mdec johor ict

Creative Industry Development Fund (CIDF-MCMC)

|Suruhanjaya Komunikasi & Multimedia Malaysia|

20 June 2012

Roslan MohamadActing Senior Director

Content Development and Growth Areas DivisionMalaysian Communications and Multimedia Commission


1. To promote Malaysia as a major global centre and hub for communications and multimedia and for content services.

2. To grow and nurture content as cultural representation that facilitates the

national identity and global diversity.

Roles & function of Malaysian Communications and Multimedia Malaysia (MCMC) in Content Development

as per National Policy Objectives are:

Roles & Function of MCMC in Content Development

Creative Industry Development Fund (CIDF-MCMC)


Objective

To facilitate and encourage Malaysians involvement in the creation and production of highly creative, original and marketable multimedia content for domestic and international markets.

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AllocationA total of RM100 million is allocated for the period of 3 years (2011 – 2013).

i. History iii. Biographyii. Culture iv. Technologyi. History iii. Biographyii. Culture iv. Technology

CIDF - MCMC


Focus Areas

i. Family iii. Biographyii. Education iv. History

i. Education iii. Healthii.Moral values

DocumentaryDocumentary

Animation

Interactive Children Programming

Original Programming Format

Reality TV program based on: i. Talent Search ii. Education

Nation building programming in the form of:i. Drama series ii. Sitcom iii. Telemovie

1Malaysia1Malaysia

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New MediaNew Media i.Portal featuring education or business.ii. Mobile applications for education, finance or comics.iii. Games

i.Portal featuring education or business.ii. Mobile applications for education, finance or comics.iii. Games

ELIGIBILITYCRITERIA

• Applicant must be a Malaysian small and medium sized company as defined by SME Corp with at least 51% local shareholding;

• Applicants receive not more than 2 times of content development fund from other government agencies;

• Applicants are not blacklisted or have records of failure in their past project implementation upon receiving similar grants from other government agencies;

• Applicant’s proposal is in line with objectives and focus areas of the CIDF;

• Government agencies, academic institutions, non-government association, enterprises, partnership and individual are not eligible; and

• The IP shall be owned by the content developers and the content developed has to be new and original.


CIDF - MCMC

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Concept [ 25% ]• Creative & appealing• Unique value proposition• Export potential/universality

Business Potential [ 40% ]• Multiple platforms• Market size• Marketing strategies, potential revenues• Subscribers

Operational Capacity [ 35% ] • Key manpower experiences• Technical & technology knowledge• Strategic collaborations• Financial commitments and investments

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EVALUATION CRITERIA

Concept• Full description of the content’s concept and its unique value proposition

• Focus area of the content ie documentary, animation, original programming format, interactive children programming, nation building programming or new media.

Business Potential• Business model & target market

• Potential revenue & number of subscribers

• Cost breakdown ie manpower, hardware, software,

IP licensing fee, training etc

• International collaborations (if any)

Operational Capacity • Track record (if any), experience & profiles of key manpower

• Project timelines ie trial, launch etc

• Technology & technical arrangements/agreements (if any)

• Strategic collaborations with third party (if any)

• Financial commitments and investment

PROJECT PROPOSAL


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CIDF - MCMC

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SCENEAnimation Programme (Cartoon)

Lampu Ajaib Sdn. Bhd.

13 episodes x 23 minutes 2D animation featuring the conflict to obtain the title “Raja Pahat” in Mayapura .

Aqal & Walid

Zambrood Productions Sdn. Bhd.

13 episode x 23 minutes 3D animation featuring good examples and moral values in Muslim family that is trying to be instigated by antagonist, Red and blue devil.

Tuah

Inapena Studio Sdn. Bhd.

13 episodes x 23 minutes 2D animation tells the story of 4 kids who have super power to protect the world from antagonist characters, Tha, Maq, Koo, Aas and Saa.


Tanya Prof Din (Anda Tau Ke?)

Blue Pipe Studio Sdn. Bhd.

26 episodes x 2.5 minutes 2D animation showcasing an interactive educational information that focuses on Animal Theme. Prof Din will be entertaining viewers with trivia questions through SuperKomputer M1.

Raja Pahat

SCENEProgram Kandungan Animasi (Kartun)

Harimau Malaysia

Beeburpp Studio Sdn. Bhd.

26 episodes x 2.5 minutes 2D animation featuring three friends namely Azman, Lim, Sonia that aspire to bring national football to international level.


Raja Pahat

Aku Budak Felda

Taugeh Pictures Sdn. Bhd.

13 episodes x 23 minutes 3D animation featuring Felda community who live in harmony with various ethnic. The harmony is marred by two gangsters namely Samser and Samsul.

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Creative Enterprise Sdn Bhd

Animated Humour Magazine @ Animag

• Online animated version of Gila-Gila • To develop 12 issues starting from issue no. 1• Easy to watch and listen online• Targeting at readers of Gila-Gila


Mustang Mama Diehard Sports Fan Season 2

a 2D animation series which consists of 26 episodes of animated series starring Mama, the old yet zesty sports-

crazed grandma.

Achievements:• International sales – Japan, Singapore, Russia, Middle

East, Canada, Italy;• Local front - NTV7 and ASTRO Ceria;• Co-produced Boo & Me ! with Kidsco, a UK based

children’s television network. It was aired in 65 countries and available in 15 languages.

• Currently, they are producing the 2nd season of “Boo & Me” series.

INSPIDEA Sdn Bhd


MURASU SYSTEMS SDN BHD

Mobile JawiMobile phone users to compose text, read news and

content in Jawi.

Achievements: • The first Mobile Dhivehi News Reader was

launched with Wataniya, a subsidiary of Qatar Telecom in Maldives in May 2008;

• Launched with local telcos: Maxis, Celcom and DiGi;

• Collaborate with Berita Harian and Harian Metro to offer Jawi News on mobile.

• Has successfully developed Mobile Jawi on iPhone and Blackberry.


Firdaus Maju Sdn Bhd

Alexander Bukan Zulkarnaina 6-episode TV documentary, seeks to dismiss the notion that Alexander the Great is IskandarZulkarnain.

Achievements:• Telecast on Astro Oasis in January 2009;• Collaborate with Celcom to offer mobile video

content;• Book on similar topic went for 5th reprinting and

sold for more than 30,000 copies.


Just Mobile Sdn Bhd

U Play U Winan interactive TV Game Show

that allows the viewers to play mobile games and upload their scores to the TV screen.

Achievements:• Launched with Media Prima

in Dec 2009• Recently, managed to obtain

few contracts for the Fantasy FIFA World Cup mobile content.

• Agreement with Act One, an Italian company to develop iPhone, Android and Blackberry applications

Screen captures of 2 java games


Bill Adam

Animated Mobile Greeting Cards

AMGC offers animated greeting cards with audio and sound for download to mobile phones.

Achievements:• Launched with Celcom, Maxis & DiGi;• Collaborate with Vringo, a US based company to

market in Armenia and Turkey.


Trinity Wizards My MopetzMyMopetz is a virtual pet community that

allows users to socialize with other users as well as create, grow and customize their own pet.

Achievements:• Launched with Maxis• Has close to 40K members and

constantly populating the community.• Exploited to develop a mobile games

platform that is being used by EA and GLU.


(CIDF – MCMC)


Thank You

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minutes 3d26 episodes

minutes 2d13 episodes

inapena studio sdn

episode x