Shiva Keshavan is a winter sports athlete who has represented India in 5 Olympic games so far and is training to represent India for a 6th time in Korea, in 2018. Popularly described as the fastest man on ice, he holds the speed record in Asian championships. He is also the first Indian to represent India in the Winter Olympics.

This year, Team Alcobrew decided to sponsor Shiva in his quest to win gold at the Asian Luge Championship in Nagano, Japan. This feat was achieved despite him suffering a crash while speeding over 130km/h, in which he broke his sled, suffered tendon damage on his left foot, and missed part of the official training. But, Shiva, being a true athlete, took it all in his stride. He was determined to do all in his power to win Gold in

Japan after the disappointment earlier this year, when he was forced to withdraw from the 2016 World Championships due to lack of funds. “I was determined to not let anything deter me from the gold medal this time, so despite all the obstacles I decided to risk everything in the race. I want to express my deepest gratitude to all my supporters and sponsors.”

Mr. Romesh Pandita, MD Alcobrew Distilleries

NewsletterT H E I N T E R N A L N E W S L E T T E R O F A L C O B R E W

MD’s Desk:Dear Friends, On November 8, 2016, 86% of the currency in circulation in our country was made redundant. Notes belonging to the 500 and 1000 denominations were rendered invalid. Although the initial reaction from the business world has been somewhat discouraging, we feel that this bold move taken by the honourable Prime Minister will be positive for the industry, as well as the common man. We believe that the maladies existing today, in the shape of black money and serious issues regarding terrorism will be curtailed to a large extent.

The other area where we may be impacted is GST law. Though a step in the right direction for the country as a whole, we may not be able to reap the benefits of GST since our final products will not be governed by the GST Act. We may get impacted by the said act since there would be certain inputs which will accrue under the GST Act. The impact could result into cost escalation. So, we will have to be watchful and ready with a solution if the situation demands it.

Lastly, I presume that by the time you receive a copy of the newsletter, we will be busy finalising our budget, as we will be rearing to go into the FY2017-18. I would request you all to leave no stone unturned and go the whole hog to achieve the numbers you have targeted for yourselves. We may come across new challenges on a daily basis in our personal and professional lives, but as the saying goes “Tough times do not last, tough people do”.

Let us all, therefore, be tough and gear up to face the challenges. I wish you all the success now and in the future.

Cheers....

Shiva KeShavan –The FaSTeST aSian On iCe

THANK YOU NOTE

ShivaKeshavan5xOlympian’98,’02,’06,’10,‘143xAsianChampion’11,‘12,2016

Dear Mr. Pandita, I would like to express my gratitude to you and all the employees of Alcobrew Ltd. for your kind support, ensuring that I am able to represent India in my quest for the 2018 Winter Olympic Games Thank you and best wishes for the New Year Shiva Keshavan

11 Dec, 2016

Vol.5 • Jan 2017

Karan Singh Magicevent

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SPReaDinG WinGS

OPeRaTiOn Blue

With a footfall of over 1000 guests, this splendid gathering was a resounding success.

16 Nov, 2016

Dec, 2016

MiSS uTTaRaKhanD

Golfer’s Shot Miss Uttarakhand Contest concluded on a grand note with Ritika Bali being adjudjed Miss Uttarakhand in the state level beauty pageant. Swati Kothal and Shruti Pathak were crowned First Runners-up and Second Runners-up respectively.

6 Nov, 2016

Events

MOjO CluB

Golfer’s Shot promotional activity held at Mojo Club, Gurgaon. The event saw a huge footfall of whisky enthusiasts.

25 Nov, 2016

MiSS eaRTh inDia 2016

Golfer’s Shot were also proud sponsers of Miss Earth India 2016. The event was held at The Leela Ambience Convention Hotel.

23 sep, 2016

White&Blue Shelf Display, showcasing at retail outlets at Delhi, Haryana, Rajasthan, Jammu, Uttarakhand, Arunachal, Goa & Daman. More than 1000 outlets were covered under this operation.

White & Blue New Year Promotion at Phantom Club – MG Road, Gurgaon, Haryana.

neW YeaR PROMOTiOn aT PhanTOM CluB 31 Dec, 2016

KluB KinGSTOn

White & Blue promotional activity at Klub Kingston, in Gurugram.

4 Nov, 2016

The Golfer’s Shot promotional event was held at the Army Golf Club. Whisky connoisseurs enjoyed the event thoroughly.

aRMY GOlF CluB 17 Dec, 2016

Golfer’s Shot AV played at Sirhind Club Ltd, in Ambala.

