mcs final (1)
TRANSCRIPT
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Nikhil
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Va ibh av
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Amr ita
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Geen a
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MCS in Mu ltipl exInd us try
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T h e Ind ia n Med ia & E n te r ta in m en t (M&E)
ind
us try Fastest growing sectors in recent times.
India has the second largest population in theworld .
Average Indian's cultural affinity for entertainment
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P roblems faced by M&E in recent
yearsGlobal Recession
Slowdown in the advertising revenues
Fragmentation of the audiences across thecountry and across demographics.
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One of the largest industries in the worldwith more than 1000 movie releases.
Over 3 billion movie goers annually
The industry has witnessed tremendouschanges in the value chain.
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History of Big Cinemas1978
Previously known Adlabs Cinemas
Founded by Manmohan Shetty
Film Processing Unit
Largest cinema chain in India
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200 1
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2005
Early 2005 A processing laboratory, 2 1 cinema screens &select film investments
June 2005 Reliance ADA Group, majority stake holders
Acquired by ADAG
Key player in E&M industry production, distribution,exhibition & post production services
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2007Acquired all properties of Rave Cinemas
Acquired majority interest Malaysia based Lotus Five
Star Cinemas
Signed a deal Phoenix Mills
140 ,000 sq.ft multiplex 1 5 screens & over 4 000 seats
Rebranded Big Cinemas
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Present Scenario
Largest Chain 4 00 screens; India, US, Malaysia, Mauritius
Big Cinema Park in Agra multi-sensory cinema experience(6D show)
Only cinema chain -3D & 6D
Total employees - 6 000
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AwardsRetailer of the Year in Entertainment India Retail Summit
Most Admired Retailer in Entertainment Images RetailAwards 200 7
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VISIONW e may think bigger, we may think faster, but most important of
all we will think better to stay ahead of competition and of our times.
MISSIONTo give a different dimension to the cinema industry not by
just playing movies but by giving an entire movie experienceand through the customer satisfaction become the leader in theindustry.
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HR POLICIESSelection Procedure
Interview
Selection
Offer Letter
W elcome note byHR
Induction
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GENERAL RULES
MonthlySalary
Compensationreviewed
Probationaryperiod
Abide byRules &
regulations
Referencechecks
Sign & submitcopy Medically fit
Resignationacceptance
letter
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C OMP ANY STRU C TUREAnil Arjun(Chief ExecutiveOfficer)
Balaji.G.Mudaliar
(BusinessDevelopm
ent)
PratapPandit
(Marketing)
Balkrish
naPrajapati(HR)
LakshayKalra
(Sr.Executive Ad Sales)
ManishShetty
(DeputyF&Bmanager)
Tushar Dingra(Chief Operating
Officer)
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RESPONSIBILITY CENTRE
A segment of the organization where anindividual manager is held responsible for segments performance
Four types of Responsibility centres
Expense centreRevenue centreP rofit centreInvestment C entre
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EXPENSE CENTRE
T h e ex p en s e c en te r s a t B ig C ine m a s a r e :
Human resource
Maintenance
Set-up
Liasoning
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REVENUE CENTRE
R EV ENUE CE NT ER S AT ADLA BS:
Marketing Department
Food and beverages
Sales
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PROFIT CENTRE
PROF IT CE NTR ES AT B IG C INEMAS:
MultiplexesINV ES T MENT CE NTR E
Top Management
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STRATEGICSTRATEGICPLANNINGPLANNING
BIGCINEMAS
MARKETLEADER
TIER TWOC ITIES
P RAC TIC ALAPP ROA C H
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AT CINEMA
LEVEL
CONTROL SYSTEM
IN THEATREINDUSTRY
SE C URITYSYSTEMS
SE C URITYC HE C K
FOOD &BEVERAGES
BRIEFINGEMP LOYEE
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G O AL SE TT ING
Frequency of carrying out goal settingBasis of the last years performanceSet by the C EO who discusses them with the
C OO of the companyGoals must be RA C G (Realistic, Achievable,C hallenging and Generate revenues)P redicting performance of potential moviesgoals for each month would differ from theother
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Example: Thoda P yar Thoda Magic, LoveStory 2050
Revision of goalsTicket price fixation
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BUDG ET ING
Refers to a list of all planned expenses and revenuesBudgeting in Big C inemas:
Budget is prepared by Top management with
Budgeting team. Top management like C EO,C FO, MD and C hairman finalize the finalBudget.Budget is prepared on the basis of past year performances.Budget is P repared annually and it is revised
quarterly
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MAJ OR F ACTOR SBudgeting in Big
C inemas
Box Office
- Sale of Tickets
C oncessionon food andBeverages
items
Marketingand
AdvertisingP
romotionExpenses
O th e r In co m e
-P o in t of S a le
- Ad v e r tis e m en t
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AUDIT ING
External Yearly - B S R & C o., C harteredAccountants
Internal Quarterly - Mahajan & AibaraAssociates
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Co n td
Income from Exhibition rose by 60% to Rs.2,248.06 millionsOverall net loss of the company was
Rs.297.26 millions primarily on account of expenses related to scaling up, expansionand stabilization of various businessesand interest financing charges
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F INANC IAL R AT IO S
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OPPORT UN IT IES
AND R EC O MMENDA T IO NSDedicated team to look after internationalmarkets.Expenses must be controlledThe average number of screens in India isrelatively lowEntertainment tax exemption
Occupancies may be affected by any major sports events like I P LP iracy
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THANK YOU