and analysis, Customer service evaluation.

IT enabled Customer Service: Call Centre Operations and Management, Web-enabled Services, ERP enabled Field and Technical Support Services, Tele marketing and Service.

Reference Books1.Fitzsimons, A.J., Fitzsimmons M.J., “Service Management Operations, Strategy and Information Technology”, Tata McGraw Hill, 2006.2.Haksever C., Render, Russell R S., Murdick R G., “Service Management and Operations” Pearson Hill,3. A.V., “Field Service Management : An Integrated Approach to Increasing Customer Satisfaction”,4. Business One Irwin/ APICSHeskett J., “The Service Profit Chain”, 5.Simon and SchusterDavis M and Heinke, J., “Managing Services”, McGraw Hill, 2003.6.Schemenner, R, “Service Operations Management”, Prentice Hall7.Kalakota R. & Whinston A. B., “Electronic Commerce – A Manager’s Guide”, Pearson8.Brown S.A., “Breakthrough Customer Services : Best Practice of Leaders in Customer Support”, John Wiley9.Metters, Service Operations Management, Cengage/Thomson

MBA 542 QUALITY MANAGEMENT

MODULE -1 QUALITY AND PRODUCT DESIGN

Concept of Quality and its relevance to business competitiveness, product design Services, Profitability and cost. Product Design: customer requirement Assessment, Quality Function Deployment, House of Quality, Offline Design of Parameters and Specifications. Production Design,

Online and Offline testing.

MODULE -1I STATISTICAL QUALITY CONTROL

Principles of Control Charts: control Charts for attributes and variables, Acceptance Sampling Techniques, Seven basic tools of quality.

MODULE -1II TOTAL QUALITY CONTROL

Juran’s and Deming’s Principles, Small group activities: Quality Circle, Suggestion Scheme, Continuous Improvement, Project Team approach, Total Productive Maintenance, Design and monitoring o small group activities.

MODULE -1V QUALITY SYSTEMS

ISO Systems, ISO Certification Schemes, Preparing an Organization for ISO Certification, Baldridge, Deming, Tata Excellence and JIPM Award systems, Role of Consultants.

Reference Books1. Pete Pande and Larry Holpp, “What is Six Sigma?”, Tata McGraw Hill.2. Gittow, H, Openheim A and Oppenheim R., “Quality Management”, McGraw Hill, 3. Zaidi, A., “SPC: Concepts, Methodologies and Tools”, Pearson4. Kanishka Bedi, “Quality Management”, Oxford5. Montgomery, D.C, “Introduction to Statistical Quality Control”, John Wiley and Sons6. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, MaryBesterfield-Sacre, “Total

Quality Management”, Pearson7. Mukherjee, Total Quality Management, PHI.8. B.Wakhlu, Total Quality, S. Chand.9. Martin K Starr, Production & Operation Management, Biztantra.10. Evans, The Management and Control of Quality, Cengage/Thomson

MBA 551 MERCHANDISE MANAGEMENT

MODULE -I BASICS OF RETAIL MERCHANDISING

What is merchandising- The evolution of Merchandising –Factors affecting Merchandising Function-Role and Responsibilities of Merchandiser and Buyer Function of Buying for different types of Organizations-The concept of Life style Merchandising.

MODULE -II THE PROCESS OF MERCHANDISE PLANNING

The concept and Implications of Merchandise planning – The process of Merchandise planning – Tools used for Merchandise Planning.

MODULE -III METHODS OF MERCHANDISE PROCUREMENT

Merchandise Sourcing- Method of procuring Merchandise – The concept of Private Label- Category Management: a method of Merchandise Management.

MODULE -IV RETAIL PRICING AND EVALUATING MERCHANDISE PERFORMANCE

The concept of Retail Price-Elements of Retail Price-Determining the Price-Retail pricing policies/strategies – Adjustments to Retail price –Merchandise allocation-Evaluating Merchandise Performance- Margin Return on investment.

