mebel · mebel visitors 43,248 visitors profile, % 86% buying influencers 22,922 visitors from all...
TRANSCRIPT
MEBEL
* Source: independent event audit in 2018
80,028sq m of floorspace*
28 countries
43,248visitors
842exhibitors
www.meb-expo.ru/en
THE LARGEST FURNITURE, FITTINGS AND UPHOLSTERY SHOW IN RUSSIA AND EASTERN EUROPE
RUSSIAN FURNITURE MARKET
* Source: Association of Furniture and Woodworking Enterprises of Russia, Federal State Statistic Service, 2017 www.meb-expo.ru/en
MARKET VOLUME
Russian made furniture
Imported furniture
55%
45%
$7 bn
ADVANTAGES OF IMPORTING FURNITURE INTO RUSSIA
Enormous market
More than
56 millionof households
Housing development and mortgage loan reduction
More than
1,000,000 new flats per year
Expocentre’s General Partner – Expowestrans – will provide a full range of services on customs clearance and delivery of exhibits at the trade show
No sanctions or restrictions on the import of furniture, components, and interior accessories
Import customs duties reduced after Russia had entered WTO%
Special customs regime for exhibiting at trade shows: companies are partially or fully exempt from customs duties and taxes
Expocentre Fairgrounds is an area of customs control and the Exhibition customs checkpoint
Kyrgyzstan
Poland The UK
Germany
Spain
Italy IndonesiaIndiaCroatia Belarus Japan Austria Azerbaijan Belgium
Russia Romania Serbia Syria The USA Turkey Switzerland Sweden
Estonia
South Korea
Mebel is chosen by
NATIONAL PAVILIONS
Slovenia Uzbekistan
585 RUSSIAN COMPANIES
MARKET LEADERS FROM 28 COUNTRIES
14 REGIONALSHOWCASES
UzbekistanGermany Romania South Korea
www.meb-expo.ru/en
Canada China
12 PRODUCT SECTORS COVER ALL SECTORS OF THE FURNITURE INDUSTRY
MEBEL EXHIBITORS
Future Stars / Designer furniture. Contemporary design
Style / Furniture made in Russia
Salon of Furniture Franchises
InterStyle / Furniture of different countries
Comfort / Home upholstered furniture, upholstery materials
Decor / Furniture and interior décor items
Furnished Apartments
Kitchen / Kitchen furniture. Household appliances. Tables, chairs
PRODUCT SECTORS
Components / Components and fittings for furniture production
Equipment / Equipment and tools
Dream / Mattresses and bedroom furniture
Office / Office and commercial furniture
3
PAV.
WoodworkingSkills
Business assistance
www.meb-expo.ru/en
FURNISHED APARTMENTS SALON
Mebel features the Furnished Apartments special project aimed to promote full furnishing of apartments in the houses under construction and to develop cooperation between furniture manufacturers and developers.
www.meb-expo.ru/en
MEBEL VISITORS
43,248 visitors
PROFILE, %
86%
Buying influencers
22,922 visitors from all over Russia 3,000+ foreign visitors
67countries
Furniture, components manufacture
Retail of furniture and accessories, online store
Wholesale of furniture, components and accessories
Interior and furniture design, architect bureau
Corporate buyer of furniture and related products
Other (woodworking, shopping centre, logistics, etc.)
www.meb-expo.ru/en* Source: Russian Public Opinion Research Centre at Mebel 2018
Anna Manoshkina, Commercial Director of BTS Furniture Company“Since we are one of the biggest domestic manufacturers of cabinet furniture, so we deem it our duty to take part in the main, landmark event of the year, the Mebel international exhibition, that takes place at Expocentre every November. Over the first two days our stand had over 500 visitors.”
Vladimir Bazhenov, Founder of Furniture of Bazhenov Brothers“This is our debut. We have never been a participant in the trade show like this one before. Speaking from the preliminary experience, we have been quite successful. The exhibition has a broad geography of visitors who come from all over Russia and even from abroad. We have had many interested visitors from the Baltic states, Kazakhstan, and Belarus. Those in the furniture business come here from all over the country to take a look at new products and new market actors, to make new decisions, and to lay a foundation of one’s business for next year. Thanks to this exhibition, we expect to reach a new levelin the development of our business.”
HIGH ROI
Roberta Datteri, Vice President of the Italian National Association of Small and Medium Companies (CNA)“We decided to participate this year considering that our products are popular and successful in the Russian market and, especially, that Mebel is a significant show for both Moscow and the entire Russia. We are visited by regional representatives here. I am satisfied with the results of the exhibition. I think many Italian companies could come back to Mebel next year for a broader representation of Italy. This is important.”
90% of exhibitors expanded sales territory and opened new markets*
94% of exhibitors generated sales leads at the exhibition *
www.meb-expo.ru/en* Source: Russian Public Opinion Research Centre at Mebel 2018
ADVERTISING & PROMOTION Our advertising opportunities ensure effective promotion of your company long before the exhibition begins
TV advertising Advertising on federal TV channels
Internet promotion Contextual ads, SEO,media ads
Outdoor advertising
Industry media 30+ media partners
Direct e-mails 150,000+ e-mail accounts
Social networks 20,000+ subscribers
Exhibition website 255,000+ unique visitors to the website over six months
WW
W.
Exclusive placement of your company profile in the Mebel advertising and information materials will surely improve effectiveness of you company promotion
THE MOST EFFECTIVE SPONSORSHIP FORMATS
• GENERAL SPONSOR • SPONSOR OF EXHIBITION • SPONSOR OF SECTION • SPONSOR OF NAVIGATION
95%of exhibitors consider the Mebel advertising
campaign effective
www.meb-expo.ru/en
▪ RusMebel Forum. Efficiency in Today’s Environment with participation of representatives of the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia, and experts from related sectors
▪ Forum of Directors of Small and Medium Enterprises “Furniture as a Business”
▪ Panel on development prospects of the board industry
▪ Workshops on franchise management and development in the furniture industry
▪ Design tours
▪ Russian Cabriole National Award for Furniture Design
▪ Workshops on interior and furniture design
▪ WoodworkingSkills, the championship for young professionals in the furniture and woodworking industries, held according to WorldSkills standards
▪ International Competition in nominations Best Consumer Properties and Successful Promotion of High Quality Goods
SUPPORTING EVENTS*
* Subject to change www.meb-expo.ru/en
PHOTO REPORT
www.meb-expo.ru/en
Join us at Mebel 2020!
VENUE
CONTACTS
Lead Manager: Natalia ChernovaPhone: +7 (499) [email protected]
Lead Manager: Maria IgnatovaPhone: +7 (499) [email protected]
Lead Manager: Lenara ZaedinovaPhone: +7 (499) [email protected]
Project Head: Tatyana SamusevaPhone: +7 (499) 795-37-36 [email protected]
Expocentre Fairgrounds 14, Krasnopresnenskaya nab.Moscow, Russia www.meb-expo.ru/en
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