meaningful measurement: the complete story of your story
TRANSCRIPT
Meaningful Measurement: The
Complete Story of Your StoryDana Chinn - Director, Media Impact Project
USC Annenberg Norman Lear Center@danachinn
Thursday 11:00am - 12:00pm | #ONA15measure
Page views by story
Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting
(Humans, too!)
PUBLIC ADVOCACY BOARD
Page views: 300
Page views by story
Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting
PUBLIC ADVOCACY BOARD
The complete story of your story
300 + more + more + morePage views:
of 300 page views
The person behind the page view
1
NewsLynx
of 300 page views
The person behind the page view
1
Was there a second click?
PUBLIC ADVOCACY BOARD
The complete story of your story
300 + more + more + morePage views:
15 minutes a day
15 minutes a dayPage views by story
Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting
Moving the needle: What’s your impact?
Find the metrics that
matter for your newsroom
Meet a Brit: Everything you’ve wanted to know about Chartbeat but were afraid to ask
A three-part plan for
audience engagement
Table Talks: Audience Engagement + Impact
Meaningful measurement
PUBLIC ADVOCACY BOARD
The complete story of your story
Proof.300 + more + more + morePage views: