me top50 2013

2013Celebrating British mobile content

Silver Partner Silver PartnerPlatinum Partner

2013

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Welcome to the MobileEntertainment Top 50 MobileInnovators reception...

Now in its third year, ME'sTop 50 Mobile Innovatorsproject has become a keycomponent of theindustry. The UK marketis surging – just look atTech City – and wewanted to gather aspiringBritish entrepreneurs in

one room to celebrate their genius with anexclusive social gathering.

It's amazing to be in a position that canhelp young businesses receive recognition fortheir achievements, and hugely rewardingwhen we see how appreciative they are tosecure a slot on the list. A number of startupshave sealed a place in the Top 50 for a secondand third year, demonstrating the high levelof innovation that continues to take place inestablished businesses – which is key tosurvival – while there has also been a bundleof new companies making the 2013 line-up.

We've had a great response to this year'sassembly, who have taken creativity to newheights, with some of the new players inareas, such as: social, photos, payments, gamesand devices. Angel investor Russell Buckleygave an inspirational speech in 2012 andtalked about KFC’s Colonel Sanders – you hadto be there. Video games veteran PeterMolyneux, who has experienced wild successwith new mobile studio 22 Cans, will offer hisexpertise to guests at this year's champagnereception, which is supported by partnersGrant Thornton, Dentons and IMR Executive.

Congratulations to you all!Zen Terrelonge

Deputy Editor, Mobile Entertainment

Top 50 Mobile Innovators Wednesday, September 18th 201330 Finsbury Square, London, EC2P 2YU

The judgesME would like to thank its esteemed judges, whoadmirably endured the white-hot temperature of aLondon pub this summer while debating the nomineesfor the ME Top 50 Innovators list. They are:

� Alex Haffner, senior associate, DentonsAlex specialises in mobile content services for global lawfirm Dentons.

� Graeme Ferguson, board adviser and investorHaving worked at Vodafone as director of globalcontent for five years, Graeme knows development.

� Helene Panzarino, growth manager,GrowthAcceleratorHelene works with companies of varying sizes and helpssecure access to that all-important funding.

� Ross Wellby, director, IMR ExecutiveRoss guides big brands and startups alike on the bestway to recruit star employees.

� Russell Buckley, investor and government advisorRussell left Admob, which Google bought for $750m in2011, and has become an angel investor.

� Shashi Fernando, investor and founder of Boppland Juper. Director of Prism DigitalSince selling Saffron to HTC for $48.5m, Shashi hasapplied his business savvy to investments in apps,photography, recruitment and more.

� Steven Leith, Grant Thornton UK LLPSteve leads the early stage media and tech team forbusiness and financial adviser Grant Thornton.

� Richard Hancock, chairman of MobiForce andpartner at Argent Mayfair Private EquityRichard has spent more than 30 years in marketing andbusiness development. He held senior positions at Zedand PlayPhone and now works in investments.

� Katy Phillips, publisher, Mobile EntertainmentTells the ME team what to do.

� Tim Green, associate editor, Mobile EntertainmentUsed his handsome beard to secure order.

� Zen Terrelonge, deputy editor, Mobile EntertainmentBlame me if personal/company profiles are wrong.

Platinum Partner Silver Partner Silver Partner

2013

Follow us on Twitter at @MobileEntBiz04

Legal representation is paramount when developing innovative technology and AlexHaffner, a senior associate at global law firm Dentons, explains how the firm’s technology,media and telecoms division has been helping startups prepare for the future.

With such a widespreadfocus globally, howimportant is the UK to

Dentons?We describe ourselves aspolycentric, so the idea is that wedon't have a specificheadquarters in the UK, US oranywhere else, with therealisation that many of ourclients operate on aninternational basis.Obviously, UK mobile companieshave aspirations to roll things outglobally, while the UK is also a keymarket for foreign companies.

Who are you working with?We've worked with Nokia formany years, while Essence Digitalis a successful digital advertisingcompany that we've seen growhugely. At the other end of thescale, Veoo is an aggregator in themobile premium rate/paymentsspace that has grown at a rapidpace since it started out two yearsago. We work hard to makepartnerships as effective forsmaller companies as we do forlarger companies.

How exactly do you assistclients?Our ideal is to start withcompanies at their inception andhelp them along their journeyfrom when they're a startup to,hopefully, exit. We believe that'swhy we're different. Frankly,innovation comes from the

entrepreneurs and that's wherethe most interestingdevelopments tend to take place.

