mechanical breakdown insurance

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Mechanical Breakdown Insurance

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Mechanical Breakdown Insurance. Horizontal Marketing. Value added marketing strategy Building customer loyalty Focus on agent, “ I’m here to help ” Now your Farmers Agent can help you with a whole lot more. Horizontal Products. Auto loans Auto buying service Education loans - PowerPoint PPT Presentation

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Page 1: Mechanical Breakdown Insurance

Mechanical Breakdown Insurance

Page 2: Mechanical Breakdown Insurance

Horizontal Marketing

• Value added marketing strategy

• Building customer loyalty

• Focus on agent, “I’m here to help”

• Now your Farmers Agent can help you with a whole lot more.

Page 3: Mechanical Breakdown Insurance

Horizontal Products

• Auto loans

• Auto buying service

• Education loans

• Real estate and mortgage assistance program

• Mechanical Breakdown Insurance (MBI)

Page 4: Mechanical Breakdown Insurance

Mechanical Breakdown Insurance

Page 5: Mechanical Breakdown Insurance

The Need

• Cars are more expensive

• Customers keep cars longer

• Increased demand for warranties

• Dealerships offer coverage

Page 6: Mechanical Breakdown Insurance

The Solution

• Farmers MBI Program

• Value added product for customer

• Agent/customer relationship

• Excellent commission opportunity

Page 7: Mechanical Breakdown Insurance

MBI Overview

• Coverage beyond manufacturer’s warranty

• Coverage for specified mileage and time

Page 8: Mechanical Breakdown Insurance

Parties

• Agent

• Purchaser

• Insurer

• Administrator

Page 9: Mechanical Breakdown Insurance

Due Diligence

• Familiarity with MBI product

• Strong claims operation

• Excellent customer service

• Expansion of product

Page 10: Mechanical Breakdown Insurance

• Marketing support

• Ease of use

• ‘A+’ rating from AM Best

• Flexibility in financing

Due Diligence Continued . . .

Page 11: Mechanical Breakdown Insurance

Mechanical Breakdown Insurance

Page 12: Mechanical Breakdown Insurance

– Founded in 1922– A+ A.M. Best rating– Extensive claim and policy service experience– Member of Zurich Financial Services

Page 13: Mechanical Breakdown Insurance

MBI Overview

• Terminology

• Market Potential

• Why Customers Buy MBI Coverage

• Reasons to Sell

• Sales Oppourtunities

Page 14: Mechanical Breakdown Insurance

Terminology

• Manufacturer’s Warranty

• Vehicle Service Contract (VSC)

• Mechanical Breakdown Policy (MBI)

Page 15: Mechanical Breakdown Insurance

New Vehicles27%

Used-Franchised

28%

Used-Independent

24%

Used-Individual

21%

1996 Vehicle Market

Source: Wall Street Journal 1/7/97.

Breakdown of Sales Volume

Page 16: Mechanical Breakdown Insurance

Reasons Why Customers Buy Mechanical Breakdown Coverage

• Don’t want to worry about repairs

• Concerned about rising repair costs

• No warranty on (used) vehicle

• Have bought coverage in the past

• Like trip interruption feature

• Vehicles are more expensive

• People are keeping their vehicles longer

UUG Survey Results Nov. 1997

Page 17: Mechanical Breakdown Insurance

Reasons to Sell MBI

• Agents receive 20% commission up to $160 per policy

• Commission paid up front

• Charge back only if policy is cancelled in first 12 months

Page 18: Mechanical Breakdown Insurance

• Insurance quote prior to purchase

• Vehicle change notification– Can purchase within 30 days of vehicle purchase

• Farmers Friendly Review– Can purchase anytime if within manufacturer’s

basic warranty (97 or newer) and less than 30,000 miles

• Marketing support materials

Sales Opportunities

Page 19: Mechanical Breakdown Insurance

MBI in Detail

• Coverage Options

• Rental Reimbursement

• Trip Interruption

• Retail Parts and Labor

• Simple Steps for Filing a Claim

• Required Maintenance

Page 20: Mechanical Breakdown Insurance

CoverageProvides coverage for mechanical defects

and faulty workmanship by the manufacturer

• Powertrain (Named Parts)– Engine, Transmission, Drive Axle

• Preferred (Named Parts)– Adds: Air Conditioning/Heating, Electrical,

Suspension, Brakes, Interior/Exterior, Steering

• Comprehensive (All Risk)– Provides coverage for all mechanical failures

except those specifically excluded

Page 21: Mechanical Breakdown Insurance

Rental Reimbursement

• First day rental for covered repairs

• Allowance based on labor hours

• Up to three days for parts delays

• Six days maximum per occurrence

Page 22: Mechanical Breakdown Insurance

Trip Interruption Coverage

• Reimbursement for $100 per day for food and lodging.

