McDonald’sSPACE Matrix, BCG Matrix,

Product Positioning Mapby : Cosico, Jean Michelle V.

Reyes, Yza S.BA 190 - Strategic Management

University of the PhilippinesProf. Mita Angela M. Dimalanta

SPACE Matrix

BCG MatrixGeographic Divisions Revenues Percent

Revenues (millions)

Profits (millions)

Percent Profit

U.S. $8,558.9 33.68 $3,612 50.55International Lead

Markets7,614.9 29.97 2712.6 37.96

High Growth Markets 6,172.8 24.29 841.1 11.77Foundational Markets

and Corporate3,066.4 12.07 (20.2) (0.28)

Total $25,413 100.0 $7,145.5 100

Product-Positioning Map