Do you think that the legalsystem is at the front of anentrepreneur's mind?Employing lawyers probably isn'tthe first thing that companiesthink about, but getting the legalside of things straight at the startcan help when it comes togetting outside investment,especially if prospective problemsare nailed from the beginning.

Can you offer an example?A startup needs to make suretheir intellectual property isprotected and that they have key

contracts in place. Investors areobviously looking at a company'sideas when they come in, butthey also want to know thebusiness is robust and has keythings in place to secure itself.

What's usually the first plan ofaction?Putting the right building blocksin place to help them later on. Weencourage clients to think long-term and plan their path to exit.

Law is a building tool

Dentons has 2,500 lawyers in 52countries and houses a tech, mediaand telecoms division. It is a silverpartner of the ME Top 50 MobileInnovators project.

Alex Haffner, senior associate at Dentons

grant-thornton.co.uk

© 2013 Grant Thornton UK LLP. All rights reserved. Grant Thornton UK LLP is a member fi rm of Grant Thornton International Ltd (GTIL).GTIL and the member fi rms are not a worldwide partnership. Services are delivered by the member fi rms. GTIL and its member fi rms are not agents of, and do not obligate, one another and are

not liable for one another’s acts or omissions. Please see grant-thornton.co.uk for further details.

Disruptive technologies, massive shifts in consumer trends, and a signifi cant

fl ow of risk capital in an eff ort to not only be seen, but be seen fi rst, are

presenting opportunities and challenges for companies in the sector.

Many fast growing media and technology businesses may be early stage, but

they are very quickly tackling complex challenges fuelled by rapid expansion.

Founders have to deal with the pressure of transitioning from founder to CEO

in record time – they often do so with minimal support networks from outside

the business – in both a personal and business context. Transition is diffi cult

when the business around you is changing, expanding, pivoting, hiring, and

developing in multiple directions. The way in which a business articulates

vision, positions it’s product and communicates it’s strategy is key in realising

it’s potential. Providing that support, making those connections and unlocking

that potential for growth is something we see as core to the way we help our

clients.

Now, more than ever, media and technology businesses need assistance from

advisers, dedicated to the sector, to help them achieve their objectives.

At Grant Thornton, our TMT team combines technical expertise with the

intuition, insight and confi dence gained from over 20 years of advising the

sector and a deep understanding of our clients.

For further information please contact:

Steven LeithHead of early-stage TMTT 020 7728 2868E [email protected]

Liz BrionTax Partner - TMTT 020 7728 2326E [email protected]

Top companies need top advisers.

All your industrymarketing in one hit

FOR MORE INFORMATION ON ADVERTISING AND SPONSORSHIP CONTACT KATY PHILLIPSTEL: +44 (0) 1992 535647 EMAIL: [email protected]

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Mobile Entertainment is the world’s premier media channel for the mobile content industry. Every day we report the latest news,views and analysis from this dynamic sector. Quite simply, we’ve got the attention of every mobile content exec on the planet. MEbrings this diverse audience together through its market-leading website, email service, mobile apps, mobile internet site, awards

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2013

Do you feel thattechnology and mediaare distinctly different or

are they one industry?Every business has differentneeds and requirements, evenwithin the same sector, but thereare some parallels and crossoversbetween the two. We're dealingwith traditional media companiesthat are publishing print titlesand they're grappling withtechnology to deal with thethreat and opportunity of digital,so tech is paramount to them.

Why do you think the mobilebusiness has exploded sodramatically in recent years?It boils down to access andtechnology really. It's an excellenttool with which businesses canreach an enormous consumerbase, while the latter increasinglywant to be able to access contentand information at any time.

What type of companies do youwork with in terms of theirbusiness model and size?Size isn't necessarily a criteria forus when we consider ourrelationships with businesses.What matters most for us are thepeople behind the business, theidea they've created and themodel they've adopted to bring it

to life - ambitious, dynamiccompanies that have thepotential and appetite forgrowth. We've helped companiesgo from pre-revenue to an IPO.