Reference Books1. Swapna Pradhan; Retailing Management McGraw Hill 2. Easterling, Flottman et al; Merchandising Mathematics for Retailing, Pearson3. Levy Michael, Barton A Weitz, Retailing Management, TMH.4. Barry Berman & Joel R. Evans, Retail Management – A Strategic Approach,Pearson.5. James Ogden & Denise Ogden, Integrated Retail Management, Biztantra6. Suja Nair, Retail Management, Himalaya Publishing House.7. Chopra, Meindl, Kalra, Supply Chain Management, Pearson.8. Bajaj, Tuli, Srivastava, Retail Management, OXFORD

MBA 552 RETAIL STORE MANAGEMENT

MODULE -I MANAGING THE STORE: THE HRM IN RETAILING

Store Management Responsibilities- Recruiting and selecting store employees-Socializing and training the new store employees-motivating and managing store employees-Evaluating and providing feedback-Compensating and rewarding store employees-controlling costs-Reducing inventory loss.

MODULE -II RETAIL STORE DESIGN AND VISUAL MERCHANDISING:

Objectives of a good store design- Store layout –Space planning –Merchandise presentation techniques-Atmospherics.

MODULE –III STORE ADMINISTRATION AND CONTROL:

Operating procedure, integration, transparency and standardization, merchandise, mgt., integrated POS, central administration & supervision, store opening & closing, retail shelf mgt, order mgt, Store performance: Income sensitivity of retailers, MIS, analyzing performance, profitable store operations, business continuity plan. Storesecurity and loss Prevention: In store loss prevention, shoplifting, employee theft,inventory shrinkage, credit card fraud, crises management.

MODULE -IV SUPPLY CHAIN MANAGEMENT IN RETAIL:

The concept, need and evolution of Supply chain management-issues in developing thesupply chain framework-Supply chain integration –innovations in supply chain management-the food and grocery supply chain – Retail logistics.

Reference Books1. Swapna Pradhan, Retailing Management,Tata Mcgraw Hill2. Levy and Weitz, Retailing Management, TMH3. Dunne,Lusch,Griffin- Retailing, Thomson4. Bajaj, Tuli, Srivastava, Retail Management, OXFORD.5. A. J. Lamba ;The art of retailing -.6. Gibson Vedamani ;Retail Management7. Retailing Environment & Operations- Newman & Cullen8. Berman & Evans, Retail Management – A Strategic Approach, Pearson.9. Cullen, Retailing: Environment & Operation, Cengage/Thomson

MBA 561 WEB DEVELOPMENT

MODULE –I INTRODUCTION TO WEB DEVELOPMENT Data compression ,JPEG standard , MPEG standard, DVI Technology, MIDI , brief survey of speech recognition an degeneration.

MODULE –II INTRODUCTION TO WEB DESIGN Introduction to Web design: Web development process, site types and architectures, navigation theory and practice.

MODULE –III INTRODUCTION TO PAGE

Introduction to Page: Page size , page types, web design tools, introduction to text, Fonts and text layout, formatting tags, text design for the web.

MODULE –IV INTRODUCTION TO MULTIMEDIA Introduction to Multimedia: Multimedia drivers, authoring tools, creating multimedia, video-capturing, video on demand.

Reference Books1. Villamil and Molina, Multimedia: An Introduction, Prentice-Hall of India2. Shuman, Multimedia in Action, Vikas Publishing House, New Delhi3. Senclair, Multimedia on the PC, BPB Publications.4. Bufford, Multimedia Systems, Addison Wesley5. Rosch, Multimedia Bible, Sams Publishing6. Powell, Web Design The Complete Reference, Tata McGraw Hill, N.Delhi.7. Vaughan, Multimedia Making IT Work, Tata McGraw Hill, 2001.

MBA 562 SOFTWARE ENGINEERING

MODULE –I INTRODUCTION TO SOFTWARE ENGINEERING

Program vs. software products, high – level programming, Control flow-based design , Data structure-oriented design, Data flow- oriented design ,Software life cycle models, Iterative waterfall model, Prototyping model, Evolutionary model, Spiral Model.