31 Dec, 2016 GOlFeR’S ShOT

SPiRiTz

There was a Spiritz gala event hosted on November 26, 2016, at The Leela Hotel Gurgaon. The event was attended by the titans of the IMFL industry.

26 Nov, 2016

New Year promotion at Country Club Faridabad – featuring Shefali Jeriwala. A Golfer’s Shot initiative.

neW YeaR PROMOTiOn aT COunTRY CluB FaRiDaBaD 31 Dec, 2016

GOlFeR’S ShOT PROMOTiOn

Golfer’s Shot celebrated their succcess with their grand GS Ahata Promotional event.

Nov & Dec, 2016

Through our Golfer’s Shot Influential Programme, we have been able to touch the lives of over 100 employees and their families and we continue to strive to make a bigger difference.

GOlFeR’S ShOT inFluenTial PROGRaMMe Dec & Jan, 2016-2017

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OlD SMuGGleR evenT

An Old Smuggler promotional event was held in The Ancient Barbeque at Gurugram. Scotch connoisseurs were in for a real treat.

24 Dec, 2016

iBiS hOTel – GOlF PROMOTiOn

Old Smuggler and Golfer’s Shot promotional activity at Ibis Hotel.

25 Oct, 2016

Golf Putting Activation was celebrated at Pebble Street, New Friends Colony. This two-day event was a major crowd puller with people in high spirits and enjoying themselves.

Alcobrew launched it’s brands in Goa, in Oct. The venue of launch was La Brise. It was attended by all leading retailers of Goa who appreciated our brands. Currently, our brands are available in more than 400 retail and 250 On – Premise outlets..

GOa launCh 29 Oct, 2016

FUN FACTSWhisky is not the sAMe As WhiskeyTHERE IS SOME DEBATE ABOUT WHETHER OR NOT SCOTTISH DISTILLERIES ARE THE ONLY ONES WHO CAN CALL (SPELL) THEIR WHISKY, ‘WHISKY.’ BUT, THE GENERAL CONSENSUS IS THIS:WHISKY: SCOTTISH ONLYWHISKEY: EVERYONE ELSEFactoid: SCOTS SPELL IT WITHOUT THE “E” BECAUSE THEY BELIEVE MORE VOWELS WASTE GOOD DRINKING TIME.-------------------Whiskey oRiginsTHE VERY FIRST WHISKEY WAS (ARGUABLY) CREATED IN IRELAND BY IRISH MONKS.IRISH WHISKEY IS DISTILLED THREE TIMES, “TRIPLE-DISTILLED,” USING PURE-MALTED BARLEY AS THE GRAIN.ExAMPLES: JAMESON’S, BUSHMILL’S, MICHAEL COLLINS, AND POWER’S.tAste: DON’T EVER SAY IRISH WHISKEY TASTES SMOKY. MALTED BARELY IS DRIED IN CLOSED OVENS, AND IS NEVER ExPOSED TO SMOKE.

PeBBle STReeT – GOlF PROMOTiOn vOChOP CC liFTS hiSTORiC aiKS – alCOBReW CuPAlcobrew,in association with AIKS, besides highlighting the problems of the Kashmiri diaspora of displaced Kashmiris, has taken several projects to empower the community. The cricket tournament was sponsored by Alcobrew to help KP Cricketers to hone their skills and be ready for matching their class with the players at higher levels. Sports activities help channelise the energy of youth in the right direction and for fostering team spirit.

Alcobrew also presented a cheque of Rs 5 Lakh to Kashmir Medical Emergency & Charitable Trust (KMECT) officials on 28th October, 2016. This organisation is working for the less fortunate and under privileged living in the migrant camps of Jammu and other places, who need funds for medical emergencies.

The tournament was inaugurated on 20th November, 2016 at Parade Ground, Jammu, by Prof Amitabh Mattoo, advisor to Chief Minister, J&K. Dr Nirmal Singh, Deputy Chief Minister, J&K, was the Chief Guest at the valedictory function, along with Kuldeep Khoda, Chief Vigilance Commissioner, J&K, and other dignitaries. MLC Mr. Surindar Ambardar and M.K. Dhar, PRO to Chief Minister, distributed prizes among the winners and Runner-up teams.

15 &16 Jan, 2017

In addition to the primary objective of the number crunching exercise for this year’s Sales and Marketing review, we also intended to let the team get out from the routine corporate pressure.

So, we selected one of our upcoming and promising markets of Shillong ( Meghalaya), for its sheer reason scenic beauty which it offers in plenty. This gave the team a fresh perspective and new vigour to look into the volatile market dynamics at a national level.

