m+c brochure
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M+C BrochureTRANSCRIPT
360
°of healthcare understandingbringing together unrivalled media and communications expertise in the Irish medical setting
360° of specialisation
Optimally communicating key messages usually involves accessing a suite of very different
marketing services.
In healthcare terms, customers can be targeted by advertising campaigns, detailing tools,
public relations plans, direct mail initiatives, specialist meetings, digital media and much,
much more.
Customer insight is the key determinant of success. Regardless of whether your target
audience is healthcare professionals or consumers, the best outcomes will be reliant on
an understanding of what best motivates their actions and optimally influences their
behaviours.
The M+C Group is home to unrivalled knowledge of the Irish healthcare setting.
Our employees – spread across a series of often intersecting divisions – have been
developing award-winning medical marketing solutions for more than three decades.
Combined, we offer 360° of healthcare understanding.
Whatever angle you approach your medical marketing challenges from, you can rest
assured that the M+C Group has the experience, analytical skill and creativity to help deliver
the best possible outcomes.
Innovation = economic value added. Harvard Business School
360
°of healthcare understandingbringing together unrivalled media and communications expertise in the Irish medical setting
mission statementThe M+C Group is committed to harnessing specialist knowledge and outstanding creativity to deliver innovative solutions characterised by excellence and value.
Our decision to amalgamate the services of six specialist agencies into a single offering
represents a direct response to the increasingly refined needs of Irish healthcare companies.
The move creates an agency resource of unprecedented knowledge and expertise within
the Irish medical setting, harnessed to a unique reservoir of creative skills.
The various divisions that comprise the M+C Group have been responsible for consistently
providing their clients with pioneering, award-winning healthcare marketing and
communications solutions across three decades.
specialisation
Healthcare’s move to specialisation
The successful media and communications solutions delivered by our staff against a
backdrop of constant medical sector change have been wide in scope.
You will see from the case studies contained in this brochure that we have pioneered
imaginative event and meeting solutions, formulated pitch-perfect PR campaigns and
created attention-grabbing visuals.
The provision and delivery of healthcare in the Irish setting is continuing to change at a
rapid pace. Services are being reorganised amid increasing specialisation and regulation.
In this new environment, the value of experienced, knowledgeable and creative specialist
support services has never been more crucial to the success of medical marketing plans.
customer engagementThe only source of knowledge is experience.Albert Einstein (1879-1955)
Why it’s time for new thinking on customer engagement
A variety of factors have combined to ensure that medical sales and marketing is an
increasingly challenging undertaking. The task of engaging customers with your key
messages has never been more problematic.
• Customers are increasingly time-poor
• Access to key decision makers – often now smaller in number – can be problematic
• Doctors and patient groups are increasingly sceptical of product claims and industry
engagement
• New codes and regulations have restricted the scope of traditional marketing activities
• The marketplace has never been busier nor the competition fiercer
Against such a challenging backdrop, agencies who have genuine specialist insight and
personal contacts within the healthcare arena can deliver more for their clients. The
combined experience of the M+C Group’s specialist divisions offers the opportunity to
leverage a variety of competitive advantages and imaginative access opportunities, the
benefits of which can be tracked all the way to the bottom line.
award-winning
Exciting and effective product support vehicles
Many of the projects we have undertaken have won national accolades and set industry
standards for excellence. Most notably in recent years, the M+C Group has been responsible
for the most accomplished media relations campaign in Ireland (Public Relations Institute of
Ireland Awards for Excellence) and best Irish medical meeting (Irish Healthcare Awards).
Our specialist consultants have garnered almost a dozen other accolades for excellence in
a variety of other settings including:
• Online media solutions and digital marketing
• Disease awareness campaigns across TV, print and radio
• Outstanding advertisement and promotional materials
• Medical writing
• Product launches
• Patient support group liaison and co-promotions
• Medical education initiatives (both online and in traditional settings)
• Top Ten Advertising Recall Award for five consecutive years
unique serviceInnovation distinguishes between a leader and a follower. Steve Jobs
Services offered by the specialist divisions within the M+C Group include:
• Medical meetings
• Health services liaison
• Key customer access solutions
• Value-for-money media buying
• Crisis and issues management
• Market research at micro and macro levels
• Round-table meeting organisation and focus group co-ordination
• Internal communications consultancy
• International event organisation
• Outreach initiatives with charities and local communities
talk to us
Get in touch
If you are interested in developing new opportunities for your brand, breaking the mould or
formulating imaginative engagement tools for doctors, consumers and other stakeholders
– please do get in touch.
You will be struck not just by our experience and knowledge, but by our determination to
deliver specialist strategies that can help your product reach its fullest potential.
M+C Group
5-7 Clanwilliam Tce, Dublin 2
t +353 (0)1 665 0300 f +353 (0)1 662 8041
The Loft, Old Avenue, Glanmire, Co. Cork
t +353 (0)21 482 0800 f +353 (0)21 482 0788
e [email protected] w www.mandcgroup.ie
public relationsA message reported in the news is eight times more likely to be trusted than an advertisement.Chair of the Guild of Health Writers, quoted in the British Medical Journal
pu
blic rela
tion
s
First Medical Communications
FMC is a specialist public relations agency founded in 2002. Our formation represented a
direct response to a growing demand from within the healthcare sector for authoritative
healthcare communications knowledge backed up by experience of marketing within
this environment.