What innovations of theirs havestood out for you?At a very high level, theinnovative ways in whichcompanies can pivot and changetheir business model toaccommodate the direction of aparticular vertical is impressive.That said, it's easy for companiesto get distracted by short-term

fluctuations and lose sight oftheir longer-term ambitions; it'simportant to have an adaptableand flexible business model that'scapable of capitalising on currenttrends, but supported by anoverarching vision and strategy.Educational innovations arepretty amazing, particularly whenyou see things that couldpotentially change the waychildren can learn and develop.

Helping unlock growthin tech


Grant Thornton UK LLP is theplatinum partner of ME’s Top 50Mobile Innovators project.

Steven Leith, who heads up the early stage media and technology team for business andfinancial adviser Grant Thornton UK LLP, explains the importance of instilling creativity andagility as key attributes for early stage businesses.

Steven Leith, head of early stage media and technology at Grant Thornton UK LLP

2013


Whereabouts is yourbusiness coming from?We're born and bred in

the UK, but just 25 per cent of thebusiness takes place here and therest takes place globally. In termsof global breakdown, 60 per centof revenue comes from Europeand 20 per cent from North andSouth America and 20 per centfrom Asia and Africa.

How has your business modelchanged over your nine yearsof operation?Mobile content as a category haschanged beyond all recognitionsince we started the company. It'smuch broader now and anecessary part of the digitallandscape as a whole, so we'vemade the move to specialise indigital across the board. Mobile is just one channel thatbusinesses use to reachconsumers, so the need for solemobile specialists is reduced andwe tend to find that people wanta digital specialist with a heavylevel of mobile in there, so we fitthe bill perfectly.

And has that affected the typesof hires you make?Back in the day, people onlywanted to appoint mobilespecialists, but they're nowlooking to thicken up their blooda little bit. For instance, a mobilemarketing agency may wantsomeone with a wider digital

background rather than a solemobile specialist.

Are there any sectors in theindustry that stand out in termsof mobile and digital hires?Brands are dominating muchmore than they used to. In fact,they tend to be the ones drivinginnovation by bringing mobileinto the brand and doing creativethings through it. There is anenthusiasm to keep more andmore in house.

What are common strugglesthat companies have in termsof mobile?Brands and retailers tend to findrecruiting in mobile hard

because it's such a dynamicmarket that moves really quickly,while they're used to taking theirtime over recruitment. I also think it's more difficultwhen you recruit someone forthe first time, so selecting theirfirst mobile employee meanstaking a leap of faith becausethey don't know what a goodone and a bad one looks like. Wetry and help with that process toreduce risk.

Take a leap of faith

IMR Executive is a digital recrutimentspecialist that supports Europe, theAmericas, Asia and Africa. It is a silverpartner of ME’s Top 50 MobileInnovators project.

Ross Wellby, director of IMR Executive

Ross Wellby, director of digital employment agency IMR Executive, reveals how brands arekeen to adopt the technology and what key innovations it's witnessed, while explaining whymobile recruitment can be tricky.

Meet Dentons. The new global law firm created by Salans, FMC and SNR Denton.

As the mobile sector continues to grow, and new business models evolve to tap into market opportunities, clients need lawyers who understand the marketplace and can offer help and advice along the way.

Clients use Dentons to provide legal support at all stages of the business life cycle, including

Dentons is a global firm driven to provide a competitive edge in an

clients benefit from more than 2,500 lawyers and professionals

offer creative, dynamic business and legal solutions.

For further information please contact:

Ingrid Silver - T +44 20 7246 7483 [email protected] Alex Haffner - T +44 20 7320 3802 [email protected]

© 2013 Dentons. Dentons is an international legal practice providing client services worldwide through its member firms and affiliates. Attorney Advertising. Please see dentons.com for Legal Notices.


Sector: Gameshttp://www.22cans.com/

22Cans

Gaming veteran Peter Molyneux's20-person strong 22 Cans waslaunched in March 2012. Thecompany experienced wildsuccess with the November 2012-launched 'Curiosity – What’sInside the Cube' social gamesproject, which required players tocollectively hack away at theshape from their phones andaccess the centre for a prize. Thewinner entered the core in Marchand will receive revenue from 22'scrowd-funded Godus title.

Sector: Mobile webhttp://51degrees.mobi/

51 Degrees.mobi

51Degrees.mobi’s goal is to ‘makethe mobile web work’ throughdevice detection, which matchesover 5m devices per second,optimisation and analytics tools.The firm is doubling its reachevery six months and serves oneper cent of the world's websitesglobally – that’s equivalent tomore than 750,000.

