mdr digital solutions brochure - mdr’s sales and marketing
TRANSCRIPT
Educators, Delivered
MDR Digital Marketing Solutions
Demographics · Firmographics · Individual Data
SocialMarketing
WebAdvertising
DirectMail
Sales SolutionsEmail
Insight
Analytics
THE EDUCATOR UNIVERSE
There’s digital marketing......THEN there’s digital marketing with MDR. What’s the difference? We know educators.
Our Digital Trends Report tracks educator preferences and buying behaviors, delivering unparalleled insight.
At MDR, we’ve applied four
decades of exclusive focus
on the education market to
create multi-channel marketing
solutions that deliver your best
opportunities to reach educators.
Educators Are Online... Are You? Our research shows that educators use the web like everyone else— for work, for home, for family, and for social connection. We know the who, where, and how to reach them:
• Already marketing online? MDR can help you pinpoint the optimum audiences and channels for ROI.
• Considering expanding online? We guide you toward the right opportunities and help you avoid common mistakes.
• New to online? Turbo-boost your direct mail and offline marketing with affordable, targetable, and measurable digital solutions.
MDR web advertising programs reach confirmed educators— by title—wherever they search the web.
Our 4.7 million educator emails allow you to get deep and targeted segmentation with hundreds of selections and titles.
The WeAreTeachers.com web community is a social platform for educators that generates leads for you.
Each MDR digital marketing solution is proven and fine-tuned to the educator market:
The Building Blocks of MDR’s Digital Marketing
Together, they offer a powerful suite of tools that drive results.
Web Advertising That ConnectsMDR’s targeted web advertising solution offers you a unique advantage over other ad programs—to put your products in front of known educators, guaranteed.
Traditional models of web advertising had you choose from a finite number of relevant websites, compete for limited ad space, and then hope your prospect visited those sites.
With our millions of connections to educators each year, MDR gains unmatched insight into their online behavior. Insight that helps you reach known educators by the specific criteria you select—institution, job titles, or household demographics—wherever they go on the web.
• Choose your prospect audience.
• Your ad is served up to those prospects whenever they go on the web.
• As your prospect surfs the web, the ads find them.
• It’s guaranteed reach at an affordable price!
MDR’s exclusive web advertising solution takes your display advertising to the next level with broader reach and precision targeting for high ROI campaigns.
Visit www.schooldata.com for solution details, webinars,
and research reports on how educators use the web.
Contact your MDR Representative at 800-333-8802.
Email Marketing That Delivers MDR is the leader in email marketing to educators because we constantly innovate, monitor educator responses, and learn from every customer campaign. The advantages we offer:
• The largest, freshest pool of confirmed and deliverable contacts—over 4.7 million
• Turn-key, high-capacity deployment services
• Deep demographics for selections and targeting
• Test & Roll your best-performing messages
• Instant access to Hot Leads for immediate follow-up
• Detailed and actionable reporting
• Campaign follow-up trigger emails
MDR’s message testing, triggered follow-up, and deep campaign analytics help you reach more high-potential prospects then ever before.
When Teachers Get Social, You Take the Lead WeAreTeachers is an online social and business community that provides a credible option for marketers who want to build relationships and awareness with educators.
WeAreTeachers helps companies dramatically expand on their direct marketing results and generate more new leads, more quickly:
• MDR’s world-class email database helps to generate highly targeted, qualified leads for follow-up.
• Engagement strategies build brand awareness.
• Built-in tools drive traffic to your branded content.
• Viral marketing expands exposure to Facebook, Twitter, and other social media channels.
• Established social media platform offers instant, measurable results.
WeAreTeachers delivers an average of 1,600 highly qualified leads at the end of a typical program—from teachers who submit grant applications, voters who opt-in to receive further information, and click-throughs from your emails.
Visit www.schooldata.com for solution details, webinars, and research reports on how educators use the web.
Contact your MDR Representative
at 800-333-8802.
MDR Digital Marketing Solutions Whether you’re a pro at online marketing or just getting started, MDR combines our knowledge of educators with Digital Marketing Solutions that will power your program to better targeting, better measurement, and better ROI.
Learn More
Get Started
www.schooldata.com
800-333-8802
Demographics · Firmographics · Individual Data
SocialMarketing
WebAdvertising
DirectMail
Sales SolutionsEmail
Insight
Analytics
THE EDUCATOR UNIVERSE