mba & mca prospectus

SREE SARASWATHI THYAGARAJA COLLEGE 1

MBA & MCAProspectus2016-17

INTEGRATING SKILL DEVELOPMENT IN HIGHER EDUCATION


Our Philosophy When an Institution becomes very im-portant to the society, it no longer be-longs only to its founders, but to the whole society.

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MISSION

• Achieve National and International recognition in the field of Education and Training in the areas of core competency.

• By ensuring the highest quality in Infrastructure, Technology and Faculty and their continuous upgradation.

• For producing students with Knowledge, Wisdom and Compassion.

VISION“To become a Premier Institution and emerge as a University of Excellence

by 2020”.

EXCELLENCE IS THE KEYEstablished in the year 1997, Sree Saraswathi Thyagaraja College is a co - educational, self-financing and autonomous institution that seeks to impart value-based education and training to help the students to measure up to the demands of a highly competitive environment. The College is affiliated to Bharathiar University.

MBA and MCA programmes offered at STC are approved by the All India Council for Technical Education, New Delhi. Set in sylvan surroundings, the College ensures that the students learn in a conducive academic environment with the state of the art infrastructural facilities.

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Stc... In The Path Of Excellence!Sree Saraswathi Thyagaraja College, promoted and managed by the V.S.V.Vidyaa Mandir, a charitable trust which is deeply involved in charity and social uplift, commenced its educational services on 22nd October 1997. This Trust was formed by the three great visionaries belonging to three philanthropic families – Thiru P.M.Thiagarajan (late), Smt T.Saraswathi, - Thiru M.K.Arumugam (late) Smt A.Mahalakshmi (late) and Thiru D.Sivaraman (late), Smt Vasantham Sivam (late). Right from its inception the Institution is ably managed by the enterprising, dynamic and service minded business titans Thiru T.Sethupati, Thiru M.A.Vijayamoghan and Thiru S.Venkkatesh who are the sons of the Founders of this Institution respectively and Dr. M. Settu – a dynamic and versatile member of the Management Committee is the Director General of the institution who steers the institution with the visionary outlook for its onward march in the proper direction towards academic excellence.

STC started functioning with four undergraduate courses: B.Sc. (Computer Science), B.Com, BBM and B.C.S. The first batches of students were graduated in June 2000. In order to cater to the increasing demands for Computer Science and Commerce courses, additional sections in B.Sc (C.S) and B.Com were introduced and BCA course was introduced in the year 1999. The Management of the college with all its vision and wisdom, ventured to start PG programmes and the prestigious MCA course was introduced in June 2000 with the due approval from AICTE, New Delhi and affiliation from Bharathiar University. In the same year M.Sc. (Software System), a 5-year integrated course was started. The overwhelming appreciation and support from the students, Parents and the society encouraged the Management to start B.Com (Computer Application) and two more P.G. programmes, MBA and M.Sc. (Information Science and Management) in the year 2001. Realising the need for post graduate education for the commerce graduates, the management resolved to offer M.Com. degree programme from the year 2003. In order to improve the communication skill of our students, the college has made all arrangements to offer a certificate course in Communicative English approved by the Bharathiar

University, Coimbatore from 2003-04 onwards and a well furnished language laboratory is available for this purpose. During the academic year 2004-05, two new courses, namely MIB and B.Sc (Mathematics) were introduced. Two new Master Degree courses M.Sc (Computer Science), M.S.W. (Social Work) and UGC sponsored career-oriented programmes were introduced during the academic year 2005-06.

After getting Autonomous status, the following new courses have been started with the due approval of Bharathiar University: B.Sc (Computer Technology), B.Sc (Information Technology) in 2008-2009 and M.Sc (Mathematics) in 2010-2011, B.Com (Applied Business Accounting) and B.Com(Professional Accounting) in 2012-2013, BA (English Literature), B.Com (Business Process Services.) in collaboration with TCS, B.Sc (Psychology) and MA (English Literature) in 2013 -2014 and M.Sc (Computer Technology) were introduced during the academic year 2014 -2015.

The institution achieved its land mark as a Research institution by obtaining recognition from Bharathiar University for offering M.Phil programme in Computer Science (Full Time & Part Time), from November 2001. M.Phil & Ph.D programmes in Commerce (Full Time and Part Time) were started in 2004. M. Phil. programme in Management (Full Time and Part Time) was commenced in 2007. Ph.D programme in Management (Part Time) in the year 2011. M.Phil. programme in Maths (Full Time and Part Time) was started from 2012. Ph.D programmes in Computer Science (Full Time and Part Time) and Mathematics (Full Time and Part Time) are also offered.

To meet the requirements of safe accommodation of the women students from other states and far off places a modern - well furnished hostel was constructed in the year 2001 and is in operation since January 2002. The Boys’ hostel was constructed with State- of- Art facilities like Wi-Fi and is in operation since 2006-2007. The college has added another feather to its cap by becoming the first institution in the Pollachi Educational District to obtain the coveted ISO 9001:2000 Certification from

the International Standards Organisation through National Quality Assurance Registrar, United Kingdom. The feather of STC has been adorned by acquiring ISO 9001: 2008 certification.

To enhance the employability skills among students, series of programmes like certificate courses in Communicative English (2003-2004) and UGC sponsored Career Oriented Programme (2005 -2006) were introduced. STC created a niche for itself among the competitive institutions by obtaining NAAC Accreditation with B++ Grade in 2007 and during NAAC Re-Accreditation process in February 2013 the institution was awarded ‘A’ Grade. Also the institution obtained the Autonomous Status from UGC in 2008. Presently the college is operating in the sprawling campus having an excellent ambience, State- of -Art, infrastructure (Wi-Fi enabled Class room), INFLIBNET, MS outlook, Library with extensive e-journals, articles and Delnet facilities. The campus has six seminar halls which include two AC seminar Halls, two AC conference Hall, one MBA seminar hall and one multipurpose non AC Hall. A well built separate sports complex with indoor and out door game facilities, ultra modern gym to cater to the sporting needs of the staff and the students exist. It also meets the professional training requirements of students to participate in National and International sports arena. The institution is all set to cross the landmark of 3000 students shortly and is well set to realize its vision “to become a Premier Institution and emerge as a University of Excellence”

The college which began with a strength of 37 students in 1997 has grown tremendously within a period of 18 years and the students strength has increased to 2831 in 2015-2016.


LEARN TO LEAD...


The institution focuses on three demanding disciplines...The Computing Science and Information Technology, Commerce and Business Management are the three areas that command greater scope in career growth and future development of the students and the nation. The college has an excellent team of proficient and experienced faculty members who are guided by outstanding professionals having rich experience both in academic and corporate fields.

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Programs Offered

Research Programmes (Part time and Full time)

• Ph.D. (Commerce - FT & PT) • Ph.D. (Management - FT & PT) • Ph.D. (Computer Science - FT & PT) • Ph.D. (Mathematics - FT) • Ph.D. (Tamil - PT) • M.Phil. (Commerce - FT & PT) • M.Phil. (Computer Science - FT & PT) • M.Phil. (Management - FT & PT) • M.Phil. (Mathematics - FT) • M.Phil. (Tamil - PT)

PG Programmes

• MBA • MCA • MSW (Social Work) • M.Com (International Business) • M.Com • M.Sc. (Computer Science) • M.Sc. (Mathematics) • M.A. (English Literature) • M.Sc. (Computer Technology)

UG Programmes

• B.Com (Applied Business Accounting) • B.Com (Business Process Services) -with TCS • B.Com (Professional Accounting) • B.Com (Computer Applications) • B.Com • B.Sc. (Computer Science) • BCA (Computer Application) • B.Sc. (Computer Technology) • B.Sc. (Information Technology) • B.Sc. (Mathematics) • BBA • BA (English Literature) • B.Sc. (Psychology)

Career - Oriented Programmes (UGC Sponsored Career - Oriented programmes, Certificate / Diploma / Advanced Diploma Courses)

• Client Server Technology • Dot Net • E-Commerce • Foreign Trade Policy • Information and Computer Technology • Insurance • Multi Media • Web Designing and Office Automation • Communicative English Certificate Course Approved by Bharathiar University, Coimbatore.


Management Board

Lion. T. Sethupati is a post graduate in Agricultural Science (M.Sc., Ag.) from Tamil Nadu Agricultural University.On completion of his studies, he took over the family business, B. G. Group, a well-diversified Sales and Marketing Organization representing many multinational companies. He manages large acreages of agricultural lands engaged in cultivation of Coconut and Mangoes. His agricultural farm has been accredited with Global G.A.P. certification. Mr. Sethupati’s contributions in mango cultivation have fetched him the Best Mango Grower Award, conferred by ICAR, New Delhi and SDSH, Lucknow. Mr. Sethupati is also engaged in Hospitality business by establishing a world Class Ayurvedic & Leisure Resort in Pollachi called as “Coco Lagoon by Great Mount Resort” and serves as the Managing Director of the Resort. He is an executive member of Pollachi Chamber of Commerce and Industry, Pollachi, Secretary of Pollachi Merchants’ Association and Managing Trustee of Sri Kannika Parameswari Amman Devasthanam, Pollachi. He is also past President of The Pollachi East Lions Club. Currently, he is the Chairman of Sree Saraswathi Thyagaraja College.

Rtn. S. Venkkatesh, a commerce graduate from Madras University is the President of B. G. Group of companies, a well diversified marketing organization. He is having wide experience in marketing FMCG products and he is in the field for the past 38 years. He also has involved himself in the farming operations of various cash crops. He has now ventured himself in a business of the new era, namely, eco friendly Power Soutions through his concern B. G. Energy & Eco Solutions which specialises in installation of Solar Power Stations and providing allied power solutions. As a versatile personality he serves as the Vice President of Pollachi Chamber of Commerce and Industry, the President of Sri Kanniaka Parammeswari Amman Charitable Trust and he was also the Past President of The Rotary Club of Pollachi. He is the Vice Chairman of the Board of Management of Sree Saraswathi Thyagaraja College.

Lion. M. A. Vijayamoghan is a graduate in Economics from Madras Christian College. He has acquired more than 39 years of experience in commerce and business management. He owns many business enterprises, which deal in Textiles, Agro based Products, Petroleum Products etc. He is managing a textile spinning unit, a rice mill, coffee and cardamom plantations and a distribution company besides being a proud agriculturist. He is also a core group trainer of District 324B5 of Lions Club International and also a recipient of International Leadership award from Lions Club International. Currently, he is the Secretary of the Management Board of Sree Saraswathi Thyagaraja College.