Sector: Advertisinghttp://www.admoda.com/

Admoda

Admoda is still funded by profitrather than outside interferenceand believes text and banner adsare important to mobile. Thatsaid, the company embraced richmedia this year to supportexpandables, videos, galleries, livechat, mapping and social mediato build on the billions of ads itserves each month. Clients werealso treated to a new campaignmanagement and statisticsinterface in the summer.

Sector: Gameshttp://antixlabs.com/

Antix Labs

Antix unifies gaming with a cross-platform design that lets usersplay on smartphones and tablets,but also PCs, TVs and set-topboxes. The design means gamerscan continue playing on screensthat suit them and developers getmaximum exposure of their titles.Indonesian OEM SpeedUppreloaded the Antix Game Playerstore on its tablets this year, whileother Antix deals includePopCap’s Plants vs Zombies, VerosDigital, Lotus TV, and Toshiba.

Sector: Augmented realityhttp://blippar.com/

Blippar

Blippar seems to be the go-to-solution when brands want tosmother their marketing inaugmented reality. Over the year,the company has worked withhuge names including AnneSummers, WKD, Westfield, andLondon Underground. Havingrecently celebrated its secondbirthday, Blippar revealed itssolutions have been used by 750brand partners and three millionusers to generate 18.5minteractions.

Sector: Commerce/serviceshttp://boppl.me/

Boppl

Nobody likes queuing, least of allwhen hungry or thirsty, so Bopplis designed to solve the issue. Thecompany has partnered withvarious eateries and drinksestablishments to allow users ofits app to peruse the menu, thenorder and pay from their phoneswithout having to leave thecomfort of their seats. Beyondthat, the app is designed toencourage loyalty, with usersreceiving freebies in exchange foranswering surveys.

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Sector: Educational appswww.brainbowgames.com/

Brainbow

The Brainbow team comprisesstaffers from Google, Amazon,Playfish, and EA, meaning they'rewell placed to know the value ofmobile games. The developer'sideals look to blend gaming withhealth and education, and itsecured funding in April this year.More recently Brainbow caughtthe attention of Facebook andbecame one of the pioneers of itsmobile games publishingventure.

Sector: Transporthttp://citymapper.com/

CityMapper

London can be a hellish city tonavigate, regardless of whetheryou're a local or tourist, withUnderground signal failures, slow-moving pedestrians and wildcabbies just some of the manyobstacles to face on a daily basis.Given that, Citymapper isdesigned to simplify the journeywith live transport updates forbuses, tubes, trains, and Borisbikes, all of which comescomplete with mapping guidesfor ultimate transparency.

Sector: Payments/ticketinghttp://www.corethree.net

Corethree

Corethree provides mobilepayments and ticketing solutionsto the transport industry for over150m annual journeys providedby various UK bus operators. Overthe year, the company hasproduced apps for PlymouthCitybus, Brighton and Hove andMetrobus, each of which comeswith a wallet solution that allowsusers to store details and pay withany debit/credit card or majorprocessor, such as WorldPay andPayPal.

Sector: Socialhttp://didlr.com

Didlr

Wapple has conquered the webworld and seemingly felt inclinedto diversify with the launch ofDidlr, which it describes as'Twitter with pictures.' DrawSomething may have risen and felldramatically, but Didlr's drawingconcept for Android, iOS andWindows Phone – and the web –encourages users to 'didl'anything they like and share withfriends across social networks,email, text and, of course, Didlritself.

Sector: Paymentshttps://dropletpay.com/

Droplet

Droplet is the mobile wallet appthat lets users stash cash on theirphones and send funds to friendsor businesses without charge.Meanwhile, developers can lacethe technology into their ownapps, and Droplet offersbusinesses bespoke solutions fora fee and also profits fromconsultancy. It's currently in beta,and transactions can be madewith partners in its nativeBirmingham or London.

Sector: Social/photoshttp://eventstagr.am/

Eventstagram

Instagram has more than 130musers and Eventstagram sensedan opportunity to make the mostof such a strong user base,delivering a solution thataggregates photos taken atevents by fans onto screens. Itrecently secured a deal with O2for the operator's 4G launch, andpushed gig-goers’ filter-basedsnaps to monitors across London.


