Online CommunicationsFor Nonprofits

Demetrio P. Maguigad, Community Media Workshop

New Media Tools

Channels of communication

Monitor Information

Create Relational Networks

Encourages participation, sharing & collaboration.

Stake your claim in the Social Media Landscape!

Having a plan for your online communications

• 4 Basic Goals

Persuade or SellInformEducateEntertain

Persuade or Sell

• Influence your audience to form an opinion and take specific immediate action.

• Nonprofits should persuade audiences to support their mission.

Inform Your Audience

• Factual information• Gain knowledge of

something and make an action based on that knowledge.

Educate Your Audience

• Provide an experience that will enhance their understanding whether or not it leads to an immediate action.

Entertain

• Appeals to their emotions

• Provides experience that is positive

• Attracts their personal interest.

Successful Online Communications Plans have a priority goal

and use the other three to supportthe main priority goal

Its is directed by your organization’s missionand goals…

Your Organizations Goals

• Programming: Increase attendance• Funding: Raise amount for project• Policy & Social Change: Voting & contacting

local officials in government• Other Goals

Organizational Goal Online Goals

Program Goal: Increase numberof participants in our youthOutreach program.

Facts:Youth participants are Ages 12 to 18

Must have parent or Guardian consent to register

1. Persuade youth and parents to register for program

2. Inform them how they can register, how much it costs, when and where it will take place, etc.

3. Educate them on the benefits of the program

4. Entertain them with story testimonies through video, images and more or perhaps ask former participants to add comments on their experience.

Communicate to Your Audiences:Content & Image Branding

Understand who you are communicating to.

Present your content and image based on your target audience, their cultureand their needs.

Use New Media to create, develop & nurturerelationships with your audience.

Pull your audiences towards your priority goal.

Why is this important to know?This became the new format to allow dynamic content

Blogs…. RSS Feeds… Aggregation… Readers… Comments… Tweeting…Mashups… Networking… etc…

Let’s figure out what all this stuff is…

Wrap Up and Q & A• Plan your work and work your plan.

• Know who you are communicating with and know how to pitch them.

• Understand the tools that will help you with obtaining your goals.

• Take time to process and discover.

Thank You…Keep in Touch!

Demetrio Maguigad, New Media ManagerCommunity Media Workshop

demetrio@newstips.org312-369-7449Tweet: @dmaguigadSkype: criticalcast

Find me on Facebook!

HTML vs XML…A little technical but worth noting!

WEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)

WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)

Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)