Lion. T. SethupatiChairman

Rtn. S. Venkkatesh Vice Chairman

Lion. M. A. Vijayamoghan Secretary

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Management Board

Mr. Hari Prakash Vimal KumarDirector

Dr. M. SettuDirector General

Dr. M.Settu is an eminent Management professional, a committed social entrepreneur, educationalist, author, writer, researcher and a philosophical thinker. Dr.Settu is the Founder Director, STC and serves as Member of the Board of Management in the capacity of Director General of Sree Saraswathi Thyagaraja College, Pollachi. He is also the Chief Executive Officer of Syndicate Exports Pvt. Ltd., an Export Oriented Chemical/Refractory Products manufacturing company which is accredited with ISO 9001, ISO 14001 and ISO 18001 certifications and its products are exported to more than 100 countries.

Mr.Settu served as the President of Coimbatore Management Association, the President of The Coimbatore Productivity Council, Governor-Nominated Member of the Planning Board and Member of the Senate of the Bharathiar University. He has been an active member of various industrial bodies like Confederation of Indian Industry (CII), Indian Chamber of Commerce and Industry, CODISSIA and served their executive council. He is a Fellow of All India Management Association, New Delhi and a professional member of the Computer Society of India. He also served as the Chairman of the PSG Management Alumni Association. He serves as Honorary Management Advisor/ Director for many business organizations, educational institutions, trusts and foundations.

Mr. Settu is a Commerce Graduate

Mr. Vimal Kumar, son of Mr. M. A. Vijayamoghan hails from a successful business family that has multiple Business interests in Education, FMCG distribution, Petroleum distribution, Textile Manufacturing and Agriculture. Vimal is a Business graduate from Queensland University of Technology – Australia and an MBA graduate from the University of Wales – UK. He has specialized in various streams including Marketing, Strategic Management and Operations.

After completion of his MBA, he joined one of the leading global software services and consulting firms in India. He had been working with this organization for 11 years. During this period, he has travelled widely, working in various locations in India like Mumbai, Chennai and Bangalore and abroad in US, Canada and UK holding various leadership roles. His professional tenure has been instrumental in gaining extensive knowledge in various domains including Business Development / Sales, Operations, Relationship Management and Project Management.

His keen interest in entrepreneurship stemming from a lineage of a successful business family and strong inclination to build something on his own motivated him to quit his job and focus on promoting ventures in areas that are prospective which will draw upon his experience gained in the above mentioned domains.

and an outstanding MBA graduate of PSG Institute of Management (PSGIM), a top rated B-School securing First Rank with Distinction in both. He was also awarded the Degree of Doctor of Philosophy in Management (PhD) by the Bharathiar University, Coimbatore. He won several awards like “Outstanding MBA Award”, Best Manager Award, Best Educationist Award, Gold Medals for academic excellence, ‘Best Alumnus Award’ from his school, ‘Outstanding Alumnus Award’ from NGM College and ‘Distinguished Alumni Award’ from PSG Institutions. Rotary Club of Pollachi inducted him as its Honorary Rotarian in the year 2012.

He is on the Board of more than 20 Academic Institutions serving in many capacities as Member of the Board of Management, Governing Body, Academic Council, Board of Examiners, Board of Studies and Advisory Board for many Schools, Colleges and Universities.

Mr.Settu has published many articles and has been a key note speaker for many National and International seminars and conferences. He has also written two books, one ‘Phd ky®fŸ’ (Gnana Malargal) and the other one ‘The Art of Complete Living’ and its Tamil version ‘ KGikahf thG« fiy’.


Rtn. P. T. S. MaheshwarDirector - Public Relations

Mr. S. V. SreekanthDirector - Corporate Relations

He has currently settled down in Coimbatore and apart from handling part of the family business along with his dad, he is also currently nurturing a new business venture in the hospitality space by promoting a chain of Restaurants through his hospitality wing – Cloud Nine Hospitality. He also holds the position of a Director at Sree Saraswathi Thyagaraja College, Pollachi.

Mr.Vimal Kumar also spends a portion of his time for social causes as an active member of “Round Table India” He is part of the Coimbatore ACME Round Table 133 and currently holds the position of Secretary of the Table.

Mr. P. T. S. Maheswar, Son of Ln. T. Sethupati is a graduate in Production Engineering from PSG College of Technology, Coimbatore. He has won several academic awards for various achievements during his studies. On completing his graduation, he started his professional career with Godrej & Boyce Mfg. Co, Mumbai. He has worked in various locations throughout the country. Later, he worked with St. Marks Hotel, a reputed star category hotel in Bangalore in the field of Sales and Marketing. Currently, he is the Director – Marketing of Great Mount Resort Pvt., Ltd., which operates a luxury resort in Pollachi. In addition to the above, he is involved in large scale agro farming and marketing of coconuts and Alphonso mangoes. He also serves as Director – Public Relations at Sree Saraswathi Thyagaraja College, Pollachi. He is an active member in the Rotary Club of Pollachi.

Mr. S. V. Sreekanth, Son of Mr. S. Venkkatesh, (Founder Trustee of STC), did his graduation in B.E. Mechanical Engineering from PSG College of Technology. After his graduation, he joined a reputed commercial vehicle manufacturing company, M/s. Ashok Leyland, to pursue his interests in automotive technology. He was the Deputy Manager (Operations) in Hosur plant for 2 years managing more than 75 employees. Post this, he did his MBA (Human Resource) from the premier Management Institute, XLRI. He is specialized in Business Strategy, Talent Management, Organizational Change and Development. He had the opportunity to have training from leading organisations including Indian FMCG giant M/s. ITC Limited. He has been taking active part in CII- Yi (Confederation of Indian Industries- Young Indian Chapter). Currently, he is associated as Senior Consultant at Capgemini Strategy Consulting.

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Academic Board

Dr. V. VenkateswaranPrincipal

Prof. R. PadmanabhanDean, Academic Affairs &Director, CFD

Prof. K. SivasamyDean, Sciences

Dr. V. Venkateswaran is a well known academician and an able administrator who has been in the field of education for the past 42 years. He is an acknowledged author in the field of Chemistry and has published two books. He has presented more than 22 research articles in national and international seminars and conferences and has fourteen research publications in reputed national and international journals. He is a life member of Chemical Research Society of India, Bangalore. He has served as Principal in Erode Arts and Science College, Erode and has been a member in the board of studies, academic council of several universities and autonomous colleges. He has been a resource person in several seminars and workshops and has given several invited talks. He is actively involved in research in the area of Environmental Chemistry. He has guided 7 Ph.D. scholars & 40 M.Phil. Scholars. At present, he is guiding 3 Ph.D. scholars.

With more than 50 years of teaching, academic and administrative experience as Principal and Head of the Department, Prof. R. Padmanabhan is known for his contribution to the development of human resource. With expertise in Economics, he spreads his wings to many other areas of knowledge and literature in Tamil and English. He motivates students and staff for their transformation. As Dean Academic Affairs and Director of Centre for Faculty Development, he organizes and co-ordinates faculty development programmes for all departments and conducts academic auditing. He is a member of various college committees and advisory boards of other educational institutions. For about 3 years he was Contoller of examination at STC. He is the Chief Editor of STC Bulletin YATRA.

A wizard in Mathematics and Statistics, Prof. K. Sivasamy has been a veteran teacher and motivator in research activities for over a period of 45 years. He has guided many M.Phil. scholars and has specialised in Applied Mathematics and Statistics, especially for business prospects. He knows the mantra to transform a novice into a real Mathematician by the excellence of his subject knowledge and easy methods of teaching technology and dedicated personal motivation of students and teachers.


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Dr. A. Venkatachalam Ph.D., MBA., M.Phil., M.Com, PGDCA is a multidimensional scholar and a great academician who, with more than 38 years of experience in the academic field, has served in various capacities as Professor and Head of the Department of Commerce, Dean UGC Affairs and a guide for Ph.D. and M.Phil. research scholars. He has guided 30 Ph.Ds. and 102 M.Phil. Scholars in Commerce and Management and currently guiding 8 Ph.Ds. He is an excellent organizer of many Seminars and Conferences at National and International Level, Summer Courses and Workshops. He has been honoured with “Outstanding Personality” award by Aziz-Chida Foundation, Canada. He is also vested with the responsibility of running Centre for Entrepreneurial Development which creates awareness on entrepreneurship among the students through training programmes, workshops, and camps, identifying and motivating budding entrepreneurs, facilitating budding entrepreneurs by providing information on entrepreneurial opportunities, guiding budding entrepreneurs in the right perspective by conducting knowledge-sharing session by successful entrepreneurs, establishing network for proper guidance to take up entrepreneurial journey by equipping necessary managerial skills to run the business successfully.

Dr. A. VenkatachalamDean, Commerce &Director, CED

Director – Management Science) has remarkable achievements both in academics and in business management. He is a Post Graduate in Economics and has acquired PhD (duly accredited by the University of Toronto) from Mumbai University. With over 23 years of academic and industrial experience in India and abroad, he has published several articles in various national and international journals of repute. He has also presented many research papers at various forums. His areas of interest include Macro – Economics, Marketing Management, International Business, Corporate Communication and Strategic Management. He has also carried out a couple of projects sponsored by University of Toronto with flying colours. He possesses an extensive knowledge of managing the administration of an educational institute. He also a member of All India Management Association (AIMA), Palghat Management Association (PMA), and Coimbatore Management Association (CMA). He strongly believes that, through management programmes, the confidence level of the students can be enhanced to make them employable in a fitting manner.

Dr. P. SivadasanDirector, MBA

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Mr. C. GiridaranDirector, Centre for Training,Placement & CorporateRelations

Dr. JanetiusDirector, Centre for Counselling and Guidance

Academic Board

Dr. G. LekhaDirector, Centre for Researchand Development

Having 20+ years of professional experience with Corporates like Tata Teleservices, Reliance, Aircel, NIIT and Videocon etc. His areas of expertise are Training & Placements, Sales & Marketing, Distribution, Channel Management, Retail, Training, Customer Service, Operations, Talent Acquisition, Event Management, Strategic Planning etc. Post Graduate in Business Administration (MBA) from Alagappa University, Karaikudi. Pursuing Ph.D in Bharathiyar University, Coimbatore in Management. He is a Certified Soft skills Trainer from ‘Brian Tracy International, USA’ and trained more than 10000 corporate employees at various levels and also an IBM certified ‘Next Generation Manager’. Expert in Training design & curricula and imparted training for corporate employees & students in various organizations & educational institutions. Also, he conducts many Career Guidance and motivational workshops for school and college students in various parts of India having excellent networking with corporate world and academic institutions.

