Four factors are most important in determining whether companies bene�t from AI

AI’s impact goes far beyond the IT function AI’s impact goes far beyond the IT function AI’s impact goes far beyond the IT function

companies say AI is necessaryto remaining competitive

$73 mnEUROPE

$55 mnASIA PACIFIC

$80 mnNORTH AMERICA

$51 mnLATIN AMERICA

Key Findings

Companies with the greatest revenue and cost improvements in 2015 from their AI initiatives outspent those with the smallest improvements by a factor of �ve

MEASURING THE IMPACT OF AI TCS Global Trend Study

Make far bigger AI investments to remain competitive

Corporate Center

LeadersFollowers

Distribution and Logistics

Human Resources

Finance and Accounting

31%12%

20%6%

20%

35%22%

12%

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62%

Use AI across organizational functions

use the technology in customer service32% use AI to support

the sales function29% use AI in marketing29%

use AI in �nance and accounting27% use AI in

R&D23%

average gain in new AI jobs in North America

8%

of those using AI in �nance and

accounting use it for customer credit checks

60%of those using AI at corporate level use

it to address potential customer payment problems

83%of those using AI in IT use it to ward o�

hackers

69% of those using AI in R&D use it to create

smarter products

67% using AI in

marketing use it to improve media

buying

83%

leaders feel it’s important to address layo� fears 72%

Make systemssecure againsthacking

Develop systemsthat continuallylearn

Develop systemsthat make safe andreliable decisions

Get employees and managers to trust AI advice

average gain in new AI jobs in Europe

10%

Automate mundane or manual tasks

Help employees work better

Create new jobs, some performed by AI and others by people with new skills

By2020

Key Key

84% companies think AI is essential,and nearly half see it as transformative84% companies think AI is essential,and nearly half see it as transformative84% companies think AI is essential,and nearly half see it as transformative

Average AI investments per company are highest in North America and EuropeAverage AI investments per company are highest in North America and EuropeAverage AI investments per company Average AI investments per company are highest in North America and EuropeAverage AI investments per company are highest in North America and Europe

Only a few are making bold investments today,which may trigger a competitive imbalance tomorrow which may trigger a competitive imbalance tomorrow Only a few are making bold investments today,which may trigger a competitive imbalance tomorrow

RevenueCost

AI is helping employees do better work,and companies do work they couldn’t do before

AI is predicted to both automate and create new jobs

Ensure IT does not su�er from the cobbler’s children syndromeAddress fears of job losses

Implement AI in areas that directly a�ect the topline

Five key characteristics de�necompanies with the biggest AI gains

believe IT will bene�t most from AI by 202040%

$157 mnLeaders

$18 mnFollowers

Average

2015spend per company

Based on a survey of 835 executives in companies with average revenueof $20 billion from 13 global industries, across four regions of the world