Team Members :

Unpack McDonald’

s

Q1

How?

Create values

Customer

McDonald’s creating value to it’s customers.

• Personalized order. (eg : w/ or w/o pepper/pickles/sauce/vege etc)

• Relatively different menu for different countries to accommodate to local tastes.

• Wide array of food choices (from burgers to fried chicken, salad etc.)

• F A S T and convenient (drive-thru service)

Q2

Importance

Competency

Capability

McDonald’s Competencies

• McD competes mainly on its food quality and cost-Standardized product-Quality is monitored-Relatively low price/cost-Wide range of product-Economics of scale-Good relationship with supplier-Innovation, updating its Menu

The Capabilities of McDonald’s.

• By using the SWOT analysis, strength of the company shows the capabilities of the company.

• Closely prescribed system, operating internationally established rules and procedures for preparing, storing and selling food.

• It is efficient and productive; and it has stayed ahead of its competitors by being innovative and looking for new opportunities.

• Although it relies heavily on its supplier for fresh food; again, arrangements are carefully planned, monitored and controlled. The in-store systems for cooking and running branches are very tight, to ensure that products and service standards are the same worldwide.

• New product development has utilized all of the group’s resources.

• Developments are planned and imaginative. • Operating in a whole new market where they are

constantly creating new food lines through their franchises such as Big Mac, Egg Mcmuffin and Chicken McNuggets.

• Open up 30,000 restaurants worldwide serving 40 million people every day

• Branches in American hospitals, military bases and zoos; worldwide they can be found in airport terminals, motorway service stations, supermarkets (Tesco), and on board cruise ships and Swiss trains.

• quality food• fast and friendly service

Q3

How?

Create

New Values

Company

Menu –> expend - choice of selectionQuality -> mechanism – monitor operations Idea -> harvest knowledge and experience – improve service

Employee

Performance -> education/Training – learning culture - UniversityBenefits -> performance – awards (recognition, Vacation)Loyalty -> Career life learning opportunity

Cultivate Inner Values – improve service and productivity

New Values

Society

Charity -> “Give back to society, gain recognition” – youth volunteer

Workshop -> Healthy Food campaign – public awareness

Customer

Educate -> educate customers – healthy habitsLoyalty -> “Frequency Card” - LoyaltyLow Cost -> Promotions - ServiceMeal -> All meals – balance diet

New Values

Unpack done