Dr Janetius is a graduate in Counselling Psychology from De La Salle University, Philipines. In the last two decades, he has trained people from various segments and nationalities. He is a strong advocate of holistic development of students.

A Social Scientist with more than a decade of experience in research and development activities with various national and international organizations, she joined STC as Director of CRD in September 2010. Dr. Lekha started her research career with Ernst & Young as Research Associate and associated with different research institutions and Think tanks. She associated with the Decentralisation Support Mission by Government of Kerala under the Modernising Government Programme aided by Asian Development Bank. By defining the roles and responsibilities of local self government institutions in Kerala, she underpinned the Government to strengthen the rural and urban local bodies in Kerala which laid major milestones in subsequent years through Acts and Rules in the Kerala Panchayati Raj Act. An expert in the areas of Policy Making and Decentralisation, she has also widened her horizons involving in various other research sectors including Gender, Natural Resource Management, Environment, Water and Sanitation, Agriculture and Tourism. She is trained in Media and Public Relations by BBC and TERI. She is a member of many international organizations.


Mr. N. Vidhya SankarDirector, Centre for RuralDevelopment, STC - IAS Academy

Mr. K. BharathiDirector, Department of Physical Education

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Dr. S. RajalathaDirector, Centre for HumanExcellence

Well known administrator in the Revenue Department, Govt. of Tamilnadu.He has served in various important assignments as Tahsildar, Pollachi, Huzur Sarishtadar (General) Collectorate Coimbatore, Sub Divisional Magistrate and Revenue Divisional Officer, Karur, Personal Assistant (General) to Collector, Erode and finally retired as Special District Revenue Officer, Viluppuram. He did his B.Sc Degree at VOC College, Tuticorin and Bachelor of General Law (Correspondence) Madurai Kamarajar University Madurai. He also served in Bannari Amman Sugars Ltd.,Tiruvannamalai.

Director of Physical Education completed his higher studies in Maruthi College of Physical Education. He has been serving as Director of Physical Education since inception of the college. He is specialized in Cricket, Ballbadminton and Athletics. He has produced more than 50 students who are now placed in various departments in State and Central Govt. organisations. He is rendering his service as a coach, selection comiittee member of Bharathiar University Volleyball, Ball badminton, Athletics and Weight lifting teams. Currently, he is pursuing his doctorial degree

Dr. S. Rajalatha has completed her B.A and M.A in Tamil at the Bharathiyar University, Coimbatore. Her doctoral degree is on the novel of PRAPANJAN with a deep insight into the ethics of life. Her focus on society has further extended through major project research on “TRANSGENDERS IN TAMILNADU - A SOCIAL SURVEY”. Her ample 17 years of Teaching Experience has enabled her to create many more Milestones in her Career. She has presented papers in various International Conferences. She has published an article in DINAMANI entitled “ PURANANNURU KAITTUM VALVIYAL MURAI”. Her articles have also been published in various books.

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be able to work in and for STC, Pollachi. It is a see-to-believe autonomous Institution dedicated to the cause of providing students in a rural setting, with very valuable learning experiences to set them rightly and firmly on their life and career paths. STC offers several general higher education programmes both undergraduate and postgraduate levels, including some tuned towards professional careers. Also STC has got the coveted “A” grade by the National Assessment and Accreditation Council of the Government of India.

So, what are the expected outcomes of my work in and for STC? These can be classified according to the relevant objectives pertaining to different stakeholders, viz., students, faculty and staff members, the academic and administrative leadership team, parents of students, alumni, networked institutions and organizations, and the community-at-large of this fine Institution. The perspectives and worldview of rural students require expansion, their skills in dealing with themselves and others need to be horned, and various important components of their professional character including communication effectiveness, initiative, confidence, general knowledge, intellectual outlook, sense of duty, responsibility and accountability, must be developed and strengthened. Students would do better if they learn to practice and value formal and informal peer learning, an uncommon mode of learning in most of our Institutions, including some of the finest in the country.

Faculty benefit from regular professional development programmes, and get inspired by creative intellectual pursuits – towards programme and curricula development, design and implementation of novel teaching learning processes, capacity building in academic research and working on research projects, fine tuning of networking and consulting skills – that are meant to enhance the quality and excellence of their work.

The academic and administrative leadership of the Institution is very strong and progressive. The vision to grow the status of the Institution to that of a University requires efforts on all fronts, viz., academic,

Dr. L. S. Ganesh (LSG, as he is popularly known) is a Professor in the Department of Management Studies and former Dean (Students) of the Indian Institute of Technology Madras. He has more than three decades of experience in teaching and research. His academic interests and expertise include Systems Thinking, Decision Analysis, Data Analysis, Project Management, Knowledge Management, Technology Management, Creativity and Innovation, Institutional Planning and Development, Institutional Leadership and Management.

Many students consider him the Best among their most inspiring teachers and mentors. Three of his doctoral students have won International and National awards for their theses in the areas of Technology Management and Knowledge Management. One of his research students won the “Budding Innovator” award of the National Research and Development Council (NRDC), Government of India.

Some of his students have won “Best Paper” commendations from the Editorial Boards of reputed International Journals, and awards in International and National Conferences. Dr LSG loves teaching, meditation, philosophy, music, and dreaming. He is committed to the cause of education that will enable students to discover their calling and the source of inner peace, fulfillment and joy through their work and struggles.

It is quite an inspiring, professionally and personally fulfilling experience to

OBJECTIVES OF MY WORK IN AND FOR STC, POLLACHI BY PROFESSOR L. S. GANESH, ADVISOR (INSTITUTIONAL DEVELOPMENT)

Advisor (Institutional Development) STC & Consulting Professor (IIT Madras)

Dr. L. S. GaneshAdvisor

financial, technological, organizational, and relationship networks. These efforts require specific support and diligent guidance, particularly to consolidate the adaptability of the Institution to a dynamic educational environment.

Many parents of the current students do not have formal educational experiences, but are full of aspirations concerning their children. Creating, strengthening and sustaining strong bonds between the parents and the Institution, through the leadership as well as the teachers and staff, is a major unavoidable challenge. Outreach programmes for parents are now a sine qua non. Additionally, STC’s noble intentions and calibrated interventions could be a useful input to bridge the prevailing generation gaps between uneducated (formally only) parents and their children undergoing higher education.

STC’s alumni are quite a proud lot consisting of several thousand individuals pursuing lucrative and exciting careers ranging from the corporate world through government to the harsh ground realities of rural development work. Very novel, valuable programmes and events should be launched to enable the mutually beneficial relationships that exist between the alumni and their alma mater to grow from strength to strength.

In order to stamp STC’s work and contributions among all the networked Institutions and organizations, and even the community at large, and to make STC the benchmark Institution on this count, several innovative initiatives are required. The task of transforming STC into a center for vision, knowledge and action to exemplify constructive and consistent efforts for realizing the Millennium Development Goals locally call for progressive, prudent, persistent and passionate approaches.

All of these necessitate massive, integrated, collective efforts that will be marked by the spirit of synergy. Well, I feel blessed to be one small, but not insignificant part, of the whole, and am itching to pitch in. Glory be unto you, STC!


Ln. T. SethupatiChairman,Sree Saraswathi Thyagaraja College.

Rtn. S. VenkkateshVice Chairman,Sree Saraswathi Thyagaraja College.

Ln. M. A. VijayamoghanSecretarySree Saraswathi Thyagaraja College.

Dr. M. SettuDirector General,Sree Saraswathi Thyagaraja College.

Mr. Hari Prakash VimalKumarDirector,Sree Saraswathi Thyagaraja College.

Rtn. P. T. S. MaheshwarDirector - Public Relations,Sree Saraswathi Thyagaraja College.

Mr. S. V. SreekanthDirector - Corporate Relations,Sree Saraswathi Thyagaraja College.

Dr. V. VenkateswaranPrincipal,Sree Saraswathi Thyagaraja College.

Dr. V. Vijaya PadmaAssociate Professor,Department of Biotechnology,Bharathiar University, Coimbatore.

Prof. B. MuraliAssociate Professor & HOD,Department of Computer SciencePSG College of Arts & ScienceCoimbatore.

Dr. R. VenkatapathyProfessor & Director,Bharathiar School of Management andEntrepreneur Development,Bharathiar University, Coimbatore.

Prof. N. Namasivayam“Gokul”, c-58, 26th Cross Street,Maharaja Nagar, Tirunelveli.

Prof. K. SivaswamyDean, Sciences,Sree Saraswathi Thyagaraja College.

Dr. A. VenkatachalamDean, Commerce,Sree Saraswathi Thyagaraja College.

Mr. S. VelayuthasamyAdministrative Officer,Sree Saraswathi Thyagaraja College.

ACADEMIC COUNCIL COLLEGE COMMITTEE


Rtn. S. VenkkateshVice - Chairman,Sree Saraswathi Thyagaraja College.

Ln. M. A. VijayamoghanSecretary,Sree Saraswathi Thyagaraja College.





Dr. Mrs. Suchitra MalikUGC NomineeNew Delhi

Dr. G. JagadeesanM.Sc., M.Phil., Ph.D.,Joint Director of Collegiate EducationCoimbatore Region, Coimbatore.


Dr. V. Vijaya PadmaAssociate Professor,Department of Biotechnology,Bharathiar University, Coimbatore.

Dr. P. NatarajanAcademic Director,Kovai Kalaimagal Educational Trust,Coimbatore.

Dr. R. NandagopalDirector,Management StudiesPSG Institute of Management,Peelamedu, Coimbatore.

Prof. R. PadmanabhanDean, Academic Affairs,Sree Saraswathi Thyagaraja College.

Prof. K. SivasamyDean, Sciences,Sree Saraswathi Thyagaraja College.

GOVERNING BODY

Dr. K. A. ChinnarajuDirector,Coimbatore Institute of Management and Technology, Coimbatore.

Dr. B. SampathkumarFormer Principal & Secretary,PSG College of Arts and Science,Coimbatore.

Dr. N. YasodhadeviFormer Principal,PSGR Krishnammal College for Women,Coimbatore.

Mr. P. M. JegadeesanVice President - Corporate HR,Sara ELGI groups, Coimbatore.

Dr. A. ManimegalanAssociate Professor,Department of Environmental StudiesBharathiar University, Coimbatore.

Dr. V. JeyaProfessor,Department of TamilBharathiar University, Coimbatore.

Dr. K. VivekanandanProfessor,Department of BSMEDBharathiar University, Coimbatore.

