mbq sets sail 2009 media kit

8/14/2019 MBQ Sets Sail 2009 Media Kit

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Innovative publishing and marketing Tridea Creative 7211 Seville Drive Myrtle Beach, SC 29572

phone 843.839.9430

$7.50

VOLUME 1

Prem

iereIssue

myrtlebeachquarterly.com

mediakit2009


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phone 843.839.9430

$7.50VOLUME1

PremiereIssue


Myrtle Beach QuarterlyCreate your life is a short, but very powerful, mantraand can be a key element for happiness. As differentas we all are, we each in some measure share thisphilosophy, for we all have chosen to make MyrtleBeach our home.

Welcome to Myrtle Beach Quarterly a publicationdesigned to celebrate the unique lifestyle that MyrtleBeach has to offer. MBQ editorial is devoted to yearround and part-time residents with a distributionstrategy that will generate qualified inquiries fromthose who are interested in joining us.

MBQ is dedicated to upholding the highest editorialand design standards. MBQ will be informative, funand thought provoking.

PUBLISHING PRINCIPALS

The MBQ team has over 25 years of publicationexperience, and we understand that the more interestingand appealing our articles are, the more time the readerwill spend engaging with our publication. This principlemay seem fundamental, but recently we have taken notethat many in our profession have lost their way and aremore interested in a quick ad sale than developing loyalreadership. Our experience has taught us that publicationquality also has a reciprocal effect. The more consumersrespect a publication, the more respect they will give tothose who advertise in it.

Another guiding principal at MBQ is to always have morepages dedicated to editorials than to advertising. MBQ willmaintain a 60/40 balance of editorials to advertising. This

practice ensures that your ad will be seen and not lost withina sea of other ads.

MARKETPLACE

Dramatic shifts in our economy have directly impactedhow decisions are now being made. Gone are the days ofmaking decisions on the fly. These are the days of consumeranalysis. MBQ marketing experts will work with your agencyor you directly to design the right ad, placed in the rightposition to maximize your results.

Our target reader is upscale, educated and leads adiscriminating life. They are blessed with disposable incomeand are 'best driven' by nature. They will invest more toensure quality and long-term value. They want to know if youshare their standards for excellence.


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OnTARGET Qualifications.

1. Distribution: 20,000 discriminating readers.

2. Editorial: In depth analysis, great interviews and eyecatching photography.

3. Limited advertising: Editorial 60%; advertising40%. Your ad will not be lost in a sea of others.

4. Quarterly publishing: Quarterly publishingschedule means your ad will enjoy a much longer life. Ourbio-rhythms are connected to the changing seasons andso are our most important decisions.

5. Advertising standards: All advertisers haveto be preapproved by our staff as upholding the highest

standards in their field.

6. Referral directory listing: All approvedadvertisers will be showcased in our online referraldirectory.

7. Editorial philosophy: MBQ will seek everyopportunity to promote and support those who supportus.

8. Internet value added: All annual advertiserswill be given top listings on our Web site MBQuarterly.com per their classification listing.

9. Ad agencies: All of our rates are gross and notnet.

Why Advertise in MBQ?


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Editorial DepartmentsCREATE YOUR LIFELife is art, and the art of living resonates in every article foundin MBQ. Our editorial mission is to inspire, encourage andintroduce our readers to qualified professionals that practiceonly the highest standards in their respective fields.

SPACES AND PLACESThe design of places we live, learn, work and play directlyimpacts our daily lives. In each issue, MBQ will dedicate amajor section to home and office design, retail and lifestylecenters, public and open spaces. These special sections willfeature breathtaking images that capture the attention of the

reader, as well as exemplify the talent of the designers.

LIVE LONG...

Our health is the foundation for the quality of our lives and, withrecent advancements, our quality of life can extend longer thanever thought possible just a generation ago. MBQ will examinethese advancements and guide our readers to the medicalmaze to better living.

...AND PROSPERFinancial planning is essential to living a comfortable life, andtrust is the vital issue when selecting a wealth managementadvisor. MBQ will introduce our readers not only to variouswealth management principals, but also introduce them tothose they can trust to help plan their futures.

RIDING THE TIDELike many coastal communities, Myrtle Beach continues toride the tide of economic development. Like the tide, oureconomy ebbs and flows. While tourism dominates the locallandscape, economic diversification is an essential elementof sustainable growth and development. MBQ will focus onthe steps that are being takenand yet need to be takentorealize that important goal.