MODULE –II SOFTWARE PROJECT MANAGEMENT

Management of software workflows, Project management concepts, Project Planning , Project metrics, Project estimation, Staffing, Scheduling, Risk Management, Software Quality Assurance, Software Configuration Management.

MODULE –III OBJECT ORIENTED METHODS OF SOFTWARE ENGINEERING

Use case diagram, class diagram, Activity diagram, Sequence diagram, Collaboration diagram, State –transition diagram.

MODULE –IV TESTING FOR SOFTWARE QUALITY, RELIABLITY & UTILITY MANAGEMENT

Unit testing, Black – box and White box testing, Integration Testing and system testing, Software Reliability, Software Quality: ISO9000, ISO9002, SEI CMM, CASE environment.

Reference Books1. Rajib Mali, Fundamentals of Software Engineering, Prentice Hall of India, N.Delhi.2. Ghezzi, Fundamentals of Software Engineering, Prentice Hall of India, N.Delhi.3. Pressman , Software Engineering: A Practitioner’s Approach, Mc Graw Hill4. Jalote, An Integrated Approach to Software Engineering, IMH.5. Leon & Leon, Software Engineering, Vikas Publishing House, New Delhi6. Menachem, Software Quality, Vikas Publishing House, New Delhi7. Sommervile, Software Engineering, Addison Wesley.8. Fenton & Pfleger, Software Metrics, Thomson Learning, Bombay

SIXTH TRIMESTER

MBA 601 STRATEGIC MANAGEMENT

MODULE -I INTRODUCTION OF STRATEGIC MANAGEMENT

Definition and applications of purpose, Vision, Mission, Objectives, Goals, Concept and process of Strategic Management, Strategic Business unit.

MODULE -II ROLE OF TOP MANAGEMENT Top management, consultant of Top Management-Board of Directors, Sub- Committee, chief Executive officer, the Task, Responsibilities and skills of the Top Management, Role and Skills of CEO.

MODULE -III COMPANY RESOURCES AND CAPABILITIES

Environment Scanning, SWOT Analysis, Internal and External environmental Analysis, Competition Analysis, Porter’s Approach to Generic Strategies, Five force theory, competitive Advantage, Value chain Analysis.

MODULE –IV STRATEGY CHOICE, FORMULATION AND CONTROL

Business strategy, corporate strategy, diversification, Mergers, Acquisitions, Joint Ventures, Divestment, BCG, GE Matrix, Overview of strategic evaluation and control.

Reference Books1. Johnson & Scholes, Exploring Corporate Strategy, Prentice Hall of India, N.Delhi.2. John & Pearce II and Richard B Robinson Jr., Strategic Management, Strategic Formulation and

Implementation, AITBS Publishers and Distributors (Regd.), Delhi.3. Thomson Stricttand, Strategic Management , Tata McGraw Hill, New Delhi.4. Sukul Lomash, Strategic Management, Vikas Publishing House, New Delhi.5. Cuno Pumpin , The Essence of Corporate strategy, Gower Publishing Company Ltd., England.6. C.Roland Christenson, Et., Business Policy Text and Cases, IRWIN Homewook Illions.7. P.K.Ghosh, Business Policy, Strategic Planning and Management, Sultan Chand and Sons, New Delhi.8. Wheelen, T.L and Hunger J.D., Strategic Management and Business Policy, N.Delhi, Pearson Education.9. Ramaswamy, V.S and Namakumari, S., Strategic Planning – Formulation of Corporate Strategy, New

Delhi, Macmillan India Ltd.10. Kazmi Ahzar, Business Policy and Strategic Management, TMH, N.Delhi.11. S.B. Budhiraja and M.B. Athreya, Cases in Strategic Management, Tata Mac Graw Hills Publishing

Company, New Delhi.

MBA 611 PRODUCTS AND BRAND MANAGEMENT

MODULE -I BASIC CONCEPT OF PRODUCT

Product: Basic concept, New Product Development process, Research techniques used in the process, Product development strategies: Idea generation, Concept testing, Pre-test Marketing and Test Marketing, Launching strategies for new product.

