meco3602 2014 week 3, participatory media and convergence
DESCRIPTION
Week 3 lecture for MECO3602 Online Media at University of Sydney, 'Participatory Media ad Convergence'.TRANSCRIPT
![Page 2: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/2.jpg)
Slight change of plans…
• RIPE conference in week 5• Lectures in week 5 now becomes week 6 and
vice versa• Prof Gerard Goggin will give his mobilities
lecture in week 5• I will give data journalism in week 6• Edwina to do ALL tutes in week 5
![Page 3: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/3.jpg)
Comedy over many platforms
http://www.youtube.com/watch?v=57dzaMaouXA
![Page 4: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/4.jpg)
Today…
• Participation theory• Recap on convergence• Key characteristics of convergence• Convergence in practice• Criticisms of convergence• Jenkins strikes back!• Where to now
![Page 5: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/5.jpg)
Participation
• Embedded in ‘old’ media• Is it participation of interactive?• The reception of the audience requires more
attention• Participation benefits all
Carpentier, 2009
Four problems:
![Page 6: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/6.jpg)
Relevance of Participation
Professional quality
&
Social relevance
![Page 7: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/7.jpg)
First things
http://www.brisbanetimes.com.au/technology/technology-news/campbell-newmans-wikipedia-page-under-attack-from-vandalism-20140809-1023pg.html
![Page 8: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/8.jpg)
History of cultural studies
• Cultural studies is “the making of society” which “requires the finding of common meanings and direction” (Williams 1958: 93)
• Marshall McLuhan “the medium is the message” (1964)
• Stuart Hall encoding/decoding (1978)• Cunningham and Hartley & The Creative
Industries
![Page 9: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/9.jpg)
Convergence culture
1. An alignment between media industries and companies
2. The multiplication of platforms for news and media
3. Technological hybridity4. Mix of media forms between documentary
and non-documentary(Hay and Couldry 2011)
![Page 10: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/10.jpg)
![Page 11: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/11.jpg)
![Page 12: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/12.jpg)
https://www.youtube.com/watch?v=pOUK0Nak8gQ
![Page 13: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/13.jpg)
HITRECORD
• Collaborative• Producer/user• Remix• Gatekeeper• Emerging economical model
![Page 14: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/14.jpg)
…or Convergent Culture
• The link between cultural and political participation
• The use of new media in political change• The continuation of institutional power of our
cultural production• The significance of convergence within a
neoliberal market arrangement(Jenkins 2013)
![Page 15: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/15.jpg)
One side of the debate
• Jenkins• Bruns• Burgess• Hartley• Shirky• Benkler• Castells
The other
• Couldry• Miller• Maxwell• Carpentier• Driscoll
![Page 16: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/16.jpg)
The Utopian-istas
• Media to bring about political change• Inclusive voice for all• Interactivity• Participation• Technological devices readily available• Fundamental institutional change• Economical balance
![Page 17: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/17.jpg)
The Challengers
• A more nuanced understanding of participation
• What is politically or economically driven?• Much of the scholarship is speculative
![Page 18: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/18.jpg)
Relevance of Participation
Professional quality
&
Social relevance
![Page 19: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/19.jpg)
Hutchinson 2013
![Page 20: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/20.jpg)
The more considered Convergent Culture
• Participatory Cultures > Meaningful participation
• Intervention is crucial for citizens• It is a facilitated process
![Page 21: MECO3602 2014 Week 3, Participatory Media and Convergence](https://reader038.vdocuments.net/reader038/viewer/2022110302/5454b77baf79593f778b5a0f/html5/thumbnails/21.jpg)
Convergence in your projects
• How has it worked/not worked?• What are your convergence elements?• How might this lecture influence your
understanding of convergence?• How might you transfer your learning to your
next project?