My Name is CAMY. I am an Illustrator and Graphic Designer

Welcome to my PORTFOLIO

Will not bore you with the usual stats. My CV (Curriculum Vitae) will tell you what you need.

Let’s !et ri!ht into the work.

TOP ROWBrand: Philippine Airlines

Campai!n Name: In-Flight Goods Products A!ency: VGrafiks

Year: 2006Materials: Packaging Sample for Pitch

BOTTOM ROWBrand: Walk for Life (NGO)

Campai!n Name: N/A A!ency: VGrafiks

Year: 2006Materials: Branding, Collaterals and Event Materials

Campai!n Name: My Game Is Made OutsideA!ency: Ogilvy & Mather

Year: 2007Materials: Store Window Displays at Greenbelt 3 and Mall Of Asia Stores

Campai!n Name: Delightfully GoodA!ency: Harrison Communications

Year: 2012

Materials: Sample Poster / Packaging

Info!raphic / Brochures / Corporate MaterialsYear: 2014 - 2015Client: Sonepar

The Evolution Of The LED

In the last few years, LED technology has evolved to become a readily acceptable light source for the general market. What used to take years of rigorous testing for a new product launch is now happening in a matter of months. Tighter manufacturing processes, improved thermal management and the evolution from discrete to chip-on-board LED’s result in a lighter, more LɉJHJPV\Z�WYVK\J[�

What will be the Magic Formula ?

2010

$100

$50

$10

$0

2011 2012 2013 2014 2015

Improved Technology has brought down the cost of an LED while still maintaining the same light output.

Cost of a 12W A19 LED over a 6 year span

Decreasing Prices

Drivers for Change

Leaner manufacturing processes resulting in better heat dissipation

and improved economies of scale

Increased interest by consumers

Improved Price Point

New LED quality credentials: Lighting

Facts, Energy Star, DLCA heavy investment in R&D by reputable

manufacturers resulting in

technological innovation

LED Lamps lower the overall cost of energy

and maintenance

RIGHT COLOURRIGHT INTENSIT Y

RIGHT RIGHT performance over lifetime

Di mmingRIGHT Price Point

CAPABILITIES

2008 2015

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Sesco.ca

History of LED

1906

1970s

2011

FUTURE

1960s

Early 2000s

2012

CURRENT

First published study of electroluminescence reported and the LED was born

Violet LED introducedFirst yellow LED introducedA brighter RED LED is developedRed LEDs are incorporated into watches, exit signs and other appliances and signalling devices

Philips announced as winner of the ‘L’ Prize Competition

3,+Z»�ÅL_PIPSP[`�HUK�ZTHSS�ZPaL�VɈLY�LUKSLZZ�VWWVY[\UP[PLZ�HUK�possibilities. Focusing on the outcome and not the output, connected smart lighting can lead to improved well being and performance.

First modern LED, the Infrared LED, developed at Texas Instruments.

LED as a viable light option discoveredRED LED introduced

1995

1994;OL�ÄYZ[�3,+�^P[O�^OP[L�light from luminescence conversion is produced

Bright blue LED is invented - the only JVSV\Y�VM�3,+�[OH[�WYVK\JLZ������VM�P[Z�light output over all temperature ranges

����*�[V����*���HUK�^OLU�JVTIPULK�^P[O�yellow phosphors, leads to the creation of

white LED light output

Companies like Philips invest on improving manufacturing process to

make LEDs a viable commercial product

2006

2007

First light-emitting diodes ^P[O�����S\TLUZ�WLY�^H[[�are produced.