MODULE -II PRODUCT ANALYSIS

Product lifestyle Management, Product Portfolio Analysis and Management, Product line and mis-management, Industrial Products and services ,Consumer Products & Services (Durables & FMCG)

MODULE -III BRANDING

Branding: Concepts, functions, branding decisions, brand positioning & extension brand hierarchy.

MODULE -IV BRAND EXTENSION

Brand leveraging strategies, Brand identity system, Brand valuation and equity, Building strong brands in Indian and International contexts, Importance of Branding in terms of Product success.

Reference Books1. Varma Harsh. V, Brand Management, Excel Books.2. Lehman Donald, Russell, Product Management, TMH3. Kurtz and Boone, Principles of Marketing, Thomson4. YLR Moorthi, Brand Management, Vikas Publishing House Pvt. Ltd5. David Aakers, Managing Brand Equity, New York; Free press.6. Jean Noel Kapferer, Strategic Brand Management, New York: Free press.7. Lynn B. Upshaw, Building Brand Identity.8. David Aaker, Building Strong Brand.9. Wheelwright, Steven C. and Clark, Kim B, Revolutionizing Product Development10. Kahn, New product planning, Sage11. Keller Kevin, Strategic Brand Management, Pearson Education.12. Sengupta Subroto, Brand Positioning, TM13. Chunawalla S.A., Product Management, Himalaya Publishing House14. Gupta S.L - Brand Management, Himalaya15. Mazumdar, Ramanuj, Product Management in India., PHI16. R.K.Srivastav, product Management & New Product Development, Excel Books.17. Debasis Pati- Branding concept and process- Macmillan

MBA 612 INTERNATIONAL MARKETING

MODULE –I INTERNATIONAL MARKETING

Meaning, Nature and Importance, International Marketing Orientation: E.P.R.G. - Approach, An overview of the International Marketing Management Positioning, Screening and Selection of Markets, International Market Entry strategies, Exporting ,licensing, Contract Manufacturing ,Joint Venture M & A, Setting –up of wholly Owned Subsidiaries Abroad, Strategies Alliances.

MODULE -II INTERNTIONAL PRODUCT AND PRICING STRATEGIES

Product Designing, Product Standardization Vs. Adaptation, Managing Product Line, International Trade Product Life Cycle, New Product Determination, Price Quotation, Price Quotations and Terms of Sale.

MODULE-III MANAGING INTERNATIONAL DISTRIBUTION AND PROMOTION

Distribution Channel Strategy – International Distribution Channels, their Roles and Functions, Selection and Management of Overseas Agents, International Distribution Logistics, Planning for Trade Fairs and Exhibitions, International Promotion Mix-Advertising and other Modes of Communication.

MODULE -IV EMERGING TRENDS IN INTERNATIONAL MARKETING

Regionalism v/s Multilaterals, Trade locks, Important Grouping in the world, Legal Dimensions in International Marketing (Role of WTO), Marketing Research for Identifying Opportunities in International Markets.

Reference Books1. Oak On visit And J.J. Shaw, International Marketing, Prentice Hall of India, and New Delhi.2. Jain, International Marketing, Thomson Learning, Asian Books, Bombay.3. P.R. Eateora, International Marketing, Irwin, Chicago.4. S.J. Paliwoda And M.J. Thomas, International Marketing, Butter Worth-Heinemann, Oxford.5. S. Majaro, International Marketing, A Strategic Approach To World Markets, George Allen And Unwin,

London.6. Tarpestra, International Marketing, Thomson Learning, Bombay.

MBA 621 STRATEGIC FINANCIAL MANAGEMENT MODULE – I Financial Policy and Strategic Planning

Components of financial strategy; Objectives and goals; Strategic planning process Investments Decisions under Risk and Uncertainty: Techniques of investment decision- risk adjusted discount rate, certainty equivalent factor, statistical method, sensitivity analysis and simulation method; Corporate strategy and high technology investments.