Our staff’s professional skill sets include comprehensive knowledge and experience of
public relations activities across public affairs, fast-moving consumer goods, business and
digital media sectors. However, from the outset, we have consciously recruited staff from
within the healthcare industry whose previous roles offered additional insight into medical
marketing strategies.
Specialisation: We remain the sole medical-only PR
agency in Ireland. This has allowed us to build up a peerless
knowledge base in terms of the science and structure of
the Irish healthcare market across more than 30 different
therapeutic areas.
Experience: Because our entire business for the past eight
years has been concentrated on health, our grasp of how
such issues are reported in print, online and by radio and
television broadcast media is unrivalled.
Knowledge: We are familiar not only with the science of
healthcare in Ireland, but also the socio-political issues
surrounding therapeutic intervention. Our clients are reassured
by the fact that we have previous experience of negotiating
the often complex relationships that exist between different
stakeholder audiences whether clinician, healthcare manager
or funder.
Employees: We are the only agency in Ireland whose staff
includes industry marketers, former medical editors and
award-winning health reporters. As a direct consequence,
our contact base within the medical community in Ireland
is unmatched.
Creativity: FMC has remained the country’s leading specialist
agency for almost a decade because we value the importance
of closely monitoring the evolution of healthcare provision
in Ireland and further afield. Our imaginative and innovative
campaigns don’t just anticipate and overcome the barriers
to success caused by change. Significantly, our proposals
frequently leverage the new opportunities that are also
a consequence of change processes such as the recent
emergence of new media, technology and social networking
platforms.
Reputation: Specialisation also benefits us in terms of the
unique profile it has won us within media circles. Because
we only contact them in terms of healthcare, FMC is widely
regarded by both lay and consumer journalists as the specialist
agency in Ireland. Our contacts book and relationships with
journalists reflect the advantages of this categorisation.
International affiliation
Chandler Chicco Agency (CCA) - the world’s largest independent
healthcare public relations agency, signed an exclusive
Irish affiliate agreement with FMC in 2007. With 20 global
partners, CCA has offices in New York, London, Washington,
Los Angeles, Paris and elsewhere. The group was recently
voted PR Week’s Agency of the Year and The Holmes Report’s
Healthcare and Specialist Agency of the Year.
Why FMC?
• Strategic consultation and planning
• Media and stakeholder relations
• Disease awareness campaigns
• Public affairs
• Patient advocacy and communications
• Corporate reputation and issues management
• Consumer campaigns
• Round-table/advisory board meetings
• Meeting report writing and management
• Photography
• Crisis/issue management
• Internal communications
• Media monitoring (broadcast, online and print)
• Company and product launches
• Event management integrating multimedia tools
• Medical writing
• Copywriting and scriptwriting
• Medical education programmes for healthcare
professionals
• Patient information leaflets
• Online communications and strategy
Accolades
• Best charity/not-for-profit national PR campaign,
Public Relations Institute of Ireland
• B2B Innovation, Digital Media Awards
• Consumer Healthcare, Public Relations
Institute of Ireland
• GSK Medical Media Awards Winner
• Public Relations Institute of Ireland,
Best Media Relations
• Allianz Business to Arts Award
• Best Consumer Healthcare and General Practice/
Pharmacy Campaign, Irish Healthcare Awards
What specialist services do we offer?
FMC is now Ireland’s largest specialist medical and consumer healthcare public relations and communications agency. Some 13 of the top 15 healthcare companies worldwide are based in Ireland and, since our inception, we have worked successfully with all ten of the largest stakeholders in the Irish market.
Many of our campaigns have won global accolades and have provided a template for best practice for other international affiliates.
“The clear choice of our judges… this was an innovative
offering, with only a modest budget to support it. But it
clearly demonstrates just what the term media relations
can mean.”
Public Relations Institute of Ireland judges’ citation,
Best Irish Media Relations Campaign
“The Pain in Europe Survey is the news this morning. The Irish
scored a major success with coverage in two of the main Irish
Sunday newspapers (and we expect further TV and radio
coverage there today) – this clearly set the tone and the UK
broadcast media has grabbed the story with both hands.”
Rob Cohen, Director of Communications,
Mundipharma Europe
“We get lots of promotional bits and pieces sent our way all
the time - some are good, some aren’t so good and some
are downright awful. But some are fantastic and this is one
of those things. It’s a blatant plug and I just love the idea…
It’s one of those moments where you acknowledge the fact
that these people sat down and said ‘how are we going to
promote this – here is a great way of doing it’.”
Marty Whelan, RTÉ (This promotion was also
name-checked by five other radio presenters)
“We got 60-plus media stories which included the biggest
names like RTÉ News, Irish Times and 2FM. If you look at what
we spent on this campaign, it’s an incredible achievement.”
Donal Murphy, Neuroscience Brand Operations
Manager, Pfizer
Patient group partnership
Arthritis Ireland - RA Work a Day
FMC raised national awareness of rheumatoid arthritis, by
recruiting star celebrities John Rocha, Louis Mulcahy and
George Hook, among others. Twelve patients with rheumatoid
arthritis were selected to experience Ireland’s most exciting,
distinctive careers in Arthritis Ireland’s annual calendar, which
featured monthly photos with the patients and celebrities,
and focused on the theme of overcoming the challenge of
working with rheumatoid arthritis.
