measuring the success of content marketing
DESCRIPTION
Research from Econsultancy shows that 55% of consumer and 60% of B2B brands are planning to increase their content marketing spend in the next twelve months. But how can you be sure you're going to see a return on that investment? If you missed Quill founder and CEO, Ed Bussey presenting at the Digital Marketing Show then get the slides here. Ed discussed how content can be used to reach, acquire and retain customers. His presentation also defined the importance of measuring and benchmarking content in the same way as any other marketing activity and highlighted some key metrics that make this possible.TRANSCRIPT
Measuring the success of content marketing;
the data that mattersEd Bussey, Founder & CEONovember 2013
We write in your language
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Welcome to the future of online marketing
“55% of consumer and 60% of B2B
marketers plan to increase their content
marketing spend in the
next 12 months”Content Marketing
Institute
“Brands are investing in content
rather than advertising”
Ashley Friedlein, CEO EconsultancyDigital Marketing & Ecommerce
Trends in 2013
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What is content marketing?
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Why is content marketing important?
Enhances brand awareness & loyalty, by helping establish clearer brand differentiation and authority
Builds social media audiencesby creating the basis for dialogue between brands and consumers
Increases site conversion rates
by encouraging consumer purchasing decisions amid growing product choice & competition
Boosts Google rankings & traffic,
since Google’s Panda updates now requires fresh, unique
content
Increases user engagement, more time
on site and higher click through and conversion
rates
Enables companies to reach wider audiences
via new markets, languages, platforms,
media and devices
…and more cost-effectively than paid advertising
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Reach
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Acquisition
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Retention
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Measuring Reach
* Fully loaded cost of content: writers, editors, production & distribution
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Measuring Acquisition
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Measuring Retention
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Which is why we launched…
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To meet the demand for consistently high quality, multi-language, bespoke digital content at scale
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Quality brands in multiple sectors count on us to write in their language
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“Thank you”Ed Bussey
CEO & [email protected]
+44 (0) 203 290 61503rd Floor, 52 Jermyn Street, London, SW1Y 6LX,
UKwww.quill-company.com
One of the UK’s 250 fastest growing companies
Accelerate 250
One of six digital “agencies to watch” 2013
Econsultancy