mcclure 130 portfolio

7/23/2019 McClure 130 Portfolio

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Emily McClure

Portfolio

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Contact Emily McClure

151 Viking Dr. Apt 103Rexburg, ID 83440

communicatee.wordpress.com

[email protected]

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Table of Contents Flier

Event Ad

Photo DesignMontage

Logos

Stationary

Website

Brochure



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Flier Description: Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic ier layout. Retrieve image

and logo from links on this page. Create a project folder with image, logo and

InDesign document to keep links in InDesign intact.

Date: October 4, 2015

Course/Instructor: Visual Media Cory Kerr

Programs/tools: InDesign

Objectives: We were given content and a rubric of a creative greyscale

design for this event call the Graduate Leadership conference put on by a

specic company. We were given pictures and content, we were given pretty

much free reign otherwise. This was great because it caused us to learn about

the creative process and the programming instead of worrying about creating theactual content.

Process: While creating this design i struggled a bit with learning the

programs and tools. It took me a while to create the design but also to convert

the piece from an InDesign le to a PDF le. I lacked the skills to do that but

thankfully i had good Teacher’s Assistants around me as well as experienced

friends. I loved using the FOCUS principles to go through the design process. It

made me respect it as well as learn more about it.



Come learn how at Vouant Communication’s

annual Graduate Leadership Conference.

Vouant Communications is devoted to helping

tomorrow’s leaders gain essential

leadership skills in the workplace.

During this dynamic three-day semnar, attend-

ees will meet with top executives of Vouant

Communications to discuss breakthrough

leadership techniques, while cultivating at-

tributes of leadership that will market to any

employer.

Conference is available to graduating seniors.

Space is limited.

Graduate Leadership Conference

Do you want to have the compititive edge in businness?

Registration and more information

available at http://www.vouantcomm.com/

October 21st

8 a.m. – 5 p.m.

Lincoln Conventioun Center

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Event Ad Description: Full Bleed Event Advertisement to promote a fundraiser

using Microsoft Word

Date: October 10th, 2015


Programs/tools: Microsoft Word

Objectives: Comprehend image sizing (how pixels and inches work

together) Find, scan and import a high-quality image. Create a full-bleed

design. Choose a color scheme and typeface(s) that work for your message

and audience. Learn to use only Word design features without using any

Adobe programs, including Photoshop.

Process: I found the image and scanned it. I worked on creating a

good context for the image. I found the two fonts and aligned them with key

pieces in the image like the ball and the children. With all of the beautiful col-

oring in the image I tried keep things simple. In the project i used Microsoft

Word, an hp scanner, and pdf2jpg.net/ to convert my PDF into a JPEG File.



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Photo Design Description: This was a photo design assignment using

photoshop. We were given creative background on content because

it was more to teach us about the programming of photoshop as well

as the design principles.



Programs/tools: Photoshop

Objectives: Learn basic photography skills. Choose a color

scheme, take a photo to match those colors, then incorporate the col-

ors into the layout. Use a digital camera to take a quality image, then

download it. Adjust image levels, saturation, color balance, sharpentool on separate layers for NDE (non-destructive editing.) Size and

crop the image, then place on an 8.5×11 page layout. Use layers to

design text, and repeating graphic elements in Photoshop. Print with

full-bleed margins. Trim only 1/8″ (0.125) from all four sides.

Process: The big part of this project was taking good images

and selecting the best one. I went out at dierent times and at dier -

ent locations to try and get an array of dierent pictures to pick from.

I then went through quotes to try and get things that worked for the

project. I found that there was a lot that I could do as far as content.I just had to nd the kind of things that I wanted to do. I found that

once i found an image that i could make a plan around it made the

design process easier. I had time to sketch ideas and create more

than one idea.



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Montage Description: A spiritual montage using multiple images and textures.



Programs/tools: Photoshop and Indesign

Objectives: Use the FOCUS design process with strong focal point

and ow Unify a layout with a consistent theme and dominant spiritual

message Learn to blend two or more images together gradually, using

masks Demonstrate more advanced Photoshop skills for layout with

multiple elements Use a mask to apply a lter to one part of the image Apply

typography principles (titles, quotes, events or scriptures…your choice)

Format type: Legibility; Small copy & Title with varying text size. Theme

word(s) Select good quality images

Process: I had to decide what could be spiritual to me. I had to nd

something dierent that I knew to be true and then design o of that belief.