MODULE – II Expansion and Financial Restructuring

Mergers and amalgamations - corporate restructuring, reasons for merger, legal procedure for merger,benefits and cost of merger; Determination of swap ratios; Evaluation of merger proposal; Corporate and distress restructuring.

MODULE – III Leasing

Meaning, importance, types, tax considerations, and accounting considerations. Evaluation of lease from the point of view of lessor and lessee; Lease versus buy decision; Venture capital: Concept and developments in India; Process and methods of financing, fiscal incentives.

MODULE – IV Financing strategy

Hybrid securities namely convertible and non-convertible debentures, deep discount bonds, securedpremium notes, convertible preference shares; Option financing, warrants, convertibles and exchangeable.

Reference Books:1. Allen D: An Introduction to strategic Financial Management, CIMA/Kogan Page, London.2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi.3. Copeland, T., T Koller and J Murrin: Valuation: Measuring and Managing the value of Companies, John Wiley, International Edition, New York.4. Copeland, T.E. and J.F Weston: Financial Theory and Corporate Policy, Addison-Wesley, New York.. 5. Hampton, Jone: Financial Decision Making, PHI, New Delhi.

MBA 622 FOREIGN EXCHANGE MANAGEMENT

MODULE I Introduction

Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”, Exchange Market, Statutory basis of Foreign Exchange, Evolution of Exchange Control, Outline of Exchange Rate and Types, Import Export Overview. India’s Forex Scenario: BOP crisis of 1990, LOERMS, Convertibility. Introduction to International Monetary Developments: Gold standard, Bretton Woods system, Fixed-Flexible Exchange Rate Systems, Euro market.

MODULE II Financial Institutions in International Trade.

5 Non resident Accounts: Repatriable and Non Repatriable, Significance for the Economy and Bank., a Methods of IN Trade Settlement Open Account, Clean Advance, Documentary Credit, Documentary Collection. Documentary Credits (Letter of Credit), Types of LC – Parties, Mechanism with illustration.

MODULE III Documents involved in International trade

Statutory Documents, Financial Documents, Transport Documents, Risk Bearing Documents. INCOTERMS: C.I.F., F.O.B., C.I.P. , Financing of Imports by Opening of Letter of Credit: Documents required, Trade and Exchange Control Formalities, Sanction of LC Limit. Export Finance: Financing of Export/ Deemed Export: Pre ship, and Post Ship Finance, Export Methods how to start export, E.C.G.C. and other formalities Uniform Custom Practices of Document Credits – 93 Revisions, I.C.C. Paris Publication 500Clauses 1 to 49 with case studies / illustration. Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/illustration.

MODULE IV Introduction to Exchange Rate Mechanism

Spot- Forward Rate, Exchange Arithmetic. Deriving the Actual Exchange Rate: Forwards, Swap[s, Futures and Options. Guarantees in Trade: Performance, Bid Bond etc. External commercial Borrowings: Buyers Credit, Suppliers Credit, Forfeiting /Factoring, Country Risk Monitoring Model

Reference Books1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition, 2005.2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication,2006.3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, Johnwiley, 2006.5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Marketsunderstanding

derivatives & other instruments, Macmillan.

MBA 631 – HUMAN RELATIONS LEGISLATIONS

MODULE -I LABOUR LEGISLATIONS

Need, objectives, scope, growth of Labour legislation in India .Legislations on working conditions- Factories Act,1948,Mines Act 1952, Contract Labour (Regulation and Abolition) Act, Implications for management, workmen, economy and industry.

MODULE -II LEGISLATIONS CONCERNING WAGE

Minimum Wages Act, 1948, Payment of wages Act, 1936, Payment of Bonus Act 1965.

MODULE -III SOCIAL SECURTY LEGISLATIONS

The Workmen’s Compensation Act, 1923,Employees state Insurance Act, 1948,The Employees Provident Fund Act , 1952, Payment of Gratuity Act 1972, EPF Act 1952 & 1995.

