mccall portfolio
TRANSCRIPT
Top Tech Trends List Goals: Generate
awareness of IEEE Computer Society as tech information leader
Components: Creation of list, landing page, press release, social media graphics, PR outreach, sources, interviews
Results: Thousands of media mentions/year; placements in Forbes, Wall Street Journal, Barron’s, ZDNet, Baseline, many other tech pubs
CS 2022 Report Goals: Build awareness of
Computer Society’s tech leadership; highlight presidential initiative; generate comments, web traffic, engagement
Components: Create interactive pdf, landing page, press releases, social media graphics, PR outreach, sources, interviews
Results: Hundreds of media mentions in top tech pubs; ongoing outreach underway; continuing interest
Attend Live or Via HangoutGoals: Awareness of Rock Stars brand, attract event registrantsComponents: Set up event, confirm speakers, interactive quiz, landing page, Twitter questions, social sharing, in-person event discountResults: Record attendance for first Hangout, good response to interactive quiz.
Hangout: Feb. 24In-person event:
March 24San Francisco
Hangouts scheduled for…
In-person event: May 12 Raleigh, NC
In-person event: Sept. 23 Austin, TX
In-person event: Oct. 13, Seattle
In-person event: Oct. 27, San Jose
Infographics Goals: Create more
Faceook shares, support Rock Stars event, solidify authority in cybersecurity
Components: Gather info on security threats, create and edit graphic, share on Twitter, Facebook, and with speakers
Results: Double-digit shares and retweets
Shareable Graphics Goals: Increase
social engagement and brand awareness
Components: Create social graphics to promote events and special offers
Results: Hundreds of social shares; big rise in engagement
Computing Now Goals: Build awareness
of Computer Society’s tech leadership; increase traffic to generate ad revenue, create engagement and community
Components: Attract tech bloggers and articles, share on social media
Results: Launched two new channels, 1-3 articles/day.
Newsletters Goals: Build web traffic to
generate ad revenue, engage members, attract new customers, highlight products and services
Components: Highlight articles in Computing Now and other areas of website
Results: High open rates, slowly building web traffic
Press Room Goals: Build awareness of
Computer Society’s tech leadership; communicate news, attract media interest
Components: Write >125 releases/year, external distribution, media pitches, interviews
Results: Hundreds of media mentions in top tech pubs and tier-one media
Website Links http:www.computer.org/rockstars http:www.computer.org/computingnow http:www.computer.org/web/pressroom https://www.facebook.com/
ieeecomputersociety/