Sector: Marketing/advertisinghttp://www.wearefetch.com/

Fetch

Fetch's staff numbers haveincreased by 380 per cent sinceJanuary 2012 and it boasts a 100per cent turnover year-on-year.The company expanded overseasand opened a San Francisco HQto complement its London base,and alleviate some of the workgenerated running over 20accounts in 40 countries forclients like eBay and KrispyKreme.

Sector: Gameshttp://fireproofgames.com/

Fireproof Games

Fireproof Games is a subsidiary ofFireproof Studios that launchedwith a sole focus on iPadproduction. Debut title The Room,which was released in September2012, reached number one on thePaid App chart in the UK, US and64 other countries – impressive byanyone's standards. Thisprompted The Room Pocket tolaunch for iPhone and Android,while the original The Room haspassed sales of two million.

Sector: Marketinghttp://www.goldengekko.com/

Golden Gekko

In addition to its Londonheadquarters, Golden Gekko alsohas homes in New York,Barcelona, Stockholm, Berlin andCambodia. The companyproduces apps and HTML5mobile sites for clients includingHeathrow Airport andWarburtons, and has worked withmore than 150 brands in totalsince launching in 2005.

Sector: Marketinghttp://grapplemobile.com/

Grapple

Grapple has supported B&Q,NatWest, RBS and Premier Innover the past year. It helped thelatter double in-app transactionsfollowing a revamp, and the pairare hoping to build on the100,000 mobile bookingsexperienced in 2012. The firm haslaunched a Brand Insights Engineto provide clients with datatrends, so they can move with themarket, and insists mobile CRM iskey for monetisation.

Sector: Transporthttps://hailocab.com/london

Hailo

The mobile taxi market is ascrowded as Central Londonduring rush hour, but Hailo seemsto have distinguished itself fromrivals – the yellow cabs will havehelped. The company started theyear with a spring in its step andsecured a $30.6 million fundinground – taking the total past$50m – which was used to pushinto New York, Spain and Tokyo tobolster its $100 million plus sales.

Sector: Gameshttp://www.hardlightstudio.com/

Hardlight Studio

Hardlight Studio started itsjourney by helping Sega Europepush into the digital market in2011, reinventing the company'sbranded titles for the mobileworld. PlayStation Vita wasoriginally on the menu, but thefocus has been all about iOS,Android and Windows Phonesince then. Sonic Jump and SonicDash have been released over thepast year and hit nine million and16m downloads respectively.

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Sector: Payments/commercehttps://www.judopay.com/

Judo Pay

Judo delivers customisedpayment solutions to mobilewebsites and Android and iOSapps. This allows merchants tooffer their customers one-clickpayments and make the most oftheir traffic through a single API.In summer the company ran a £1million competition, whichrewarded app developers withfree credit and debit cardprocessing for their commerce-based creations.

Sector: Advertisinghttp://loopme.biz/

LoopMe

Advertising can be irksome, soLoopMe’s solution makes mobileads less intrusive and more likelyto drive engagement. Promosappear via an inbox that can beintegrated into apps, offeringconsumers the opportunity todecide for themselves whetherthey want to interact. Ads arerated by users to make theconcept social, so its in the bestinterest for brands to generateinteresting content. LoopMeraised $500,000 in January.

Sector: Deviceshttp://www.madeinmind.co.uk/

Made In Mind

2009-launched Made In Mind wasa runner-up in the Smart UKProject at Mobile World Congressthis year, achieving a spot for itsredesign of the traditional UKplug and charger. The Mu, as it'sknown, has a foldable design andis being rolled out internationallyfollowing three funding roundsand an audience with the Queen.The slimness was inspired tomatch that of smartphones, and itcan charge any device thatconnects via USB.

Sector: Appshttp://www.magicsolver.com/

MagicSolver

MagicSolver is an app discoverycompany that has evolved sincewinning the CambridgeUniversity Entrepreneurs contestin 2009. The team tests thousandsof apps from developers globally,with the best of the best selectedfor a daily round-up on theFreeAppMagic app for iOS andAndroid, as well as for specialevents like Christmas.MagicSolver celebrated its fourthbirthday in July and has reached30m users in 120 countries.

Sector: Gameswww.madewithmarmalade.com/

Marmalade

Cross-platform tools providerMarmalade has had a busy year,offering its developers supportfor Windows Phone 8, Roku, Tizen,Intel-based Android devices andBlackBerry 10. The company hasalso launched a Rapid AppDevelopment SDK to 'turbo-charge' games creation, while it'spartnered Immersion for Haptictools integration and Fortumo forin-app purchasing and operatorbilling.