<:�+LWHY[TLU[�VM�,ULYN`�LZ[HISPZOLZ�[OL�º3»�7YPaL�*VTWL[P[PVU�[V�YLWSHJL�[OL���>�PUJHUKLZJLU[�

I\SI�^P[O�H�^OP[L�SPNO[���>�3,+�I\SIA growing number of nations, including Canada

WSLKNL�[V�WOHZL�V\[�[OL�PULɉJPLU[���>�incandescent bulb

LEDs ability to accept digital signals results in better control and products like

[OL�7OPSPWZ�/\L��HSSV^PUN�JVU[YVS�VM�\W�[V����TPSSPVU�KPɈLYLU[�JVSV\YZ�VW[PVUZ��

KPTTPUN�HUK�YLTV[L�VU�VɈ

Dimming manufacturers develop dedicated LED dimmers

9LTV[L�JVU[YVS�MYVT�LP[OLY�H�OHUK�OLSK�Z^P[JO�dimmer to a downloaded APP allows complete

JVU[YVS�VM�HU`�I\SI�Z��PU�[OL�OVTL�MVY�VU�VɈ�KPT�HZ�H�group or independently, with scheduling as well.

No re-wiring circuits, just plug and play!

An ethical approach is fundamental to our business. How we deal with people, with each other, with our customers and our vendors is vitally important to our success. Our long term growth takes into account all our stakeholders and our ethics T\Z[�UL]LY�IL�ZHJYPÄJLK�MVY�YPZR`�ZOVY[�SP]LK�WYVÄ[Z���

Ethics is a slippery slope. Decisions made at every junction KLÄUL�\Z�HZ�HU�VYNHUPaH[PVU�� �-HPS\YL�[V�ZH`�ZVTL[OPUN�UV^�can lead to unethical actions being reported later on. This is why it is important to say something if you see something wrong. Speak to your manager and/or our Human Resources Team. Let them know you don’t agree with what is happening. We will address these issues and report back to the team our corrective actions.

Together, we will create the team we all want!

THE HOW IS AS IMPORTANT AS THE WHAT

Integrated Electrical SolutionsSupplying the electrical professional since 1922

*Valid until March 31st or until quantities last.

Sesco.ca

Spend $25 with Lutron, Panasonic, or Philips and receive aScratch Card for a CHANCE TO WIN $250!

25 Sweatshirts to be Won

3 Gift Cards To Be Won!

“Using Yammer is great because I like seeing what

the other branches are doing. Dixon is like a family

and it’s nice to see the other branches function the

same way. It’s a community and it makes me feel

connected with the rest of the team.”

- Sophie DelongchampDixon Electric Sudbury

“I like Yammer because it keeps me updated on what

is happening with the other Operating Companies. I

also really enjoy seeing the old and new pictures of

people within the Sonepar family. It puts a face to a

name and makes me feel more connected with the

rest of the team!”

- Glenda SeagerTexcan Brampton

“Yammer is a great way to see what is happening

around the company and learn about other employees.

It allows you to get to know people you would not

have the opportunity to meet otherwise.”

- Christine ColeSonepar Ontario Ajax

HAVE YOU JOINEDYAMMER?

SONEPAR ONTARIO GROUP

1. Go to www.yammer.com

2. Sign by using your sonepar.ca email address*

3. Search for the Sonepar Ontario group

4. Request to join the group

5. Take part in the conversation!

* Your Sonepar email is your ÄYZ[UHTL�SHZ[UHTL'ZVULWHY�JH.

If you don’t have one set up, it can easily be created for you by

the Sonepar Canada Help Desk Team at OLSWKLZR�'ZVULWHY�JH.

DIFFICULTIES IN JOINING YAMMER?Contact Vandana Lahar, Sonepar Ontario Marketing Manager

at ]HUKHUH�SHOHY'ZVULWHY�JH

IT’S EASY TO JOIN

We believe in open communication, and want to

empower everyone at Sonepar Ontario to be part of

the conversation! We use Yammer to make these

discussions happen.

What is Yammer? It’s a private business social network

where everyone at Sonepar Canada can connect and

collaborate. All you need is your sonepar.ca email

address to join the discussion. You can like, share or

discuss just like you can on any other social network.

When you join Yammer, make sure you also join

the Sonepar Ontario Group! It’s where the action

happens. All group members can participate in

JVU]LYZH[PVUZ��JV�JVSSHIVYH[L�VU�ÄSLZ��HUK�Z[H`�H^HYL�of what’s going on. Your involvement depends on you.

Join www.yammer.com today!