Disease awareness
Novartis – World Hypertension Day
Novartis asked FMC to create a consumer health awareness
campaign to highlight the risks associated with hypertension
and outline preventative measures. As part of that effort, FMC
organised several blood-pressure monitoring stations in the
busiest shopping hubs of Dublin city, and in the lead-up to the
event managed to secure a photocall with Taoiseach Brian
Cowen, drawing national interest. The health spokespersons
of all the main Irish political parties also backed the initiative
and attended the photo shoot.
Testimonials Some of our case studies
Award-winning healthcare film by Oscar nominee
Pfizer – Reeling in the Pain
This initiative educated clinicians and consumers on
neuropathic pain, a problem that’s difficult to explain and
diagnose. Six-times Oscar-nominated director Jim Sheridan
oversaw a national competition. Five personal stories
formed the basis for three short films: The Knife, Keeping
the Beast at Bay and Heat. The campaign featured on RTÉ
Six One News and generated more than 70 other pieces of
coverage, resulting in 5.5 million opportunities to see. The
Knife was honoured in the Best Short Documentary category
at the Galway Film Fleadh 2009 and also took a 2009 Irish
Healthcare award.
FMCG and healthcare
Danone Activia – World Digestive Health Day (WDHD)
Collaboration between Danone, the World Gastroenterology
Organisation and nutritionist, Paula Mee, helped FMC to
generate unprecedented coverage for Ireland’s WDHD. This
consumer product campaign focused on the key messages
regarding the importance of probiotics and a balanced
lifestyle in maintaining a healthy digestive system.
The perfect RX product launch
Tyverb – GlaxoSmithKline
Maximising the impact of this new offering involved
engaging the oncology community and general Irish public
in its therapeutic potential and Irish heritage. A press
conference at GSK’s plant in Cork marked the official launch.
Speakers included Minister for Labour Affairs, Billy Kelleher
and Medical Oncologist, Prof John Crown. Ms Caroline
Dwyer offered the media a compelling patient perspective.
The event produced 22 print articles, 11 radio broadcasts
and three TV segments on RTÉ’s flagship Six One and Nine
O’Clock news shows. It also appeared on TV3’s evening news.
Activity significantly enhanced awareness of GSK’s presence
in oncology as an innovative company.
Sporting legends destigmatise embarrassing medical issue
Lilly – Don’t Live Life on the Sidelines
Fifty per cent of men over 40 experience erectile dysfunction
(ED) at some stage in their lives but research has shown
that it’s not something they like to share with their peers.
FMC recruited some of Ireland’s biggest sports stars to help
remove the stigma associated with this common condition.
The Lilly ‘Don’t Spend Life on the Sidelines’ campaign was
launched and backed by former Republic of Ireland and
Liverpool soccer legend Ronnie Whelan, Kerry GAA star
Páidí Ó Sé and Irish rugby ace Shane Byrne. Extensive press,
broadcast and online coverage of the campaign encouraged
men who encounter ED to visit www.manmatters.ie and make
a GP appointment.
digital mediaIt is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.Charles Darwin (1809-1882)
dig
ital m
edia
M+C Digital
Marketing in the pharmaceutical sector is rapidly changing. Budget constraints, healthcare
professional access issues and the changing media preferences of consumers and time-
poor physicians, are forcing marketers to evolve in order to compete in a competitive
marketplace.
Pharmaceutical companies are now challenged to develop new strategies to forge new paths
to healthcare professionals and consumers.
Your target audience is now online. The average physician now spends a full work day (eight
hours) per week using the Internet for professional reasons – rising from only 2.5 hours
in 2002. According to a recent IMB report, one in four Irish consumers now turns to the
Internet as an information source on medicines.
M+C Digital understands your concerns as regards implementing
new media strategies – internal challenges, complex approval
processes, questions as regards guidelines, concerns regarding
adverse event reporting.
We can help you to coordinate your online and offline tactics,
developing engaging digital strategies in line with your
business objectives.
Services
• Digital strategy development
• Online brand monitoring
• Website development
• Website analytics
• Social media strategy
• Advice on blogging and blog creation
• Electronic newsletters
• Email marketing
• E-surveys
• Development of mobile applications e.g. iPhone apps
• Online syndication of PR materials
• Digital campaign evaluation
• Online advertising
• Google AdWords campaigns
• Creation of bespoke digital services
Why M+C Digital?
The Internet influences the choice of treatment for almost half of those who use the Internet (49%).
IMB, Consumer Views on Sourcing Information on Medicines, April 2010
A digital solution to a paper problem for Irish GPs
CMEdiary (www.cmediary.ie)
This online innovation gives registered GPs access to a free,
user-friendly, online diary where they can view a calendar
of upcoming events accredited with Continuous Medical
Education (CME) points, claim CME points for events attended,
record internal practice-based educational activities including
personal reading and studying and track the number of CME
points accumulated in any given time period.
As part of the ground-breaking multi-media service, sponsored
by Pfizer, GPs receive a smart card which can be used to
automatically record attendance and CME points gained at
many medical conferences and events. The swipe cards interact
with touch-screen kiosks and scanners and automatically
register points to the GP’s CMEdiary. A text facility also
exists. The initiative has been extremely well received by Irish
GPs with almost 25% signing up, a figure that continues to
increase. The website’s dynamic event calendar is updated
weekly and details over 1,000 CME-accredited activities. The
project received a medal at the Digital Media Awards in the
“B2B Innovation” category.
