mcalister's deli (foodservice)

Sandwiches ◆ Salads ◆ Spuds ◆ Service ◆ Sandwiches ◆ Salads ◆ Spuds ◆ Service

Quick-Casual Restaurant

Opportunity

Welcome toMCALISTER’S®!

Mc-143 FranBro.FINAL.sprds Z 6/3/03 4:52 PM

DOWN IN OXFORD, MISSISSIPPI, across town from

where William Faulkner once wrote and John Grisham

now does the same, hospitality is a way of life. You can see it in the

cordial manner of the people. You can taste it in the loving attention

they pay to good foods.

From this rich Southern tradition comes McAlister’s Deli®, a

restaurant concept so unique it has defined a new dining experience.

It’s not fast food. It’s not fine dining.

We call it “QUICK-CASUAL.” It’s a

hybrid of deeply satisfying sandwiches,

salads and overstuffed potatoes served quickly, in a

casual dining atmosphere.

The McAlister’s Deli story is one of opportunity for those who

are looking for a quality franchise investment. A growing number

of individuals are enthusiastically joining McAlister’s in order to—

• Get in on the ground floor of a quickly growing franchise chain

and the restaurant industry’s fastest-growing segment

• Introduce an innovative restaurant concept to their market

• Enjoy the multiple revenue opportunities of McAlister’s,

including dine-in, take-out and catering sales

• Gain the benefits of a streamlined operational system designed

for efficiency and effectiveness

• Build a multiple-unit organization backed by franchise training

and support that was designed with the same thoroughness,

pride and care as the McAlister’s Deli concept itself

*”McAlister’s”, “McAlister’s Deli” and the McAlister’s Deli logo are registered trademarks of McAlister’s Corporation.

Mc-143 FranBro.FINAL.sprds Z 6/3/03 4:57 PM

HEN WE BEGAN OUR QUEST to

make McAlister’s Deli the industry

leader in the Quick-Casual dining segment,

we vowed one thing— we would never lose

the passion to do everything first-rate. We’re happy to say we’ve kept that

vow… and now we’re eagerly seeking top

individuals and experienced chain restaurant

franchisees who have the will and desire to

go only first rate, too…who want to grow

their own futures and add to the proud

McAlister’s legacy!

Philip FriedmanPresident and COO

W

Mc-143 FranBro.FINAL.sprds Z 6/3/03 5:03 PM Page 4

UPSCALE, CASUAL DÉCOR

Customers enter an environment that is both

clean and inviting, featuring an array of vintage

posters and other local decorative items. Even

the marketing messages and point-of-sale

signage enhance the eclectic McAlister’s image.

AN OPEN RESTAURANT LAYOUT

The open restaurant layout is not only designed for customer appeal,

it’s designed to enhance operational and management efficiency as well.

QUICK & EASY ORDERING

McAlister’s ordering is customer-friendly. Guests walk

directly to the front counter and place and pay

for their order, where they are given appetizers

and drinks. They choose a table; soon their freshly-

prepared food is brought to them.

FULL TABLE SERVICE

Roving servers deliver food, provide refills

and suggest additional food and dessert

orders. The entire system is designed to

provide the McAlister’s customer with a

superior, affordable dining experience.

JUSTWHATIS MCALISTER’S“QUICK-CASUAL”?

JUSTWHATIS MCALISTER’S“QUICK-CASUAL”?

Mc-143 FranBro.FINAL.sprds Z 6/4/03 8:53 AM Page 6

THE “QUICK-CASUAL” MARKET SEGMENT

Quick-Casual combines the convenience and value of fast food

restaurants with the quality and variety of casual dining.

Key components include:

• Fresh ingredients

• Food prepared to order

• Better quality than traditional fast food

• Prices ranging from $4 to $8

• Semi-service, in which food is ordered like a quick-serve

restaurant at the counter, but brought to the table like casual dining

• Upscale, comfortable adult ambience

Traffic in the Quick-Casual segment is growing more rapidly than in

either fast food or casual dining. By joining McAlister’s, you join a

franchise organization that already has a head-start on capturing this

market. Sales in the Quick-Casual segment are currently estimated

to be over $5 billion.

