mc quarterly...company, with a new brand to boot. we worked with halma to deconstruct and then...
TRANSCRIPT
Issue 05 Q3 2019
MC Quarterly
A quarterly update of business problems solved through creativity.
Frontier EconomicsFilm and brand NaspersOnline annual reportHSBCFilmLarry Ellison FoundationDigitalHalmaAnnual reportThe halow projectCharity film
Hello,
Welcome to the third edition of MC Quarterly for 2019.
As ever, the work featured in this issue highlights the breadth of clients we serve across our international offices and the variety of projects we’re privileged to collaborate on.
This edition includes two examples of recent annual reports that we have delivered. We still enjoy a leading position in this field, and we were delighted to see our work recognised at the Corporate & Financial Awards in London recently, a great accolade for both ourselves and the clients we serve.
You’ll also find links to a selection of our best thought leadership articles from the last three months.
To keep up to date with all our latest news and views, I encourage you to follow us on LinkedIn, Twitter and Instagram.
If you want to know more about anything you see in this newsletter then please get in touch using the details at the bottom of this newsletter.
Best,
Matt Shepherd-Smith
CEO
BERDXBHK LDNNYCSF
Frontier EconomicsFilm and brand
How do you celebrate 20 years of shaping economics?Frontier Economics marked their 20th anniversary by launching a new brand purpose: Economics with Imagination. To help celebrate, we developed a beautiful book documenting their rich history and a microsite to serve as a living repository for their stories. An anniversary film was also produced to capture their culture and commitment to the field of economics, whist championing employees across their international offices.
See work
© MerchantCantos 2019 |
NaspersAnnual report
Creating value by improving lives2019 has been a standout year for Naspers, with strong growth and dynamic transformation, it achieved its aim of becoming a 100% global consumer internet company. Our print and online annual report brings to life performance and people, adding colour and vibrancy to the group’s ‘creating value by improving lives’ message.
See work
HSBCFilm
HSBC’s got talent Sabrina from HSBC China is one of the world’s best wheelchair Latin dancers. She’s won the Chinese national championships and says dancing brings her relief, liberation and joy. Our beautiful film captures her determination to succeed.
See work
Larry Ellison FoundationDigital
Relaunching a philanthropic foundation
We worked with the Larry Ellison Foundation to help articulate its story and position within the philanthropic landscape. Our website explains how Larry’s success in business has influenced his approach to philanthropy. The design reflects Larry’s personality including his love of traditional Asian art - we commissioned a series of hand painted Japanese cranes as a central brand element.
See work
HalmaAnnual report
How do you capture the DNA of a company in its reporting?By untangling and simplifying the story. 2018/19 marked a milestone for Halma – its first year as a FTSE100 company, with a new brand to boot. We worked with Halma to deconstruct and then reconstruct the entire report establishing a clear structure with balanced content backed by powerful language. The image of a DNA strand reaffirms Halma’s life-saving purpose that binds its businesses together.
See work
SaferThe biggest challenge for highways authorities around the world is to maintain safety on ever-busier road networks.
327 billionmiles driven on UK roads in 2017
38.2 millionlicensed vehicles on UK roads
250+ millionlicensed vehicles on the road in the EU
18 Halma plc Annual Report and Accounts 2019
Operators are alerted in real-time when an incident is detected
ClearWay is effective in all weather and light conditions with a low false alarm rate
Cameras are directed towards the incident
Enhancing road safety and building smart motorway networksProviding a safe environment on essential transport routes is a major focus for Halma acquisition, Navtech Radar. ClearWay technology is now deployed in five continents to tackle issues of safety and traffic flow.
Just one of these patented radar units covers up to 1km of highway and all carriageways. The detection can be configured on a lane by lane basis, in all directions. ClearWay’s intelligent rules-based software automatically alerts a control centre of incidents and issues an alarm within 10 seconds, enabling a quick response as well as alerting other road users to the incident in a timely manner.
Unlike many other solutions, ClearWay is unaffected by adverse conditions, such as poor weather, smoke and bright sunlight. This makes it the most reliable solution for smart motorways and tunnels, significantly enhancing road safety.Navtech’s ClearWay can
be found in the 4.5 km long Mastrafjord Tunnel and the 5.8 km long Byfjord Tunnel near Stavanger in Norway.
19Halma plc Annual Report and Accounts 2019
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Halma’s DNA runs through our business at all levels. It provides competitive advantage and core stability, and allows us to continuously adapt to new market needs.
Our purpose
Our purpose is to grow a safer, cleaner,
healthier future for everyone, every day.
It drives every business decision we make.
It ensures everyone who works with us is focused
on doing those things that make it happen.
Our companies develop technologies which
protect and improve people’s lives. We solve
some of the world’s most pressing issues,
from air quality to food security.
Our purpose defines the three broad
market areas where we operate:
SafetyProtecting life as populations grow
and urbanise, and protecting worker safety.
Environment Improving food and water quality,
and monitoring air pollution.
HealthMeeting rising healthcare demand
as growing populations age and lifestyles change.
We believe these issues are global and long term
in nature. We expect them to support Halma’s
success sustainably for the foreseeable future.
See our business
model
Halma’s DNA
04 Halma plc Annual Report and Accounts 2019
Halma Organisational
GenesThese are the core elements of our business structure and have proved themselves to be fundamental drivers in delivering consistent,
long-term growth. They describe what we will protect while we continuously
transform ourselves.
Purpose drives usOur purpose powers every business decision
we make, from choosing our markets to finding the right talent.
Agility is everythingWe are built to be responsive.
Decision-making is close to our customers. Individual businesses, as well
as the portfolio, can react with speed when market dynamics change.
We bet on talentWe insist on exceptional leaders who
are empowered and accountable to set strategy and grow their own businesses.