“The ability to supply such information will soon become
a compulsory requirement and the CMEdiary service is a
welcome development in that regard. It saves time by providing
family doctors with a quick and easy way to register their
CME points on an ongoing basis across a range of internal
and external activity. The benefit of having everything online
at the click of their mouse is immediately recognisable – it is
efficient and certainly beats having to search for paperwork
that might go back five years.”
Dublin-based GP, Dr Michael O’Brien
Some of our case studies
Revamping a consumer campaign
Sculptra – Looking Good For Summer
A digital strategy was central to the success of this campaign,
in support of a cosmetic filler, which involved invigorating
awareness and use of the Sculptra product one year on from
its launch. It involved both physician and consumer-directed
activities during key summer months and was primarily
leveraged through non-medical outlets.
A dynamic website, www.lookinggood.ie, appealing to the
target female audience, was developed. Featuring a range
of beauty and lifestyle tips, along with product information
and a list of clinics providing the treatment, the website was
the hub of communications activity.
A PR campaign featuring newly secured product endorser,
Irish charity worker and socialite Jackie Rafter, was developed
and channelled traffic to the campaign website. Advertorials
in carefully selected publications leveraged this celebrity
endorsement and also directed readers to the site.
This cost-effective campaign was extremely successful,
delivering almost three million opportunities to see. A high-
impact TV segment and numerous complementary editorial
product references across a range of print outlets generated
thousands of website hits with an average visit lasting more
than five minutes. Doctors also saw a huge increase in Sculptra
awareness and sales increased in multiple terms.
“We saw a huge increase – 10 to 12 calls per week. The only
calls they would have received prior to the launch were from
referrals.”
Medical Director, Galway-based clinic
Some of our case studies
Email marketing to open doors and add value
Pfizer – Vector e-newsletter
Although digital platforms are transforming the delivery of
information, commentators universally insist that content
remains king. M+C Digital is ideally placed to help advise
clients on medical editorial and educational initiatives
through electronic media.
We have developed and managed a series of electronic
newsletters for clients including Vector, the official newsletter
of the Irish Society of Clinical Microbiologists.
Supported by Pfizer Anti-Infectives, the nationwide newsletter
is delivered to microbiologists and consultants in infectious
disease. It offers the latest updates on news and research from
Ireland and overseas, direct to the inbox of Irish doctors.
Social media broadens the appeal of a
78-year-old brand
Alka-Seltzer – Let’s Get Fizzical Oxegen Challenge
M+C Digital developed a cost-effective, integrated campaign
combining social media tools and traditional print advertising
to highlight the product’s heritage whilst broadening its
appeal to a younger audience. An engaging competition to
win a VIP trip to the Oxegen music festival was launched
via advertorials in college publications. A branded YouTube
channel and Facebook group were set up to act as focal
points for the campaign. The campaign served to reach
more than 44,000 college students and staff, attracted
over 1,500 voters and 6,000 video views on YouTube and
increased traffic to the brand’s website. The campaign was
widely referenced on a number of other websites, including
band homepages and web news services. On a number of
occasions, Let’s get Fizzical featured in the top 50 YouTube
sites visited by Irish Internet users.
events
even
ts
M+C Events
Our company is the only event service provider catering exclusively for the pharmaceutical
and healthcare industry. This specialisation delivers a level of know-how that has enabled
us to consistently organise groundbreaking, award-winning events for a range of different
clients since the early 1990s.
Our knowledge of facilitating meetings for doctors and other healthcare stakeholders in
Ireland will deliver benefits which can be leveraged to your company’s and your product’s
advantage.
We know how doctors think. And we have shown time and time again that we can come up
with a concept guaranteed to grab their attention and persuade them to leave their busy
clinics and surgeries.
The gatherings we have brainstormed, planned and delivered successfully have ranged in
size. The Doctor Awards are the biggest annual event on the medical calendar attracting a
who’s who of medicine right up to the Minister for Health. But we also regularly organise
smaller events including product launches, industry sales conferences and round-table focus
groups of specialists, GPs and pharmacists.
Imagination, creativity and results
The imaginative approach adopted by M+C Events to all
our meetings – based on our peerless understanding of the
healthcare arena – is what has helped our agency become
market leaders.
Many of the groundbreaking concepts pioneered by M+C
Events over the years – multi-venue road shows, associating
well-known personalities with medical education initiatives
and bringing remarkable medical individuals to Ireland –
have subsequently been adopted by industry peers and
competitors.
But coming up with a compelling hook to tempt your target
audience to leave their busy clinics and surgeries is just the
first step on the path to a successful meeting.
Our keen knowledge of the respective likes and dislikes of
healthcare professionals may also influence your choice of
date, the selection of venue, your preferred speakers and
your event chairperson.
In some instances we may contact your target audience
personally by telephone or appointment. For larger events,
we are likely to maximise the opportunities offered by
medical media. This might involve designing up and placing
eye-catching advertisements or posting attention-grabbing
direct mail.
Positioning, partnerships and profile
M+C Events can also assist you to bring a wide range of meeting
stakeholders on board from across the medical spectrum. We
can identify partners in various medical specialities in both
primary and secondary care. These might be leading Irish
key opinion leaders or their international counterparts.
Successive Ministers for Health and other cabinet members
with responsibility for portfolios including trade, enterprise
and social justice have attended our keynote meetings.
We are the agency of choice for the Irish medical community
when they wish to organise their own medical gatherings
and have liaised with the Irish Society for Rheumatology, the
Irish Menopause Society, and the Royal College of Surgeons
among others.
