measuring your goals on facebook
TRANSCRIPT
![Page 1: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/1.jpg)
Copyright © 2014 | Northern Initiatives
FacebookMeasuring Your Goals
![Page 2: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/2.jpg)
Copyright © 2014 | Northern Initiatives
Objective
• Track the success of your Facebook page through Insights
• Learn about the Likes, Reach, Visits, Posts, and People sections of Insights
• Understand how to export Insights data into Excel for more detailed information
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Copyright © 2014 | Northern Initiatives
Goals
• The goals of your business should back each post shared and every image uploaded onto Facebook
• When creating posts ask yourself:
– How will this help me reach my quantitative goal?
– How will this improve my qualifications and boost my company as a competitor in it’s market?
![Page 4: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/4.jpg)
Copyright © 2014 | Northern Initiatives
Measure
• The success of your Facebook can be tracked by using Facebook Insights
• This can be found at the top of your businesses page under the Insights tab
Insights tab
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Copyright © 2014 | Northern Initiatives
Measure
• While viewing each section of Insights, Facebook will automatically display data collected from the past 28 days
• To change the dates of the displayed data, adjust the start and end dates in the upper right corner of the page
Start and End dates for
displayed data
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Copyright © 2014 | Northern Initiatives
Measure: Likes
• When a user “Likes” your page, they become a “Follower”
• Followers receive posts from the pages they follow on their Newsfeed
• The more likes your page has, the more exposure it generally receives
• Data from the Likes section includes:– Total Page Likes
– Net Likes
– Where Your Page Likes Came From
![Page 7: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/7.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Likes
Examples of Likes data:
![Page 8: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/8.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Reach
• Post Reach is the number of people who have viewed your post in their Newsfeed
• Data from the Reach section includes:
– Post Reach
– Likes, Comment and Shares
– Hide, Report as Spam and Unlikes
– Total Reach
![Page 9: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/9.jpg)
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Measure: Reach
Examples of Reach data:
![Page 10: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/10.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Visits
• To find the number of times that each of your Page tabs has been viewed, look under the Visits section
• You can find more information about the people that have visited your page under the People section
• Data from the Visits section includes:
– Page and Tab Visits
– Other Page Activity
– External Referrers
![Page 11: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/11.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Visits
Examples of Visits data:
WebsiteABC.com 1Web.com Website123.com
![Page 12: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/12.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Posts
• Finding out what times and days your followers are on Facebook can be found under the Posts section
• Below, your past posts as well as their times, information, and engagement are displayed
• This information can help your business decide which types of posts are the most successful and what posting times can gain the most exposure
![Page 13: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/13.jpg)
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Measure: Posts
Some examples of Posts data:
![Page 14: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/14.jpg)
Copyright © 2014 | Northern Initiatives
Measure: People
• Creating posts aimed towards your consumer group is extremely important
• Using information such as Gender and Location can help drive posts to your consumers
• Data from the People section includes:– Your Fans
– People Reached
– People Engaged
– Check-ins
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Copyright © 2014 | Northern Initiatives
Measure: People
Examples of People data:
![Page 16: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/16.jpg)
Copyright © 2014 | Northern Initiatives
Measure: Correlating Sales and Posts
• Compare sales with the different posts shared through your Facebook page
• If you see a correlation between posts and sales, create more posts of that style to drive customers towards your business
![Page 17: Measuring your goals on facebook](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6dba907f8b9aab3a8b4bef/html5/thumbnails/17.jpg)
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Tracking Your Goals
• To view more detailed information about your page export your insights data into Excel
• The Export Insights Data box will appear where the data range and other details can be chosen
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Copyright © 2014 | Northern Initiatives
Key-Takeaways
• The goals of your business should back each post shared and every image uploaded onto Facebook
• When using Insights, the dates of displayed data can be adjusted in the upper right corner of the page
• Likes, Reach, Visits, Posts and People can be measured through Insights