• Maximum of three days.

• Must be at least 100 miles from home.

Complements Farm-Tow

Page 23: Mechanical Breakdown Insurance

Wear and Use

• Outside manufacturer’s specifications– Excessive oil consumption– Engine bearings

Brake pads, shoes, rotors, drums, manual

clutch disks, pressure plate and clutch release

bearings are excluded from coverage.

Page 24: Mechanical Breakdown Insurance

Retail Parts and Labor

• Retail parts reimbursement

• Posted labor rate

Page 25: Mechanical Breakdown Insurance

Simple Steps for Filing a Claim • Where can the repairs be made?

– Any licensed repair facility that warrants its’ work (unless still within mfg. warranty)

• Authorize repair facility to diagnose vehicle.

• Call 888/240-8803 for authorization prior to work being performed.

• After vehicle is repaired, customer pays $100 deductible to repair facility.

• Three convenient payment options

– Direct payment to repair facility

– Credit card payment to repair facility

– Customer reimbursement

Page 26: Mechanical Breakdown Insurance

Required Maintenance

• Must comply with manufacturer’s recommended maintenance schedule.

• Customer may perform own maintenance but must retain receipts.

• Breakdowns caused by lack of proper maintenance will result in claim denial.

Page 27: Mechanical Breakdown Insurance

How to Complete The Sale

• Eligibility

• Terms

• Payment Options

• Rating and Remit

Page 28: Mechanical Breakdown Insurance

Eligibility• Vehicle must have less than 75,000 miles and be a 1992 or

newer.

• Customer must be a member of Farmers Insurance Exchange and have liability, comprehensive and collision coverage.

• The MBI policy must be purchased within30 days of the vehicle purchase unless the vehicle has less than 30,000 miles and is still within manufacturer’s warranty.

Page 29: Mechanical Breakdown Insurance

Examples

Your customer notifies you that they purchased a vehicle last week.

During a Farmers Friendly Review you discover that your customer bought a new vehicle last year that has 24,000 miles

Page 30: Mechanical Breakdown Insurance

TERMS

Eligibility

Available Terms Mileage Age

6 years/100,000 miles 0-12,000 97-99

6 years/60,000 miles 0-30,000 97-99

5 years/75,000 miles 0-30,000 97-99

4 years/60,000 miles 0-30,000 97-99

3 years/45,000 miles 0-75,000 94-99

2 years/30,000 miles 0-75,000 92-99

Page 31: Mechanical Breakdown Insurance

Coverage Eligibility

0-30,000

Powertrain

Preferred

Comprehensive

30,001 - 75,000

Powertrain

Preferred

Page 32: Mechanical Breakdown Insurance

RATING & REMITTING PROCESS

• Calculating a rate– make/model– model year– odometer reading

• Completing an application

Page 33: Mechanical Breakdown Insurance

PAYMENT OPTIONS

• Single premium

• 24 equal payments

Page 34: Mechanical Breakdown Insurance

SINGLE PREMIUM

• Complete application

• Collect check for total amount made payable to Farmers Insurance Exchange

• Mail all the above in pre-addressed remit envelope to Shawnee Mission, Kansas

Page 35: Mechanical Breakdown Insurance

24 Month Payment Option

• Complete application

• Collect check for first payment made payable to Farmers Insurance Exchange

• Complete ACH authorization form

• Collect voided check

• Mail all the above in pre-addressed remit envelope to Shawnee Mission, Kansas

Page 36: Mechanical Breakdown Insurance

Is the Policy Cancellable?

• Yes, at the customer’s request.

• Refund computed pro-rata.

Is the Policy Transferable?• Yes, the policy can be transferred in

conjunction with the sale of the vehicle.

Page 37: Mechanical Breakdown Insurance

Supplies

Available to be ordered

from Farmers Materials

Distribution Center

Page 38: Mechanical Breakdown Insurance

AGENT SUPPORT

888/236-3099

CUSTOMER SERVICE

and CLAIMS888/240-8803

Page 39: Mechanical Breakdown Insurance

Farmers

Gets You Back Where You Belong.