Presented By:Deepak Kumar Omkar Dutta Shashi Kr. Yadav

Inspiring personalities

Parents: Philanthropic, religious minded and follower of Arya

Samaj

After the partition, he came to Delhi having only Rs.1500/- with

him.

follows a traditionally established principle of honouring the

commitments

and serving his customers the pure and quality product.

DEGGI MIRCH WALE

"Give to the world the best you can, and the best will come back to you automatically"

Operation

Procure directly from centre of productionPrimary consideration of uniform tasteRemove intermediariesUses public cold storagesEliminates intermediaries and reducing costs.

Traditional supply chain

Farmer

Village Dealer

Broker

Agent

Shipper

Agent/Broker

Food Processor

Consumer

Retailer

Wholesaler

Distributor

Sole stockist

Regional distribution centers

MDH supply chain

Production

State of art plant @ Delhi, Gurgaon (3), Nagaur (2) and Sojat , SharjahTotal production capacity 30 tonnes. in packets sizes of (10g to 500g).52 different spices available in 140 different packages

Quality control

Raw material is first cleaned, dried and tested with the help of special machinesCarefully grounded into the finished product passing through various stagesAutomatic machines have been installed for this process

Awards for quality

Naoroji Award

'Arch of Europe‘ Award in Excellence in Paris

ITID Excellence Award

Production planning

Aggregate production planning as per availability of raw material and plant capacityEfficient capacity utilization (regulating batch size)Demand driven model (limited shelf life)Committed distribution Network

Inventory control

Seasonal nature of product Average inventory carried by MDH is around six months

Marketing

Standards maintained as food products50% product is exportedUniform standard for National and International marketDeveloping network of dealers around the world

Distribution

50 super stockist 1000 Stockists and over 4 Lacs retail dealersSuper stockist carry 21 days stockNot a single stockist left in last 20 yearsReturn of shelf life expired stock is 0.5%

Brand imageDegi mirchMahashay Dharampal jiRajasthan Red Turban

Sales

INR 1.6 billion turn over.Largest taxpayer in Delhi region.

Conclusion

A true indigenous supply chain role model

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