“I really like Yammer because it allows communication

and updates on a daily basis from people we never see in

person or only see once in a while! It reminds me of what’s

happening in the Sonepar world beyond our doors.”

- Darren MelnykSesco Hamilton

Brandin! /Corporate MaterialsYear: 2013-2014Client: Ilustrado

For Friendster, I was a Digital Product/Sales Designer. Before their 2nd revamp in 2011, we were designing various products (GIF animatics) for seasonal/holidays/greetings. We also handled various web and marketing materials.

I was a creative consultant for GONLA, a travel website company in Indonesia. Which required me to handle a small team of designers, marketing and developers in creating the main website, blog and mobile site.

Illustration Experiment Sample Set 1

Various implementations of products (bag and sweaters) on the illustration samples.

Sneaker Customization(Personal Project)

Year: 2014Shoe Brand / Model: Adidas Stan Smith Velcro

A to Z Personal Project circa 2008

Handdrawn with pens of various weights, scanned and vectorized.Circa 2008.

Close look at some of the details on the letters

Branding & Logo

Branding/Logo design project which is an France-based NGO. This is to provide women the necessary products needed for hygiene, general reproductive health and comfort in a form of a care box to be

shipped with relief goods.

Care Box Packaging samples

Icons pertaining to the contents inside the CARE BOX: Feminine Hygiene Products, treats in forms of

chocolates/sweets, letters from the sponsor of the CARE BOX, medicine and other basic necessities.

A Personal Project

I like to tell stories via Post Its. (Post Its should sponsor me at the rate I use their products on the daily basis.)

Which leads me to this pet project I currently maintain.

Started around February 2015 and more recently (thanks to IG’s new feature to manage multiple accounts on 1 log in) already put up a separate IG page for this insta!ram.com/tinypostitstories and its

official hashtag #tinypostitstories

This is just a small portion of this mini project. It often features myself and occasionally, my husband. Used it as a platform to tell stories, share slices of life and inspirations/moods/funny situations/reflections.

L’Indochine Loves Origamidreamer Collaboration Project

Last October 2015, I released 2 capsule collections of ba!s and pouches in collaboration with a local lifestyle boutique, L’Indochine.

The boutique owners of L’Indochine saw my illustration work via insta!ram and proposed for a special collaboration.

Both were sold out on the first week of its release. It’s now on its 4th (and last) print run, and was recently informed of a 90% ROI. For a first collaboration project with a local artist for their boutique, this is positive news.

L’Indochine is located at SM Megamall Fashion Hall and SM Aura, Taguig.

Press and Instagram coverage

Ayala Malls LovEMall Project (February 12-14, 2016)

Press Launch Give-Aways and 12 Foot Sculpture Art

I was commissioned by Kayo Cosio of ArtBGC/Honeycomb Arts to illustrate some !ive-aways for the launch of their Valentines

Weekend project called LovEmConnectivity for Ayala Malls.

10 hearts were given per artists to creatively fill them in and have to be numbered and signed.

These are signed and numbered with certification. These were given away at the exclusive press launch, Febuary 12, 2016, prior to the

Valentines weekend event on February 13 and 14, 2016.

In addition to that, I was also tasked to do LIVE ART on a 12 foot tall heart statue for Market! Market! Mall.

February 14, 2016 was spent the whole day painting and illustrating a 12 foot high heart statue at the Central Plaza Topiary of Market! Market! Mall, Taguig in line to their Dolce Vita event on that same day. Only 3 pcs of 12 foot heart statues are

assigned for the following Ayala Malls: Market! Market!, Solenad and Abreeza.

It generated heavy foot traffic as well as ‘selfie’ traffic since finishing the installation. This is also for a contest that you have to take a selfie with the heart, write a 10-word love story and get a chance to win a trip to El Nido Cove Resort, Palawan. The

contest is currently on-going as of this writing and the installation will be up till the 5th of March, 2016.

Thank you for taking the time to check out my work. And I hope you like (or LOVE!) what you see and find something cool.

Ma. Camille Francisco-Cabral0929-8351537

instagram.com/origamidreamerinstagram.com/tinypostitstories

cdfrancisco04@gmail.com