BOOMERS

Baby Boomers are now 76 million strong and are a majordriving force in our economy; MBQ will dedicate a specialsection to this select group of consumers. They lead ourcategories in extra spending income and are now in theprocess of rewarding themselves for a job well done.

CYA

Paramount to living with daily confidence is an understandingof legal issues. Personal wealth and values must beprotected, so selecting the right attorney becomes a keydecision for Myrtle Beach residents. MBQ will alert readersto potential legal hurdles in their lives and provide a link toqualified professionals.

A&EPromoting the arts community will be at the forefront ofMBQs mission. We will support the growth of art andculture in our community by profiling the talent that resides

here.

CHEFS CHOICE

Myrtle Beach enjoys the distinction of having the greatestnumber of restaurants per capita than any other place onthe planet. With so many to chose from, which are the bestplaces to enjoy a meal? MBQ will help readers find their nextreservation.

MYRTLE MIXWith so much business and activity, and thousands oftalented retirees, theres always something new happeningin our coastal communities. Myrtle Mix will keep readersinformed of the latest and greatest on the Grand Strand.

BUY DESIGNAppliances. Clothing. Electronics. Food. We are a nation ofconsumers, and we all want the best available value for ourhard-earned buck. MBQ will shop til we drop to find thehighest quality goods for our readers.

HORIZON LINEOur coastal communities are relatively young compared tothe rest of the State and Nation. So, how did we develop tothis point in time, and where can we expect to go from here?

MBQ will take a look at the pastand several alternatives forthe futureof the Grand Strand.


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MBQ Strategic

PartnershipThe volatility of todays marketplace requires each of us todemand more for every advertising dollar. That is why we at

Tridea Creative are proud to announce the December 2009launch of Myrtle Beach Quarterly, featuring our MBQ PROSStrategic Partnership; an intergrated package including print,online, lead generation and market data. This integratedsales and marketing program will establish you and yourbusiness as the leader in your field or profession and quicklydistinguish you from the competition.

This is how our MBQ PROS Startegic Partnership is designedto deliver exceptional, measurable results.

1. Branding: A full page color ad in four issues ofMBQ. MBQ is a best driven publication that is highlyselective in choosing our advertising partners. Asan MBQ partner, your business will be associatedwith only the very best professionals in our regionalmarketplace, exercising the highest standards ofbusiness practice.Value $12,000

2. MBQ PROS: If selected you will be profiledin both our publication and our online communityas an expert in your chosen profession. Our highlyinteractive Web site will be full of valuable informationand will broadcast weekly bulletins and updates toour readers. MBQ will design a special blog post foryou on MBQuarterly.com so that you may engagedirectly with our readers. Our Internet strategy willpermit us to design comprehensive marketingcontact strategies together that are both timely andinformative.Value $10,000

3. Marketing Strategy Design:Ourmarketing experts will meet with you and your staff todevelop a custom designed MBQ marketing strategy.We will assign quarterly follow-up meetings to measureresults and make any changes necessary to maximizeyour results with MBQ.Value $3,000

4. Premier Web Placement: Each ofour strategic partners will enjoy rotating homepageexposure on MBQuarterly.com. This prominentplacement will afford you the opportunity to introducenew services and keep the public informed aboutspecial business related events, like the addition ofnew staff members.Value $5,000

5. Alert Program: MBQ will have thousands

of potential customers interacting with our Web site,in part, because of our weekly give-a-way program.Eligible participants must register and fill out a quickform detailing their email, location, marital status,age range and income category. By so doing, wewill gather new qualified consumer leads daily.

Therefore, when you have new information or aspecial offer, we will send it out with our specialbroadcast alertsup to 12 per yearto the onlinecommunity.Value $4,800

6. Public Relations: MBQs goal is to promoteour advertisers whenever possible, which meanssome of our advertisers will appear in featured articlesor write articles for MBQ as they pertain to an area ofexpertise.Value: Priceless

7. Internet training: MBQ will providetraining and advice to you and your staff as neededfor blogging, search optimization and Web siteenhancement.Value $1,200

Total Marketing Value: $32,500

MBQ Pro Discount: $14,500

NET EXPENSE: $13,500 to $18,000/year

Payment Options >$1,500 per month [$18,000/yr] >$4,000 per quarter[$16,000/yr] >or $7,500 in two equal payments [$15,000/yr], or >one annualprepayment of $13,500 [$13,500/yr].


