mcpc guerilla style
DESCRIPTION
Making the MCPC conference EVEN betterTRANSCRIPT
Guerrilla co-creation, Bay-style
A45 experiment at MCPC
November 2011
co-creationA radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations.
After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas they’d explored over the last few days.
So we co-created a solution, Guerrilla style:
•We kidnapped 19 willing conference attendees
•Stole 3 sheets of flipchart paper and 5 marker pens from the hotel reception
•Commandeered 1 abandoned conference room for 45 minutes
Here’s what happened…..
We kidnapped a few willing attendees, found an abandoned conference room
Our objectiveInvent ideas for the future of MCPC
MCPC 2012 will be more... Social
Sharable
Active
Surprising
Navigable
Customised
Co-creative
Route 1: MCPC Sorting HatAn app to navigate the maze of choice!
1. Sorts the programme according to your
interests
2. Produces an MCPC itinerary that’s 50%
based on your chosen preferences and +
50% surprise choices
3. Customised materials with content and
sponsors tailored to your interests
4. Social sorting: helps you find people on
similar itineraries
Route 2: MCPC Swizzle-StickCreating a transformational
conference
1. Connects people before, during and
after the event
2. Vibrates to tell you when like-
minded people are close
3. Social presentation rule: 50% pre-
prepared 50% active and improvised
4. Records all presentations and
debates for sharing and follow-up
Thank you!