Sector: Ticketinghttp://www.masabi.com/

Masabi

Masabi specialises in deliveringticketing solutions for thetransport industry, assisting UKtrain operators such as GreaterAnglia and Virgin. The companylaunched its first Stateside servicein November 2012 through apartnership with MassachusettsBay Transportation Authority andhas already processed $10mworth of tickets. It sealed a $2.8mfunding round in March, whichwill be used to continueexpanding in the US.


Sector: Children’s appshttp://www.mindshapes.com/

Mindshapes

'Disneyland for the iPad' is howMindshapes' CCO describes itsflagship MagicTown storytellingplatform, which offers one freestory a day or unlimited access for£2.49 a month. The company hasworked with the BBC and schoolsto hone its products andgenerate feedback, and trulybelieves its materials can bebeneficial to children's learning.More than 400,000 families use itseducational apps each month.

Sector: Devices/paymentshttp://www.miurasystems.com/

Miura

MPOS systems are rising inpopularity, with company aftercompany introducing their ownunique solutions. Well, not quiteunique. The sets need to comefrom somewhere and MiuraSystems is the manufacturercreating Chip and PIN units forIntuit, Payleven, PayPal and so on.Claiming around 95 per cent ofthe mobile Chip and PIN space,the company expects to ship halfa million units this year.

Sector: Paymentshttp://uk.mpowa.com/index.html

mPowa

mPowa is one of the many MPOSsystems doing the rounds at themoment, launching in summer2012 to kick-start the paymentsmethod in the UK and replicatethe success of US-based Square.The business looked beyondsimply processing card paymentsfor clients this year, and has setabout branding the products fortelcos to allow them to maintaintheir identities with businessusers. Parent company Powasecured $76m funding in August.

Sector: Enterprise appshttp://mubaloo.com/

Mubaloo

Mubaloo has developed over 170apps for clients in retail, gaming,finance and more over the pastfour years, and it struck gold inApril when EE partnered it toproduce apps for its businesscustomers. The enterprisespecialist recently launched sisterbusiness, The Responsive WebsiteDesign Company, which launcheswith four clients and 2013turnover projections of over£160,000.

Sector: Gameshttp://www.naturalmotion.com

NaturalMotion

NaturalMotion's CSR Racing gameturned one in June, havinggenerated $12 million revenueafter its first month of launch onthe App Store. It expanded andlooked to build on the iOSsuccess in April with an Androidlaunch. NaturalMotion has builton its Oxford footprint withoffices in London and SanFrancisco, while it acquiredBrighton-based developer BossAlien in summer last year.

Sector: Gameshttp://www.neonplay.com

Neon Play

Last year Neon Play's CEO claimedmobile games would replaceconsoles within the next fiveyears, with the graphics onsmartphones and tablets rivallingthe wired box alternatives. Thestudio turned three in June andrevealed it had smashed past 50million downloads in 155countries. It will forever be a partof mobile games history, havinghad its Paper Glider game becomethe ten billionth app downloadon the App Store.

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Sector: Market datahttp://ondeviceresearch.com/

On Device Research

On Device Research specialises in,well, research on devices. Thatmeans pushing surveys to mobileusers on behalf of companies andharnessing the ability to targetrespondents based on theirlocation, device, time and beyond.More than nine million people inover 54 countries have taken asurvey so far.

Sector: Utilitieshttp://opensignal.com/

OpenSignal

Crowd-sourced informationservice OpenSignal cuts throughthe clutter and tracks mobileoperator data from users basedon their real-time reports. Theapps display maps and explainwhat networks are performingwell or badly and where, while theapp also displays free wi-finetworks. OpenSignal debuted onAndroid originally but launchedfor iOS in April and the companywas declared Smart UK Projectchampion at MWC 2013.

Sector: Marketing/paymentshttp://www.oxygen8.com/uk/

Oxygen8

Oxygen8 provides marketing andpayments support through SMSto companies including AerLingus, Halfords, Travelodge andUnilever. For example, airlines canpush flight details and check-inbarcodes, while a retailer candrive people into stores with text-based promotions that need tobe redeemed at specifiedlocations. The company boastsoffices in ten countries andoperates in 20.

