Landscape: Mobile Web Applications

Babies ‘R Us:• Touch-enabled menu

options

• User-friendly menu drill-downs

• Simple product browsing - not crowded

1–800flowers.com• Little touch-enabled

functions (feels like a native app)

• drag-to-view menus

• very long menu drill-downs

• page views that do not require refreshing

Landscape: Mobile Optimized Websites

ASOS:• User-friendly menu options

& drill-down functionality

• Easy check-out

• Product browsing is not crowded

QVC:• Not optimized for mobile

(obviously)

• Result: Cluttered pages

Landscape: Hybrid Mobile

Safeway:

• Uses HTML5 web view for customer registration

• Combines with native features for product browsing

Bed, Bath & Beyond:

• Menu drill-down

• Users must drill down very deep to view products – causes high abandonment

• Not aesthetically pleasing

The Opportunity

The Opportunity

Adoption rate of mobile devices & mobile device usage is astounding...

The competition isn’t there just yet...

The ability to market to your current customers around town and in-store...

Every user journey is different and your mobile experience should be custom – just like your brand, your store.