M+C Events also has a long track record of partnership with
the country’s leading patient organisations such as the Asthma
Society of Ireland, the Irish Thoracic Society, the Diabetes
Federation of Ireland, and the Irish Cancer Society.
Coming up with the hook: Our experienced team will help
develop bespoke event concepts and meeting proposals with
the potential to help you achieve your objectives and make a
positive, impactful impression on your target audience. This
may be a genuinely remarkable speaker or a cutting-edge
take on issues that interest doctors.
Leveraging the key message: We can help ensure that
the speakers you select will share information with your
audience that will be of benefit to your product. This can
then be leveraged to a wider public through meeting reports,
podcasts, and public relations activity.
Identifying the perfect venue: We are fully cognisant of
industry regulations and can help you source a location that
ideally matches the needs of your customers.
Filling the seats: The secret to delivering good attendance
involves a series of factors and is ever-changing. It’s more
than just a good hook. Our suite of promotional materials will
optimally communicate the event’s attractiveness and may
include advertisements, direct mail, and complementary PR
activity designed to ensure your attendance is as strong as
possible. CME points are becoming increasingly important for
doctors and we can liaise with accrediting bodies to ensure
these are in place.
Looking after attendees: We will never forget how important
your customers are to your company’s continuing success
and we are familiar with their likes and dislikes. We will always
be professional and informed when dealing with the needs
of your customers, whether that involves making speaker
travel arrangements or delivering seamless state-of-the-art
AV support.
What specialist event services do we offer?
• Product launches
• Regional meetings, including multi-venue road shows
• Round-table focus groups
• Overseas events and international medical meetings
and congresses
• Public education events, in partnership with patient
groups if required
• Large national medical conferences for companies who
desire a profile as thought leaders within their market
• Onsite hospital-based events
• Corporate social responsibility initiatives
• Sales meetings, including sourcing venues and
motivational speakers whose messages will resonate
• International events
• Company/local community outreach events
• Pre-launch advisory panels
Why M+C Events?
Diabetes in Crisis – A Multidisciplinary Approach to
the Treatment of Diabetes
Attracting more than 300 delegates, this two-day event was
the largest conference of its kind ever held in Ireland. It was
organised by M+C Events with the support of a number of
industry sponsors. Seventeen of the world’s leading authorities
addressed attendees at seminars and workshops and the
conference was accredited for 9 external CME credits. The
Minister for Health officially launched proceedings, which
delivered comprehensive television, radio and newspaper
coverage. A conference summary meeting report was
produced and distributed to healthcare professionals in
clinics, hospitals and surgeries around Ireland. The project
subsequently won the Medical Event of the Year accolade
at the annual Irish Healthcare Awards.
Fresi Steady Cook
(Dublin, Belfast, London, Manchester)
These events helped promote a nutritional sip feed for use
amongst malnourished patients. The title echoed the popular
‘Ready Steady Cook’ TV programme and highlighted the
company’s ‘Fresubin’ product. Celebrity chefs Paul Rankin,
Richard Corrigan and Derry Clarke were invited to showcase
menus particularly suitable for those facing nutritional
problems. Medical speakers then discussed the issue of
malnutrition, and potential solutions. A marketing campaign
targeted GPs, dieticians, nursing home managers and others.
After the phenomenal success of the Irish meetings – which
attracted more than 250 attendees each - the event was
brought to the UK where Noel Edmonds was master of
ceremonies. The initiative was responsible for a 20% surge
in product sales in the month following the event.
Some of our case studies
Tackling a Cardiac Product Hospital Launch
This event was designed to support the launch of a medicine
for a cardiac complaint known as atrial fibrillation (AF). The
target audience was cardiologists and general physicians,
a particularly busy group of doctors. M+C Events identified
former Irish rugby international Simon Best, who recently
retired from professional sport as a consequence of being
diagnosed with AF, as the key event speaker. Given the
traditional popularity of rugby amongst the medical community,
he offered a uniquely interesting patient perspective. Irish
and international medical specialists also spoke on AF and its
treatment. More than 70 specialists attended the event.
The Irish Journal of Medical Science Doctor Awards
Organised by M+C Events for the Royal Academy of Medical
Science, the Doctor Awards have been a highlight of the
Irish medical calendar for more than a decade. The event
supports the medical research achievements of Irish doctors
and those who have had scientific papers published in key
journals worldwide are eligible to enter. The awards ceremony
is attended by a who’s who of the Irish medical community,
with the Minister for Health a regular guest of honour.
Faculty of Pain Medicine: Annual Scientific Meetings
M+C Events helped launch this inaugural annual symposium in
partnership with the Faculty of Pain Medicine at the College of
Anaesthetists. Pain in the 21st Century was a hugely successful
event, which was attended by more than 250 delegates and
attracted widespread industry support. It was subsequently
decided to expand the meeting symposium in its second year.
The Pain in Women event linked in with the National Maternity
Hospital’s annual Charter Day celebrations and was held over
two days. It featured a series of internationally renowned
speakers including Prof James Eisenach, Editor-in-Chief of
the celebrated Anesthesiology clinical journal. More than
250 healthcare professionals attended the event, which
generated major media coverage including a report on RTÉ
Six One News, interviews on Radio 1, and extensive editorial
and pictorial coverage in the specialist medical media.
