Geetha Shishu Shikashana SanghaRGSSS-Institute of Engineering & Technology for WomenGSSS Centre for PG studies and researchThird Internal AssessmentSub:Managerial Communications

Time: 1 1/2Hours Max Marks: 50

Section A - (2 questions X 3 marks) = 06 marks1. What is a business letter? How it is different from a memo?2. Mention the basic requirements of a good report.3. What is a meeting? What are the different types of meetings?4. Define press release.

Section B - (2 questions X 7 marks) = 14 marks5. What are the essentials of a good business letters?6. Discuss the various components of a long formal report.7. What are the advantages of etiquettes in business communication?8. Explain different types of reports.Section C - (2 questions X 10 marks) = 20 marks

9. Write a letter from Jindal Viajayanagar Steel Ltd, Green House, Torranagallu, Jindal Nagar, Bellary, calling for written test.10. Explain the steps involved in organizing a press conference.11. What do you mean by sales letter? Imagine that you have launched a new refrigerator which has got high efficiency and built in style. Write a press release for for this product, addressing to Times of India, Bangalore-10

Section D - (1 question X 10 marks) = 10 marks12. Global Business Solutions requires smart, young graduates with good communication skills in English for their customer support team. Aspiring candidates must be willing to work in night shifts. Previous work experience is optional.a. Prepare a resume appropriate to this job advertisementb. Write a suitable cover letter for this resume.

Geetha Shishu Shikashana SanghaRGSSS-Institute of Engineering & Technology for WomenGSSS Centre for PG studies and researchThird Internal AssessmentSub:Marketing management

Time: 1 1/2Hours Max Marks: 50

Section A - (2 questions X 3 marks) = 06 marks1. Define product?2. Mention the tools for promotion mix?.3. What is Advertisement? 4. Define e commerce.

Section B - (2 questions X 7 marks) = 14 marks5. Explain the role of labeling in packing?6. Explain the various factors influencing pricing.7. What are push and pull strategies explain with examples?8. Explain the different budgeting strategies for advertisementSection C - (2 questions X 10 marks) = 20 marks9. Explain the different steps in developing effective communication?10. Explain the steps involved in designing a physical distribution system?Section D - (1 question X 10 marks) = 10 marks 11.explain the steps involved in personal selling?