In addition to the new brand building strategy suggested by Marketing, the Sales team also shared micro level, yet critical best practices with each other. The HR Team also gave a presentation regarding the new policies to be adopted.

After the rigorous brain storming exercise, the team relaxed with drinks and a local market visit to understand the local markets and enjoy shopping.

ShillOnG RenDezvOuS 10 Nov, 2016

CaMPaRi’S RevieW MeeTinG aT aGRa

Mr Brad Timbrel, Regional Director, Asia & Pacific, was in India for a mid-year review meeting.

(Left to Right) Mr. Ashutosh Rajput, General Manager, Campari Brands; Mr. Brad Timbrell, Regional Director, Asia & Pacific, Campari Australia and our CMD, Mr. Romesh Pandita, Alcobrew Distilleries India Pvt. Ltd, visited the Taj Mahal in Agra.

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Employees who completed 10 years and 5 years with the company were facilitated for their noteworthy contribution towards the success of the organisation.

ReCOGniSinG The YeaRS OF TOGeTheRneSS 6 Dec, 2016

Sandeep Pandita Moumita Bhattacharyya

Puran Singh Bisht Krashna Murari

Sukhpreet Singh Anand

Dinesh Dagar

Pyarelal Sunny Kathpal Kuldeep Kaushik

Ashish Arya

Inder Mohan Sharma10

YeArs

Roshan Prasad10

YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArs

Dhiraj Kumar Wadhwa5

YeArs

5 YeArsSubhash Rai

5 YeArs

5 YeArs

‘Human assets’ are the greatest assets of any organisation. Alcobrew strongly believes in this concept. Employees who have completed 10 years and 5 years with the company were facilitated for their noteworthy contribution towards the success of the organisation.

CeleBRaTinG TeaM SPiRiT

Vijay Pal

Vikas RanaR.C. Vashisht

Hitender Sharma

5 Dec, 2016

Lokendra Veer

Jasvinder SinghJasvinder Singh

10 YeArs

10 YeArs

Rajesh Sharma10

YeArs

Vinod Kumar MauryaVinod Kumar Maurya

5 YeArs

5 YeArs

5 YeArs

5 YeArs

5 YeArsManoj Kumar Goyal

5 YeArs

eRP PROGReSS MeeTinG (PROjeCT PaRivaRTan)

Every business needs transformation in its growth journey. Such transformations come through adoption of the industry best practices for process improvement and technology augmentation to have a structured, streamlined and controlled ecosystem. Keeping this in mind, Alcobrew management has initiated its transformation journey through an ERP technology selection.

All business functions are contributing with their understanding of the processes, challenges and needs. Based on our needs and looking at the near future growth plans we shall be selecting an ERP. The ERP Journey brings in discipline and requires a good amount of time during user adoption, post implementation.

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A training programme was conducted on Time Management. A day filled with activities and fun was spent to understand, ‘What is Time Management,’ ‘How to Manage Time,’ ‘What are the Common Mistakes,’ while managing time and how to ‘Say No’ for effective time management. Senior employees from corporate office, factory and sales attended the programme.

TiMe ManaGeMenT TRaininG 19 Nov, 2016

MOveMenTS

Mr. Rajesh kumar MehtaPresident – international MarketingMr. Rajesh Kumar Mehta has joined Alcobrew Distilleries India Pvt Ltd as President – International Marketing, and is responsible for International Sales and Marketing. Rajesh comes with over 30 years of rich experience in FMCG and Alcoholic Beverages in developed as well as difficult and underdeveloped markets. A lawyer by education, he has a keen eye in evaluating the opportunity and potential of markets and is responsible for expanding the distribution network of alcoholic products to more than 40 countries across geographies and has successfully handled International and local level marketing campaigns in many territories across the world.

Mr. sk sinhaZonal operating officer – salesMr. SK Sinha has been appointed as Zonal Operating Officer, Sales, at Alcobrew Distilleries India Pvt Ltd. An Economics graduate from University of Delhi, Sinha has over 27 years of experience in the liquor trade, at various organisations. His past stint includes working with Sab Miller as Sales Head for Western Region; with Kyndal India as Head of Operations, and with Simbhaoli Sugars Ltd as Head of Operations and COO, to name a few. He is married to Seema Sinha and they have a beautiful daughter who is currently completing High School at DPS, Gurgaon. She is a trained Kathak dancer, with a Senior Diploma in Kathak.