IJMS Doctor AwardsIRISH JOURNAL OF MEDICAL SCIENCE
media buying
med
ia b
uy
ing
Why consider a media agency?
Media is changing: tighter promotional budgets, increasing regulatory pressure, pharma
company mergers and the growth of digital mean that the days of ad hoc buying of ‘white
space’ are a thing of the past.
The healthcare professional marketplace is changing too: HCP titles are closing,
specialist journals are changing hands, and new or rebranded titles are emerging at an
unprecedented rate.
Many of these market entrants embrace a digital dimension or claim access to specialist
practitioners as companies focus on increasingly targeted audiences.
hme+Kanvas is an agency that offers clients operating in this environment access to a
proven heritage of professional healthcare media expertise both online and in print. We
can guide you through the maze of readership claims, and reduce your reliance on opaque
and biased rate cards, saving you time and effort, and adding value for your media spend
in terms of rates, exposure and placement.
What is a media agent?
• A professional with specialist media experience
• An expert negotiator and buyer, skilled
in getting the most from your budget
• Someone who can get exclusive
placements and offerings
• A strategic partner and a valuable
ally who can offer a critical edge
• Someone in the best position to represent a
client’s broader interests to the media owners
• Someone who can free up a client’s time
for other key tasks
What could a media buyer achieve for you?
You and your marketing teams know your brands and set a
budget to achieve your objectives. Our area of specialisation
is the media market. We place millions of euro worth of
advertisements annually.
hme+Kanvas will bring these economies of scale to bear
on your behalf. We will also leverage our solid relationships
with key media owners in Ireland, delivering improvements
in terms of optimum rate and placement.
Our service offering is continually benchmarked by our clients
and we consistently deliver savings on rates previously paid
by clients. We guarantee strong positional packages and aim
to deliver a 70:30 ratio of first to second half ad space.
Positions are confirmed at time of booking (start of
campaign) to ensure premium positions and regularly
monitored – there is positional reporting back to clients
on all brands. We are also fully cognisant of evolving
regulatory requirements.
Our service commitment
• Creation and sharing of media planning
• Drive, consistency and quality in terms of
our service levels (best in class, best practice)
• Provision of competitor data – volume of pages booked
and rate card spend on a monthly basis, or as required
• Account reviews, results appraisal and
recommendations (monthly and quarterly,
a minimum of two per year)
• Training in both media and
compliance – media workshops
• Productivity tracking vs targets
(€ spend and quality), monthly vs plan
creative
creativ
e
Kanvas Creative is a full service creative consultancy working within a range of client
sectors in the local, national and international marketplace. We have offices located in
both Cork and Dublin.
With creative designers, project managers, PRII-recognised consultants, copywriters and
editorial services all working together, Kanvas Creative offers an innovative and focused
approach to meeting creative communication needs, and delivers bespoke and results-driven
marketing solutions to clients across a range of business sectors, including pharmaceutical
and healthcare, public sectors and the arts.
Our strength lies in helping organisations communicate clearly and effectively with
stakeholders, guiding them as they work to change behaviour, to enhance perceptions and
deliver success.
With good communication at the centre of all that we do,
Kanvas Creative is more than aware of the hurdles and
complications which arise when faced with the need to
design a brochure, develop advertising concepts or present
an annual report at short notice.
With a team comprising highly-experienced graphic
designers, copywriters, web designers and programmers,
Kanvas Creative offers a complete range of services to
include design for print, web and multimedia.
In addition to the design of printed pieces, Kanvas
Creative offers services for the design, development and
management of websites, corporate and instructional
films, e-learning, extranets, intranets, e-newsletters, online
applications and television broadcast media.
Kanvas Creative also offers print management services,
working with a selection of Ireland’s best print houses to
deliver high quality results, expertly finished. Should you
wish to manage this process yourself, we are happy to
prepare your artwork to the required specification and
have it sent directly to you.
Kanvas Creative services include:
Graphic Design
• Advertising
• Brand/identity development
• Exhibition materials
• Photography
• Print management
• Stationery
Web and Multimedia
• Web design and development
(public websites/corporate intranets)
• Audio-visual services
• Multimedia presentations
• Filming and editing
• CD/DVD production
• Banner advertisements
• Social media marketing
• Animations
• Bespoke web application development/CMS
Communicating creatively for success
We guarantee you our best advice, attentive customer service and the delivery of your assignment on time and within budget.
In an increasingly volatile pharmaceutical landscape, clear and
concise communication with your audiences and target groups
is vital. Relaying your message to healthcare professionals,
patient support groups, colleagues or healthcare organisations
is increasingly difficult, with each market segment bombarded
by a range of messages from a host of media.
Kanvas Creative recognises this challenge and, to this end,
offers the services and support of a dedicated pharmaceutical
marketing team to help you engage your audiences, drive
profits and get the results you need. With an in-depth
knowledge of the pharma and health markets in Ireland
and a solid understanding of the need to generate results
with diminished marketing budgets, our team is focused on
working with you to develop innovative and novel marketing
solutions to meet your challenges.
Familiar with current regulatory restrictions on pharmaceutical
promotion, online approval systems and on the limits of
working within current legislative requirements, we are ready
to discuss your challenge with you today.