WHY IS QUICK-CASUAL GROWING SO FAST?

• Consumers have less time and more money

• Female consumers in particular are growing tired of typical

“burger and pizza fare” and are looking for unique tastes

• More people want nutritional, healthful food made to order

with fresh ingredients

Prepared for McAlister’s Corporation by Coca-Cola U.S.A. Sources: Coca-Cola® Quick Casual Focus Group

(1999), CREST, ReCount, Technomics, Yankelovich

CASUALDININGQualityVariety

FASTFOOD

ConvenienceValue

QUICK-

CASUAL


Today, consumers want more than the same old fast food

burgers, fried chicken and pizza. They won’t accept

unpredictable service and high prices. And they don’t have time

to wait. At McAlister’s, they find a healthy, affordable variety of

foods served quickly in a pleasing, casual atmosphere.

SANDWICHES – McAlister’s offers over two dozen sandwiches,

made-to-order, including favorites from all over the U.S., like the

New Orleans Muffaletta, the signature McAlister’s Club™ and the

popular Memphian® sandwich.

SALADS – McAlister’s answers the demand for lighter, healthier fare

with a variety of fresh salads, including Chef and Grilled Chicken.

SPUDS – McAlister’s overstuffed potatoes are enormous and

delicious, with distinctive variations like Spud O’ le, Veggie Spud,

and— weighing in at about two pounds —McAlister’s own Spud Max.™

TEA – McAlister’s fresh-brewed iced tea—

served sweet or unsweet— is a favorite of our

loyal customers. Soups, appetizers, kids’ items

and gourmet desserts complete the menu.

HIGH PERCEIVED VALUE – With 32 oz. beverages

standard, free refills, and huge food portions (“big food”),

customers appreciate McAlister’s value. And with no tipping,

they appreciate saving the 15–20% gratuity.

WHY CUSTOMERS LOVE

MCALISTER’S.WHY CUSTOMERS LOVE

MCALISTER’S.


“I don’t have a lot of time for lunch, but

the thought of always eating fast food

really turns me off. At McAlister’s, I can

get great food, a real break from my

workday, and not pay a ton of money.

Plus, their food is great, and I can get

something different every time! The

people are so helpful, and they always

make sure I’m having a great experience.

I love to come back in the evenings

with my husband, too. He loves the big

portions … especially the Spud Max™!”

– K. Moore, McAlister’s Customer


The McAlister’s system is made for operational

efficiency, accurate labor and food-cost management,

sales effectiveness, and superior customer service.

FAST AND EFFICIENT OPERATIONAL SYSTEMS –

The McAlister’s ordering system processes and tracks orders quickly

and efficiently, while strategic menu development enables franchisees

to prepare a wide range of items from a limited core of shared ingredients.

NO FRYERS, NO MIXERS, NO GRILLS – McAlister’s avoids

the cost, maintenance and safety issues of fryers, grills, mixers and

other traditional heavy equipment.

SOPHISTICATED INFORMATION SYSTEMS – McAlister’s

register systems provide up-to-the-minute sales and essential manage-

ment data, including detailed labor cost and inventory information.

MULTIPLE REVENUE OPPORTUNITIES – McAlister’s attracts

business for multiple dayparts —lunchtime

through evening. In addition to on-site dining,

restaurants also generate carry-out, catering

and gift certificate sales.

CATER TO CUSTOMERS’ NEEDS –

McAlister’s enables you to land catering and take-out business in

your area with deli and sandwich trays, box lunches and desserts.

We provide all the training, operational, and marketing materials.

WHY FRANCHISEES LOVE

MCALISTER’S.WHY FRANCHISEES LOVE

MCALISTER’S.