Dr. M. SettuCEO,Syndicate Exports Pvt. Ltd.,Coimbatore.

Mr. M. A. VijayamoghanPartner,MKA Associates, Coimbatore.


Rtn. S. VenkkateshVice Chairman,Sree Saraswathi Thyagaraja College.




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Mr. P.M. JagatheesanVice President – Corporate HRSara Elgi Group, Coimbatore – 45.

Dr. G. RanganathanManaging Director & Chief Executive Officer, Rover Components Ltd.Coimbatore – 641 017.

Dr. R. VenkatapathyDirector, Bharathiar School of Management & Entrepreneurial DevelopmentBharathiar University, Coimbatore.

Dr. P. NatarajanDirector - AcademicsKovai Kalaimagal Educational Trust,Coimbatore.

Mr. K. IlangoManaging Director, Rangamma Steelsand Malleables, Coimbatore.

Mr. Jayakumar RamdassChairman-CII, Coimbatore zone,Past President, Codissia & SIEMA, Coimbatore. Vice President – CMA & Managing Director, Mahendra Submersible Pumps Pvt. Ltd. Coimbatore.

Mr.R.VaradharajanWhole-time DirectorRajshree Sugars & Chemicals LimitedCoimbatore.

Mr.R.SundarGeneral Manager (Retd) - L&T, Chennai.

Dr.K.SelvarajuSecretary GeneralSIMA, Coimbatore

Mr.S.Prashanth Executive Director, Quadrasystems.net (India) Private Limited, Coimbatore

Mr. S. Ramamurthy, Secretary - CMAProprietor, Fluidics Hydraulics,Coimbatore.

Mr.E.K.PonnuswamyPresident, CODISSIA, Coimbatore.

Mr. P. R. RangaswamiManaging Director,Consolidated Cybernetics Co. Pvt., Ltd., Coimbatore.

Prof. B. MuraliAssociate Prof. & Head,Dept. of Computer Science,P.S.G. College of Arts & Science,Coimbatore.

Mr. O. A. BalasubramaniamSenior Vice President - IT,Roots Industries India Ltd., Coimbatore.

Dr. K. ThangavelProfessor & Head,Dept. of Computer Science,Periyar University, Salem.

Mr. K. ThangarajFormer Chairman of CII,MD of AGT Electronics Ltd.,Coimbatore.

Mr. J. BalamuruganChairman, CII Coimbatore zone,Director, Unity Electro SystemsPvt., Ltd., Coimbatore.

Dr. P. JeganathanProf. & Head,PG Dept. of Computer Applications,PSNA College of Engg. and Tech.,Dindigul.

SPECIAL INVITEES

Dr. R. VenkatesanHead of the Department,Dept. of Computer Science & Engg,PSG College of Technology,Peelamedu, Coimbatore.

Dr. Padmavathi GanapathiProfessor and Head,Department of Computer Science,Avinashilingam Institute for HomeScience and Higher Education for Women, University, Coimbatore.

Dr. Latha ParameshwaranProfessor and Chairperson,Department of Computer Science and Engineering, Amrita School of Engineering, Coimbatore.

EXPERTS FROM INDUSTRIES AND SERVICES - MBA


Rtn. S. VenkkateshVice - Chairman,Sree Saraswathi Thyagaraja College.

Ln. M. A. VijayamoghanSecretary,Sree Saraswathi Thyagaraja College.





FACULTY REPRESENTATIVES


Prof. R. PadmanabhanDean, Academic Affairs & COE,Sree Saraswathi Thyagaraja College.

Prof. K. SivasamyDean, Sciences,Sree Saraswathi Thyagaraja College.

Dr. A. VenkatachalamDean, Commerce,Sree Saraswathi Thyagaraja College.

Dr. S. RajalathaDirector, Centre for Human ExcellenceSree Saraswathi Thyagaraja College.

Dr. G. LekhaDirector, Centre for Research and Development,Sree Saraswathi Thyagaraja College.

Mr. N. Vidhya SankarDirector, Centre for Rural Development,Sree Saraswathi Thyagaraja College.

Mr. C. GiridaranDirector, Centre for Training, Placement & Corporate Relations Sree Saraswathi Thyagaraja College.

Mrs. V. AnurathaAssistant Professor of Computer Science,Sree Saraswathi Thyagaraja College.

Mr. K. BharathiDirector of Physical Education,Sree Saraswathi Thyagaraja College.

ADVISORY COMMITTEEMANAGEMENT REPRESENTATIVES

EXPERTS FROM INDUSTRIES AND SERVICES - MCA

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Mr. Nagasamy PitchaiSenior Vice President,iGate Global Services.

Mr. Sainath RajagopalGeneral Manager, Vodafone.

Mr. Lavanam AmballaHR, Global Campus Hiring Wipro.

Mr. VenkatasubramanianHR Manager,Ashok Leyland.

Mr. Shahul Hameed. K.SProject Manager,Robert Bosch.

Mr. Santanu PaulCEO & MD, Talent Sprint..

Mr. DeenadayalanCEO - Centre for Excellence in Organization.

Dr. JeyakumarDirector- Dept. Of Career ExtensionBharathiyar University.

Dr. L. GopalakrishnanAssociate Professor,Dept. of Management Studies,PSG CAS, Coimbatore.

Dr. A. DevarajDirector – Training & Placements,Loyola College, Chennai.

Mr. Ramachandran P.S.General ManagerState Street HCL, Coimbatore.

CENTRE FOR COUNSELLING AND GUIDANCE

Dr. Susheel TharianMD., DPM, Psychiatrist,Oddanchatram.

Dr. K. NanthiniMA (SW), Ph.D., MBA, Ph.D.,Nehru Institute of Management Studies, Coimbatore.

Dr. U. L. BhuvaneswariMA. M.Phil, PhD Asst. Professor,Department of Psychology,Govt. Arts College, Coimbatore.

Dr. P. Willington JebarajMA., B.L., MBA, M.Phil, PhD.CEO – Horeb HR Spectrum,Coimbatore.

ADVISORY BOARD CENTRE FOR TRAINING, PLACEMENT, CORPORATE RELATIONS & ADMISSIONS

Mr. P. GovindarajanMA., ML., (PhD)Former DIG of Prisons, Coimbatore.

Dr. SundararajHuman Rights Activist,Mettupalayam.

Mr. M. Saleem M.A., MSW, M.L., Ph.D.,President, EnvironmentConservation Group, Coimbatore.

CENTRE FOR RESEARCH AND DEVELOPMENT

Mr. JeevanandhanDuraisamyConsultant, The World Bank,18-20 Hindustan Times Building,New Delhi.

Dr. L. S. GaneshProfessor & Head,Department of Management Studies,IIT Madras, Chennai.

Dr. R. NandagopalDirector, PSG Institute of Management,Coimbatore.

Dr. M. N. G. ManiDirector,UDIJ Forum, Coimbatore.

Dr. R. ShanmughamProfessor,Bharathiar School of Management & Entrepreneurial Development (BSMED),Bharathiar University, Coimbatore.

Dr. K. SelvarajuSecretary General,South Indian Mill Owners Association,Coimbatore.

Mr. J. BalamuruganManaging Director,Nextgen Communications Ltd.,Coimbatore.

Mr. Satheesh ChandranConsultant to NGOsTrivandrum.Dr. T. T. RanganathanProfessor,Department of Agriculture and Animal Husbandry,Gandhigram Rural University, Dindigul.

Dr. S. SudhakarHead - HRD, Roots Industries India Limited, Coimbatore.

Dr. V. KulandaiswamySecretary & Correspondent,Vivekananda Institute of Management Studies, Coimbatore.

Dr. Jacob JohnDirector,Network of Resource persons for Local Government & Kerala Development Society, New Delhi,Resource Centre for the Development of States (NRLG&KDS), New Delhi.

Mr. Vinod BhanuCEO,Centre for Legislative Research and Advocacy (CLRA), New Delhi.

Mr. Madhu RamakrishnanSanthosh Farms,Kottur Malaiyandipattanam, Pollachi.

Dr. Sharad SinhaAssociate Professor,Dept. of Educational Research & Policy Perspectives, National Council of Educational Research and Training (NCERT) New Delhi.

SPECIAL INVITEES

Dr. M. A. SudhirDean, Faculty of Rural DevelopmentProfessor, Department of Applied Research Gandhigram Rural InstituteDindigal.Dr. K. P. SureshProfessor of Education,Faculty of Education, Mahatma Gandhi University, Kottayam, Kerala.Dr. Anish K. RAssistant Professor,Rajagiri College of Social Sciences,Cochin, Kerala.Dr. G. RenganathanMD & CEO,Rover Components Pvt. Ltd,Coimbatore.Dr. Seema BhasakarAksharamm,Sree Durga Apartments,Thrissur, Kerala.

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CHAIRMAN

Mr. E.K. PonnuswamyPresident,CODISSIA, Coimbatore.

MEMBERS

Mr. S. AsokanJoint Director of Industries & Commerce, General Manager,DIC, Coimbatore.

Mr. K. IlangoEx. Chairman, CII, Coimbatore Zone & Managing Director,Rangamma Steels & Malleables, Coimbatore.

Mr. S. RamamurthyFounder, Fluidics, Coimbatore.

Dr. K. SureshkumarGeneral Manager,PSG-STEP, Coimbatore.

Dr. R. JayaramanMember Secretary of CED, (Tamilnadu) Madurai.

Mr. Pranavand MishraSr. Vice President,Industrial & Technical ConsultancyOrganisation of Tamilnadu, Chennai.

Mr. G. PoopalanRegional Officer,Coir Board, Pollachi.

Mr. CR. BadrinathManaging Director.Visinture Strategic Solutions (Cbe)Pvt. Ltd., Coimbatore.

CENTRE FOR FACULTY DEVELOPMENT

Dr. MathirajanDepartment of Management Studies,Faculty of Engineering,Indian Institute of Science, Bangalore.

Dr. AnandhavalliMahadevan(Vice Chancellor (Retd) - MotherTerasa University) Chennai.

CENTRE FOR ENTREPRENEURIAL DEVELOPMENT

Dr. Francies JoseProfessor and Head,Department of Commerce,Loyola College, Chennai.

Dr. L. S. GaneshProfessor and Head,Department of Management Studies,IIT Madras.

Dr. B. RamadossProfessor & Former Head,Department of Computer Application,National Institute of Technology,Deemed University, Trichirapalli.

Dr. A. Mohamed IbrahimHead. Department of English,Jamal Mohamed College, Trichirapalli.

