MBNA Capabilities PresentationMBNA Capabilities PresentationDecember 6, 2005December 6, 2005

Student credit card acquisition that actually works…

Topics for discussionTopics for discussion

IntroductionsIntroductions About Aqua FinancialAbout Aqua Financial How Aqua will help MBNAHow Aqua will help MBNA ECA TechnologyECA Technologysmsm Demo Demo MBNA’s Student Card Strategy MBNA’s Student Card Strategy Structuring a RelationshipStructuring a Relationship Open Discussion / Next StepsOpen Discussion / Next Steps

IntroductionsIntroductions About Aqua FinancialAbout Aqua Financial How Aqua will help MBNAHow Aqua will help MBNA ECA TechnologyECA Technologysmsm Demo Demo MBNA’s Student Card Strategy MBNA’s Student Card Strategy Structuring a RelationshipStructuring a Relationship Open Discussion / Next StepsOpen Discussion / Next Steps

About Aqua Financial…About Aqua Financial…

“To provide an efficient, secure, and cost effective method to acquire new credit card accounts through proprietary Electronic Credit Application (ECA) technology while establishing ourselves as the positive brand leader in the student card marketplace.”

Mission Statement:Mission Statement:

About Aqua Financial…About Aqua Financial…

Concept formulated in 2000Concept formulated in 2000 Incorporated in May 2004Incorporated in May 2004 Over XX years combined experience in the Over XX years combined experience in the

college card marketcollege card market Rooted in proprietary ECA TechnologyRooted in proprietary ECA Technologysmsm

Strong credibility in the marketplaceStrong credibility in the marketplace Advocate for the student Advocate for the student andand the issuer the issuer PlaceholderPlaceholder

Concept formulated in 2000Concept formulated in 2000 Incorporated in May 2004Incorporated in May 2004 Over XX years combined experience in the Over XX years combined experience in the

college card marketcollege card market Rooted in proprietary ECA TechnologyRooted in proprietary ECA Technologysmsm

Strong credibility in the marketplaceStrong credibility in the marketplace Advocate for the student Advocate for the student andand the issuer the issuer PlaceholderPlaceholder

Aqua’s Impact on MBNAAqua’s Impact on MBNA

SignificantlySignificantlyReducedReduced

FraudFraud

PortfolioPortfolioProfitabilityProfitability

More AcquiredMore AcquiredAccountsAccounts

HigherHigherActivationActivation

Lower RiskLower Risk Lower NetLower NetCPACPA

ECA Technologysm

Reporting ToolsReporting ToolsECAECAAdmin ToolsAdmin Tools

ECA Technologysm

Aqua Server

LexisNexisVerification

AdminTools

ReportingTools

MBNAServer

ECAMaster

ECA Laptops

MBNA Student Card Strategy

Brief description of the technology here

Structuring a Relationship

Pilot relationship with definitive objectivesPilot relationship with definitive objectives February – May 2006February – May 2006 XX SchoolsXX Schools $XX.XX CPA per [Application, Account, …]$XX.XX CPA per [Application, Account, …] PlaceholderPlaceholder PlaceholderPlaceholder PlaceholderPlaceholder

Pilot relationship with definitive objectivesPilot relationship with definitive objectives February – May 2006February – May 2006 XX SchoolsXX Schools $XX.XX CPA per [Application, Account, …]$XX.XX CPA per [Application, Account, …] PlaceholderPlaceholder PlaceholderPlaceholder PlaceholderPlaceholder

Remaining Topics

Open Discussion / FeedbackOpen Discussion / Feedback Action Items / OwnersAction Items / Owners Next StepsNext Steps AdjournAdjourn

Open Discussion / FeedbackOpen Discussion / Feedback Action Items / OwnersAction Items / Owners Next StepsNext Steps AdjournAdjourn

Thank you!Thank you!

Student credit card acquisition that actually works…