New York

London

São Paulo

commitment

expertise

results

Public Relations Capabilities

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Building the Corporate Brand

Corporate communications today is about building brands, for public companies as well as private

The corporate brand reflects the organization’s value proposition

–Establishes company’s core expertise –Differentiates against competitors –Positions against business goals: IPO, transaction, long-term ownership –Creates awareness among core audiences

We work with clients to identify, establish and protect the corporate brand

–Begin with developing comprehensive strategy –Leverage all media, both traditional and new channels –Protect brand against negative stories, other threats

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Success Begins with Key Principles

Effective communicators must understand the new environment

–The continued role of traditional media –How digital/social media have transformed the landscape

Ideas are still king

–These ideas should stem from a deep understanding of your business –Crafted to become compelling stories –Capture attention of journalists, consumers, influencers

Technology is the game changer

–Provides ability to create own content, media channels –New ways to reach traditional audiences

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The MBS Approach

Begin with a strategy tied to your

company’s goals

Target your audiences

(financial press/trade press/analysts)

Build great stories from strong ideas

Distribute across multiple channels (traditional, social

media)

Create longstanding relationships

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Areas of Focus

Corporate communications

–Public, private companies

Transactions

–M&A, IPOs, secondary offerings, spins, bankruptcies

Crisis communications

Social media

Training

–Media, presentation

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Corporate Communications

Full communications support for public and private companies

Key is determining how to best position your organization to create and support its corporate brand

Includes:

–Communications plan –Message development –Training –Media targeting –Content development –Media outreach (including social media) –Crisis planning –Spokesperson

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Corporate Positioning

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Expert Commentary

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Product Launch

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Transactions

Communications for financial transactions, including mergers and acquisitions, spins, IPOs, secondary offerings, bankruptcies and strategic alliances

We begin with a deep understanding of the companies involved, industry trends and financial market conditions

Program includes:

–Message development –Document preparation –Media training –Custom press list –Media outreach –Coordination with outside advisors

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Deal Press

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Crisis Communications

Even the best-laid business plans fall prey to unforeseen events, and effective communication in these situations can be critical to survival

Reputations can be torn down quickly, so when a crisis arises speed is critical.

–Wrong time to “learn on the job”

Our media team will have a plan in place to mobilize quickly, assess the situation and take appropriate action

Message development and media relationships are especially important in crisis situations. It is typically necessary for us to monitor crisis developments and coverage 24/7

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Social Media

The digital world has added great opportunity for communicators

–We have been a pioneer in this arena and continue to innovate

MBS was one of the earliest proponents of corporate podcasting and can help with all audio needs

We are also active in the blogosphere and will help develop your blogging program

We can bring blogger and podcaster outreach to any media campaign as well as guide your through the world of Facebook, Twitter, LinkedIn and Google+

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Podcasting

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Blogging

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Training

Media and presentation training are critical to success

–Readies executives for interview and speaking situations so they come across as smooth and confident

Media training is delivered through custom workshops, where executives are provided with technique training, drills recorded on video, and analysis of skills/weaknesses

–Prepares for interviews with print outlets TV, radio, bloggers and podcasters

Presentation training uses similar approach in advance of IPO and other roadshows, speeches, board presentations, internal communications

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About MBS

Advisory firm dedicated to enhancing the corporate and investor brand of our clients

Customized programs that are developed and implemented by firms principals

Well-established network of journalist, analyst and investor contacts across North America and Europe

Extensive experience across a broad range of industries in North America, Europe and the Emerging Markets

Team of multi-lingual specialists drawn from careers in journalism, investment banking, asset management, equity sales, consulting & finance

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Representative Firm Clients

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The Corporate Communications Team

Katja Buhrer

Capital markets experience at Citigroup Reporter, editor and columnist for Australia’s largest business

and finance newspaper IR for leading Latin American companies Degree in Commerce, University of New South Wales Languages: German and French

Vanessa Friedman

Over 15 years of experience working with private and non-profit clients on complex communications issues, long term strategy and crisis

Manages programs in English-speaking and foreign language press (Latin America)

Published author in Foreign Policy Magazine, Washington Times, Financial Times, among others

Masters in International Relations, John’s Hopkins University Languages: Spanish, Portuguese, French, Italian

Farrell Kramer

25 years of media/corporate communications experience Corporate positioning, financial communications, transaction,

crisis, executive communications, training Award-winning journalist, Investigative & financial writer at

Associated Press and Investor’s Business Daily Broad range of industry expertise Master’s in Journalism from Northwestern University Language: Japanese

Leads media relations campaigns and develops public speaking programs

Strategic Communications Expertise Public and private sector communications expertise with

OECD and Council on Foreign Relations Worked with NBS News in Paris Novelist and blogger Masters in International Affairs, Columbia University Language: French

Sharon Bially

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Contact Us

MBS Value Partners 424 Madison Ave., Suite 400

New York, NY 10017 +1.212.750.5800 Tel +1.212.661.2268 Fax www.mbsvalue.com