Mr. RB singhVice President – WorksMr. RB Singh has been designated as the Vice President – Works, at Alcobrew Distilleries India Pvt Ltd. Singh is a technical professional with over 30 years of rich work experience in manufacturing, quality and projects in the liquor industry. He holds a Masters Degree in Chemistry, Alcohol Technologist, and has also pursued a course in Malt Whisky Production from Heriot-Watt University, Edinburgh. His past experiences include working at senior level positions in various liquor companies like Radico Khaitan Limited, United Spirits Limited, Pilkhani Distillery and Chemical Works, to name a few.

Our Marketing Office was inaugurated on October 1, 2016, with a team of 4 members.

neW BeGinninGS 1 Oct, 2016ChillinG STaTiOn

We have installed 20TR capacity, new chilling plants to chill our Scotch to six degree Centigrade for better taste and smoothness. Now, we have the capacity to easily process 1100 cases in eight hours. Our cold plant requires 28 hours for chilling 600 cases.

Mr. Romesh Pandita completed half Marathon in record time at Gurgaon, on 11th December, 2016. He has been an inspiration for all of us.

MaRaThOn11 Dec, 2016

17-18 Dec, 2016

Phase 2

6-7 Jan, 2016

Role Assessment was conducted in three phases – Yet another step towards people development was taken by Alcobrew. Senior and Middle – level employees from Alcobrew were sent to an Assessment Development Centre for two days. Employees took out time from their busy schedule to attend the two-day programme. Employees from PAN India location attended the programme, which was conducted in three phases – 2nd/3rd Dec’16, 17th/17th Dec’16 and 6th/7th Jan’16.

Phase3

Phase 1

ROle aSSeSSMenT 2-3 Dec, 2016

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THE JOURNEYA part of the whole, unidentified and in communion;Blissful as ever I was when a part of the great ocean.A part of the greatness, uninhibited in the boundless;No individual aims and ambitions, with-out idiosyncrasies was I. Destiny, they call it, that threw me out of gear, away from the ocean;Just over the mountains and into the open sky. The originality lost, in the wilderness of mountains;And from the indivisible one an individual born I was. Change of state they may say, physically speaking so;Out of the great and into an individual one born I was. Fighting against the greatness of mountains cutting through the hazardous pathsWould make me envy my power and the authority I would command. Unmindful always about the truth under the influence of ego and ego alone;Running down the mountains to meet the origin I find a noisy brook born out of a serene ocean.

Arvind Kaul

6 Benefits of Teamwork in the Workplace

1. Fosters Creativity and Learning2. Blends Complementary strengths3. Builds trust4. teaches Conflict Resolution skills5. Promotes a Wider sense of ownership6. encourages healthy Risk-taking

PRoMotes A WiDeR sense oF oWneRshiPTeam projects encourage employees to feel proud of their contributions. Tackling obstacles and creating notable work together makes team members feel fulfilled. Working toward achieving company goals allows employees to feel connected to the company. This builds loyalty, leading to a higher level of job satisfaction among employees.

Teamwork is not just helpful for employees. It benefits the employer in the long run as well. Employees that connect directly with their workplace are more likely to stay with the company, while employees leaving their jobs often cite an unsatisfactory salary. Another common complaint is that their contributions do not seem to matter. Teamwork allows people to engage with the company and add to the bigger picture.

enCouRAges heALthy Risk tAkingEmployees working alone on a project would probably not want to stick their necks out for an off-the-wall idea. If the project fails when working solo, that employee takes the full brunt of the blame. While you may not get full credit for a successful team project, working with other people spreads out the responsibility for a failed assignment.Working as a team allows team members to take more risks, as they have the support of the entire group to fall back on in case of failure. Conversely, sharing success as a team is a bonding experience. Once a team succeeds together, their brainstorming sessions will produce revolutionary ideas without hesitation. In many cases, the riskiest idea turns out to be the best idea. Teamwork allows employees the freedom to think outside the box.

There may be no “I” in the team, but teamwork can still benefit employees on a personal level. Do not allow competitive natures to get in the way of personal growth in the workplace. Instead, understand how to resolve conflicts and trust teammates to contribute their best ideas. Learn from your team members and build on each other’s skills to create more impressive results in the workplace.

For earlier points please refer to previ-

ous issues

SPReaDinG SMileS

We, at Alcobrew, believe in giving back to society and this Diwali, we participated in spreading smiles to school children at Deepshikha.

29 Oct, 2016

I.M. Sharma

Luncheon hosted by our Director Mrs. Veena Pandita and our CMD, Mr. Romesh Pandita, for our corporate team at their Gurugram residence – an annual ritual. The event saw our CMD, Mr. Romesh Pandita, mesmerise the guests with his music while colleagues turned friends.

lunCh WiTh The ChaiRMan

mam lunch

H O W LO N G D O E S W H I S K Y K E E P O N C E O P E N E D ?How long does whisky keep? In theory, almost forever. Distilled sprits won’t spoil or make you sick like milk and they won’t turn to vinegar, like beer and wine.