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Departments CREATE YOUR LIFE SPACES AND PLACES LIVE LONG... ...AND PROSPER RIDING THE TIDE BOOMERS CYA A&E CHEFS CHOICE MYRTLE MIX BUY DESIGN

HORIZON LINE

Advertising Rates Per IssueAdvertisement Size 1X 2X 4X

Four Page Spread $10,000

Two Page Spread $6,000 $5,500 $5,000

Full Page $3,500 $2,900 $2,7001/2 Page Wing N/A N/A $1,500

1/2 Page Vertical $2,700 $2,300 $1,400

1/2 Page Horizontal $2,700 $2,300 $1,400

1/3 Page Vertical N/A N/A $1,100

1/3 Page Square $2,100 $1,700 $950

1/4 Page Vertical $1,600 $1,300 $800

Back Cover N/A N/A $4,000

Inside Front Cover N/A N/A $3,500

Inside Back Cover N/A N/A $3,500

Marketplace N/A N/A $550

15,000 Top Incomes

3,000 Professional Offices:Doctors, Lawyers, Dentists,Hospitals, etc.

500 Spas and Beauty Salons

1,000 Hotels: Radisson,Embassy Suites, Holiday Inn,Marriott, etc.

1,000 Over-The-Counter: Fine BookStores, Gift Shops, Retail Stores,etc.

500 Top Elected Officials

1,000 CVBs and EconomicDevelopment Organizations

3,000 General Events, TradeShows, Educational Institutions, etc.

Quarterly Distribution (25,000)


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mediakit2009

Magazine Advertising Sizes

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$ (9.25 wide x 11.125 tall)

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$ Wing (4.4 wide x 11.125 tall)

Horizontal (7.9 wide x 5 tall)

Vertical (5.1833 wide x 7.5 tall)

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! Vertical (2.5 wide x 10 tall)Square (5.1833 wide x 5 tall)

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Vertical (3.875 wide x 4.95 tall)

Publication DeadlinesIssue Space

Reservation

Materials

Deadline

Spring 09 February 25 March 3

Summer 09 April 30 May 7

Fall 09 July 8 July 15

Winter 09 October 8 October 15

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mediakit2009

Formats To Use:$ PDF, TIFF, JPEG or EPS file at 300dpi screen resolution in

CMYK format. Submissions must be 100% of the

reproduction size.

This will prevent any additional charges that may incur

for the file conversion by the printer. Regardless of

how the file is presented, a high-resolution, exact color

match of the ad must be provided in order to ensurefinal print quality.

Fonts: Must be included with files in their respective formats

or converted to outlined fonts. We accept Truetype orPostscript fonts only and they may be either Mac fonts orPC fonts.

Photos: On photographic paper; negatives (35mm or 120

transparencies) or digitally (must be at least 300

dpi and CYMK color format for high resolutionreproduction quality.)

A $45 scan fee will be applied to eachphotograph if supplied as a print, negative ortransparency.

Photo Retouching: There is a $25 minimum fee for retouching

each photo.

Bleeds (No Additional Charge): Bleed Size: add .125 to all sides of the ad

Keep live matter at least .375 from trim!

Film: Film is NOT desired. Our publications go directly

from computer-to-plate and supplying film resultsin additional cost for providing film scans.

Advertising Materials RequirementsDigital Media Accepted: CD-ROM/DVD

Postal Mail Submission: Send your application files (PSD, AI or EPS) or your final

ad files (PDF, TIFF or JPEG) on a disc along with a colorproof of your final ad to us at this address:

Tridea Creative

C/O Gregory K. Lipscomb7211 Seville DriveMyrtle Beach, SC 29572

Phone: 843.222.6654E-mail: [email protected]

E-mail Submission: Send your application files (PSD, AI or EPS) or

your final ad files (PDF, TIFF or JPEG) to us at this e-mailaddress: [email protected]

Returns: If ad materials are to be returned, they must be

properly identified and labeled with a return address.

Ad Proof: If COMAR, Inc. is retained to build your ad, you are

responsible for providing ad copy, images, logo andany other materials required to build the ad in a timelymanner. A proof will be provided. Please review the proofvery carefully; you are the final authority with respect toapproval of the advertisement and it will print as approvedIt is appreciated that you give the proof your

immediate attention.

Photography: Professional photography can be included for an

additional $150 per hour.


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HOME ABOUT ADVERTISE CONTACT August 13, 2009OME ABOUT ADVERTISE CONTACT August 13, 2009A A- +

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CREATE YOUR LIFE LIVE LONG AND PROSPER BOOMERS A & E BY DESIGN RIDING THE TIDE HORIZON LINE CYA SEARCH...

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