According to Forbes Magazine
McDonalds is the worlds 9th most valuable Brand
Brand Building….
HOW ??
Brand growth
HOW??
Challenges….
WHAT ??
WHERE?? Does Brand Stands Now
Building the brand : McDonalds
Food
Menu
Brand
ElementsAdvertising Values
Features of McDonald’s Brand Elements
Memorable
Likable Protectable
Adaptable
ChallengesAggressive expansion
Deviation from core values
Lack of training
Strategy for Revival
of McDonalds
Plan to win New Menu5 P’s
Revitalization of Mcdonalds Brand
Healthy Options
Technological
Developments
Precise Segmentation
Present Condition of Brand
People are
Lovin it
Record
revenue of
27B in 2012Continuously
expanding
globally
Successful introduction
of new products
Changing food habitsUsage of technology
for future growth
Maintaining price value of products
New market segments and customers
RISKS & Opportunities
DISCLAIMER
Created by Shreyas Chavan, IIT (ISM) Dhanbad ,during a
marketing internship, by Prof. Sameer Mathur ,IIM Lucknow.