measuring what matters: data measurement for community managers
DESCRIPTION
Connor and Alyssa from HootSuite's Community Department share how to use data and measure your community building efforts with a few simple tricks and tools. Intro Why Measure? What we Measure The Thing The People The Content Community Content is King Spreadsheet Starting Cheap: Topsy, Tweetreach Google Analytics HootSuite Quick Link Analytics Swag and Social Sales ROI You're Invited! Questions?TRANSCRIPT
Measuring What MattersWith @AlyssaMK +
@ConnorMeaks
Why Measure?
(Illustrations by Jeffery Slim)
What We Measure
The Thing The People The Content
The Thing
The People
The Content
Community
Marketing Aligned
Community Spotlight
Vertical Focus
TweetsPage Views
Starting Cheap
Quick Link Analytics
Sales Cycle
You’re Invited to #CMHootUp
January 27th at HootSuite HQ
Questions?Alyssa KritschConnor Meakin
@AlyssaMK@ConnorMeaks