Our key services in this area include:
• Creative communications strategy and planning
• Marketing plan development
• Conceptual development of
pharmaceutical marketing campaigns
• Localisation of global campaigns
• Sales aids and presentations
• Patient support programmes
• Healthcare information pieces – reports, public
information and patient advocacy campaigns
• Medical education
• Public awareness campaigns
• Integrated marketing communications
• Scripting and production of advertising across all media
Should you require additional services, our medical
journalists, copywriters and award-winning design team
work in tandem with our media division to ensure clever,
creative copy for your product.
Pharmaceutical and healthcare creative services
At Kanvas Creative, providing a first-class service to every
client is our priority. To this end, we assign a dedicated
project manager to every project, no matter how small. We
consider it hugely important that we establish a positive,
trust-based working relationship with you.
Kanvas Creative operates a team-based structure which
utilises the best skills and talents to meet the needs of our
clients. Our project management approach is designed
to support two main and often conflicting standards: the
effectiveness of the final solutions and delivery on time
and within budget.
Kanvas Creative guarantees one-to-one service to every
client for every project. Following an initial meeting, you
will be assigned a project manager, who is responsible for
all day-to-day activities on the project, is your first point of
contact at all times and will help and advise you through
every stage of your project from start to finish.
Your project manager will become your sounding board,
working directly with the design team on the conceptual
development and presentation of the initial ideas, ensuring
that work flows smoothly and efficiently between you and
Kanvas Creative, while ensuring that all deadlines and
milestones are achieved.
At Kanvas Creative our five ‘Principles of Service’ are as
follows:
• Every client is served with courtesy and professionalism
• Our project managers are available at all times to
assist and respond to the needs of their clients
• Attention to detail is paramount, across
every item designed and presented by us
• All work is delivered to meet the agreed deadlines
• Feedback helps us grow – we welcome
your thoughts on what we do
What our clients say about us
“The professional and personal approach employed by the
team at Kanvas really made the production of our autumn
brochure a rewarding experience. Early face-to-face meetings
to structure the project and brainstorm ideas, clear timelines,
speedy work and excellent, timely advice throughout made
the process one of the smoothest I have experienced. The end
result was great feedback and pick-up, on our brochure!”
Marketing Manager
Performance venue
“I have found Kanvas to be extremely flexible and
accommodating. In corporate business, things can change
rapidly, from business programmes to visit schedules.
I would have no hesitation in recommending Kanvas to
any business.”
Process Excellence Manager
Pharmaceutical
Our service promise
“In 2007 Kanvas was approached to tender for our upcoming
season campaign and we were immediately impressed, their
professionalism was evident in their pitch and continued
throughout the entire association. The designers are very
talented and creative and both management and public were
delighted with the new look created for our brand.
The team at Kanvas are extremely easy to work with, patient
(a necessity when working with clients in the arts industry!)
and offer great support. We were also delighted with their PR
services, our 2007 summer season was outsourced to Kanvas
with great results. We will certainly be using the services of
Kanvas in the future and would highly recommend them for
communication and design.”
Marketing Manager
Performance venue
Why Kanvas Creative?
Award-winning
• Kanvas Creative is a multi award-winning, full-service
creative agency (design, marketing, communications,
training, project management, web and multimedia)
Range of experience
• We work within the wide-ranging disciplines of Human
Resource management, marketing and design to
provide you with bespoke, results-driven solutions
• Our professional team currently works with some
of Ireland’s leading employers on a range of human
resource practices, from recruitment to learning,
from compliance to HR policy, and from motivation to
change management
Focused on business
• Our client list covers a range of business sectors
including the Irish public sector and the arts and our
area of specialisation is the Irish pharmaceutical and
healthcare marketplace
Skills
• Ours is a multi-skilled team, of national and
international experience including: in-house creative,
communications, HR and media specialists
• Need to add more? We offer a range of add-on services
including copywriting, editorial and multimedia
expertise
Client driven
• Our account and project managers are focused on
you. You will be assigned one ‘point of contact’ for the
duration of your engagement with us
• We listen carefully to you, our clients. With our flexible
and proactive approach to all briefs, we establish
your communication requirements concisely. In turn,
we apply imagination, ingenuity and inventiveness
to convey your messages using the full range of
traditional, technological and innovative visual media
“It has been a pleasure working with Kanvas. They effortlessly interpreted our specification requirements in a creative and innovative way whilst being open to our suggestions. The process from initial consultation to final deliverables was handled very competently and professionally by the Kanvas team and we would welcome the opportunity to work with them in the future.” Healthcare Provider
internal communications
intern
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Effective internal communication is critical to delivering strategy, change, securing
employee commitment and ultimately gaining a competitive advantage.
Kanvas Internal Communications blends the disciplines of human resource
management, marketing, communications and creativity to offer dedicated human
resource communications.
Understanding Internal Communications
Internal Communications is a term for all communications
that an organisation undertakes with its internal stakeholders.
In an ideal world, every company would have an internal
communications strategy, which emerges from and is guided
by the organisation’s strategic plan. In simple terms however,
this is often not the case and help is sought to deal with
internal communications issues on an ad hoc basis, such
as an emerging crisis, a change management transition
or to release specific details relating to the future of the
organisation.
For whichever purpose it is required, Kanvas Internal
Communications is positioned to help you develop and
implement a bespoke plan, working in tandem with you
and your team. It is our belief that effective internal
communications is critical to delivering strategy, securing
employee commitment and ultimately gaining a competitive
advantage.
It also works effectively to:
• Inform employees and encourage
their engagement with the organisation
• Highlight the direction and performance of
the organisation for the foreseeable future
• Clarify all expectations
• Quell the grapevine!