But, in practice, a bottle of whisky doesn’t last forever (if only!). Once a whisky is opened, exposure to light, air, and temperature fluctuations start to change its flavour.

Initially, that can be a good thing. We’ve all had the experience of open-ing a bottle, tasting it right away, and not particularly enjoying its contents – but then, coming back a month later to taste a spirit that feels much more integrated and cohesive on the palate.

But, what about the long term? Eventually, open bottles of whisky will start to oxidise, losing some fragrance and flavour. Some say bottles should be finished within one to two years, while others say up to five years is allright, as long as you follow these recommendations:

Limit light. Your whisky collection might be beautiful enough to display out in the open, but it’ll last longer if you keep it be-

hind a cabinet door. Many whiskeys are packaged in dark glass bot-tles for exactly this reason. If your bottle came in a canister or box, that

could provide another layer of protection.Limit temperature fluctuations. Room tempera-ture is OK, but try not to go hotter. Basements,

root cellars, or even the bottom shelf in your pantry can all be good places to store your whisky (we know, we know – your collection is anything but bottom shelf ).

Limit oxygen. If you’re trying to keep a bot-tle around for a long time, consider invest-

ing in a vacuum sealer, the kind used by bars and restaurants to keep open bottles of wine fresher, longer.

Store bottles upright. Whereas wine should remain in contact with its cork to prevent it from drying out, stronger spirits will

actually eat away at the cork, imparting off flavours to the spirit and potentially ruining the seal.

Lastly, and most importantly, stop saving that half-full bottle of fancy booze for a special moment! Start making your ev-

eryday more special by drinking that stuff, before it starts to lose what makes it fancy in the first place.

WeDDinGS

Mr. Arun Singh and Mrs. Divya Singh, who tied the knot on December 10, 2016. Mr. Rahul Jain and Mrs. Reetu Jain,who got married on November 23, 2016.

6 Dec, 2016

R.k. Mehta

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Best

Wis

hes

JanuaryDiganta Das 01st Diganta Kumar Borah 01st

Pyare Lal 01st

Sanjay Ambardar 01st

Sarita Devi 01st

Satendra Panwar 01st

Nikhil Bhardwaj 02nd

Mukesh Singh 03rd

Vikram Singh 05th

Dinesh Kumar 07th

Harish Chadha 15th

Sukhpreet Singh Anand 19th

Ravinder Singh 22nd

Ashish Misra 25th

Prem Shankar Prasad Chaudhary 25th

Dharam Singh Rathore 26th

Alcobrew Distilleries India Private LimitedB 246, Florence elite, sushant lok Phase-III, sector-57, Gurugram, Haryana-122002

Email: sanjayambardar@alcobrew.comWork:- Vill : Behra, Distt: sAs Nagar (Mohali), Derabassi 140507, Punjab

Regd. Office:- C-423, sarita Vihar, New Delhi-110076

New JoineesJitendra Kumar 12-Oct-16Yogesh Chandra Pandey 12-Oct-16Yogesh Kumar Kohli 17-Oct-16Vikram Singh Rana 24-Oct-16Diganta Das 24-Oct-16Rajesh Kumar Mehta 27-Oct-16

FebruaryPramod Kumar Sharma 02nd

Amit Das 05th

Krashan Murari 05th

Sandeep Pandita 06th

Amresh Kumar 08th

Subhash Rai 13th

Shatrugan Kamat 15th

Inder Mohan Sharma 24th

HAPPY

Bhupen Barman 01st

Avnish Kumar Shukla 02nd

Rakesh Ranjan 03rd

Manoj Kumar Goyal 07th

Moumita Bhattacharyya 11th

Lokendra Veer Sharma 15th

Vikas Rana 15th

Vinay Kumar Bhagat 16th

Ankur Malik 20th

Nitin Kumar 23rd

Rajesh Sharma 28th

March

Vidhi Sinha D/O – Mr. S.K. SinhaSchool – DPS GurgaonClass – 10th

Year – 2015-2016Result – 10 CGPAAchievement – Completed Senior Diploma in Kathak

Raj Bahadur Singh 2-Nov-16Arun Singh 21-Nov-16Nikhil Khurana 1-Dec-16Samir Nandakishor Rankale 1-Dec-16Ravindranath Thoyyeti 23-Dec-16Vivek Kumar 11-Jan-17

HAPPY

Prepa

red &

Edite

d by M

r. San

jay Am

barda

r

Alcobrew alcobrew.com