I believe that the military is one of the most seless things a person could

be a part of. They give up their own safety for each other and their country. I

found that I needed to focus on something specic. I had to pick a message

and that was the selessness they have. I found the images and used masks

to hide the squad from the individual soldier. I used a mask to shade the ag

and to get the white away from the seal. I had to change the opacity on theag and decide which layers to have on top to make it look the strongest

it could. I changed my font and color to make it stronger and work with the

color scheme.



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Logos Description: We were to pick a business of any kind, create three

logos and show the logos in the three forms it could be presented in. These

forms would be classic, grey-scale, and in front of a sold color.

Date: October 31st 2015


Programs/tools: Adobe Illustrator

Objectives: Create three completely dierent, original logos to t a

company or personal image that will appeal to the audience. Do not imitate

existing logos or use previous designs. Market research: gather opinions

from at least ten people about which logo appeals most to them. Use only the

Illustrator tools to create and draw your logos. (No Illustrator pre-fabricated

ares, symbols, etc.. No photos or live-tracing. You may use an image or

drawing as a guide to trace it with the pen/pencil, but delete the image before

submitting.) Rene one logo with variations for color

Process: For this project we focused on adobe illustrator. I went through

and sketched many ideas for my own logo. I found dierent ways to use my

name and symbols that indicated an event. I used shape tools to create many

of my icons with help from the pen tool. I searched the internet for dierent

fonts and then I took elements and pieced them into individual logos. A

balloon, a tent, and a banner. I found that the simpler the design the more I

liked it which is why I chose to rene the banner.



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Description: I created a letterhead and business card for a business

with an entirely new logo. I created this one for my job here and hopefully

that will make it easier to me to create more in the future!

Date: November 8th, 2015


Programs/tools: Adobe Illustrator and InDesign

Objectives: Use the basic tools in Illustrator & InDesign.

Create a new logo to t a company or personal image. Do not imitate

existing logos or use previous designs. Don’t use photos or live trace

Use the new logo to design consistent layouts for a business card and

letterhead. Photos are okay on business card and letterhead as additional

design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trimonly .125. Business card should be 3.5 x 2 and printed above center on a

vertical page. Apply typography rules, keeping small copy. Keep designs

simple with light watermarks and drop shadows and plenty of white space.

Include contact information: name, address, phone, website, and email

on each piece. Use periods, bullets, or spaces in phone number; no

parentheses/ hyphens.

Process: I created the logos through Adobe Illustrator and organized

the rest in InDesign. I loved the content and the situation I was put into. I

had to rebrand the same logo I created before. It was fun.

Stationary



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Description: This week we were assigned to create a website of our

very own. We created the content, the html concept, the logo design and the

web design to match!

Date: November 22nd, 2015


Programs/tools: HTML and CSS

Objectives: Size and optimize an original logo as a .png for a web page

so the long side is 300 – 500 pixels. Write content to describe the process

of creating your logo and how it appeals to a target audience. (Minimum of

200 words. Include rationale for colors, appeal to target audience, design

skills, etc,) Acquire a working knowledge of HTML. (Include all required

tags – Doctype (provided), html, head, title, meta charset (provided), body,

h1, h2, p, ol or ul (with li tags), img, br, and a link to blog) Acquire a working

knowledge of CSS. (Customize the provided CSS provided to format the

HTML to complement the logo design. Change at least the following: The h1text color & h1 background color, font colors for the paragraphs & list items,

the background color, font families and add at least one css comment.)

Identify hex colors to match logo, using Photoshop color picker. Open the

HTML page in a web browser and capture a quality screen shot with .5 inch

margins for printing.

Process: First I went through and created the content on HTML and

created the header. I planned out the links and then pulled colors from my

logo on CSS to create my backdrop and layout for my content.

Website



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Description: Full Bleed Brochure with four images and 250 original

words and brand new logo.

Date: December 6th, 2015


Programs/tools: InDesign, Photoshop, Adobe Illustrator

Objectives: Set up and align a two-sided, folded document. Create

an original, new logo and use it in a brochure. Incorporate quality images.

Incorporate at least four quality images, not including the logo. One should

be clipped in Photoshop and text-wrapped in InDesign so the text follows

the cutout shape of the image. Write at least 250 words of original copy in

at least three paragraphs, headers, and subheaders. Trim for a full bleed

and print in duplex (two-sided) color.

Process: I edited the photos in Photoshop, designer her logo in

Illustrator, and then I put it all together and added the boxes in InDesign.

Brochure

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