Diverse viewpoints on every team help to ensure we don’t miss a thing.
We are global niche specialistsWe are disciplined in targeting high-return,
well-defended global niches in markets with long-term growth drivers. We innovate with cutting-edge technology in these niches and
use our deep application knowledge.
We invest for the futureOur diverse portfolio allows us to take a long-term view and means we can
continue to innovate for the future even as short-term market conditions change.
We are structured for growthIndividual businesses within the Group have
access to our internal and external networks, enabling us to go faster by learning from the experiences of others. Central expertise and capital are available to accelerate organic
growth, which in turn allows us to continue to acquire additional growth and capabilities.
Halma Cultural Genes
These are the unique cultural and behavioural principles that we require, protect and leverage
to effectively optimise our organisational genes and deliver our purpose.
Live the purposeBe passionate about making the world safer, cleaner and healthier. See real problems and
create innovative solutions.
Embrace the adventureContinually grow and change, as individuals and collectively. Challenge assumptions and
see opportunities. Seek insight from all directions and leverage diverse points of view.
Be an entrepreneurBe an owner, risk-taker, visionary.
Transform bold ambitions into reality. Be agile and responsive in the face of constant change.
Be successful through and with others.
Say yes, and…Be comfortable with paradox. Choose Yes, and... to seemingly conflicting priorities.
Build for tomorrow and deliver today. Have stability and constantly evolve.
Enjoy autonomy and eagerly collaborate.
Just be a good personPlay to win, but not at the expense of others. Operate with impeccable ethics, transparency and integrity
in all that you do.
09Halma plc Annual Report and Accounts 2019
CleanerContaminated ballast water can destroy marine life and pose a serious threat to human health.
7,000+marine species are transferred in ballast water every hour of every day
10 billiontonnes of ballast water is transported annually by ships – equivalent to four million Olympic-sized swimming pools
28 Halma plc Annual Report and Accounts 2019
Protecting our oceans by reducing marine pollutionMaritime transport accounts for 90% of world trade. Taking into account the volume of goods that can be shipped on one vessel, it is considered to cause the least environmental damage in comparison to other modes of transportation. It does not, however, come without a cost to the environment.
In addition to crew and cargo, ships can transport invasive species, bacteria and disease through ballast water. Ballast water is taken aboard by ships from the ocean for a number of reasons: to provide greater stability in poor weather conditions or to balance the cargo load. This water is often taken on when a ship’s cargo is unloaded and then later discharged.
At any one time, a container ship can carry 100,000m2 of ballast water, containing more than 10,000 marine and aquatic plant and animal species, and as a result these can travel thousands of miles across the world. Contaminated ballast water can destroy marine life and pose a serious threat to human health. Ultraviolet (UV) is one of the most compact and effective methods of treating contaminated ballast water, eliminating the potential transfer of invasive species.
Hanovia is a world leader in UV disinfectant and chemical reduction technology. They are working with marine specialist Wärtsilä to provide a robust range of ballast water treatment systems and services, specifically designed to meet the requirements of new environmental regulations.
Ballast water is essential for a vessel’s stability and safety, but carries with it thousands of different organisms from one part of the world to another where they can become invasive.
Discharging cargo
Cargo hold empty
Loading cargo
Using UV cleaning technology, ballast water is treated on uptake and discharge to reduce the risk of further environmental harm from invasive species in our world’s oceans.
Loading ballast water Ballast tank full, water treated
Clean ballast water discharged
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Halma plc Annual Report and Accounts 2019
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safer cleaner
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The halow projectCharity film
A charity’s story in its own wordsThis year the London office are proud to be supporting the halow project, a small charity dedicated to helping young adults with learning disabilities to live more independently. We produced a film that features the youngsters describing the impact the amazing project has had on them.
See work
EVCOM Clarion Awards
+ HSBC: Neurodiversity, work and me - Film, Diversity & Inclusion
Corporate & Financial Awards
Ten awards including three golds for our work with:+ DS Smith: Best M&A Communications+ Frontier Economics: Best Unlisted
Corporate website+ SIG Combibloc: Best International online report
Cannes Corporate Media & TV Awards
+ HSBC: Neurodiversity, work and me - Human resources
Awards
Branding a spin-off - how to get it rightAnna Tugetam
The joy of integrationToby Low
The trick to keeping your audience coming back for moreSonal Patel
Read more
Read more Read more
Read more
Read more
Our thinking
Impacting culture: Purpose and values are the domain of CMOsJeff Sindone
Read more
A memorable moment with Sir Jony IveMatt Shepherd-Smith
A virtual reality checkMark McKenna
Thanks.
For more information on any of our offers please contact:
James WilliamsonDirector, Business [email protected]
BerlinToby Low PartnerTaubenstraße 20-22 10117 Berlin GermanyT: +49 (0)30 206 733 807 E: [email protected]
DubaiAdam Fothergill Director, Dubai5th Floor, Gate Village 10 Dubai International Financial Centre Dubai, P.O. Box 506691 United Arab EmiratesT: +971 4 446 6270 E: [email protected]
Hong KongPatrick Eastwood Partner, Hong Kong11 Duddell Street Central Hong Kong SAR ChinaT: +852 3512 5000 E: [email protected]
LondonJames Williamson Director, Business Development16 Lincoln’s Inn Fields London, WC2A 3ED UKT: +44 (0)20 7242 1336 E: [email protected]
New YorkJeff Sindone Partner, New York245 Park Avenue, 14th Floor New York, NY 10167 USAT: +1 212 333 3810 E: [email protected]
San FranciscoAllison Gabrys Director, San FranciscoOne Bush Street, Suite 1400 San Francisco, CA 94104 USAT: +1 415 671 7676 E: [email protected]
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