MODULE -IV INDUSTRIAL RELATIONS LEGISLATIONS

Indian Trade Union Act 1926, Industrial Employment Standing Order Act 1946, Industrial Dispute Act 1947

Reference Books1. Malhotra O.P. – The law of Industrial Disputes – Vol –I and II, 2. Mallik P.L. – Hanbook of Industrial Law, Eastern Book .3. Ratna Sen - Industrial Relation in India – Macmillan.4. Saini, Debi S- Redressal of Labour Grievances Claims and Disputes, Oxford& IBH.5. A.M. Sharma – Industrial Jurisprudence & Labour Legislation, Himalaya 6. Mamoria and Mamoria – Dynamics of Industrial relation Himalaya.7. S.C. Srivastava – Industrial Relation and Labour Laws- Vikash Pubs.8. P.K.Padhi – Labour and Industrial Law, PHI.9. Sinha, Sinha, & Shekar – Industrial Relations, Trade union and Labour legislation, Pearson10. Kapoor N.D – Labour Laws, Sultan Chand

MBA 632 – PERFORMANCE MANAGEMENT

MODULE –I INTRODUCTION TO PERFORMANCE MANAGEMENT

Introduction : Definition of performance Management, the performance management contribution, danger of poorly implemented PM systems, performance management process, performance management and strategic planning. MODULE –II PERFORMANCE APPRAISAL SYSTEM

Performance appraisal system implementation: Defining performance determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance, differentiating task from contextual performance, choosing a performance measurement approaches.

MODULE –IIII PERFORMANCE MANAGEMENT & DEVELOPMENT

Performance management & employee development: Personal Development plans, 360 degree feed back as a development tool, performance management & reward systems: performance linked remuneration system, performance linked career planning & promotion policy.

MODULE – IV PERFORMANCE CONSULTING

Performance consulting: Concept, the need for performance consulting, role of the performance consulting, designing and using performance relationships maps, consulting for performance consulting services, organizing performance improvement department.

Reference Books1. Performance Management, Herman Aguinis, Pearson Education.2. The Talent Management Hand Book, Lance A. Berger & DorothyR. Berger, Tata Mc-Graw Hill3. Appraising & Developing Managerial Performance-.T. V. Rao,Excel Books4. 360 degree feedback & assessment & development Centers, Volume, II and III, TV Rao, Excel Books5. Performance Management, Dixit Varsha, Ist edition, Vrinda Publications Ltd.

MBA 641- PROJECT PLANNING & CONTROL

MODULE-I BASIC CONCEPTS

Concept of a project, Categories of projects, Project Life cycle Phases, Role and responsibility of project managers ,Contract organization, Team building ,Contract tendering and Selection of Contractors.

MODULE-II PROJECT FORMUALTION Feasibility report-areas of study, project selection models- Non-numeric and Numeric, preparation of cost estimate, time estimation, Project evaluation under high uncertainty – preliminary ideas.

MODULE-III PROJECT PLANNING AND SCHEDULING

Design of project management system, project work system, work breakdown manual, project scheduling, bar charts, line of balance(LOB) and Network Techniques (PERT/CPM), Resource allocation.

MODULE-IV PROJECT MONITORING AND CONTROL

Planning, Monitoring and Control, Design of monitoring system, Computerized PMIS (Project Management Information System), Coordination, Procedures, Meetings, Control, Scope, Progress control, Performance control, Schedule control, Cost control. Project Performance: Performance Indicators, Project Audit, Project Audit Life Cycle, Responsibilities of Evaluator/Auditor.

Reference Books1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi, 2002.2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi.3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi.4. Rao, P.C.K., Project Management and Control, Sultan Chand & Sons, N.Delhi.

MBA 642 – LOGISTICS MANAGEMENT

MODULE –I

Introduction logistics and its interface with production and marketing, logistical mission: service & total cost, logistical operations integration, customer service, supply chain relationship, logistical resource, information.

MODULE –II

Logistical resource, information, forecasting, inventory strategy & management, transportation infrastructure & management.

MODULE –III

Warehouse management & material handling, packaging, logistics, positioning, integration theory.

MODULE –IV

Planning & design & methodology, planning & design techniques, planning, costing & pricing performance measurement & reporting.