Sector: Payment/commercehttp://www.usepaddle.com/

Paddle

Paddle has developed a walletsolution that stores the carddetails of the user safely in thecloud, so that consumers needn'tenter their information each timethey want to make a paymentonline. The service supports iOS,Android and desktops andcompletes transactions withinten-seconds via barcode scan. Thecompany is currently workingwith M&S.

Sector: Giftinghttp://www.parcelgenie.com

ParcelGenie

ParcelGenie is the gifting servicedesigned solely for mobile,allowing users to buy and sendreal gifts to loved ones via SMS.The presents are posted once therecipient accepts the text, and theapp runs across the App Store,Google Play, and Windows Phone.All treats are posted First Class byRoyal Mail and there are morethan 50 goodies to choose from.

Sector: Securityhttp://pixelpin.co.uk/

PixelPin

We're continually told to changepasswords regularly, and with theabundance of digital accountsthe average person has, it's easyto forget what they were. PixelPinhas changed the security gamewith a solution that replacespasswords with pictures, clickingon it in specific places only theywould know in order to sign in.It's cross-platform too, sosupports smartphones, tablets,laptops and desktops.


Sector: NFC/marketinghttp://www.proxama.com

Proxama

Proxama is the NFC specialist thathas worked with huge brandssuch as KFC, EE, Costa, 20thCentury Fox and beyond. Thecompany teamed with Guinnessin August for a marketingcampaign that encouragesdrinkers of the black stuff to taptheir devices against thebeverage maker’s harp logo todiscover whether they've won afree pint.

Sector: Musichttp://www.psonar.com/

Psonar

Music has changed drasticallyover the past few years, withphysical sales damaged by thepower of digital downloads andstreaming. Psonar's concept,however, has a pay-per-playstrategy to offer consumers songplay for as little as 1p per listen.The idea is to cater to those thatfeel subscriptions are too muchhassle and downloads are toopricey.

Sector: Advertisinghttp://www.qriously.com/

Qriously

Qriously is designed to makemobile advertising an interactiveexperience through question-based apps, which providedevelopers and brands with real-time data and analytics, and theoption to ask questions suited totheir personal interests. Thecompany reaches more than300m users and has worked withLexus, eBay, Samsung and more.

Sector: Music/marketinghttp://www.shazam.com/

Shazam

No longer just a music detectionapp, Shazam has been furtheringits push into TV-based mediadiscovery over the past year. It'steamed with brands like Volvo toencourage Shazam users to tagthe ads and access additionalcontent and has even made plansto take the scheme to cinemas.The apps continue to be updatedwith new features, such as auto-tagging, while the companysecured a $40m investment fromAmerica Movil in July.

Sector: Videohttp://six3.tv/

Six3

Video is huge in the mobile spaceright now, as demonstrated bythe likes of Vine and Instagram.Six3, however, had the jump onthe two US companies with adebut last year. While it's still inbeta, the video messagingcompany has been bolstering itsiOS engineering team to enhanceits clip-based communicationsservice. Six3 furthered its reachover the year with Facebookintegration.

Sector: Marketing/advertisinghttp://www.somoglobal.com/

Somo

The agency has explodedmassively in its four years ofservice, now employing morethan 130 people across EMEA, theUS and APAC, with a HQ in sixcities. It secured funding earlier inthe year from a pot that wasbeing managed by the Mayor ofLondon, which was used toadvance engineering. Somohelped Audi develop an AR priceand specification guide in springand has been tinkering withGoogle Glass recently.

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Sector: Music/eventshttps://www.songkick.com/

Songkick

Songkick provides personalisedupdates about live music events.Users can track favouriteperformers manually or via iTunesor Facebook Likes, and Songkickpushes alerts when they'replaying nearby. The companysecured a $10m fundraiser lastyear to make hires and producenew products, and more than sixmillion people use the service amonth. The iOS app, which wasdeveloped by a third-party, wasrecently moved in-house.

Sector: Gameshttp://www.spaceapegames.com

Space Ape Games

Space Ape Games was recentlydrafted into Facebook's mobilegames publishing project, whichwill see the social network providethe studio with exposure andexpertise. The startup has a focuson the mobile and social gamesarena, and has produced real-timesports betting app Call It: Football,which lets users compete againstfriends and other players globally.

