Target Audience

Demographic Psychographic Behavioral

Kids, Students, Family, Busy adults

Life style : Mc Rice,SeenisambolBurgher

Kid’s Party

Advertising Objectives

• Perception

• Cognition

• Association

• Persuasion

• Behavior

• Affective

Message to be Communicated

• Product: Quality product with taste.

• Price: At low price (Value for

Money)

• Place: Island wide which has over

300 outlets.

• Promotions: Available benefits and

offerings

ADUMA MILATARASA WIDINNA

Creative Concept

(Conditions Apply)

Media Objectives

Reach

Frequency X

How many heads to be captured

How many time advertisement to be

shown

Media Objectives

Why Reach………

Objective is enhance customer base for 250+outlets

Popular brand name

(No need to remind)

Growth stage in PLC

Media Objectives

How to achieve………

1. Television

ITN Hiru Swarnawahin

iAccording to the

coverage

Punchi

Walaww

a

AtapattamaSri

Gauthama

Viewership

ITN : Punchiwalawwa/

Atapattama

How to achieve………

2. Radio

Media Objectives

Sirasa

fm

Hiru

fm

Sha fm

Peak Time

Sirasa fm- Pirith hours

Hiru fm- DJ Ara &

Pasbara

Sha fm- Bus travellers

How to achieve………

3. Newspaper

Irida Lankadeepa

Sunday Observer

Media Objectives

Daily Newspaper

Weekend Newspaper

X

Media Strategy

• Media Mix

Three Months Advertising Campaign with 70 million budget

Media Types Rs : mln

TV 35

Radio 15

Press 5

Movie Theaters 6

Bill Boards 8

Internet based Ads 1

Total 70

Media Types Channel ProgramsTime

Duration of the Program

Frequency Time

TVITN Punchi

Walawwa8.30-9.00 pm Mon to Fri 1*5=5

1.2 minutes

Atapattama7.30-8.00 pm Wed =2

30 seconds

Sirasa Swapna8.00-8.30 pm

Mon to Fri 1*5=5 1 minutes

RadioHiru FM DJ Ara &

Pasbara7.00-10.00 am

Mon to Fri 2*5=10

30 seconds

PressIrida Lankadeepa

Second Page (half page full color ad, 8*27cm)

Sunday Observer

Second page (half page full color ad,8*27cm)

Media Strategy• Theater/ Movies

Areas - Colombo, Kandy, Galle, Kurunegala

Theaters – Savoy, Impala, Liberty, Empire

• Out of Home Media

Bill boards – Mass classes

Universities

Educational Institutes

Schools

Bus Halt Branding

Distance Boards

• Internet based Advertising