Reference Books1. Bowersox, Donald J. & Closs David J, Logistical Management : The Integrated Supply Chain Process,

Tata McGraw Hill Publishing Company Ltd., New Delhi.2. David Taylor, Manufacturing Operations & Supply Chain Management, Vikas Publishing House, New

Delhi.3. Weele, Purchasing and Supply Chain Management, Vikas Publishing House, New Delhi.4. Khanna K.K., Physical Distribution Management : Logistical Approach, Himalaya Publishing House,

N.Delhi. 5. Christopher, Martin, Logistics & Supply Chain Management ; Strategies for Reducing Cost and

Improving Service, Addison Wesley Longman, New Delhi.6. Chopra, Sunil & Meindl Peter, Supply Chain Management: Strategy, Planning & Operation, Pearson

Education, New Delhi

MBA 651 CUSTOMER SERVICE &CRM

MODULE- I CUSTOMER SERVICE

The concept of customer service-Importance of service in Retail – Quality in Customer service –Service quality dimensions; Perceived service quality; Measuring the Gaps in service – Gathering Customer information and enhancing loyalty-Service Recovery. Communicating effectively with customers: Behavioral styles of co-workers and customers; distinct communication styles; Effective Listening and Interpersonal Skills; Etiquettes; Effective communication tools; involving customers and facilitating dialogue; customer support; keeping customers interested and delighted.

MODULE- II TRANSACTION PHASE

Managing effective Customer interface: Service encounter; The RATER model; Self-service research; Customer values and expectations; managing troublesome customers; customer education; Help desk redesign.

MODULE -III POST-TRANSACTION PHASE Recovery management; Reasons of service failure and effective service recovery; Reconciliation problem areas; resolving issues that impact customers; Customer complaint process; Listening and Problem solving; Product return process and refund policy. Measuring Customer Satisfaction; retention strategy: Customer’s cues and levels of satisfaction; Customer follow up strategies and learning from feedback; Check out process and interaction cycle; Drivers of loyalty; retention strategies; Partnering with Customer.

MODULE -IV STRATEGY ON CRM

The CRM Process- collecting customer data-Analysis customer data and identifying target customer- Developing and implementing CRM program. Transaction Marketing vs. Relationship Marketing, Concepts of CRM, Building Customer Relationship, CRM framework, Zero Customer defections.

Reference Books1. Shainesh G, Sheth Jagdish N; Customer Relationship Management, MacMillan.2. Shahajahan, Relationship Marketing, TMH3. Dyche, The CRM Handbook. Pearson4. Shainesh G, Sheth Jagdish N; Customer Relationship Management, MacMillan.5. Shahajahan, Relationship Marketing, TMH6. Dyche, The CRM Handbook. Pearson7. Mohamed, P.H; Customer Relationship Management, Vikas8. Berman & Evans, Retail Management- A Strategic Approach, Pearson.9. Adrian Payne: Relationship Marketing for Competitive Advantage: winning and keeping Customers.

MBA 652 RETAIL STRATEGY AND PLANNING

MODULE –I RETAIL DEVELOPMENT

Drivers of Retail change in India – the size of Retail India –FDI in Retail-Challenges to Retail Development in India- The evolution of Retail Formats-theories Retail Development-Life cycle in Retail – Business Model in Retail

MODULE –II RETAIL MARKET STRATEGY

Factors influencing the retail shopper-The customer decision making process-Market Research-The retail perspective of Strategy-The concept of Branding –The concept of retail Brand-The retail value chain-Building a sustainable competitive advantage-Growth strategy.

MODULE –III RETAIL FRANCHISING

The concept of Franchising –Evolution of Franchising –types of Franchising-Advantages and disadvantages-The International franchising scene vis-à-vis India

MODULE –IV RETAIL STORE LOCATION

Types of Retail Locations-Steps involved in choosing a retail location-Methods evaluating a Trading Area-Factors affecting the attractiveness of site.