Dr. R. NadarajanM.Sc., Ph.D., Professor & Head,Department of Applied Maths andComputational Sciences,PSG College of Technology, Coimbatore.

Dr. R. RajendranPrincipal,PSG College of Arts & Science,Civil Aerodrome (Post), Coimbatore.

Dr. Sethurama SubbiahFormer Prof. & Head, Department of Social Work, Director in Charge,Academic Staff CollegeBharathiar University, Coimbatore.

Sri. SundarGeneral Manager, L&T (Retd),Chennai.

CENTRE FOR HUMAN EXCELLENCE

Thiru. R. P. PachaiappanPachaiappa Foundation,R.P Group, Pollachi.

Prof. S. RanganathanDirector – Public Relations,Amrita Vishwa VidyapeethamUniversity, Coimbatore.

Thiru. NanjilnadanWriter, Coimbatore.

Marabin Maindhan MuthiaaNamathu Nambikai, Coimbatore.

Dr. K. PerumalDirector,WCSC – Vision Academy,Vision for Wisdom, Temple of Consciousness, Pollachi (TK).

S. V. ElangoPresident – Swami,Vivekanandar Pani Mantram,Aathi Suriya, Pollachi.

Moulavi. M. M. Mohammed Ismayil ImdhadhaiCorrespondent,Hidhaaya Islamic College for Women,Coimbatore.

Dr. P. Willington JebarajCEO – Horeb, HR Spectrum, Udumalpet.

Mr. S. VenugopalWriter, Coimbatore.

Mr. A. RajaHR Trainer, Coimbatore.

SPECIAL GUEST

Dr. O. MuthiahAsst.Prof of Tamil,Faculty of Tamil, Indian Language & Rural Arts, Gandhigram,Rural Institute, Gandhigram.

CENTRE FOR RURAL DEVELOPMENT

Lion M. Shanmugam,B.A., B.L., (Ex. MLA), Pollachi - Taluk.

Lion K.G.RamakrishnamoorthyEx - LION’s International President.Coimbatore.

Rtn. ShivakumarB.E., General Manager,SakthiSoyas Ltd., Pollachi.

Rtn. R. Pramesh Kumar M.B.A., Raja Pharma, Pollachi.

Advocate S. SomasundaramM.A. B.L., Deputy Collector (Retd),Coimbatore.

SPECIAL INVITEES

Block Development Officer(Pollachi North).

Block Development OfficerGudimanagalam.


PORTAL OF PERFECTION

The STC campus is located on Palani Road, Pollachi, and easily accessible from the train station and bus terminal. The campus is set in a salubrious surrounding that is at once pleasing to eyes and the mind. In effect it provides the best and perfect setting for knowledge getting, versatile growth and creative pursuits.

Development of STC has been rapid over the years - traditional buildings and classrooms combining well with modern interiors and Labs. These facilities, coupled with extensive play fields and activity arenas, provide students with some of the best resources they can think of in any educational establishment in the area.

Committed to quality, STC aims to “get things right” from the first moment contact is made with the college- offering a wide range of subjects and programmes of study, tailor-made to meet the needs of the individual student, following initial consultations. From then on, progress is carefully monitored so that each student gets the best of the bests out of his or her time at the college. In fact the college thrives on meeting the diverse needs of students from the local community to ensure academic success and all-round development of the individual. Self-discipline is expected and independence encouraged, there is a lively atmosphere for developing a matured personality. Student services and career staff ensure that students are treated as potential executives and are given the support and encouragement they need.

Students choose STC mainly for its performance in the field of higher education and for its high standards. The opportunities provided to the students in their academic years at STC are many and wide-ranging to make most of them to become extra-ordinary.

SPORTS ADVISORY COMMITTEE

CHAIRMAN

Sri. W. I. DavaramDirector General of Police (Retd.),President, Tamilnadu Athletic Assn,Chennai.

MEMBERS

Dr. V. S. T. Sai KumarPrincipal, MCPESRKV Post, Coimbatote.

Thiru. G. E. SridharanIndian Volleyball Team Coach,Arjuna & Dronacharya Awardee,Coimbatore.

Dr. P. KalaiselvanDistrict Sports & Welfare Officer,Anna Stadium, Khaja Malai, Trichy.

Thiru. N. AnnaviInternational Athlete, Southern Railways, Trichy.

Dr. R. NatarajanInternational Athlete,superintendent of Customs, Chennai.

Dr. K. Shanmuga SundaramArathana Ortho Centre, Pollachi.

Ln. M. JeevananthamManaging Director,Sree Balaji Road Lines (Reg), Tirupur.

Thiru. K. SellamuthuAssociate Secretary, CDVA, Pollachi.

Mr. B. SoundararajanChairman, Suguna Group of Companies,Suguna holdings Private Limited,Coimbatore.

Mr. P. VeluswamyGeneral Manager - IT & Finance,Aquasub Engineering Aquapump Industries, Coimbatore.

Mr. K. Mohammed EasaGeneral Manager,Ali International Trade Est,Industrial Area, Qatar, Doha

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Welcome to STC

Dr. V. VenkateswaranPrincipal

The horizons of higher education is expanding ever. Higher Education, especially in the context of knowledge economy is more relevant in preparing the human resource potentials of the nation for greater contribution towards national development. On the one hand opportunities for higher education and avenues of employment are growing for the professionally qualified youth. On the other hand the challenges are also big and tough enough to frustrate the youth in the path of progress. The gap between the expectations of the employers of industry and the skill set of the graduates and post graduates who pass out from the portals of higher education is widening. The higher education institutions play a critical role in bridging this gap by efficient design and delivery of the curricular programmes, creating state-of-the art infrastructure and learning resources and involving qualified and talented faculty providing support-services which facilitate the process of teaching – learning that promote career opportunities of the students. STC, as reflected in its mission statement, is wedded to quality and efficient service to student community in pursuit of knowledge, values and growth. The learning resources including library books, computer lab, internet connectivity etc., available in the campus are excellent and more than enough. The learning environment is empathetic, affable and enabling whereby the students have the opportunity to get their hidden potentials manifested into mature capabilities. Projects, Industry visits, seminars and guest lectures by eminent academic and business leaders make the real-time learning experience exhilarating. Well equipped separate hostels for men and women make the campus life convenient and students friendly. At STC students are trained by an exclusive wing called Centre for Training and Placement to make a systematic effort in honing the skills of students and in preparing them to face interviews for placement. Above all, the culture of rural background and the technology of modern world are mixed judiciously at STC to create conducive academic atmosphere, nice ambiance for effective, pleasant and better learning and for transforming students into better citizens.”


WITH “A” GRADENAAC RE-ACCREDITATIONSTC GEARS UP WITH GUSTOWe take immense pleasure in announcing that STC has been re-accredited with ‘A’ Grade by National Assessment and Accreditation Council, Bangalore.

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Master of Business Administration


Why MBA at STC?

Sree Saraswathi Thyagaraja College is a co-educational, self-financing institution that seeks to impart value-based education and training to students. In 2001-02, STC became the first institution in the Pollachi Education District to provide an MBA program approved by the AICTE. Since then, fourteen batches of students have benefitted from the MBA program and all the students are well placed in reputed companies. In the year 2009-10, STC enhanced its students’ intake to 120 to cater to the increasing demand for the MBA program.

Management means bringing together the efforts of people to achieve targets and objectives by professionally and successfully making use of the available resources. It involves planning, organizing, recruiting, leading and controlling the resources to achieve the objective of the business. In short, management is instrumental in converting of the workforce to contribute to the success of the business venture by using effective communication and human inspiration.

The purpose of the MBA program at STC is to provide management education to the rural youth and make them competent executive workforce for the industry needs. For this, they should be trained in managerial skills and the MBA program at STC seeks to do this by providing the right combination of knowledge and skills, thus creating fitting leaders. The program is a process of converting an ordinary student into a professional executive, who can lead a business to a great success.

At STC, we not only prepare the MBA graduate for the job but also equip them with professional skills to avail opportunities successfully throughout his / her career. The MBA program at STC integrates theory to practice. We create a participative learning environment which is complemented by group exercises, lectures, group discussions, case analysis, and internship in companies of repute, project work and presentations by the students. Pre-placement training by professional trainers is built into the program. As many as 200 hours of class time is devoted to develop soft skills and assignments, industry analysis through top-end industry database software, visits to major industries, value added training like Tally, Six sigma, etc.

MBA at STC is further supported by an excellent placement service and the alumni have been placed in leading companies like Ford, Cadbury’s, ICICI Bank, ICICI Prudential, IDBI, HDFC Bank, Kotak Mahindra, Reliance Infocomm, Reliance Insurance, Indian Plywood, Nestle, HCL, HDFC, RBS, Totoya, etc. Some of the MBAs from STC have become successful entrepreneurs as well.

VisionThe everlasting vision of the program is “Learn to Lead”

Mission“To achieve Regional, National and International recognition in a realistic time frame, in producing more competent management graduates with appropriate knowledge, wisdom and compassion.”

ObjectivesTo develop the youth into capable business executives through right exposure and inculcate in them a social commitment.

To facilitate quality placement and to develop entrepreneurial capabilities.

About MBA at STC

Duration2 Years (4 Semesters) including full-fledged Summer Project Work for a minimum of 4 weeks and an internship for a minimum of 8 weeks.

EligibilityMinimum Qualification: Any Bachelor’s Degree with a minimum of 50% marks.

Admission ProcedureTANCET - Tamil Nadu Common Entrance Test, conducted by Anna University on behalf of the Department of Technical Education, Government of Tamil Nadu

CET - Common Entrance Test conducted by Consortium of Self -Financing Colleges in Tamil Nadu followed by Group Discussion and Personal Interview.

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The faculty for MBA programme

MBA at STC is guided by a highly qualified and experienced team which includes 4 senior professors as adjunct faculty and a host of visiting professors and guest speakers from the industry and other leading B-Schools. All the 14 faculty members of MBA at STC are Members of Coimbatore Management Association and some senior faculty are associated with AIMA as well.

Dr. P. Sivadasan MA., MBA., Ph.D., Director, Exp: 16 Years (academic) 8 Year (industry).

Dr. R. Umamaheswari M.Com., PGDCA, MBA, MPhil., Ph.D., FDP (IIM-I), Co-ordinator Academics, Exp: 16 Years (Academic), 1 year (Industry).

Dr. B. Thayumanavar M.A., MBA, M.Phil., PGDCA, NET, Ph.D., FDP (IIM-I), Assistant Professor, Exp: 9 Years (Academic), 20 years (Industry).