Tell • Sell • Consult • Involve
Our team works with some of Ireland’s leading employers
on a range of human resource management projects from
recruitment to learning, from compliance to HR policy, and
from motivation to change management.
We work with our clients to establish what the communication
needs to achieve, and apply imagination, ingenuity and
inventiveness to convey messages using traditional,
technological and innovative visual media.
Marketing
Communication
Creativity HRM
Why do we need Internal Communications?
Internal Communications is about two-way dialogue,
encouraging positive engagement across all levels of your
organisation and cherishing good communications as one
part of your company ethos.
Working with the Kanvas Internal Communications team to
find the most appropriate communications plan for your
team, you will rapidly see the benefits for your organisation
as you
• Build trust and engagement with the plan and its
implementation for the future
• Demonstrate management commitment to staff and
encourage staff engagement with management
• Place the spotlight on company values and objectives
• Increase productivity and thereby gain competitive
feedback
Kanvas Internal Communications consultancy services
include:
• Strategy, objective setting and recommendations
• Communications initiatives on values, motivation
and change
• Sales team training for marketing campaigns
• Feedback and evaluation mechanisms
• Communication focus groups, surveys and audits
• Employer branding and internal marketing
(develop and apply)
• Recruitment advertising
• Roll-out of strategic plans to internal audiences
• Communication initiatives and events (values,
motivation, change)
• Internal employee magazines and newsletters
• Reports and handbooks (EHS, annual reports, etc.)
• Training design (courses, materials, induction packs)
• Online multimedia communication and learning
(e.g. intranets, online training modules)
• Intranets, portals and bespoke web applications
• Compliance and core value programmes
• Online multimedia campaigns
• Human resource communication programmes
At Kanvas Internal Communications, providing a first-class
service to every client is our priority. To this end, we assign a
dedicated project manager to every project, no matter how
small. We consider it hugely important that we establish a
positive, trust-based working relationship with you.
Kanvas Internal Communications operates a team-based
structure which utilises the best skills and talents to meet the
needs of our clients. Our project management approach is
designed to support two main and often conflicting standards;
the effectiveness of the final solutions and delivery on time
and within budget.
Kanvas Internal Communications guarantees one-to-one
service to every client for every project. Following an initial
meeting, you will be assigned a project manager, who is
responsible for all day-to-day activities on the project, is
your first point of contact at all times and will help and
advise you through every stage of your project from start
to finish.
Your project manager will become your sounding board,
working directly with the design team on the conceptual
development and presentation of the initial ideas, ensuring
that work flows smoothly and efficiently between you and
Kanvas Internal Communications, while ensuring that all
deadlines and milestones are achieved.
At Kanvas Internal Communications our five ‘Principles of
Service’ are as follows:
• Every client is served with courtesy and professionalism
• Our project managers are available at all times to assist
and respond to the needs of their clients
• Attention to detail is paramount, across every item
designed and presented by us
• All work is delivered to meet the agreed deadlines
• Feedback helps us grow – we welcome your thoughts on
what we do
Our service promise
“In April 2008, my site was presented with an opportunity to
present at a global meeting. We wanted to create a presentation
that was vibrant, innovative and fast moving which not only
presented the work we would do to hit the final stretch but
also some of the excellent work already done.
The end result surpassed my expectations and the feedback
from the top managers in our company regarding not only the
presentation but the results we had achieved was extremely
positive.
It was a pleasure working with Kanvas on this project and
we will certainly be using their expertise again in the near
future.”
Managing Director
Pharmaceutical
“Our goal was to create a positive, motivating culture
of compliance around our values and standards. Kanvas
creatively attacked the radical changes required by our legal
situation to author materials which influenced our workforce
and positively reflected the ‘tone’ that we needed to create.
Kanvas has kept the ball rolling with a continuing themed
set of materials that have continued to capture the attention
of our employees and from my viewpoint the accolades of
my bosses.”
Ethics and Compliance Director
Pharmaceutical
“Kanvas provided a really well-structured approach to
focus our ideas and I think it really showed in the ideas that
transpired in the afternoon… I’m very confident that some
very good, practical ideas came out of the day and feel I
definitely benefited from a wealth of different ideas which I
am excited about using in the future.”
Sales Representative
Pharmaceutical
“The first project that Kanvas completed for me was a values
workshop to support the introduction of our new values and
company branding. Their approach was both energetic and
creative, and provided us with an array of possibilities. Their
previous experience on similar projects enabled us to really
focus our resources towards our objectives.”
Learning and Development Manager
Pharmaceutical
What our clients say about us
360
°of healthcare understandingbringing together unrivalled media and communications expertise in the Irish medical setting
medical and stakeholder
engagement
Robert Love
t: +353 (0)1 665 0300
m: +353 (0)87 812 8770
contact us
digital media
Julie O’Donnell
t: +353 (0)1 665 0300
m: +353 (0)87 121 4913
meetings and events
Carol Manweiler
t: +353 (0)1 665 0300
m: +353 (0)86 832 6965
public relations and marketing
Andrew Shaw
t: +353 (0)1 665 0300
m: +353 (0)87 752 5445
media planning
Jacqui McNamara
t: +353 (0)1 665 0300
m: +353 (0)86 837 4530
creative and internal communications
Yvonne Farrar
t: +353 (0)21 482 0800
m: +353 (0)86 825 1633
www.mandcgroup.ie