Sector: Utilitieshttp://www.swiftkey.net/en/

SwiftKey

SwiftKey was forged by then 22-year-old Jon Reynolds – nowCEO – who realised many friendswere failing to type successfullyon smartphones. He enlistedCambridge University friend BenMedlock and SwiftKey was born.The tech allows users to type bydragging their finger from letterto letter. Consumers candownload the app to theirdevices, while some OEMs embedthe solution into their devices asstandard.

Sector: Paymentshttp://www.txtnation.com

txtNation

txtNation has pledged operatorbilling in Belgium andSwitzerland, while the firm hasadded more than a dozen newEMEA markets to its paymentsplatform and powerered in-apppayments and operator billing forover 400 brands including EA,Easyjet, Samsung and Nokia.txtNation recently attacked theapp market with the acquisitionof 24GMedia and secured accessto Pizza Hut and more.

Sector: Musichttp://www.sessionbandapp.com

UK Music Apps

If you happen to love creatingmusic but find a recording studiois out of your price range, UKMusic Apps-owned SessionBandhas got you covered. Thecompany developed the iOSmusic app to provide users thetools they need to create highquality music in minutes. It boastsjazz, piano and acoustic guitareditions to support differenttastes and offers one-touchrecording and more.

Sector: Events/paymentshttp://yplanapp.com/

YPlan

Do you like living on the edge?You look like you do. YPlan is 100per cent mobile and all aboutspontaneity. The team ofentertainment experts creates anapp-based list of the hottestevents and speeds up thebooking process with users ableto pay in just two taps, while theneed to print is eliminated. Thecompany has supported KanyeWest and The Comedy Storeamong others. $12m funding hasbeen used for an NYC launch.

www.mobile-ent.biz18

2013

22 Cans www.22cans.com51 Degrees.mobi http://51degrees.mobiAdmoda www.admoda.comAntix Labs http://antixlabs.comBlippar http://blippar.comBoppl http://boppl.meBrainbow www.brainbowgames.comCityMapper http://citymapper.comCoreThree www.corethree.netDidlr http://didlr.comDroplet https://dropletpay.comEventstagram http://eventstagr.amFetch www.wearefetch.comFireproof Games http://fireproofgames.comGolden Gekko www.goldengekko.comGrapple http://grapplemobile.comHailo https://hailocab.com/londonHardlight Studio www.hardlightstudio.comJudo Pay www.judopay.comLoopMe http://loopme.bizMade In Mind www.madeinmind.co.ukMagicSolver www.magicsolver.comMarmalade www.madewithmarmalade.comMasabi www.masabi.comMindshapes www.mindshapes.comMiura www.miurasystems.commPowa http://uk.mpowa.com/index.htmlMubaloo http://mubaloo.comNaturalMotion www.naturalmotion.comNeon Play www.neonplay.comOn Device Research http://ondeviceresearch.comOpenSignal http://opensignal.comOxygen8 www.oxygen8.com/ukPaddle www.usepaddle.comParcelGenie www.parcelgenie.comPixelPin http://pixelpin.co.ukProxama www.proxama.comPsonar www.psonar.comQriously www.qriously.comShazam www.shazam.comSix3 http://six3.tvSomo www.somoglobal.comSongkick www.songkick.comSpace Ape Games www.spaceapegames.comSwiftKey www.swiftkey.net/entxtNation www.txtnation.comUK Music Apps www.sessionbandapp.comYPlan http://yplanapp.comYuza http://yuza.com/homeZeebox zeebox.com/uk/welcome

Top 50 Mobile Innovators Company A-ZSector: Appshttp://yuza.com/home/

Yuza

Yuza is always behind uniqueprojects. Self-help app Digipill haspassed 1m downloads sincelaunching earlier this year, whileaffiliate gambling platformBetFuze boasts partnersLadbrokes and William Hill.Snapcam is also an interestingservice, one that was debuted at arecent Nokia launch, with themobile app enabling digital-to-real world photo printing inpartnership with Xerox.

Sector: Social/TVzeebox.com/uk/welcome

Zeebox

Zeebox was one of the first torecognise the second-screenspace. The app aggregatescontent related to the TV showsviewers are watching into onestream. Versions for Androidtablets and BB10 launched thisyear, while broadcasterTelemundo recently became thefirst US-based Hispanic Zeeboxpartner. The firm has alsointroduced personalised 'TVRooms' to enhance interactionsbetween brands and consumers.

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