mdec fintech conference - the soft space journey

Chang Chew Soon

Founder

Our Journey So Far

Our Regional Foot Print

10 Countries

Thailand|Malaysia|Vietnam|Indonesia

Australia|New Zeland|Singapore

Philippines|Cambodia|Taiwan

20 Operating Sites

Kbank Thailand

CIMB Malaysia

HLBMalaysia

VietinbankVietnam

TbankThailand

SacombankVietnam

NiagaIndonesia

Maybank Malaysia

Maybank Singapore

Bangkok Bank Thailand

SCBThailand

BNZAustralia

BNZNZ

MaybankPhilippines

KGITaiwan

AEONThailand

PaysBuyThailand

MaybankIndonesia

CUBTaiwan

Maybank Cambodia

Established in March 2012

First company in Asia to receive full EMVCo certification on mobile

Remains 1 of the only 2 companies in the world implementing Cloud EMV Processing

EMVCO Technical & EMVCO Board of Advisors

Certified PCI Professional

USD 5.6 million R&D grant from Malaysian Investment Development Authority

Company History & Milestones

Double winner ofBest Startup &

Best Financial

Application

2013Winner of BestStart Up

ASEAN

Winner ofRed Herring

Asia

Top 100

Winner of Global ICT

Excellence

Awards

20142nd Runner up Asian

Entrepreneurship

Award

2015 2016

Named Asia’s Top 100 Fintech

Leaders, NXTBNK

MasterCardBest PracticesCertification

The Economist The Nilson Report

The Challenge

Flexibility In Your Business Model

Staying Relevant

MPOS with mobile devices• Audio jack / Bluetooth /

WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,

PayPass, Quick Pass

1

MPOS without mobile devices• WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,

PayPass, Quick Pass

2Card Acceptance on Gate Gantry• Contactless – payWave,

PayPass, Quick Pass

3

On board Card Acceptance• Chip and Signature• Chip and Pin• Integration to third

party APP

4

Founded 1993, commenced operations 1996 Fleet size: 184 Destinations: 121 Employees: 10,000+ Awards: World’s Best Low-Cost Airline

Online EMV Processing Worked with Visa, MasterCard, Department of Civil Aviation & Acquiring Bank to obtain

all required approvals and certifications All guidelines from the card schemes are fully observed & compliant Redesigned the entire pre-flight, on-board, post-flight process for Air Asia Android Tablets + PAX D210 POS Terminal, fully integrated with Air Asia’s own backend

inventory/invoicing system, passenger record system, blacklist system etc Connection drops are handled gracefully by automating between online & semi-offline

mode

Case Study: World’s First Inflight On-Board Card Acceptance Solution



PayPass, Quick Pass

1


PayPass, Quick Pass

2Card Acceptance on Gate Gantry• Contactless – payWave,

PayPass, Quick Pass

3


party APP

4

RFID Acceptance with Pump Automation• Nozzle reader and RFID

ring• Integration to existing

backend system• Integration to loyalty

card programme

5

Client : Nippon Express Co Ltd

Objective : No cash, credit card fueling experienceAcquirer : Kasikorn Bank

Technology : Soft Space RFIDFleet Size : 100

Live Date : January 2014

Merchant : PTTCountry : Thailand


PayPass, Quick Pass

Card Acceptance on Gate Gantry• Contactless – payWave,

PayPass, Quick Pass



PayPass, Quick Pass

1 2 3


party APP

4




card programme

5Integration to Third Party APP• Chip and

Signature• Insurance

premium payments and restaurant ordering system

6

Case Study: Malaysia’s First Fully Integrated Digital Ordering Platform

Sakae Sushi , established in 1996, listed on

Singapore Stock Exchange

2010 Asia Pacific Brand Laureate Recipient for Best Japanese Cuisine award

Present in Malaysia, Singapore, Indonesia, China, Japan, Vietnam, Philippines, India, Thailand and

US

RM 100 million in Annual Sales

(Malaysia – 23 outlets)

RM 75 million sales in Card Payment (75%)

In 2012, Soft Space built their digital ordering

platform on iPad

Digital ordering platform resulted in a30% - 40% increase in sales

Integration of MPOS

One iPad per table with digital

ordering menu

Sales increased but a huge

queue formed at the counter

when it came time to payment

In 2013, integrated Soft Space’s

touch based digital ordering

menu with the MPOS

application

Complete sales cycle including

ordering, tracking order status,

linkage to the kitchen system,

billing & finally card payment


PayPass, Quick Pass

Card Acceptance on Gate Gantry• Contactless – payWave,

PayPass, Quick Pass



PayPass, Quick Pass

1 2 3

Ticketing Kiosk• Contact and Contactless

capable with PIN entry• Integration to existing ticketing

backend system

8


party APP

4




card programme

5Integration to Third Party APP• Chip and

Signature• Insurance

premium payments and restaurant ordering system

6Integration with Mobile POS Provider• Audio jack / Bluetooth• Chip and Signature• Chip and PIN• Seamless payment flow with

third party POS app and hardware

7

Technology : Dynamic/Morphing QR Code

Objective : To introduce next level security withoutany performance degradation

Usage : Payments, label of authenticity one-commerce goods purchased

Technology : Soft Space Car Park Gantry

Objective : To allow car park operators to accept a wide range of

payments acceptance channel

Usage : Car park gantry, tolls,

vending machines etc

Thank you!

[email protected]

How to steal ATM/Credit Card Pin

Introducing FLIR One Thermal Imaging Casing

What is thermal imaging?

Everything around you either

emits or reflects heat energy

Thermal imaging makes the

invisible world of heat energy

visible to your eyes

Detects infrared energy,

processes thermal image,

perform temperature

calculation, and is very

precise

USD 350

Pin code is

12345

mdec fintech conference - the soft space journey

Small Business & Entrepreneurship