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sumber :http://mcdonalds.com.au/about-us/our-storyOUR STORYWHERE WEVE COME FROM

In 1971, we opened our first restaurant in a Sydney suburb called Yagoona. Today there are over780 McDonald's across Australia, with around 85,000 people employed in our restaurants andmanagement offices.

With more than one million people coming through our restaurants every day, it's their trust inour integrity that keeps them coming back. We earn that trust by respecting our customers andemployees, and delivering outstanding quality, service, cleanliness and value (QSC&V).

how we work

McDonald's Australia Limited is an unlisted Australian public company limited by shares. It's afranchise business with more than two thirds of Australian restaurants owned and operated byindividual businessmen and women. The remainder of the restaurants are run by company staff.

http://mcdonalds.com.au/about-us/our-storyhttp://mcdonalds.com.au/about-us/our-storyhttp://mcdonalds.com.au/about-us/our-storyhttp://mcdonalds.com.au/about-us/our-story

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our vision & values

Our corporate values appear in everyday working life and guide our strategic direction andcorporate planning.

We place the customer experience at the core of all we do We are committed to our people We believe in the McDonalds System We operate our business ethically We give back to our communities We grow our business profitably We strive continually to improve

history

In 1954 in the USA there was a milkshake machine salesman named Ray Kroc. Ray received anorder from the McDonald brothers' hamburger outlet in California, and was impressed by theircompany - the menu was simple and cheap but the hamburgers were good; the fries were madein-store; and the shakes were thicker than usual.

Ray made them an offer. "Let me open new McDonalds stores and I'll give you half of one per

cent of the gross sales for the use of the name and the idea."

The McDonald's brothers accepted and Ray opened his first store in Des Plaines, Illinois. Hebegan to build the business by granting franchises to local entrepreneurs.

By 1960, he'd opened 200 restaurants throughout the USA. In 1961 he bought the McDonaldbrothers' share of the business for $3 million and in 1965 the company became the McDonald'sCorporation.

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Today, we've got more than 30,000 restaurants in over 120 countries. Every day, we're servingmeals to more than 50 million people worldwide.

timeline

1955. Ray Kroc opens the first McDonalds in Des Plaines, Illinois.

1957. 'Quality, Service, Cleanliness and Value' (QSC&V) becomes the Company motto.

1959. A new McDonald's opens at a rate of one every five and a half days. The 100thMcDonald's opens in Wisconsin.

1962. The Golden Arches become the company logo.

1966. Ronald McDonald makes his first national television appearance. McDonald's stock islisted on the New York Stock Exchange.

1968. The 1,000th restaurant opens in Des Plaines, Illinois. The Big Mac is added to the menu.

1971. McDonald's Australia opens its first restaurant in the Sydney suburb of Yagoona.

1972. The 2,000th restaurant opens in Des Plaines, Illinois. The Quarter Pounder is introduced.

1974. The first Ronald McDonald House opens in Philadelphia, USA.

1975. McDonalds celebrates its 20th anniversary. The Drive-Thru concept is unveiled inOklahoma.

1978. The 5,000th restaurant opens in Fujiswawa City, Japan. The first Australian Drive-Thrustore opens in Warrawong, NSW.

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1981. Australia's first Ronald McDonald House opens at the Royal Alexandra Children'sHospital, Camperdown NSW.

1984. Ray Kroc, McDonald's Founder and Senior Chairman, dies and Ronald McDonaldChildrens Charities (RMCC) is established in his memory.

1985. Ronald McDonald House Charities becomes a registered Australian charity.

1986. The 9,000th restaurant opens in Sydney, Australia. McDonald's opens its first restaurantnear the North Pole, with the address McDonald's, Santa Claus Lane, North Pole, Alaska.

1990. The world's largest McDonald's with 900 seats opens in Pushkin Square, Moscow. AMcDonald's restaurant opens somewhere in the world every 14.5 hours.

1991. The 150th Ronald McDonald House opens in Paris. McHappy Day is held for the first timein Australia, raising $375,000 for Ronald McDonald House Charities and the Variety Clubs of

Australia.

1993. McDonald's becomes the second most recognised brand in the world. The worlds first

McCafe opens in Melbourne, Victoria.

1999. McDonald's opens its 25,000th restaurant in Chicago, USA. McDonalds Australiasflagship burger 'The McOz' arrives on the menu.

2000. McDonald's is the Official Restaurant of the Sydney 2000 Olympic Games, serving morethan 1.2 million meals to athletes, officials and spectators.

2001. McDonald's celebrates its 30th Birthday Down Under, and the 20th birthday of RonaldMcDonald House Charities in Australia. The McFamily rallies to support those affected by the11 September events through donations of food, services and money. RMHC is named one of thetop 100 charities by Worth Magazine.

2003. The 100th McCafe opens in Australia.

2004. The Happy Meal celebrates 25 years (1979 - 2004). Nutrition labelling is introduced topackaging on McDonalds core menu items - a Quick Service Restaurant Industry First.

2005. McDonald's celebrates its 50th Anniversary on 15 April. McDonald's Australia raisedmore than $715,000 for CARE Australia through its restaurants to provide immediate and longterm assistance to those affected by Tsunami.