Reference Books1. Swapna Pradhan; Retailing Management McGraw Hill 2. Levy Michael, Barton A Weitz, Retailing Management, TMH.3. Barry Berman & Joel R. Evans, Retail Management – A Strategic Approach, Pearson.4. James Ogden & Denise Ogden, Integrated Retail Management, Biztantra5. Suja Nair, Retail Management, Himalaya Publishing House.6. Chopra, Meindl, Kalra, Supply Chain Management, Pearson.7. Bajaj, Tuli, Srivastava, Retail Management, OXFORD

MBA 661 INFORMATION SECURITY & CYBER LAW

MODULE –I FOUNDATIONS OF CRYPTOGRAPHY AND SECURITY

Ciphers and Secret Messages, Security Attacks and Services, Mathematical Tools for Cryptography: Substitutions and Permutations, Modular Arithmetic, Euclid’s Algorithm, Finite fields, Polynomial Arithmetic, Discrete Logarithms .Conventional Symmetric Encryption algorithms: theory of Blocks Cipher Design, Feistel Cipher Network structure, DES and Triple DES.

MODULE –II PUBLIC KEY CRYPTOGRAPHY

Prime Numbers and testing for Primality, Factoring, Large Numbers, RSA, Diffle-Hellman , EIGamal, Key, Exchange Algorithms, Public-key Cryptography Standards , Hashes and Messages Digests Authentication, MID5, SHA , RIPEMD, HMAC.

MODULE –III DIGITAL SIGNATURES

Certificates, User Authentication: Digital Signature Standard ( DSS and DSA) Security Handshake Pitfalls, Elliptical Curve Cryptosystems, Authentication of Systems :Kerberos V4, and V5,Electronic mail Security: Pretty Good privacy(PGP)

MODULE –IV SECURITY PLANNING

Risk Analysis, Organisational Security Policies, physical Security, Legal Privacy and Ethical issues in Computer Security :Protecting Programs and data Information and the law , Rights of Employees and Employers, Software failures, Computer crime, Praia issues in Computer Security , Case studies of Ethics.

Reference Books

1. Forouzan, Cryptography Security And Network Security, TMH

2. Kahate, Cryptography Security And Network Security, TMH

3. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI.

4. Cryptography & Network Security: William Stalling.

5. Whitman, Principles of Information Security, Cengage/Thomson

MBA 662 SYSTEM ANALYSIS AND DESIGN

MODULE –I INTRODUCTION TO SAD

Overview of system analysis and design business systems concepts, system development life cycle, project selection: source of project requests, managing project review and selection , preliminary investigation.

MODULE –II FEASIBILITY STUDY

Feasibility study: different types of feasibility, investigative study, cost, benefit analysis, fact findings.

MODULE –III SPECIFICATIONS & ANALYSIS

System requirement specifications and analysis: data flow diagrams, data dictionaries, hipo, decision tables, decision trees, Warnier – diagram and Nassi- Shneidermen charts, system controls and audit trail, system administration and training , conversion and operational plan.

MODULE –IV ORGANIZATIONAL ISSUES

Organizational issues: attributes of a good analysis, the system analysis and law, communicating with computers: ergonomics, human problems in the automated office, designing human – machine systems.

Reference Books1. Awad, Elias M. Systems Analysis and Design, Prentice Hall of India, New Delhi.2. Sharma A.K. Analysis, Design & Implementation of Information System, Vikas Publishing House, New Delhi3. Satzinger, System Analysis and Design, Thomson Learning, Bombay. 4. Coad, Peter and Edward, Yourdon. Object-Oriented Analysis. 2nd ed., Englewood Cliff, New Jersey, Yourdon Press.5. Hawryszkiewyez, I T. Introduction to Systems Analysis and Design. 2nd ed., New Delhi, Prentice Hall Of India.6. Marco, T.d. Structured Analysis & System Specification, New Delhi. Yourdon Press.7. Rajaraman, V.Analysis and Design of Information Systems. New Delhi, Prentice Hall of India.8. Van Over, David. Foundations of Business Systems. Fort Worth, Dryden Press.9. Whitten, J L. System Analysis and Design Methods. New Delhi, Galgotia