measuring and optimizing the social enterprise
DESCRIPTION
TRANSCRIPT
A Framework for Measurement
Webtrends + NewsGator
NewsGator Technologies © 2012 – Company Confidential
the
worker is
changing
knowledge
worker interaction
worker
NewsGator Technologies © 2012 – Company Confidential
we’re empowering
the workforce
ERP CRM SCM BI ECM BPM email
contextual
collaboration
processes
networks
content
NewsGator Technologies © 2012 – Company Confidential
but we need to consider the human side…
empathy
pride
creativity
freedom
succeed
NewsGator Technologies © 2012 – Company Confidential
listen
NewsGator Technologies © 2012 – Company Confidential
empathy in a digital world is key to productivity
92% Employees
satisfied with their job
14%
Have an emotional relationship to their work
are more
innovative 200%
41% with less
sick days
Engaged employees
NewsGator Technologies © 2012 – Company Confidential
learn
pride in the digital world as a key to performance
82% say recognition
inspires performance
64% leave from feeling
under-appreciated
37% more likely to stay if
engaged thru social
NewsGator Technologies © 2012 – Company Confidential
NewsGator Technologies © 2012 – Company Confidential
innovate
NewsGator Technologies © 2012 – Company Confidential
creativity
turn taking
sharing
having a voice
NewsGator Technologies © 2012 – Company Confidential
courage openness resilience
NewsGator Technologies © 2012 – Company Confidential
57% use their
own devices
78% enterprises
instituting
BYOD
1 hour average
productivity
gain per day
freedom in the digital world as a key to agility
© 2012 Webtrends, All Rights Reserved. | 17
© 2012 Webtrends, All Rights Reserved. | 19
Metrics
Targets Objectives
Goals
© 2012 Webtrends, All Rights Reserved. | 20
Organizational Goal Highly Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Answers
Provided
Ideas
Generated
Speed to
Market
Identify
Influencers
Complete
Profiles
Customer
Sat
Win Rate
User
Adoption Usability
Demographics
Content
Contribution
X-Team
Interaction
Decrease in
Unique
Participants
Objectives
• Unique users
• Department, Manager, Location Adoption
• Content utilization
• Lists & web parts Consumption
• Content creation
• Power users Contribution
Real
Social
Business
Results
Create
Connect
Consume
Contribute
Collaborate
Understand your
enterprise social
graph
Participation,
consumption,
contribution
By individual,
department, mgr,
geo, office
Track progress
against a standard
adoption model
Understand passive
usage and active
collaboration
Connect
engagement to
business value
NewsGator Technologies © 2012 – Company Confidential
about NewsGator
succeed
we make
work
easier paid enterprise users
4M
making
social a
reality
300K scaled
installs
social
that
works
NewsGator Technologies © 2012 – Company Confidential
award winning social solutions
We are pleased to recognize
NewsGator of the United States as
Microsoft's Country Partner of the
Year for 2011.
NewsGator demonstrates a
commitment to serving its customers,
and our strong partnership is core to
us winning together.
Jon Roskill
Corporate Vice President
Worldwide Partner Group, Microsoft Corp.
"Webtrends has built an integrated analytics
and optimization solution for our growing
SharePoint community to help our
customers get the most from SharePoint
2010,“
"Many SharePoint customers worldwide are
Webtrends customers. We expect that this
alliance will help drive business results for
SharePoint 2010 customers across the
globe.”
Jared Spataro WW Director of SharePoint Product
Marketing, Microsoft
Web Analytics Insights
SharePoint Insights
Custom Insights