“Currently, Saxton-Pierce operates 32

Mazzio’s Pizza® restaurants in Mississippi,

Arkansas and Texas. We were searching for

a second restaurant concept to grow our

company. The McAlister’s concept offered

synergies which complemented our existing

operations. The ‘Quick-Casual’ dining

sector, which McAlister’s falls into, is the

food service sector we feel has tremendous

growth potential. McAlister’s local success,

restaurant economics and growth potential

made the McAlister’s concept attractive

to us as experienced franchise operators.

Operationally, McAlister’s complements

what we are doing every day and offers an

excellent growth vehicle for our company.”

— Kelly Saxton, CEOFranchise OwnerTX and OK


MCALISTER’S FAMOUSSWEET TEASWEET TEATM

J’EET YET?SANDWICHES, SALADS, SPUDS

To build a strong future,

you need a sound plan, the

best tools and a team you can rely

on. The McAlister’s franchise

program gives ambitious franchise

owners the systems, guidance

and support they need to reach

their full

potential

in their

markets.

START-UP SUPPORT

• Site review

• Demographic studies

• Construction assistance

• Architectural plans and blueprints

• Access to architectural and design

consultation

COMPREHENSIVE TRAINING

• Hands-on training in

working restaurants

• Intensive classroom instruction

• State-of-the-art training in all

functional areas

• On-site training at your location

• Refresher training and seminars

MARKETING SUPPORT

• Use of the McAlister’s name

and logo

• Grand Opening planning assistance

• High-quality marketing materials

• In-restaurant promotional programs

• Catering marketing program

• Local restaurant marketing

programs and assistance

• Public relations materials

and assistance

• Menu print management program

EXCLUSIVE PROGRAMS

• Negotiated buying programs

• Vendor management programs

• Proprietary recipes, operating

systems and processes

RESTAURANT UNIT SUPPORT

• Comprehensive operations manuals

• Regular consultation visits by

McAlister’s representatives

• Phone access to McAlister’s

specialists

• Regular analysis of restaurant

sales and performance vs.

system-wide benchmarks

• Password-protected Intranet

ONGOING SUPPORT

• Continuing research and development

• Continuing program enhancements

• Continuing product development

enhancements

• System-wide meetings, workshops

and annual conventions

EXTENSIVE GUIDANCE AND

SUPPORT. EXTENSIVE GUIDANCE AND

SUPPORT.


MCALISTER’S FAMOUSSWEET TEASWEET TEATM

J’EET YET?SANDWICHES, SALADS, SPUDS

“Since becoming a McAlister’s franchisee

in 1999, I continue to be amazed at the

dedication of the McAlister’s Support

Center staff. The McAlister’s training

program and the training department is

exceptional. The ongoing support offered

by McAlister’s has helped me in every

aspect of the business. I have utilized

McAlister’s accounting support, in-service

training on operational issues, and the

regularly-scheduled training programs for

all of my managers. I have never heard the

word ‘No’ from anyone at McAlister’s

when I have asked for assistance.”

— Mark HagwoodFranchise OwnerLouisiana


HE MCALISTER’S FRANCHISE

PROGRAM is all about being the best.We hire experienced, dedicated personnel

to support our franchise owners. We create

quality systems, training and support. And

we provide franchisees with the tools they

need to reach their full potential.

HOW ABOUT YOU?

McAlister’s Corporation is accepting

applications from individuals and experienced

chain restaurant franchisees who share

our commitment to quality, value and

uncompromising customer service. If

you’d like to join our team, fill out the

enclosed application form or give us a

call today. We look forward to talking to

you personally very soon!

T


McAlister’s Corporation

731 S. Pear Orchard Rd., Suite 51

Ridgeland, Mississippi 39157

T: (888) 855-DELI (3354)

F: (601) 952-1138

E: [email protected]

www.mcalistersdeli.com

Sandwiches ◆ Salads ◆ Spuds ◆ Service ◆ Sandwiches ◆ Salads ◆ Spuds ◆ Service


mcalister's deli (foodservice)

Documents

mcalisters customer

mcalisters deli concept

eclectic mcalisters

mcalisters deli logo

mcalisters deli story

casual dcorcustomers

quickcasual dining segment

casual dining atmosphere