Mr. T. Sivagnana Selvakumar MBA, M.Phil., NET, (PhD), Assistant Professor, Exp: 12 Years (Academic).

Mr. V. Ramachandran M.A. (Political Sc), M.A. (Public Admn), PGDLL, PGDPM, MBA., M.Phil., (Ph.D), Assistant Professor & Coordinator - Industry Relations, Exp: 18 years (Industry), 8 Years (Academic).

Mr. A. Arun MBA, M.Phil., (PhD), Assistant Professor, Exp: 6 years (Academic), 12 Years (Industry).

Dr. I. Siddiq M.Com, MBA, M.Phil, PGDCA, NET, Ph.D, Assistant Professor, Exp: 15 years (Academic).

Mr. K. Muthukannan MBA (F&M), MBA (HR), M.Phil., (Ph.D), Assistant Professor, Exp: 4 years (Industry), 8 years (Academic).

The exclusive MBA faculty at STC are:

Ms. M. Sree Nandhini MBA, Assistant Professor, Exp: 5 years (Academic).

Mr. V. Suresh Kumar MBA, PGDED, M.Phil, (Ph.D), Assistant Professor, Exp: 5 years (Academic).

Mrs. A. Hussainee Shareen MBA, PGDED, (M.Phil), Assistant Professor, Exp: 5 years (Academic).

Prof. R. Padmanabhan Professor of Economics, Dean, Academic Affairs , Exp: 50 Years (Academic).

Prof. K. Sivasamy Dean, Sciences & Professor of Operations Research, Exp: 44 Years (Academic).

Dr. A. Venkatachalam Dean, Commerce & Professor of Finance, Exp: 37 Years (Academic).

EXTERNAL EXPERTS

A host of VIPs mostly from industries and selected B-Schools visit STC and address the MBA students on a variety of subjects like current businesses, theoretical aspects of management subjects, soft skill development, etc., the list is very exhaustive. Given below is a representative list

L. S. Ganesh Professor, Dept. of Management Studies, IIT – MADRAS.

M. Victor Louis Professor of Finance, LIBA, Chennai.

Dr. P. Kanagasabapathi Former Director, Tamil Nadu Institute of Urban Studies, Coimbatore.

Prof. S. Balasubramanian Director, GRG School of Management Studies, Coimbatore.

B. K. Tyagi Director, Centre for Research in Medical Entomology, (ICMR) Madurai.

Mr. C. Rajendran, IRS Commissioner of Customs, Central Excise & Service Tax, Coimbatore.

Dr. N. Ramachandran CEO, Lucas TVS, Chennai.

Mr. M. Pari Manager, Northen Emirates, EMITAC Abu Dhabi, UAE.

Mr. N. Subramaniam Managing Director, Habasit Iakoka, Coimbatore.

Mr. R. Rajendran Chief Financial Officer, LMW, Coimbatore.

Dr. R. Nandagopal Director, PSG Institute of Management, Coimbatore.

Mr. G. Balasubramanian Company Secretary, Roots Multiclean Ltd., Coimbatore.


Mr. W. S. Sachidanantham President, Sharp Pumps Pvt. Ltd.., Coimbatore.

Dr. K. Selvaraju Secretary General, The Southern India Mills Assn. Coimbatore.

Mr. B. Sivakumar DGM, RBI Staff Training College, Trivandrum.

Mr. R. Sundar (Retd) General Manager & Head – Central Management L & T Ltd., Coimbatore.

Mr. Jayakumar Ramdass Past Chairman, CII Coimbatore Zone (Past President SIEMA) Managing Director, Mahendra Submersible Pumps Pvt. Ltd., Coimbatore.

Mr. Harjeet Singh Wahan Managing Director, ATS ELGI Ltd., Coimbatore.

Mr. R. Varadarajan Whole Time Director, Rajshree Sugars & Chemicals, Coimbatore.

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The course content for MBA

SEMESTER I

» Management Principles & Practice

» Organizational Behaviour

» Managerial Economics

» Financial & Management Accounting

» Applied Statistics for Management

» Executive communication

» Yoga for Modern Age

» IT for Managers

» Management Practice

SEMESTER II

» Operations Management

» Marketing Management

» Financial Management

» Human Resource Management

» Operations Research for

Management

» Research Methods for Management

» Data Analytics

SEMESTER III

Core Subjects

» Global Business Environment

» Strategic Management

» Quantitative Aptitude and Verbal

Reasoning

» Internship/On the Job Training

SEMESTER IV

Core Subjects

» Management Information system &

security

» Ethics and values in Business

Laws

» Project report & viva voce

Electives: Dual electivesElective Subjects - Marketing

» Promotion Management

» Export Management

» Consumer Behaviour

» Applied Marketing Management

» Industrial Marketing

» Marketing Research

» Brand Management

» Distribution Management

» Services Marketing

» International marketing management

Elective Subjects - Finance

» Financial Services

» Equity Research & Portfolio

Management

» Rural Banking

» Derivatives Management

» Strategic Cost Management

» International Financial Management

» Insurance & Risk Management

» Project Appraisal & Finance

Elective Subjects – Human Resources (HR)

» Human Resources Development

» Managing Interpersonal Effectiveness

» Advanced Behavioural Science

» Performance Management

» Labour Welfare & Industrial Relations

» Organizational Dynamics

» Training & Development

» Strategic Human Resource

Management

Elective Subjects - Operations

» Integrated Materials Management

» Quality Management Systems

» Supply Chain Management

» Total Productive Maintenance (TPM) » Total Quality Management (TQM) » Technology Management

Elective Subjects - Systems

» Information Technology &

Applications

» Software Project Management

» Data Mining

» Electronic Data Interchange

» Information system control & audit

» E-Commerce

» Systems Analysis & Design

» ERP Applications in Business

» Computer Communication &

Network Management

Elective Subjects - Services

» Banking Management

» Health Care & Hospital Management

» Management of IT Services

» Rural Marketing

» Retail Management

» Tourism and Travel Management


Salient Features of MBA Programme• State-of-the-art air conditioned class rooms.

• Internship at companies of repute.

• Wide spectrum of management subjects, in tune with industry requirements.

• 60% teaching & 40% learning through student seminars.

• Knowledge improvement through problem based learning.

• Other methods of learning include case studies, management practices,

journals & book review, quiz etc.

• Individual subscription to business newspapers/magazine/journals.

• Wi-Fi, high speed internet and an exclusive computer lab.

• Research assignments and mini Projects.

• Regular participation at CMA meets.

• Frequent guest lectures by experts from industry/B-Schools.

• Visiting professors in many subjects for value addition.

• Regular visits to industries including those at Metros.

• MoUs with CODISSIA, BSNL, ICICI and CPC.

• Membership with CMA & STC CMA Student chapters and CPC.

• High-Tech Software (Database of more than 30000 companies) for analytical study.

• Advisory committee of industry experts.

• Student mentorship and team goals.

• All teaching with LCD and other aids.

• Hands-on industry exposure & regular interaction with industry experts.

• Personal skill development, English proficiency classes & communication skills.

• Regular outbound training programme.

• Staff to student ratio far superior to minimum norms.

• Faculty members are regularly trained at IIM and in leading industries.

• MBA @ STC is a nodal centre to pursue PGDPM & IR, offered by

Coimbatore Productivity Council.

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IN IT IATIVE & INNOVATION


IN IT IATIVE & INNOVATION

34

Master of Computer Applications


Why MCA at STC?

STC is one among the leading Institutions offering AICTE approved MCA programme in the Pollachi Education District. Thirteen (13) batches of students have successfully passed out and the Alumni are well placed in the software industry at large.

The social purpose of the MCA at STC is to create capable Computer Professionals required for the industry and business from among the youth of rural and less affordable society. To create a capable human resource, one needs to develop the skill in the youth beyond the syllabus and towards application of knowledge in real life. To create effective professional skills in the youth, it is necessary to transform them into creative and capable persons to perform effectively any task

VisionTo emerge as one among the Best Schools of Computer Applications recognized at the National and International levels.

MissionTo offer world class education with well qualified and experienced teachers and state of art infrastructure for producing graduates with global competency in the field of Computer Applications.

ObjectivesTo develop the youth into computer professionals through right exposure and inculcate in them a social commitment. to facilitate higher quality of placement and to develop innovative capabilities.

About MCA at STC

DurationThree year fulltime programme | Six Semester

Two year lateral entry Programme | Four Semester

Eligibility for 3 yearsAny recognized Bachelor’s Degree of minimum 3 years duration with mathematics at +2 level or a recognized bachelor degree with mathematics and at least 50% marks (45% in case of candidate belonging to reserved category) in the qualifying examination.

Eligibility for Lateral EntryThe students who have passed BCA, B. Sc., IT or B. Sc., Computer Science or equivalent examination conducted by a

in the field of specialization. Above all, a resource is human if only that resource is a right combination of KNOWLEDGE, WISDOM and COMPASSION.

It is at this level, a true PROFESSIONAL evolves. The MCA programme at STC is thus a process of converting the students or evolving professional experts out of an ordinary student Community. In the process of developing a capable human resource, MCA at STC adopts unique teaching learning system, combining theory, practice, internal seminars, assignments, etc with great emphasis on Laboratory training and Summer Project Work.

In the process of producing professional Programmer , System Analyst, Software

Engineer, MCA at STC adopts over 100 hours/semester for Soft Skills, Technical and Quantitative Aptitude, Communication, Group Discussion, Seminar, Quiz, etc. MCA at STC is supported by a vibrant Placement Service. The MCA alumni of STC are placed in leading companies like Honeywell, US Technologies, iGate, Digital Mesh, Astra Infotech, Mphasis, Dexterity, HP, CTS, TCS, WIPRO, Accenture, HCL etc.

recognized University are only eligible for admission to the lateral entry in 2nd Year of MCA.

Admission ProcedureTANCET - Tamil Nadu Common Entrance Test, conducted by Anna University on behalf of the Department of Technical Education, Government of Tamil Nadu

CET - Common Entrance Test conducted by Self - Financing Colleges in Tamil Nadu followed by Group Discussion and Personal Interview.

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The faculty for MCA programme

MCA at STC is guided by highly capable staff exclusive for MCA besides 2 Senior professors acting as adjunct faculty and host of visiting professors from the industry and other leading Institutions.

