#mcsmn 2017 annual conference welcome & update
TRANSCRIPT
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Welcome and #MCSMN Update#MCSMN Annual Conference • December 10, 2017 Lee Aase, Director, Mayo Clinic Social Media Network • @LeeAaseFarris Timimi, M.D, #MCSMN Medical Director • @FarrisTimimi
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Previous six years in Rochester, so we wanted to begin rotating among Mayo Clinic campuses
Why our 2017 Conference is in Scottsdale
Rochester Forecast Scottsdale Forecast
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Longest-Traveling New Members
• Olga Schibli - Switzerland
• Rodolfo Pagcatipunan, Jr. - Philippines
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Shigeo Uehara - Japan
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Dr. David Grayson, New Zealand
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External Advisory Board (EAB Members)
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EAB Members Serving as Expert Consultants• Vicki Bencken
• David Harlow
• Janet Kennedy
• Ahava Leibtag
• Cynthia Floyd Manley
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2017 Mayo Clinic Social Media Highlights
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1. Maximizing General-Purpose Platforms
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2. Enhancing/Extending Owned Platform
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Uniques Views
Mayo Clinic Connect Unique Visitors, Page Views
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Mayo Clinic Connect Badges
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Mayo Clinic Champions Badges
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Opportunities for You
1. Join Mayo Clinic Connect and Become a Champion
2. Try the Champions Newsfeed functionality
3. Watch for MCSMN Badges in your profile (coming soon!)
4. Consider applying our community platform for your initiatives
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3. Social Media Governance
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Rationalizing Specialty Social Media Accounts1. Pre-2017: Established social media management system
(Sprinklr) for all Mayo-branded accounts. Paid for two seat licenses per account.
2. 2018: Advocates responsible for seat-license costs
• Several inactive accounts closed
• Significant budget savings
• Established sustainable model
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4. Nursing Collaboration
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5. Celebrating a Milestone
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Recognizing a Long-Term Contributor, Colleague and Friend
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Congratulations to our newest #MCSMN Platinum Fellow:Cynthia Floyd Manley (@CynthiaManley)
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Enjoy the Conference!