measurable & meaningful

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Digital is a maturing industry now, compared to 10 years ago...We’ve become very good at the measurable. Infact, much of the what we do is becoming comoditised.Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.

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Useful, Beautiful, Digital

Measurable & meaningful

Measurable & meaningful

Bathcamp 298th February 2012

DesignBranding& Advertising

Acronyms

Acronymscms

htmlseoux

Acronymscms

htmlseoux wow

Design?

Design?The Process of Design Squiggle by Damien Newman

http://v2.centralstory.com/about/squiggle/

What do we present?

What do we present?

What do we present?

DesignBranding& Advertising

Core idea

Product

Communication

Behaviour Environment

Core idea

Product

Communication

Behaviour Environment

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

ArchetypesProvide a scientific framework to map human motivation and creative meaning.

(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).

Archetype diagram by Charles Walker: Brand Communications.

Creator

Motto: If you can imagine it, you can create it.

Brand environment

The visual language is bold, vibrant, energising and vivid.

Colours are bright, warm, radiant, cordial.

DesignBranding& Advertising

Influencing behaviour

Subscription

Economist subscription offer, observation by Dan Ariely http://danariely.com

Subscription

Economist.com $59

Economist subscription offer, observation by Dan Ariely http://danariely.com

Subscription

Economist.com $59

Print subscription $125

Economist subscription offer, observation by Dan Ariely http://danariely.com

Subscription

Economist.com $59

Print subscription $125

Print & web subscription $125

Economist subscription offer, observation by Dan Ariely http://danariely.com

Visual storytelling

Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js

@waringdesignjon@3sixty.co.uk

The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

Economist subscription offer by Dan Arielyhttp://danariely.com

Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/

Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856

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