Dr. R. Gunavathi MCA., M.Phil., Ph.D, HOD, Experience: 16 Years

Dr. M. Saravanamuthu B.Sc(P), MCA, MPhil, PGDBA, BLIS, LMISTE, Associate Professor, Experience: 22 years (Academic 20, Industry 2)

Dr. V. Anuratha MCA., M.Phil., Ph.D, Assistant Professor, Experience: 16 Years

Mrs. S. Sasikala MCA., M.Phil., (Ph.D), Assistant Professor, Experience: 14 Years

Mr. M. Elamparithi, MCA., M.Phil., (Ph.D), Assistant Professor, Experience: 11 Years

Mr. R. Sureshkumar MCA., M.Sc.(Maths), PGDCA, M.Phil, (Ph.D), Assistant Professor, Experience: 24 Years (Academic 9, Industry 15)

Mrs. S. Rajeswari MCA., M.Phil., (Ph.D), Assistant Professor, Experience: 13 Years

Mr. P. Periyasamy MCA., M.Phil., (Ph.D), Assistant Professor, Experience: 15 Years

Mrs. D. Geetha M.Sc, MCA, M.Phil. (Ph.D), Assistant Professor, Experience: 14 Years

Mr. S. Dhanaraj MCA, M.Phil, (Ph.D), Assistant Professor, Experience: 14 Years (Academic 9, Industry 5)

The exclusive MCA faculty at STC are:

Mrs. S. Sudha, MCA, M.Phil, Assistant Professor, Experience : 8 Years

ADJUNCT FACULTY

Prof. K. Sivaswamy Dean, Sciences & Professor of Mathematics

Dr. P. SivadasanDirector, MBA

VISITING FACULTY MEMBERS

A host of VIPs mostly from the industries and from selected Technical Institutions regularly visit STC and address the MCA students on a variety of subjects, theoretical and practical aspects of Computer Science and its applications, soft skill development etc.. The list is very exhaustive. Following is just a representative list..

Prof. B. Murali Prof. & Head Department of Computer Science, PSG College of Arts and Science, Pelamedu, Coimbatore.

Dr. K. Thangavel Professor & Head, Dept. of Computer Science, Periyar University, Salem.

Dr. P. Jeganathan, Professor and Head, PG Department of Computer Applications, PSNA College of Engineering and Technology, Dindigul.

Prof. Ramesh Gopalasamy Consultant and Author, Bangalore.

Mr. H. R. Mohan Former President CSI, Bangalore.

Dr. B. Ramdoss., Department of Computer Applications, NIT, Trichy

Dr. Manjaiah, Professor in Computer Science, Mangalore University, Mangalore.

Dr. K. Somasundaram, Prof. & Head, Gandhigram Rural Institute, Gandhigram .

Mr. Vasanth, Mr. Dinesh kumar and Mrs. Anita Rajan, Target Soft systems, Chennai.

C. Vijay Kannan, Network Engineer, Accent Technologies, Coimbatore.

Ms. Yasodha Subramaniam, HCL Career Development centre, Coimbatore.

Mr. VinayGopinath, M/s. LoReMo Solutions, Bangalore.

Mr. P. Shanmugasundaram, People Metrix Pvt Ltd, Bangalore.

Mr. Dhakshnamoorthy, Deputy Manager, ICTACT.

Dr. Prasad Balakrishnan Senior Manager, Xio Storage Labs Pvt Ltd, Hyderabad.

Dr. M.Karthikeyan, Prof. Dept of ECE, Tamilnadu College of Engineering, Coimbatore.

Dr. Chandra Mouli. P.V.S.R

Asst.Prof. School of Computing Science and Engineering, VIT University, Vellore .

Dr. L. Arockiam Asso. Prof. in Computer Science, St.Joseph’s College, Tiruchirapalli.

Mr. O. A. Balasubramaniam Senior Vice President - IT Roots Industries India Ltd., Coimbatore.


The course content for MCA

SEMESTER I

» Core: Principles of Programming Languages

» Core: Programming in C

» Core: Digital Computer Fundamentals & Architecture

» Core: Accounting and Financial Management

» Core: Foundations of Computer Science

» Core: Programming in C Lab

» Core: Information Technology Lab

SEMESTER II

» Core: Object Oriented Programming

» Core: Data Structures and Algorithms

» Core: Operating Systems

» Core: Computer Networks

» Core: Quantitative Techniques

» Core: Object Oriented Programming Lab

» Core: Data Structures Lab

SEMESTER III

» Core 1: Advanced Java

» Core 2: Advanced Database Management System

» Core 3: Advanced Data Structures

» Core4: Numerical methods and Statistics

» Core Practical 4: Advanced Java lab

» Core Practical 5: Advance Database Management System Lab

» Elective – I 6:

» Professional Ethics

» Yoga for the Modern Ag

SEMESTER IV

» Core 8: Advanced Internet Technologies

» Core9: Advanced Linux Programming

» Core 10: Information Security and Cyber Law

» Core Practical 12: Advanced Internet Technologies Lab

» Core Practical 13: Advanced Linux Programming Lab

» Elective – II

» Specialization Elective – I

» Core 14: Communication for Executives

» Summer Internship

SEMESTER V

» Core 15: Mobile Application Development

» Core 16: Open Source Technologies

» Core Practical 17: Mobile Application Development Lab

» Core Practical 18: Open Source Technologies Lab

» Elective – III

» Specialization Elective – II Lab

» Domain Based Electives

» Quantitative Aptitude & Verbal Reasoning

» Mini Project + Internship Report

Semester VI

Core 19: Cloud Computing and

Infrastructure Development

Major Project

ELECTIVES

Elective – I

» Enterprise Resource Planning

» Service Oriented Architecture

» Big Data Analytics

Elective – II

» Information Storage and Management

» Soft Computing

» Multimedia Communication Systems

Elective – III

» Digital Image Processing

» Network Simulation

» Data Mining & Warehousing

SPECIALIZATION ELECTIVES

Advanced Web Application

Technologies


Development


Development Lab

Advanced Network Technologies

Advanced Networking

Advanced Networking Lab

DOMAIN BASED ELECTIVES

Insurance

Banking

Media and Entertainment

Tourism and Travel Management

Note: The students who are admitted in

Regular stream will follow Semester I –

VI pattern and the Lateral Entry Stream

students will follow Semester III – VI

pattern.

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Features of our Institution

• Affiliated to Bharathiar University

• Approved by UGC for 2 (F) &12 (B) status.

• Re-accredited with ‘A’ Grade by NAAC

• Autonomous status

• ISO Certified

• Professionally Managed

• Several University Ranks

• Numerous awards in Sports and games

• 27 acre of sprawling campus in the cool and breezy Pollachi

• Well laid exclusive hostels for boys and girls


Salient Features of MCA Programme

• Blossomed in the Year 2000.

• Well qualified, experienced and dedicated Core Faculty Team.

• Well equipped class rooms with WiFi, LCD and Laptop.

• Knowledge Enhancement through Problem Based Learning.

• International Certification Training.

• Hands-on training on latest tools, Case Studies, Journal & Book Review.

• Exclusive computer lab with high speed internet connectivity.

• Guest Lectures by experts from industry & reputed institutions.

• Mini and Major Projects, Summer Industry Internship and Industry visits.

• Organizing Seminars, workshops, conferences, FDPs, SDPs, etc.

• Computer Society of India – CSI Student Branch @ MCA

• Involvement of students and faculty in Research & Consultancy projects.

• Advisory Board and Board of Studies Committee members from Industry and academia.

• Student Mentorship and Team Goals.

• Personality Development Programmes & Communication skills.

• The Students Association (STACS) organizes the events to enrich the organizing skills of

students with COSMIC Magazine release.

• Honoured thrice with the Best Professional Department awards consecutively and once

for the best science department at STC.

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The fine edge

The STC City Centre, an extension of STC Pollachi town has a sophisticated computer centre for providing off campus free internet facility to students to learn outside the college working hours.

At STC, there are eight modern Computer Labs equipped with 650 state-of-the-art machines and latest softwares. Three servers based on Novell Network 5.0, Windows 2000 Server and Linux provide the backbone connectivity to 491 intelligent Pentium based clients enabling the students to work on any platform.

Teaching and learning process is carried out through Group Discussions, Case Study Analysis, Role Play LCD presentation, industry visits, internship, mentorship, Counselling and guidance, Placement and training etc.,.

A RF tower link provides 24 hours free internet connectivity for students to update their knowledge and do better. The college hosts a number of national / international seminars on a regular basis and bubbles with plenty of academic and

personality development and character building activities. To overcome the difficulties of rural students in written and spoken communicative English, a Certificate course in Communicative English handled by experts is provided. A language lab for spoken English and a Virtual Knowledge Centre for Virtual mode of learning has also been set up to serve the students. The latest is the Wordsworth Language Lab and Talent Sprint Training Programmes for students’ better communication.

Centre for Counselling and Guidance headed by an experienced and qualified counsellor offers personal and academic guidance to the students. Maintaining constant rapport with the professional and business world is the speciality of the college.

Through STC Business Club, the students establish contacts with big business firms and organize seminars and conferences and gain real life experience.

Besides there is an active and effective career guidance and placement cell

which guides and helps students to secure placements in many leading corporates and business houses. Another highlight is the hands – on training through industry visits for the students to gain practical knowledge to support and supplement the class room experience.

The Department of Physical Education provides very good facilities for indoor and outdoor games with modern sports equipments, gymnasium and play courts for a variety of games.

To develop social skills and leadership qualities, the college encourages the service oriented NSS, Rotract Club, Youth Red Cross and so on. The students quite often donate blood, participate in road laying and help in AIDS awareness programmes.

Muthamil Kalai Mandram and Vivekananda Pani Mandram of STC encourage the students to develop their multi skills in various fields of fine arts and culture.


Centres

Centre for Training, Placement, Corporate Relations & Admissions

STC has established a full-fledged and highly dynamic, Centre for Training, Placement, Corporate Relations & Admissions with a full time director Mr. C. Giridaran, has actively taken up the task of training the students by experts from academic and corporate fields and then placing them in leading organizations such as Cognizant, WIPRO, TCS, Infosys, ICICI ,HDFC, Tech Mahindra through campus interviews and job fairs. Our relation with local industry and commerce is ever on the upscale. We maintain mutually beneficial training and placement tie-ups with other institutions of repute. The CTPC regularly conducts job fairs, On Campus and Pool Campus drives in the campus by involving leading companies and in association with Bharathiar University. We at STC have realized the need of urgent demand from corporate to improve the employability skills of fresh graduates. After discussing with various HR leaders across the industry we have come out with a structured employability Skills enhancement program targeting the demands of the corporate by a Professional training company M/s.Talent Sprint.

