(mbaskills.in) how to get your ideas to spread?
TRANSCRIPT
But how???
Created by Devesh Garg (PGP30372)
Sliced bread remained a FAILURE for 15 years yet it was a great invention
???
businesses who can spread ideas,
regardless of what those ideas are, win
how to spread your ideas??
Not working anymore
Too many choices and too little time, most consumers just ignore stuff
differentiated ideas get notice
Old Model – Market to late & early majority
but do they really care?
New model – market to people who really care about what you have to say – who are truly passionate & then make it easy for that group to tell their friends
Sell to people
who are listening
People listen to great ideas
3 Remarkable ideas and their success stories
A famous art piece (44 ft. tall) by Jeff Koons
This piece by Frank Gehry redefined the architect
Silk sales tripled by putting it next to milk section!!!
Learning
Inspired From
CreditsThese slides were created by Devesh Garg, IIM Lucknow, as part of a MBA Course “Personal Branding” (www.mbaskills.in) taught by Prof. Sameer Mathur.
Prof. Sameer MathurIIM Lucknow,
Marketing Area
Devesh GargMBA Participant
IIM Lucknow