8/3/2019 mcdonals 1

1/43

July-12-2005

8/3/2019 mcdonals 1

2/43

8/3/2019 mcdonals 1

3/43

Project on Operations

Management

July-12-2005

8/3/2019 mcdonals 1

4/43

Human Resource Management

July-12-2005

8/3/2019 mcdonals 1

5/43

Introduction of McDonalds

History of McDonalds

McDonalds in Pakistan Mission

Vision

Customers perception 4 Ps of Marketing

July-12-2005

8/3/2019 mcdonals 1

6/43

Company Structure

Supply Chain

Recommendations

July-12-2005

8/3/2019 mcdonals 1

7/43

Pioneer in fast food

American fast food take away

restaurant, which is now Global

Convenience oriented features

are:

o

Drive-through windowso Indoor playgrounds

o Inexpensive food,

oQuick service , consistent taste

8/3/2019 mcdonals 1

8/43

Owns 30% of the market share in

the fast food market

Biggest target marketchildren

Slogan

Im lovin it

8/3/2019 mcdonals 1

9/43

Began by two brothers: Dick McDonald

Mac McDonald

First McDonalds opened 1940in San Bernardino

First franchised restaurant opened

1955

8/3/2019 mcdonals 1

10/43

McDonalds Pakistan is part of the LaksonGroup of Companies, a leading businesshouse in Pakistan.

McDonald's Pakistan opened itsdoors in September 1998 at

Lahore.

Presently operating in seven major

cities.

8/3/2019 mcdonals 1

11/43

There are now 20 restaurants in four majorcities of Pakistan

o 9 in Karachi

o1 in Hyderabad

o8 in Lahore

o1 in Faisalabad

o1 in Islamabad.

July-12-2005

8/3/2019 mcdonals 1

12/43

McDonald's mission is to be thecustomers' favorite place and way to eat

with inspired people who delight eachcustomer with unmatched quality,

service, cleanliness and value every

time ...

8/3/2019 mcdonals 1

13/43

To be the best and leading

fast food provider aroundthe globe

8/3/2019 mcdonals 1

14/43

1.Be the best employer for people in eachcommunity around the world.

2.Deliver optional excellence to customers in each

restaurant.3.Achieve enduring profitable growth by

expanding the brand and leveraging thestrengths of McDonalds system

through innovation and technology.

July-12-2005

8/3/2019 mcdonals 1

15/43

Their Culture

Friendly environment

Their behavior

8/3/2019 mcdonals 1

16/43

Taste and quality

Gives smile when entered inMcDonalds

Loyalty with children

J l 12 2005

8/3/2019 mcdonals 1

17/43

July-12-2005

8/3/2019 mcdonals 1

18/43

Since Ronald McDonald wasinvented

The biggest target audience -Children!

McDonalds has a multi-faceted

target audience.

8/3/2019 mcdonals 1

19/43

-Families

-Single people

-Older people

-Children

-Teenagers

8/3/2019 mcdonals 1

20/43

Product

Price Place

Promotion

July 12 2005

8/3/2019 mcdonals 1

21/43

July-12-2005

8/3/2019 mcdonals 1

22/43

Sandwiches

Extra value Meals

Beverages

Happy Meals

8/3/2019 mcdonals 1

23/43

The product features, quality, quantity

Product featuresthink global, act local

Muslim communityHalal McDonalds

Jewish communityKosha McDonalds

Hindu communityVegetarian McDonalds

Product Quality& safety checks are taken

from all stages of production from the farm

to the restaurant ensuring the right quantity

and qualityis produced.

8/3/2019 mcdonals 1

24/43

After a lot of search McDonalds set theprices of their fast foods.

But still their prices are not

affordable for the lower class

people.

8/3/2019 mcdonals 1

25/43

Currently there are 30,000

restaurants in 120 countriesworld wide, 465,000 employees

and serving 50,000,0000

customers daily.

8/3/2019 mcdonals 1

26/43

Mcdonalds advertise its

products through Billboards,through Media, through

Newspapers.

8/3/2019 mcdonals 1

27/43

McDonalds is structured along functionallines. Their Chief Executive oversees fourmajor areas of activity

Operations (equipment and franchising)

Development (property and construction)

8/3/2019 mcdonals 1

28/43

Marketing (sales marketing)

Human Resources (customer services,personnel, hygiene and safety)

8/3/2019 mcdonals 1

29/43

Operations Management Strategies inMcDonalds are being made by top

management. These strategies are implemented in all

franchises under instructions of top

management, which aredistributed to all franchises in

written form.

8/3/2019 mcdonals 1

30/43

There are operations managers in all

franchises that control all operationalactivities.

These strategies impact positively andhelp to achieve the goals.

8/3/2019 mcdonals 1

31/43

Following operations managementstrategies are being implemented by

McDonalds:

Goods & Service Design

Quality Location Selection

Layout Design

8/3/2019 mcdonals 1

32/43

Human Resource

Supply Chain Management

Maintenance

8/3/2019 mcdonals 1

33/43

McDonald's

suppliers play a pivotal role in

its success, providing quality productsat competitive prices.

8/3/2019 mcdonals 1

34/43

http://www.cocacola.ca/http://www.quakeroatmeal.com/http://www.mother-parkers.com/http://www.heinz.com/http://www.minutemaid.ca/en/ihttp://www.saputo.com/indhttp://www.danone.ca/http://www.nestle.ca/http://www.newmansown.com/http://www.mccain.com/

8/3/2019 mcdonals 1

35/43

The major suppliers of McDonalds inPakistan are as follows:

Dawn Breads for Buns

Choudhry Dairy Limited for dairyproducts.

Walls Ice Cream

8/3/2019 mcdonals 1

36/43

Coca-Cola Ltd. for drinks

Pakages for packaging

8/3/2019 mcdonals 1

37/43

KFC PIZZA HUT

Dominos

8/3/2019 mcdonals 1

38/43

The performance of each restaurant ismonitored by Operational Consultants whoare responsible for the performance of upto ten restaurants, both company ownedand franchises.

July-12-2005

8/3/2019 mcdonals 1

39/43

From the team of registered dietitians totrusted suppliers, McDonald's dedicated tomaking you feel good about choosing it's

foods and beverages.

July-12-2005

8/3/2019 mcdonals 1

40/43

High quality is one of our top priorities. Fromour meats to our cheeses, from our freshproduce to our eggs, were committed to

serving you the very best.

8/3/2019 mcdonals 1

41/43

Focus on already existing operationsbefore continuing expansion in order toincrease their profit margin.

Continue focusing on expanding indeveloping countries with increasingeconomies and high populations.

8/3/2019 mcdonals 1

42/43

Add more menu choice and variety topromote healthier lifestyles.

McDonalds also need to work forpromotional improvement.

8/3/2019 mcdonals 1

43/43

Thank

You

http://lovinit.exe/http://lovinit.exe/http://lovinit.exe/