A few of our prestigious recruiters are

Centre for Counselling and Guidance

Centre for Counselling and Guidance is established at STC in 2008. This Centre provides individual and group counselling, to students. Besides this, the centre offers regular seminars and workshops for faculty and students. The centre extends its services to nearby schools and industries.

Centre for Research and Development

To give research an impetus in the institution an exclusive Centre has been created in 2010 called Centre for Research and Development (CRD). CRD focuses on cultivating a research culture in the institution by instilling research aptitude and interest among faculty and students through motivation, inspiration, and empowerment to carryout research activities in their respected area. Creating a research environment to promote

research activities in the form of sending research proposals and projects to national and international agencies is the pivotal responsibility of CRD. It acts as a catalyst in imbibing cutting edge research ideas and methods among the faculty and students in the institution. CRD is adhered to make strategic investments to address crucial socio-economic problems faced by rural India to bring out viable solutions with technology supported means. To spread the wings of development, CRD has collaborative networking with Non Governmental Organisations, Research Institutions, Academic Bodies, Government Agencies, National and International Organisations. A Research Advisory Board (RAB) has been constituted with prominent personalities from Academia, Industry, Research and Development, Government sector, Agriculture etc who are at niche in their respective fields to strengthen the activities of CRD. The Centre has successfully achieved membership in 20 national and International organizations including Asian Development Bank, UNECOSOC, Planning Commission of India, Social Welfare Board, USAID etc. STC received ‘Consultative Status’ NGO position with United Nations Economic and Social Council with the relentless effort and support of CRD. The research graph of STC has been accelerated by CRD and it resulted in 47 ongoing research projects and 20 completed projects.

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Centre for Entrepreneurial Development

Centre for Entrepreneurial Development (CED) was established in the academic year 2012-2013 with a vision to spread the spirit and temper of entrepreneurship, to foster innovation and promote entrepreneurial skills among the students. Ever since its inception, the centre, under the aegis of Entrepreneurship Development Institute of India (EDII) has been embarking on its flagship of Entrepreneurship Awareness Camps (EAC) in order to transform the rural youth from their traditional mindset of job seeking to job providing.

The objectives of the centre include, creating awareness on entrepreneurship among the students through training programmes, workshops and camps, identifying, motivating and guiding the budding entrepreneurs, facilitating them by providing information on entrepreneurial opportunities through MSME, DIC, TIIC and other financial institutions, and establishing network for proper guidance to take up entrepreneurial journey by big straits

through equipping necessary managerial skill sets to run the business successfully.

Centre for Faculty Development

STC cherishes values and the importance of teacher’s service in the field of education. The institution strongly believes that a band of good teachers with high sense of commitment and sincerity can usher in quality in education in the campus. Aiming at excellence in its academic yatra the institution has aptly realized that the faculty are the sheet anchors who should be scholars of the highest order endowed with knowledge, wisdom and compassion. Only the best teachers can produce the best students and shape them into excellent citizens and the manpower the nation needs for its great leap. To attain this prime objective a Centre for Faculty Development (CFD) has bean created and under its auspices, faculty development programmes are conducted regularly.

Centre for Human Excellence

STC being an autonomous institution offers YOGA as a part of its curriculum design for the ascent and vertical transformation of the students to become enlightened and extra - ordinary citizens. The learning and practice of YOGA, will not only give the students sound minds and soundbodies, but also values like knowledge, wisdom and compassion and meta – physical experience and communion of the individual soul with the Supreme. The purpose of education is not only to transfer knowledge and skills to the students but to transform them into better citizens. Ethics and culture programme is to teach the values of life to the student community and develop their knowledge and wisdom simultaneously which are required for human excellence.

Centre for Rural Development

Being a rural based institution, the college through the Centre for Rural Development undertake manyprogrammes for Rural Development, like

• Health and hygiene programmes• Entrepreneur development programmes for SHGs members• Programmes for income generation• Awareness programmes for school children on the use of library• Tree planting• Mental and Dental health programmes

The Centre for Performing Arts

STC being an autonomous institution offers YOGA as a part of its curriculum design for the ascent and vertical transformation of the students to become enlightened and extra - ordinary citizens. The learning and practice of YOGA, will not only give the students sound minds and soundbodies, but also values like knowledge, wisdom and compassion and meta – physical experience and communion of the individual soul with the Supreme. The purpose of education is not only to transfer knowledge and skills to the students but to transform them into better citizens. Ethics and culture programme is to teach the values of life to the student community and develop their knowledge and wisdom simultaneously which are required for human excellence.


STC IAS AcademyIn order to cater to the needs of the students who aspire for IAS examination conducted by Government of India, and Tamilnadu STC has started an exclusive coaching centre for the aspirants of UPSC / TNPSC. Examinations.

STC IAS Academy offers educational service to the students preparing for the civil services exams. The Academy imparts comprehensive training-cum guidance program which covers all the stages of civil services exam – Preliminary Exam (the objective type screening test); Main exam (the descriptive type written test) and Interview.

The Academy has been established with an aim to provide a total assistance to the students preparing for IAS exam. The focus is on providing holistic education not only covering the prescribed syllabus but also enabling the students to face other challenges of life with an equal ease. The Air-conditioned class-rooms and library-cum-reading room facilities offered by the academy make it a real coaching centre for the students to move forward.

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Facilities

LibraryThe Library is the heart-beat and the nerve centre of any educational institution. STC is equipped with most modern and the State-of-the-Art library. The library has an excellent collection of books and audio visual resources on varied subjects. The college also subscribes to a large number of Indian and foreign journals and magazines, as well as e-journals through DELNET. In addition, several periodicals are being procured in CD-ROM form also available.

The college is also equipped with PROWESS – Industry Database Software.

SPSS - Statistical Package for the Social Sciences

Total No. of Books in the Library - 38246

Total No. of Journals

National - 95

International - 31

Total No. of Magazines - 41

Back Volumes of Journals and Magazines -1885

CDs and DVDs - 2647

E- Resources - Del Net / Inflibnet

Online Courses through NPTEL

Transport FacilitiesThe college has well maintained buses plying to different areas to facilitate hassle free travel for the Students.

HostelTo enable students from different regions and far flung places to avail quality education with full concentration, the college provides excellent hostel facilities. Exclusive men and women hostels have been established to provide hygienic and nutritious food prepared in modern kitchen in a congenial atmosphere.

Fitness CentreThe Physical Education department of the college is well equipped with outdoor and indoor games facilities. A sports complex with sophisticated facilities for sports men and women has been established. This complex has Indoor games, fitness centre with sophisticated equipments.

Controller of ExaminationsSTC has an exclusive examination section for conducting all the examinations under Autonomy. The section is functioning under the Controller of Examinations. Dr. M. R. Natesan heads this section duly assisted by four administrative staff.

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Specialised Support Centres

Centre for Training, Placement & Corporate Relations (CTPC)

Mr. C. GiridaranDirector

Centre for Counselling and Guidance (CCG) Dr. S. Thomas Janetius Director

Centre for Research and Development (CRD)

Dr. G. LekhaDirector

Centre for Entrepreneurial Development (CED)

Dr. A. VenkatachalamDirector

Centre for Faculty Development (CFD)

Prof. R. PadmanabhanDirector

Centre for Human Excellence (CHE)

Dr. S. RajalathaDirector

Centre for Rural Development (CFRD)

Mr. N. Vidhya SankarDirector

STC IAS Academy

Mr. N. Vidhya SankarDirector

Other Centres

IQAC Co-ordinator

Dr. V. AnurathaAsst. Prof. of MCA

ISO Co-ordinatorDr. V. AnurathaAsst. Prof. of MCA

Women Empowerment and Complaint Committee

Convenor

Dr. M. RajapriyaAsst. Prof. of Commerce (ABA)

NSS Programme

Officers Mr. K. Jayaprakash Asst. Prof. of Commerce with CA

Mr. P. John LeesonAsst. Prof. of MSW

Ms. K. ShobanaAsst. Prof. of BBA

Youth Red CrossMr. P. John LeesonAsst. Prof. of MSW

Club AdvisorsDrawingMr. Boopathi

PhotographyDr. Janetius

RangoliMrs. P. Shobana

EcoMr. S. Abul Haasan

QuizMr. Ganesh Moorthi

Music clubMr. R. Suresh Kumar

DebatingMr. H. Vignesh Ramamoorthy

DramaMr. P. Sudalaimani

Vivekanandar PanimandramDr. S. Nagarajan

Citizen ConsumerDr. C. Boopathi

Ban on RaggingRagging is totally banned inside and outside the campus and it is a punishable offence. The Government of Tamil Nadu has banned ragging in educational institutions by passing an order “ Tamil Nadu Prohibition of Ragging Act 1997 “ vide its order No. 7 of 1997 dated 14.02.1997 which says that indulging in ragging will be punished by :

1. Imprisonment upto a term of 2 years 2. A fine of rupees 10,000/- and 3. Students convicted of ragging will be dismissed from the college and shall not be admitted in any other educational institution

STC has a conducive environment for promoting finer human values and healthy human relations. Hence students are advised not to indulge in ragging but to rise up against this evil and prevent it forever for a peaceful academic life and better career prospects.


Admission Procedure

Candidates selected for admission will be intimated by post. They should appear for an interview with their parent / guardian and bring with them the following certificates in original.

» 10th Mark Sheet

» Higher Secondary Mark Sheet (+2)

» Transfer Certificate

» Community Certificate

» Passport Size colour photographs

2 Nos

» Stamp Size colour photographs

2 Nos

» Provisional Certificate

» Consolidated Mark Sheet

» Migration Certificate

(Students from other than Bharathiar University)

» Degree Certificate

» One set of photo copies (xerox) of all the certificates

Admission is subject to verification of statement of Marks by the Director of Government Examinations and if the mark sheet is found to be bogus, the admission is liable for cancellation and strict legal action will be taken. Students from other Universities / Boards should also obtain an eligibility certificate from Bharathiar University.

The communal reservation policy of Government of Tamilnadu will be followed. All admissions are subject to ratification by Bharathiar University.

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SREE SARASWATHI THYAGARAJA COLLEGE

Palani Road, Pollachi - 642 107, Coimbatore Dist, Tamilnadu.Tel : 73737 66550, 99432 66008, 90951 66009 Tele Fax : 04259 266009Email : [email protected] Website : www.stc.ac.in

An Autonomous, NAAC Re-Accredited with 'A' Grade, ISO 9001:2008 Certified Institution,Affiliated to Bharathiar University, Coimbatore, Approved by AICTE for MBA/MCA and by UGC for 2(f) & 12(B) status

www.stc.ac.in

mba & mca prospectus

Documents