Measurable & meaningful

Download Measurable & meaningful

Post on 17-Oct-2014

1.270 views

Category:

Design

6 download

Embed Size (px)

DESCRIPTION

Digital is a maturing industry now, compared to 10 years ago...Weve become very good at the measurable. Infact, much of the what we do is becoming comoditised.Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.

TRANSCRIPT

<p>PowerPoint Presentation</p> <p>Useful, Beautiful, Digital</p> <p>Measurable &amp; meaningful</p> <p>Measurable &amp; meaningful</p> <p>Bathcamp 298th February 2012</p> <p>DesignBranding&amp; Advertising</p> <p>Acronyms</p> <p>Acronymscms</p> <p>htmlseoux</p> <p>Acronymscms</p> <p>htmlseoux wow</p> <p>Design?</p> <p>Design?The Process of Design Squiggle by Damien Newman</p> <p>http://v2.centralstory.com/about/squiggle/</p> <p>What do we present?</p> <p>What do we present?</p> <p>What do we present?</p> <p>DesignBranding&amp; Advertising</p> <p>Core idea</p> <p>Product</p> <p>Communication</p> <p>Behaviour Environment</p> <p>Core idea</p> <p>Product</p> <p>Communication</p> <p>Behaviour Environment</p> <p>The four vectors through which brand emerges.Wally Ollins: The Brand Handbook</p> <p>ArchetypesProvide a scientific framework to map human motivation and creative meaning.</p> <p>(Professor Carol S. Pearson, &amp; marketing consultant, Margaret Mark).</p> <p>Archetype diagram by Charles Walker: Brand Communications.</p> <p>Creator</p> <p>Motto: If you can imagine it, you can create it.</p> <p>Brand environment</p> <p>The visual language is bold, vibrant, energising and vivid.</p> <p>Colours are bright, warm, radiant, cordial.</p> <p>DesignBranding&amp; Advertising</p> <p>Influencing behaviour</p> <p>Subscription</p> <p>Economist subscription offer, observation by Dan Ariely http://danariely.com</p> <p>Subscription</p> <p>Economist.com $59</p> <p>Economist subscription offer, observation by Dan Ariely http://danariely.com</p> <p>Subscription</p> <p>Economist.com $59</p> <p>Print subscription $125</p> <p>Economist subscription offer, observation by Dan Ariely http://danariely.com</p> <p>Subscription</p> <p>Economist.com $59</p> <p>Print subscription $125</p> <p>Print &amp; web subscription $125</p> <p>Economist subscription offer, observation by Dan Ariely http://danariely.com</p> <p>Visual storytelling</p> <p>Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js</p> <p>@waringdesignjon@3sixty.co.uk</p> <p>The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/</p> <p>The four vectors through which brand emerges.Wally Ollins: The Brand Handbook</p> <p>Economist subscription offer by Dan Arielyhttp://danariely.com</p> <p>Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/</p> <p>Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856</p>